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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Lingua Cultura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Enrichment : Journal of Management Journal of Digital Marketing and Halal Industry Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science Jurnal Industri dan Inovasi (INVASI) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Joong-Ki
Juniwati Juniwati
Binus University
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Pengaruh Cafe Atmosphere, Service Quality dan Perceived Value Terhadap Customer Satisfaction di Meramoe Kota Pontianak Al Vayyed Shalatar Barqah Djus; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi; Purmono, Bintoro Bagus
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1229

Abstract

This study aims to analyze the effect of cafe atmosphere, service quality and perceived value on customer satisfaction at Kedai Kopi Meramoe. The research design used is causal research with a quantitative approach. Data were collected through a questionnaire based on a Likert scale (1–5) and distributed to 97 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression with validity, reliability, classical assumptions, and hypothesis testing (t-test and F-test). The results of the study are expected to provide empirical insight into the extent to which cafe atmosphere, service quality and perceived value contribute to customer satisfaction at coffeeshop Meramoe.
Pembelajaran Transformasi Digital dan Pemberdayaan Kewirausahaan pada Anak Binaan Panti Asuhan Nur Ilahi Pontianak Hapsari, Fadhilla Anindita; Juniwati, Juniwati; Marwan, Nayla Inayah; Ardhionova, Reyhan Davin; Badariah, Alya; Suryanita, Fitri Novianti
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5878

Abstract

This program aims to empower assisted children who face challenges in entrepreneurship skills and digital literacy, by providing entrepreneurship training, digital marketing, handicraft skills, and digitalization of data administration to increase management efficiency. Implementation methods include structured practical skills training, continuing education through an entrepreneurial approach, as well as activities to increase awareness of gender equality through discussions and anti-discrimination campaigns. Consultations with orphanage management were also carried out to understand existing obstacles and identify needs in data management for assisted children, which were then implemented in the form of data digitization. Results from the program showed significant improvements in entrepreneurial skills, digital marketing abilities, and children's understanding of the importance of gender equality. In addition, this program succeeded in changing the data management system from manual to digital, speeding up the recording process, and increasing data security. Recommendations for development programs include the implementation of more interactive learning methods, such as group discussions that allow more direct involvement, as well as advanced entrepreneurship training that focuses on small business management, so that children are able to develop deeper and more sustainable business skills in the future.
Simulasi Ekonomi Untuk Anak Panti Asuhan An-Nahl Pontianak Melalui Permainan Monopoli Fredericha Titania Yusara; Juniwati, Juniwati; Dapa Rahmadana; Karina Nadjwa Amardi; Nadila Rizki
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6461

Abstract

Bagi anak-anak yang tumbuh di lingkungan panti asuhan, akses terhadap pendidikan finansial seringkali terbatas, sehingga menambah tantangan dalam mempersiapkan mereka menghadapi kehidupan dewasa yang mandiri. Tujuan artikel ini adalah untuk menggambarkan salah satu kegiatan program Kuliah Kerja Mahasiswa - Pengabdian Kepada Masyarakat di Panti Asuhan An-Nahl yakni berupa penerapan model pembelajaran yang berpusat pada siswa melalui permainan monopoli untuk mendorong keterampilan mereka dengan partisipasi aktif dan konstruktif, membangun pengetahuan mereka sendiri sesuai dengan prinsip pembelajaran modern-kreatif yang menekankan pentingnya pengalaman belajar yang bermakna. Adapun metode yang digunakan dalam artikel ini yaitu metode pendidikan masyarakat. Pendekatan dilakukan secara kualitatif dengan menggunakan teknik observasi langsung berdasarkan kegiatan KKM-PKM yang telah diberlangsungkan di Panti Asuhan An-Nahl. Kegiatan dihadiri oleh 15 orang anak yang terdiri dari siswa SD dan SMP dengan antusiasme lebih kuat pada siswa SD. Penggunaan metode permainan monopoli efektif sebagai media pembelajaran, diindikasikan dengan suasana belajar yang menyenangkan serta tingkat kecepatan dan kemudahan mereka untuk memahami konsep ekonomi dasar dan juga keterampilan manajemen keuangan melalui adaptasi diri dalam permainan kompetisi.
Pembekalan Keterampilan Wirausaha dan Implementasi Penjualan Bagi Anak Panti Asuhan Nurul Iman Alqhani, Adip; Juniwati, Juniwati; Meliani, Dwi Rosita; Videlya, Viola; Amalia, Joezka; Karlina, Tety
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6402

Abstract

Children in orphanages often face challenges in the form of low self-efficacy, lack of exploration of potential, and a mindset that fulfilling basic needs is enough to survive, this condition inhibits their readiness towards social and economic independence. This service programme was carried out at Panti Asuhan Nurul Iman, Pontianak, with the aim of equipping foster children through experiential learning. The series of activities included entrepreneurship education, visits and mentoring by MSME partner Kopi Bubuk Bang Azis, market surveys in the Car Free Day (CFD) area, and practice selling products made by participants. Evaluation was conducted through observation, debriefing, and pre-post intervention questionnaires. The results showed a significant increase from 4 children who understood the basic concepts of entrepreneurship to 19 children after the programme. The success of selling out all products is a concrete validation of the effectiveness of experiential learning methods. Overall, this programme succeeded in increasing the understanding of entrepreneurship, building self-confidence, and instilling a foundation of socio-economic independence for the foster children of Nurul Iman Orphanage.
Mengasah Jiwa Wirausaha Anak Panti melalui Kreasi Clay dan Digital Marketing Sederhana Julianto, Alven; Juniwati, Juniwati; Apriyadi, Ridho Nur; Saputra, Wira; Rahayu, Nika Gita; Ramadani, Lusi
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6407

Abstract

The program “Sharpening the Entrepreneurial Spirit of Orphanage Children through Clay Creation and Simple Digital Marketing” is a form of empowerment for children at the Muhammadiyah Tunas Melati Orphanage in Pontianak City in facing social and economic challenges in the digital era. The program aims to instill an entrepreneurial spirit from an early age through a combination of creative skills and the use of digital technology. Using a participatory and hands-on approach (Participatory Learning and Action), 23 orphanage children aged from elementary school to high school were equipped with an understanding of their potential, clay craft-making skills, and digital promotion training using Canva. The activities consist of three main stages: mapping dreams and strengthening self-management, digital literacy education and social media ethics, as well as an introduction to AI, and entrepreneurship training through product creation and promotional design. The results of the activities show a significant increase in self-confidence, creativity, cooperation, and awareness of technology-based business opportunities. The children were able to produce marketable works and understand moral values such as courage, perseverance, and independence. The program was deemed effective in fostering an adaptive and competitive entrepreneurial mindset. It is hoped that this program can be replicated in other social institutions as a model for sustainable community empowerment based on local potential and digital technology.
Role customer satisfaction in mediating influence product quality and attractiveness of alternatives on customer recommendations (Studi At Saba Indomedika, Pontianak) Iqbal*, Muhammad; Heriyadi, Heriyadi; Barkah, Barkah; Ramadania, Ramadania; Juniwati, Juniwati
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31703

Abstract

The aim of this research is to determine the influence of product quality and attractiveness of alternatives on word of mouth given by customers through the role of customer satisfaction as a mediating variable. Saba Indomedika faces challenges in maintaining product and service quality amidst intense competition. In this research, the population was 95 devices and the sample was 150 respondents from Saba Indomedika customers in West Kalimantan. To determine the research sample, a purposive sampling method was used. The data was processed using SmartPLS software version 4. This research found that there was a significant influence of product quality on customer satisfaction, then there was also an insignificant influence of the attractiveness of alternatives which influenced customer satisfaction, there was a significant and positive influence of product quality on customer recommendations. , there is an influence but not significant from the attractiveness of alternatives on customer recommendations, there is a significant influence from customer satisfaction on customer recommendations, then there is the role of customer satisfaction in indirectly influencing product quality on customer recommendations which is significant, on the contrary the research results reveal that there is no influence attractiveness of alternative to customer satisfaction and customer recommendations.
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
Social media, lifestyle influence, brand awareness mediate Fore Coffee purchase decisions Cristianto, Dwi Adnes Julians; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Mayasari, Endah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.395

Abstract

This research aims to determine the influence of social media marketing and lifestyle on purchase decisions, with brand awareness as a mediating variable. The methodology used is a causal research design. 225 respondents who are Indonesian consumers of Fore Coffee were given questionnaires to complete in order to gather data. The measurement model and structural model of the research construct being constructed are evaluated and analyzed in this study using Structural Equation Modeling (SEM) analysis with the aid of the statistical tool AMOS 24. In this research, the independent variables are social media marketing and lifestyle, the dependent variable is purchase decision, with brand awareness as the mediating variable. Variables are measured using 5-point Likert scale, where respondents are asked to rate their agreement with statements related to each variable. This study shows that social media marketing, lifestyle and brand awareness significantly influence purchase decisions directly and indirectly through brand awareness.
TikTok social media marketing and beauty influencers' impact on skintific purchase decisions through brand awareness Alika, Florensia; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Mayasari, Endah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.397

Abstract

The beauty industry is currently growing very rapidly, with many new products competing for consumer attention. The objective of this study was to ascertain and examine the impact of TikTok social media marketing, beauty influencers, and brand awareness as mediating variables on the form of Skintific product purchasing decisions. The research method used is quantitative research with explanatory research design. The population of this study consists of all consumers of Skintific brand products. This research uses purposive sampling. Data for this study will be collected through a questionnaire distributed through various social media platforms to people over 17 years old and Skintific products are used and purchased by TikTok social media users in Indonesia. To examine the correlation between factors, this study uses Structural Equation Modeling (SEM) with AMOS 24. The findings of this study indicate that social media marketing and beauty influencers significantly and positively impact purchasing decisions. Brand awareness positively and significantly affects purchasing decisions through social media marketing and beauty influencers.
THE EFFECT OF HALAL AWARENESS AND PERCEIVED QUALITY ON THE DECISION TO PURCHASE SNACKS WITH BRAND IMAGE AS A MEDIATION VARIABLE Juniwati, Juniwati; Maghribi, Rizqi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.128 KB) | DOI: 10.26418/jebik.v11i1.51179

Abstract

The global Islamic market may be due to the fact that the growth rate of the Muslim population is almost double that of the Christians and is expected to double in the span of four decades. These conditions make many companies currently target sales to the Muslim consumer segment to take advantage of the available opportunities. This study aims to determine the effect of halal awareness and perceived quality on Muslim millennial purchasing decisions through brand image as an intervening variable. The study used a causal associative method with a quantitative approach. The sample used was 250 respondents from Muslim millennials throughout Indonesia and had consumed snacks. The hypothesis was tested using a Structural Equation Model (SEM) based on Partial Least Square (PLS). Based on the test results, it is known that halal awareness and perceived quality affect brand image and purchasing decisions. The brand image was found to mediate the variables of halal awareness and perceived quality of purchasing decisions. The implication of this research for marketers and producers of snack foods is as input in designing a more appropriate marketing strategy supported by Muslim millennial halal awareness.JEL : E24, E220, I25.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Alika, Florensia Alisa, Alisa Alqhani, Adip Amalia, Joezka Ana Fitriana Anggraini Syahputri Anwar Azazi Apriyadi, Ridho Nur Ardhionova, Reyhan Davin Ardiansyah, Fito Arman Jaya Asria, Khujjah Ayu Astuti, Rindi Badariah, Alya Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Cristianto, Dwi Adnes Julians Dapa Rahmadana Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Fredericha Titania Yusara Giriati, Giriati Gita, Leiya Goyovi, Julia Hapsari, Fadhilla Anindita Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Iqbal*, Muhammad Juliani, Harisa Julianto, Alven Karina Nadjwa Amardi Karlina, Tety Latifah Latifah Maghribi, Rizqi Marwan, Nayla Inayah Meliani, Dwi Rosita Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nadila Rizki Ningrum, Imas Dwi Nur Afiah, Nur Pardede, Kaleb El Nusa Penampe, Marie Anne Ester Perawati Perawati, Perawati Pricilla, Maria Olivia Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri Rahmadani, Putri Putri, Shafira Ananda Rahayu, Nika Gita Rahayu, Ratna Bhanuwati Ramadani, Lusi Ramadania Ramadania, Ramadania Ramadhan, Rizani Rifqy, Muhammad Rizqi Wahyudi Riztika, Dheanisa Tri Rusik, Magdalena Polonia Saputra, Wira Sartika, Fiona Setiawan, Bayu Ajib siti zahra zahira Soe, Sinta Bella Suryanita, Fitri Novianti Syahbandi Syahbandi Syaifullah, Muhammad Hasan Titik Rosnani Uray Ndaru Mustika Videlya, Viola Wendy Wenny Pebrianti Yovita Yovita