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All Journal Jurnal Sosio Ekonomika Bisnis Tengkawang : Jurnal Ilmu Kehutanan Jurnal SEPA (Social Economic and Agribusiness Journal) Empowerment : Jurnal Pengabdian Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Agribusiness and Local Wisdom Jurnal Silva Tropika Jurnal Bisnis Tani Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Agri Socio Economics and Business Jurnal Agristan Unram Journal of Community Service (UJCS) Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Indonesian Community Journal Journal of Community Engagement Research for Sustainability Jurnal Pengabdian Masyarakat Bhinneka Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Riset Rumpun Ilmu Tanaman Estungkara: Jurnal Pengabdian Pendidikan Sejarah Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Demography, Etnography, and Social Transformation Jurnal Pengabdian Masyarakat dan Riset Pendidikan ADM : Jurnal Abdi Dosen dan Mahasiswa IPSSJ Communale Journal Bersama: Jurnal Pengabdian Kepada Masyarakat
Riri Oktari Ulma
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Analisis Efisiensi Pemasaran Tandan Buah Segar Perkebunan Kelapa Sawit Pola Kemitraan dan Pola Swadaya di Kabupaten Tanjung Jabung Barat Irzi, Haykal; Nainggolan, Saidin; Saputra, Ardhiyan; Ulma, Riri Oktari
Jurnal Riset Rumpun Ilmu Tanaman Vol. 5 No. 1 (2026): April: JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v5i1.8892

Abstract

. This study aims to (1) describe the marketing channels of fresh fruit bunches (FFB) of oil palm under partnership and independent (self-managed) schemes in Merlung District, Tanjung Jabung Barat Regency; (2) analyze marketing margins, farmer’s share, and marketing efficiency for each scheme; and (3) compare differences in marketing margins and farmer’s share between single-level marketing channels in both business schemes. The research was conducted in 2025 using a survey method with simple random sampling techniques. The data used consisted of primary data obtained through direct interviews with farmers and marketing institutions, as well as secondary data from relevant agencies. Data analysis was carried out using descriptive analysis, marketing margin analysis, farmer’s share, marketing efficiency analysis, and Multivariate Analysis of Variance (MANOVA). The results show that there are two types of marketing channel patterns, namely single-level and two-level channels. The single-level marketing channel has lower marketing margins, higher farmer’s share, and better marketing efficiency. In addition, there are significant differences between single-level marketing channels in both business schemes. These findings imply that shorter marketing channels are more efficient and provide a greater share of the selling price to smallholder oil palm farmers
Co-Authors Adlaida Malik, Adlaida Ahmad Syukron Prasaja Alamsyah, Zulkilfi Alfari, Fais Ihsa Andra Rizky Muflihani Ardhiyan Saputra, Ardhiyan Armen Mara Arsyad Lubis Arsyad Lubis, Arsyad Asropi Asropi Aulia Rahmah Basuki Sigit Priyono Chaira, Nabila Defliyanto Dewi Sri Nurchaini Dewi Sri Nurchaini dewi sri nurchaini, dewi sri Dompak MT Napitupulu Edison Edison . Edison Edison Elita Rahmi Elwamendri Emy Kernalis Emy Kernalis Emy Kernalis, Emy Endy Effran Fais Ihsa Alfari Fatih, Muhammad Damas Fazriyas Fazriyas Fitria Fitria Fredy Olimsar Hartiana, Vita Indriya Fathni Irnad, Irnad Irzi, Haykal Lika, Noli Putri Liona Efrina S Lumban Gaol, Elisabeth MT Napitupulu, Dompak Mubarak, Fadhlul Mukhlis Mukhlis Mukhlis Mukhlis Musriyadi Nabiu Mutia Dwi Arita Deli Nababan, Twelvi Aprilita Napitulu, Dompak Novanda, Ridha Rizki Novita, Sri Nugraha, Muhammad Valiant Arsi Nurniswah, Nurniswah Oktavia, Rini Rendy Aprian Riki Saputra, Riki Rozaina Ningsih, Rozaina Saad Murdy Saad Murdy Saidin Nainggolan, Saidin Sarwedi Sarwedi Sinaga , Febriana Siti Kurniasih Sophia Sophia, Sophia Suandi Suandi Suandi Suci Pratiwi, Cholillah Sundara, Vinny Yuliani Tesa Septiani Yanuar Fitri Yanuar Fitri, Yanuar Yulismi Yulismi Yulismi Yulismi, Yulismi Yulistio Nadeak, Rio Yusma Damayanti Zakky Fathoni zakky fathoni, zakky