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Website-Based Digital Training To Develop Market Access For Agricultural Products In Setiris Village, Maro Sebo District, Muaro Jambi Regency. Ulma, Riri Oktari; Fitri, Yanuar; Nurchaini, Dewi Sri; Elwamendri, Elwamendri; Yulismi, Yulismi
Journal of Community Engagement Research for Sustainability Vol. 4 No. 3 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth refers to an increase in economic activity that increases the production of goods and services. This is a continuous process that indicates the economic performance of a region. Setiris Village in Maro Sebo District, Muaro Jambi Regency, has great potential in the agricultural sector, especially rice, palm oil, rubber and coconut, but faces barriers to market access. This research uses quantitative and qualitative methods to evaluate the impact of website-based digital training in expanding market access for agricultural products in Setiris Village. Implementation stages include preparation and outreach, training on website creation and management, as well as implementation and monitoring. The results show that digital training increases farmers' understanding and skills in digital marketing, expands market reach, and increases sales of agricultural products. Digital technology-based agricultural extension in the Society 5.0 era not only increases production but also environmental sustainability and the quality of life of farmers. Support from village officials and active community participation are the keys to the success of this program.
STRATEGI PEMASARAN DODOL ROSELA PADA AGROINDUSTRI “Adsari” BERDASARKAN PRODUCT LIFE CYCLE (PLC) DI KOTA JAMBI Rahmah, Aulia; Fitri, Yanuar; Ulma, Riri Oktari
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 20 No 2 (2017): Jurnal Sosioekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.791 KB) | DOI: 10.22437/jiseb.v20i2.5063

Abstract

Penelitian ini bertujuan untuk mengetahui posisi produk dodol rosela Agroindustri Adsari dan mengetahui strategi pemasaran dodol rosela yang dilakukan Agroindustri Adsari pada tahapan Product Life Cycle (PLC). Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Metode analisis yang digunakan adalah analisis deskriptif untuk menentukan posisi dodol rosela dengan menggunakan indikator product life cycle (PLC) yakni : volume penjualan, perubahan volume penjualan dan laba. Untuk mengetahui strategi pemasaran yang digunakan oleh Agroindustri Adsari dengan menggunakan variabel marketing mix (4P), yaitu produk, harga, promosi dan distribusi. Hasil penelitian menunjukkan bahwa produk dodol rosela berada pada tahap pertumbuhan (Growth). Hal ini ditunjukkan dengan meningkatnya volume penjualan, laba yang bernilai positif, jumlah pesaing yang meningkat, dan adanya perluasan distribusi. Selain itu, strategi pemasaran dodol rosela yang dijalankan oleh agroindustri pada tahap pertumbuhan adalah perbaikan kualitas produk dari segi tekstur dan rasa serta perluasan distribusi keluar Kota Jambi. Kata Kunci : Dodol Rosela, Product Life Cycle (PLC), Strategi Pemasaran
STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL KENTANG LUBUK NAGODANG DI KABUPATEN KERINCI Lika, Noli Putri; Murdy, Saad; Ulma, Riri Oktari
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 21 No 1 (2018): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.741 KB) | DOI: 10.22437/jiseb.v21i1.5097

Abstract

Penelitian ini ditujukan untuk : 1) mengetahui besar biaya, penerimaan dan keuntungan usaha dari agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci, 2) mengetahui kondisi dan menentukan posisi agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci, 3) memformulasikan alternatif strategi yang dapat diterapkan oleh agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci. Penelitian ini dilaksanakan pada Tanggal 14-31 Juli 2016. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan analisis usaha dan analisis SWOT. Hasil penelitian menunjukkan bahwa : 1) biaya total agroindustri dodol kentang Lubuk Nagodang adalah sebesar Rp .2.238.615 dan penerimaan sebesar Rp. 5.864.000, sehingga keuntungan yang diperoleh pengrajin dodol kentang Lubuk Nagodang sebesar Rp. 3.625.385 per proses produksi, 2) identifikasi lingkungan agroindustri menunjukkan posisi agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci berada pada kuadran I dengan titik kuadran (0,08;0,14) mendukung kebijakan pertumbuhan agrresive, 3) alternatif strategi yang dapat diterapkan untuk memajukan agroindustri dodol kentang Lubuk Nagodang yaitu : a) bekerjasama dengan pemerintah dalam pengembangan agroindustri dodol kentang, b) meningkatkan kualitas, kuantitas dan memperluas pangsa pasar produksi dodol kentang Lubuk Nagodang melalui peningkatan kemampuan teknis tenaga kerja dan kerja sama dengan pemasok bahan baku kentang, c) memodifikasi kemasan untuk dapat meningkatkan daya tarik produk. Kata Kunci : Strategi Pengembangan , Dodol Kentang, Analisis Usaha, Analisis SWOT
ANALISIS EFISIENSI EKONOMI PENGGUNAAN FAKTOR-FAKTOR PRODUKSI PADA USAHATANI PADI SAWAH DI KECAMATAN JANGKAT KABUPATEN MERANGIN PROVINSI JAMBI Oktavia, Rini; Kernalis, Emy; Oktari Ulma, Riri
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 22 No 2 (2019): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.335 KB) | DOI: 10.22437/jiseb.v22i2.8704

Abstract

This research was conducted with the aim to analyze the economic efficiency of the use of production factors on rice farming in District of Jangkat Regency Merangin Jambi Province. Site selection was done deliberately with the consideration that the District of Jangkat is the district with the second largest rice field production in Merangin District so it is also one of the rice farming centers in Merangin District. Sampling method using the methods of simple random sampling with a respondent as much as 57 number of farmers. Data analysis using the method of multiple linear regression analysis and efficiency analysis with SPSS application. Production factors such as land area, labor, seed, fertilizers also eradication of pests and plant diseases used by farmers are suspected not yet economically efficient. The results showed that there are 4 factors with the error rate (5%) contributing significantly to the rice production, the spesific factor is land area, seeds, fertilizers and eradication of pests and plant diseases . This proves that the factor of labor does not significantly affect to the rice production. Meanwhile the value of Economic Efficiency of paddy rice farming is 0,85 which means the use of production factor of paddy field farming in District of Jangkat not efficient economically.
STRATEGI PENGEMBANGAN USAHATANI BUAH NAGA DI KECAMATAN RIMBO ILIR KABUPATEN TEBO Hartiana, Vita; Suandi, Suandi; Ulma, Riri Oktari
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 23 No 01 (2020): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v23i01.11862

Abstract

Penelitian ini bertujuan (1) untuk mengetahui gambaran umum usahatani buah naga, (2) untuk mengetahui pendapatan petani yang mengusahakan buah naga dan (3) untuk mengetahui beberapa alternatif strategi yang dapat diterapkan dalam mengembangkan usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo.Data yang digunakan berupa data primer dan data sekunder, dimana data primer data yang diperoleh dengan wawancara langsung ke petani dengan menggunakan kuesioner sedangkan data sekunder diperoleh dari dinas-dinas terkait, internet dan literatur.Penelitian ini mengambi 3 desa yaitu Desa Giriwinangun, Desa Sumber Agung dan Desa Karang Dadi yang dipilih secara purposive dan penarikan sampel petani menggunakan metode nonprobability sampling yaitu snowball sampling. Untuk melihat gambaran usahatani buah naga di daerah penelitian digunakan metode deskriptif. Untuk menganalisis pendapatan petani buah naga digunakan metode kuantitatif dengan menghitung biaya dan penerimaan. Sedangkan untuk menganalisis alternatif strategi digunakan metode kuantitatif dengan menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo mulai dilaksanakan pada tahun 2014 dengan tujuan sebagai usaha sampingan yang ditanam di lahan pekaangan rumah. Usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo menunjukkan besarnya rata-rata total biaya sebesar Rp.1.298.190/bulan, penerimaan rata-rata sebesar Rp.4.201.600/bulan, dan pendapatan rata-rata sebesar Rp.2.903.400/bulan. Usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo berada pada kuadran 1 dengan titik kuadran (0,14;0,36) ) dan strategi yang dapat diterapkan pada posisi ini adalah mendukung kebijakan pertumbuhan yang agresif (growth oriented strategy) atau strategi agresif (aggresive strategy), dengan menggunakan seluruh kekuatan untuk memanfaatkan peluang yang ada yaitu strategi yang menunjukkan situasi yang menguntungkan.
MODEL PRODUKTIVITAS, RISIKO DAN PERILAKU PETANI MENYIKAPI RISIKO PRODUKSI USAHATANI PADI SAWAH DI KABUPATEN TEBO Nainggolan, Saidin; Fitri, Yanuar; Ulma, Riri Oktari
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 24 No 02 (2021): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v24i02.15386

Abstract

Penelitian ini bertujuan menganalisis: Respon produksi, fungsi risiko produksi. Lokus penelitian dilakukan di Kecamatan Keliling Danau kabupaten Kerinci. Desa sampel terdiri dari Desa Desa Semerap, Desa Pulau Tengah, dan Desa Lempur Danau. Ukuran populasi ada sebanyak 1.576 petani. Ukuran sampel mengunakan Metode Slovin dan diperoleh sampel sebanyak 91 petani. Penarikan sampel mengunakan dengan Metode Acak Sederhana dengan mengunakan tabel acak. Metode analisis data mengunakan fungsi produksi Coob-Douglass dan fungsi risiko produksi Just and Pope. Hasil estimasi presisi model fungsi produksi actual Adj. R2 = 0,92357. Presisi model fungsi produksi optimal Adj R2= 0,93635 skala produksi Ya; Ɛβi=0,6782 artinya decreasing of return to scale. Skala produski potensial (Yopt); Ɛβi=1,5127. Faktor determinan respon produksi ditentukan pupuk Urea, pupuk Organik dan luas lahan. Presisi model fungsi risiko Adj.R2 =9,543. Input produksi benih dan tenaga kerja tergolong risk increasing factor sedangkan pupuk Urea, pupuk SP36, pupuk KCl, pupuk Organik, Pestisida dan luas lahan tergolong risk reducing factor. TE= 0,6356 <0,7 tergolong rendah, peluang peningkatan produksi sebesar 36,44 %. Peningkatan produksi dan mengurangi risiko produksi dapat dilakukan dengan alokasi input produksi optimal. Faktor social ekonomi berpengaruh terhadap meningkatnya inefisiensi teknis tetapi tidak signifikan.
Effectiveness of Using Wood Powder and Litter Fertiliser on Rice Paddy Farming (Implementation in Tanjung Harapan Farmer Group, Setiris Village, Maro Sebo District, Muaro Jambi Regency) Ulma, Riri Oktari; Damayanti, Yusma; Nurchaini, Dewi Sri; Yulismi, Yulismi; Mukhlis, Mukhlis
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.636

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The use of wood powder and leaf litter fertilizer in wetland rice farming has proven to be effective in improving agricultural productivity sustainably. The research was conducted in Setiris Village, particularly in the Tanjung Harapan Farmer Group, in Jambi Province. This organic fertilizer, besides reducing the environmental damage caused by wood powder waste, has also brought about positive changes in farming practices. Training and counseling have been conducted to enhance farmers' understanding of using organic fertilizer. Wood powder and leaf litter fertilizers enhance crop productivity and quality, improve soil structure, and reduce production costs. Thus, the use of these fertilizers supports sustainable and environmentally friendly farming in Setiris Village.
ANALISIS PENDAPATAN PETANI CABAI MERAH DI KECAMATAN KUMPEH KABUPATEN MUARO JAMBI Saputra, Riki; Malik, Adlaida; Ulma, Riri Oktari
JALOW | Journal of Agribusiness and Local Wisdom Vol. 2 No. 1 (2019): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.024 KB) | DOI: 10.22437/jalow.v2i1.7886

Abstract

This research was conducted in the Kumpeh Subdistrict, Muaro Jambi Regency. The study was conducted using a survey method and sampling was carried out on the sample farmer groups. The research objective is to determine the income and the contribution of red chilli farming to the income of farmers. The results of the study found that the average income of red chilli farming in Maju Jaya Village, Kumpeh District was Rp. 40,353,243 per hectare with an average cost of farming a red chili pepper Rp.18,412,535 per hectare. There are five business patterns in the red chilli farm that is cultivated by sample farmers in Maju Jaya Village, Kumpeh District. The average income of red chilli farming for each business pattern is that in business pattern I is Rp. 5,441,957 per month, in business pattern II is Rp. 5,646,574 per month, in business pattern III is Rp. 5,904,642 per month, in business pattern IV is Rp. 6,542,844 per month, and in business pattern V of Rp 3,993,654 per month. While the contribution of red chilli farming income to the lowest income of farmers is in business pattern I, namely red chilli farming and oil palm farming. The contribution of red chilli farming income to farmers' income during the red chilli planting season is in business pattern I of 45.2%, in pattern II of 72.8%, in business pattern III of 71.7%, in business pattern IV of 70, 8%, and the business pattern V is 69.9%. This shows that the red chili farming contributes greatly to the income of farmers in Maju Jaya Village, Kumpeh District.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI PADI SAWAH DI KECAMATAN SENYERANG KABUPATEN TANJUNG JABUNG BARAT Oktari Ulma, Riri; Ningsih, Rozaina
JALOW | Journal of Agribusiness and Local Wisdom Vol. 2 No. 2 (2019): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v2i2.8543

Abstract

This research aims to determine the factors that influence the production of lowland rice farming. This research was carried out in Senyerang Subdistrict, Tanjung Jabung Barat District. The data used in the form of primary data data obtained by direct interviews with farmers using a questionnaire while secondary data obtained from related agencies, the internet and literature. Sampling is done purposively (purposive) then 48 samples are obtained. Analysis of the data used is multiple linear regression analysis. Based on the results of multiple linear regression shows that the factors that influence the production of lowland rice are land area (X1), seeds (X2), urea fertilizer (X3), NPK fertilizer (X4), SP36 fertilizer (X5), labor (X6) and pesticides (X7). The factors that have a positive influence are land area (X1), seeds (X2), urea fertilizer (X3), labor (X6). Increasing these variables will increase rice production in the research area, while increasing NPK fertilizer (X4), SP36 fertilizer (X5), and pesticides (X7) will reduce the production of lowland rice in the study area because of its negative effect.
KAJIAN EFISIENSI TEKNIS, ALOKATIF DAN EFISIENSI EKONOMI USAHATANI PADI SAWAH DALAM RANGKA PENINGKATAN PRODUKTIVITAS PADI DI KABUPATEN KERINCI PROVINSI JAMBI DENGAN PENDEKATAN STOCHASTIC FRONTIER Nainggolan, Saidin; Wahyuni, Ira; Oktari Ulma, Riri
JALOW | Journal of Agribusiness and Local Wisdom Vol. 2 No. 2 (2019): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v2i2.8546

Abstract

The purpose of this study (1) Analyze the effect of the use of inputs on rice production with the stochastic frontier production function model approach. (2) Analyzing the potential for increasing rice productivity through the study of technical efficiency, allocative efficiency and economic efficiency of rice farming in Kerinci Regency (3) Making reconstruction of optimal use of inputs in order to increase rice productivity so that technical efficiency, allocative efficiency and economic efficiency are beneficial for farmers. This research was conducted in Keliling Danau and Danau Kerinci Districts. Site selection is done purposively. The sample size was 80 farmers. The analytical method used to estimate technical efficiency, allocative, and economic efficiency with the stochastic frontier approach. The response of the amount of production to changes in the number of factors of production has a significant effect on farm efficiency. The low level of use of inputs and not optimal due to low farming technology causes low efficiency of lowland rice farming in Kerinci Regency both technical efficiency, allocative efficiency and economic efficiency are still relatively low. Increased farming efficiency is influenced by the performance of farmers in managing their farming and the use of farming technology in the use of certain inputs. Improved optimal efficiency can be done by using the optimal input of the estimation results. Keywords: Technical Efficiency, Allocative, Economy, Stochastic Frontier Analysis