Claim Missing Document
Check
Articles

Structure, Behavior, Marketing Performance Red Chili Analyze in Humph District Muaro Jambi Regency Wahyuni, Ira; Ulma, Riri Oktari; Sinaga , Febriana
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 27 No 02 (2024): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v27i02.37511

Abstract

Marketing is an inseparable part in distributing a product from producers to consumers. For this reason, market analysis of a product is needed. This study aims to: (1) Analyze the red chili commodity market from the market structure, (2) Analyze the behavior of the red chili market, and (3) Analyze the performance of the red chili market. The study was conducted in Kumpeh District, Muaro Jambi Regency. Data were analyzed descriptively qualitatively and quantitatively with the Structure, Conduct, and Performance or SCP approach. The sample of farmers amounted to 66 people, 7 Collectors 7 people, Wholesalers 5 people, and 12 Retailers 12 people. The results of the study, the structure of the red chili market is an oligopoly market, where the red chili market is controlled by several large players, namely collectors and wholesalers. Market behavior is influenced by demand, supply and production costs, where the behavior of farmers (producers), is profit-oriented. Trader behavior, controls the delivery of goods and consumer behavior, is sensitive to changes in the price and quality of red chili. Market performance is not yet efficient. The average selling price of red chilies is IDR 51,000
Pengelolaan Sampah Rumah Tangga Berbasis Eco urban Farming di Desa Sepabo Kabupaten Muaro Jamb Fitri, Yanuar; Damayanti, Yusma; Nurchaini, Dewi Sri; Elwamendri, Elwamendri; Yulismi, Yulismi; Ulma, Riri Oktari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7352

Abstract

Program pengabdian kepada masyarakat ini bertujuan mengatasi permasalahan pengelolaan sampah rumah tangga di Desa Sebapo, Kecamatan Mestong, Kabupaten Muaro Jambi melalui pendekatan eco urban farming yang mengintegrasikan pengelolaan limbah dengan ketahanan pangan keluarga. Permasalahan utama yang dihadapi meliputi rendahnya kesadaran masyarakat dalam pengelolaan sampah organik rumah tangga, minimnya pemanfaatan limbah organik sebagai kompos dan pupuk, serta kurangnya pengetahuan dan keterampilan tentang urban farming di pekarangan. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) melalui lima tahapan: observasi partisipatif, sosialisasi program melalui FGD, pelatihan praktis pembuatan kompos aerob-anaerob dan pupuk organik cair (POC), pendampingan berjenjang selama 12 minggu, dan evaluasi berkelanjutan. Kegiatan melibatkan 30 peserta dari berbagai elemen masyarakat termasuk perangkat desa, tokoh masyarakat, RT/RW, penggerak bank sampah, dan ibu-ibu PKK. Hasil kegiatan menunjukkan peningkatan pengetahuan masyarakat yang signifikan dari 70% menjadi 95%, komitmen 83% peserta (25 dari 30 orang) untuk memulai pengelolaan sampah mandiri, dan implementasi eco urban farming di 25 pekarangan rumah tangga dengan luas rata-rata 100-200 m². Dampak program mencakup reduksi volume sampah tidak terkelola, peningkatan ketahanan pangan dan efisiensi ekonomi rumah tangga, pembentukan Kelompok Peduli Lingkungan "Sebapo Hijau", serta kontribusi terhadap pencapaian SDGs Goal 11 (Kota dan Komunitas Berkelanjutan), Goal 12 (Konsumsi dan Produksi Bertanggung Jawab), dan Goal 15 (Kehidupan di Darat), menjadikan program ini model replikasi pengelolaan sampah terpadu berkelanjutan berbasis partisipasi masyarakat.
ANALISIS KEUNTUNGAN PADA USAHATANI PADI SAWAH TADAH HUJAN DAN KONTRIBUSINYA TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI KECAMATAN JANGKAT KABUPATEN MERANGIN Kernalis, Emy; Lubis, Arsyad; Ulma, Riri Oktari
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 02 2019 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.841 KB) | DOI: 10.31186/jagrisep.18.2.269-278

Abstract

Jangkat District is one of the districts which is the center for producing rice in Merangin Regency. Determination of the research’s location was conducted  purposively, namely Muara Madras Village and Pulau Tengah Village, which are the two villages with the largest rice field planting area in Jangkat District. Sampling in this study using the simple random sampling method or a simple random method in which all of population has the opportunity to be used as a research sample and obtained as many as 57 samples. The purpose of this study were (1) To determine the benefits of lowland rice farming in Jangkat District, Merangin District and (2) to determine the contribution of lowland rice farming to household income of farmers in Jangkat District, Merangin Regency. Profit analysis results show that the average revenue of farmer on rice farming is Rp. 10,749,401/ha. While the average total cost, both real and calculated, is Rp. 8,098,506/ha. So that the average profit obtained from rice farming is Rp. 2,650,895/ha. Contribution of lowland rice farming to household income is only 4.63%. While the contribution of coffee farming revenue was 7.53%, potatoes 69.78%, and chili 18.06%. Which means that rice farming contributes the smallest compared to other farms. 
OPTIMALISASI PENGGUNAAN FAKTOR PRODUKSI PADA USAHA TANI KAKAO DI KECAMATAN KUMPEH KABUPATEN MUARO JAMBI Nurchaini, Dewi Sri; Damayanti, Yusma; Ulma, Riri Oktari
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 02 2020 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.661 KB) | DOI: 10.31186/jagrisep.19.2.331-346

Abstract

This research was conducted in KumpehSubdistrict, Muaro Jambi District, with respondents being cocoa farmers. This research was conducted with the aim of : 1. To know the description of the production function of cocoa farming 2. Analyzing the level of optimization / economic efficiency of the use of production factors in cocoa farming, and 3. Performing a calculation approach to determine the optimal use of production factors on cocoa farming. Farmers who were chosen as respondents were selected purposively, namely farmers who have cocoa at an optimal age of 9-14 years. The number of farmers who met these criteria was 55 people and the technique of taking respodentswas carried out by census. The analytical method used is the Cobb Douglas production function analysis, then the optimization calculation is continued with economic efficiency criteria, where the efficiency of the use of production factors is achieved if NPMXi / HXi = 1. From the results of the analysis and discussion it can be concluded that: 1) The use of land production factors and technical / physical labor influences the increase in cocoa production / hectare / year, while fertilizers and medicines have no effect on production. 2) The use of factors of production of labor, fertilizers and medicines in cocoa farming is not yet economically efficient. 3) From the results of optimization, the use of work can be increased up to 238.5 HOK / hectare / year or increased by 167.64 HOK from the actual workforce poured out by farmers. While the use of fertilizer (X2) can be added up to 2,293.28 kg / year / hectare or added 1,340.38 kg of actual use and medicines (X3) added to 9.50 liters or added 0.87 liters of the amount of drugs medicine used by farmers.
ANALYSIS OF CASSIAVERA FARMING DEVELOPMENT STRATEGY IN KERINCI REGENCY Ulma, Riri Oktari; Nurchaini, Dewi Sri; Effran, Endy
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 02 2022 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.485 KB) | DOI: 10.31186/jagrisep.21.2.367-380

Abstract

The purpose of this study are describes general picture of Cassiavera farming in Kerinci Regency, and Identifying any strategies and alternative strategies that can be applied in developing Cassiavera farming in Kerinci Regency. Research data is sourced from primary and secondary data. Data collection techniques are taken by means of observation, in-person interview, and indepth interview. Determination of sample regions is done by the Stratified–Cluster random sampling method, where the technique combines stratafication and cluster methods. Meanwhile, the determination of farmer respondents was taken using the slovin technique. Data analysis in descriptive and SWOT analysis.  The results showed that the development of Cassiavera farming in Kerinci Regency uses S-O strategy which is a combination of strength and opportunity factors, with alternative strategies that can be applied, namely maintaining the quality of Cassiavera to maintain the superior advantage of Cassiavera as Indonesia's superior export commodity to meet high market demand.
Analisis Upaya Peningkatan Produksi Padi Sawah Di Kecamatan Muara Bulian Kabupaten Batang Hari Sophia, Sophia; Ulma, Riri Oktari
Baselang Vol 4, No 1: APRIL 2024
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v4i1.129

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi tingkat produksi padi sawah dan faktor produksi apa yang paling berpengaruh terhadap produksi padi sawah dan penelitian ini dilaksanakan di desa Malapari Kecamatan Muara Bulian Kabupeten Batang Hari. Dengan menggunakan data primer dan data skunder. Pengambilan sampel dalam penelitian ini dilakukan dengan metode accidental sampling dengan 40 petani sabagai responden. Variabel yang diukur dalam penelitian ini adalah luas lahan, benih, pupuk, pestisida dan tenaga kerja. Berdasarkan hasil penelitian maka dapat disimpulkan bahwa luas lahan, benih, pupuk, pestisida dan tenaga kerja secara signifikan berpengaruh terhadap produksi padi sawah dengan nilai f-hitung f-Tabel (f-hitung 460,821 f-tabel 2,49).dan luas lahan merupakan faktor  yang paling berpengaruh terhadap produksi padi sawah dengan nilai t hitung 2,536 t tabel 2,03.
Implementasi Pertanian Ramah Lingkungan Berbasis Leisa (Low External Input Sustainable Agriculture) Pada Usaha Tani Padi Sawah Di Desa Setiris Kecamatan Maro Sebo Kabupaten Muaro Jambi Ulma, Riri Oktari; Elwamendri, Elwamendri; Damayanti, Yusma; Fitri, Yanuar; Fathoni, Zakky
Journal of Community Engagement Research for Sustainability Vol. 3 No. 6 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.3.6.280-287

Abstract

The use of inorganic fertilizers and synthetic pesticides is increasingly varied in type and dosage, but increasing the dosage of fertilizer and pesticides used is not able to stimulate rice growth, in fact increasing the dosage of inorganic fertilizer further reduces rice production yields. To reduce the use of chemicals in plant cultivation, it can even be done using a low external input sustainable agriculture (LEISA) agricultural system. The LEISA concept prioritizes the use of local resources as raw materials for the development of agricultural inputs. This service program aims to assist the community in implementing LEISA-based environmentally friendly agriculture in lowland rice farming in Setiris Village, Maro Sebo District. The approach method used is counseling and training, as well as mentoring and community empowerment (farmer groups). The results of this service activity show that the people involved can adopt and implement it on their farming land and increase productivity significantly.
Website-Based Digital Training To Develop Market Access For Agricultural Products In Setiris Village, Maro Sebo District, Muaro Jambi Regency. Ulma, Riri Oktari; Fitri, Yanuar; Nurchaini, Dewi Sri; Elwamendri, Elwamendri; Yulismi, Yulismi
Journal of Community Engagement Research for Sustainability Vol. 4 No. 3 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth refers to an increase in economic activity that increases the production of goods and services. This is a continuous process that indicates the economic performance of a region. Setiris Village in Maro Sebo District, Muaro Jambi Regency, has great potential in the agricultural sector, especially rice, palm oil, rubber and coconut, but faces barriers to market access. This research uses quantitative and qualitative methods to evaluate the impact of website-based digital training in expanding market access for agricultural products in Setiris Village. Implementation stages include preparation and outreach, training on website creation and management, as well as implementation and monitoring. The results show that digital training increases farmers' understanding and skills in digital marketing, expands market reach, and increases sales of agricultural products. Digital technology-based agricultural extension in the Society 5.0 era not only increases production but also environmental sustainability and the quality of life of farmers. Support from village officials and active community participation are the keys to the success of this program.
STRATEGI PEMASARAN DODOL ROSELA PADA AGROINDUSTRI “Adsari” BERDASARKAN PRODUCT LIFE CYCLE (PLC) DI KOTA JAMBI Rahmah, Aulia; Fitri, Yanuar; Ulma, Riri Oktari
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 20 No 2 (2017): Jurnal Sosioekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.791 KB) | DOI: 10.22437/jiseb.v20i2.5063

Abstract

Penelitian ini bertujuan untuk mengetahui posisi produk dodol rosela Agroindustri Adsari dan mengetahui strategi pemasaran dodol rosela yang dilakukan Agroindustri Adsari pada tahapan Product Life Cycle (PLC). Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Metode analisis yang digunakan adalah analisis deskriptif untuk menentukan posisi dodol rosela dengan menggunakan indikator product life cycle (PLC) yakni : volume penjualan, perubahan volume penjualan dan laba. Untuk mengetahui strategi pemasaran yang digunakan oleh Agroindustri Adsari dengan menggunakan variabel marketing mix (4P), yaitu produk, harga, promosi dan distribusi. Hasil penelitian menunjukkan bahwa produk dodol rosela berada pada tahap pertumbuhan (Growth). Hal ini ditunjukkan dengan meningkatnya volume penjualan, laba yang bernilai positif, jumlah pesaing yang meningkat, dan adanya perluasan distribusi. Selain itu, strategi pemasaran dodol rosela yang dijalankan oleh agroindustri pada tahap pertumbuhan adalah perbaikan kualitas produk dari segi tekstur dan rasa serta perluasan distribusi keluar Kota Jambi. Kata Kunci : Dodol Rosela, Product Life Cycle (PLC), Strategi Pemasaran
STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL KENTANG LUBUK NAGODANG DI KABUPATEN KERINCI Lika, Noli Putri; Murdy, Saad; Ulma, Riri Oktari
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 21 No 1 (2018): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.741 KB) | DOI: 10.22437/jiseb.v21i1.5097

Abstract

Penelitian ini ditujukan untuk : 1) mengetahui besar biaya, penerimaan dan keuntungan usaha dari agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci, 2) mengetahui kondisi dan menentukan posisi agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci, 3) memformulasikan alternatif strategi yang dapat diterapkan oleh agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci. Penelitian ini dilaksanakan pada Tanggal 14-31 Juli 2016. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan analisis usaha dan analisis SWOT. Hasil penelitian menunjukkan bahwa : 1) biaya total agroindustri dodol kentang Lubuk Nagodang adalah sebesar Rp .2.238.615 dan penerimaan sebesar Rp. 5.864.000, sehingga keuntungan yang diperoleh pengrajin dodol kentang Lubuk Nagodang sebesar Rp. 3.625.385 per proses produksi, 2) identifikasi lingkungan agroindustri menunjukkan posisi agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci berada pada kuadran I dengan titik kuadran (0,08;0,14) mendukung kebijakan pertumbuhan agrresive, 3) alternatif strategi yang dapat diterapkan untuk memajukan agroindustri dodol kentang Lubuk Nagodang yaitu : a) bekerjasama dengan pemerintah dalam pengembangan agroindustri dodol kentang, b) meningkatkan kualitas, kuantitas dan memperluas pangsa pasar produksi dodol kentang Lubuk Nagodang melalui peningkatan kemampuan teknis tenaga kerja dan kerja sama dengan pemasok bahan baku kentang, c) memodifikasi kemasan untuk dapat meningkatkan daya tarik produk. Kata Kunci : Strategi Pengembangan , Dodol Kentang, Analisis Usaha, Analisis SWOT