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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Lingua Cultura SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Joong-Ki Jurnal Kesehatan
Juniwati Juniwati
Binus University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Social media, lifestyle influence, brand awareness mediate Fore Coffee purchase decisions Cristianto, Dwi Adnes Julians; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Mayasari, Endah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.395

Abstract

This research aims to determine the influence of social media marketing and lifestyle on purchase decisions, with brand awareness as a mediating variable. The methodology used is a causal research design. 225 respondents who are Indonesian consumers of Fore Coffee were given questionnaires to complete in order to gather data. The measurement model and structural model of the research construct being constructed are evaluated and analyzed in this study using Structural Equation Modeling (SEM) analysis with the aid of the statistical tool AMOS 24. In this research, the independent variables are social media marketing and lifestyle, the dependent variable is purchase decision, with brand awareness as the mediating variable. Variables are measured using 5-point Likert scale, where respondents are asked to rate their agreement with statements related to each variable. This study shows that social media marketing, lifestyle and brand awareness significantly influence purchase decisions directly and indirectly through brand awareness.
TikTok social media marketing and beauty influencers' impact on skintific purchase decisions through brand awareness Alika, Florensia; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Mayasari, Endah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.397

Abstract

The beauty industry is currently growing very rapidly, with many new products competing for consumer attention. The objective of this study was to ascertain and examine the impact of TikTok social media marketing, beauty influencers, and brand awareness as mediating variables on the form of Skintific product purchasing decisions. The research method used is quantitative research with explanatory research design. The population of this study consists of all consumers of Skintific brand products. This research uses purposive sampling. Data for this study will be collected through a questionnaire distributed through various social media platforms to people over 17 years old and Skintific products are used and purchased by TikTok social media users in Indonesia. To examine the correlation between factors, this study uses Structural Equation Modeling (SEM) with AMOS 24. The findings of this study indicate that social media marketing and beauty influencers significantly and positively impact purchasing decisions. Brand awareness positively and significantly affects purchasing decisions through social media marketing and beauty influencers.
THE EFFECT OF HALAL AWARENESS AND PERCEIVED QUALITY ON THE DECISION TO PURCHASE SNACKS WITH BRAND IMAGE AS A MEDIATION VARIABLE Juniwati, Juniwati; Maghribi, Rizqi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 11 No. 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.128 KB) | DOI: 10.26418/jebik.v11i1.51179

Abstract

The global Islamic market may be due to the fact that the growth rate of the Muslim population is almost double that of the Christians and is expected to double in the span of four decades. These conditions make many companies currently target sales to the Muslim consumer segment to take advantage of the available opportunities. This study aims to determine the effect of halal awareness and perceived quality on Muslim millennial purchasing decisions through brand image as an intervening variable. The study used a causal associative method with a quantitative approach. The sample used was 250 respondents from Muslim millennials throughout Indonesia and had consumed snacks. The hypothesis was tested using a Structural Equation Model (SEM) based on Partial Least Square (PLS). Based on the test results, it is known that halal awareness and perceived quality affect brand image and purchasing decisions. The brand image was found to mediate the variables of halal awareness and perceived quality of purchasing decisions. The implication of this research for marketers and producers of snack foods is as input in designing a more appropriate marketing strategy supported by Muslim millennial halal awareness.JEL : E24, E220, I25.
The influence of electronic customer relationship management on customer loyalty with customer satisfaction and customer experience as mediation Syaifullah, Muhammad Hasan; Pebrianti, Wenny; Afifah, Nur; Juniwati, Juniwati; Jaya, Arman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek is an online transportation service application from Indonesia that dominates the Indonesian market. In 2023, Gojek will experience a decline in market share. Several factors caused this decline. This research aims to reveal and understand the role of E-CRM in the Gojek online transportation application customers use. The variables used in this research include Customer Satisfaction, Loyalty, User experience, and E-CRM. Data collection in this study used a questionnaire distributed to respondents with several predetermined respondent criteria. The population used is Gojek application users. The sample for this research was 210 respondents, who were collected by distributing research questionnaires. Research data was measured using the SEM method assisted by the AMOS 26 statistical application. The results of this research show that E-CRM has a positive effect on Customer Loyalty, with Customer Satisfaction as a potent mediator. Other results from this research show that Customer Experience does not mediate the relationship between E-CRM and Customer Loyalty.
Adaptive Zone-Based Inventory Framework using Self-Supervised Learning for Cost-Efficient Restocking in the Food and Beverage Industry Agung, Anindya Annisa; Juniwati, Juniwati; Mardiono, Intan; Wang, Yu-Chieh
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 27 No. 2 (2025): December 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.27.2.225-236

Abstract

The food and beverage service industry operates under high demand volatility, requiring inventory systems that are both adaptive and cost-efficient. A central challenge is maintaining product availability without excessive inventory that inflates costs. The objective of this study is to develop a data-driven restocking framework that improves cost efficiency while accounting for real operational constraints. The proposed method integrates K-Means clustering with a decision tree to generate interpretable, rule-based stock recommendations. K-Means clustering was applied as an unsupervised approach to group items into risk-based zones (Green, Yellow, Red), which were then used as labels in a supervised Decision Tree model. The model achieved 99% accuracy and an F1-score of 0.93. When applied to real industry data, it reduced Total Inventory Cost (TIC) by up to 16.9% compared with the company's MOQ-based policy while preserving stable service performance. These findings demonstrate that combining clustering and rule-based machine learning provides a practical, cost-efficient, and interpretable solution for optimizing restocking decisions in complex operational environments.
ANALISIS PENGENDALIAN PAPARAN PESTISIDA PADA PETANI Juniwati, Juniwati; Lestari, Yuniar; Yetti, Husna
Jurnal Kesehatan - STIKes Prima Nusantara Vol 8 No 1 (2017)
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v13i0.608

Abstract

LatarBelakang: Tingginya jumlah pekerja dibidang pertanian, berbanding lurus dengan tingginya penggunaan pestisida. Penggunaan pestisida dalam jumlah besar dan dilakukan secara terus menerus dapat menimbulkan dampak negatif bagi kesehatan dan lingkungan.Tujuan : Penelitian ini bertujuan untuk memberikan deskripsi tentang peran puskesmas dalam pengendalian paparan pestisida pada petani melalui aspek input, proses, dan output.Metode:Penelitian ini merupakan penelitian kualitatif dengan teknik pengambilan sampel purposive sampling. Teknik penelitian dilakukan dengan wawancara mendalam, Focus Group Discussion (FGD), observasi dan telaah dokumen.Hasil: Hasil penelitian menunjukkan upaya pengendalian paparan pestisida diwilayah kerja Puskesmas Sungai Tutung belum terlaksana. Hal ini dipengaruhi oleh beberapa faktor seperti belum ada kebijakan dari pemerintah daerah, SDM yang belum memadai, tidak ada alokasi dana kegiatan, tidak ada sosialisasi terkait upaya pengendalian paparan pestisida serta pengetahuan petani yang masih rendah dalam menggunakan pestisida sesuai aturan.Kesimpulan: Diharapkan kepada Dinas Kesehatan dan SKPD terkait untuk dapat membuat kebijakan sesuai dengan kebutuhan dalam upaya pengendalian paparan pestisida, menyediakan anggaran kegiatan, melakukan sosialisasi, menambah jumlah pos UKK dan mengaktifkan kembali kader Pos UKK serta melakukan pembinaan terhadap petani dalam menggunakan pestisida.
Co-Authors Agung, Anindya Annisa Ahmad Salahuddin AHMADI Al Vayyed Shalatar Barqah Djus Alika, Florensia Alisa, Alisa Alqhani, Adip Amalia, Joezka Ana Fitriana Anggraini Syahputri Anwar Azazi Apriyadi, Ridho Nur Ardhionova, Reyhan Davin Ardiansyah, Fito Arman Jaya Badariah, Alya Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Cristianto, Dwi Adnes Julians Dapa Rahmadana Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Fredericha Titania Yusara Giriati, Giriati Gita, Leiya Goyovi, Julia Hapsari, Fadhilla Anindita Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Husna Yetti Intan Mardiono Iqbal*, Muhammad Julianto, Alven Karina Nadjwa Amardi Karlina, Tety Maghribi, Rizqi Marwan, Nayla Inayah Meliani, Dwi Rosita Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nadila Rizki Ningrum, Imas Dwi Nur Afiah, Nur Penampe, Marie Anne Ester Perawati Perawati, Perawati Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri, Shafira Ananda Rahayu, Nika Gita Rahayu, Ratna Bhanuwati Ramadani, Lusi Ramadania Ramadania, Ramadania Rifqy, Muhammad Riztika, Dheanisa Tri Saputra, Wira Sartika, Fiona siti zahra zahira Soe, Sinta Bella Suryanita, Fitri Novianti Syahbandi Syahbandi Syaifullah, Muhammad Hasan Uray Ndaru Mustika Videlya, Viola Wang, Yu-Chieh Wendy Wenny Pebrianti Yovita Yovita Yuniar Lestari