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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Lingua Cultura SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri YUME : Journal of Management Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Journal of Digital Marketing and Halal Industry Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science Jurnal Industri dan Inovasi (INVASI) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Ulil Albab Joong-Ki Jurnal Kesehatan
Juniwati Juniwati
Binus University
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Transportation Other

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Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
Social media, lifestyle influence, brand awareness mediate Fore Coffee purchase decisions Cristianto, Dwi Adnes Julians; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Mayasari, Endah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.395

Abstract

This research aims to determine the influence of social media marketing and lifestyle on purchase decisions, with brand awareness as a mediating variable. The methodology used is a causal research design. 225 respondents who are Indonesian consumers of Fore Coffee were given questionnaires to complete in order to gather data. The measurement model and structural model of the research construct being constructed are evaluated and analyzed in this study using Structural Equation Modeling (SEM) analysis with the aid of the statistical tool AMOS 24. In this research, the independent variables are social media marketing and lifestyle, the dependent variable is purchase decision, with brand awareness as the mediating variable. Variables are measured using 5-point Likert scale, where respondents are asked to rate their agreement with statements related to each variable. This study shows that social media marketing, lifestyle and brand awareness significantly influence purchase decisions directly and indirectly through brand awareness.
TikTok social media marketing and beauty influencers' impact on skintific purchase decisions through brand awareness Alika, Florensia; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Mayasari, Endah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.397

Abstract

The beauty industry is currently growing very rapidly, with many new products competing for consumer attention. The objective of this study was to ascertain and examine the impact of TikTok social media marketing, beauty influencers, and brand awareness as mediating variables on the form of Skintific product purchasing decisions. The research method used is quantitative research with explanatory research design. The population of this study consists of all consumers of Skintific brand products. This research uses purposive sampling. Data for this study will be collected through a questionnaire distributed through various social media platforms to people over 17 years old and Skintific products are used and purchased by TikTok social media users in Indonesia. To examine the correlation between factors, this study uses Structural Equation Modeling (SEM) with AMOS 24. The findings of this study indicate that social media marketing and beauty influencers significantly and positively impact purchasing decisions. Brand awareness positively and significantly affects purchasing decisions through social media marketing and beauty influencers.
THE EFFECT OF HALAL AWARENESS AND PERCEIVED QUALITY ON THE DECISION TO PURCHASE SNACKS WITH BRAND IMAGE AS A MEDIATION VARIABLE Juniwati, Juniwati; Maghribi, Rizqi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.128 KB) | DOI: 10.26418/jebik.v11i1.51179

Abstract

The global Islamic market may be due to the fact that the growth rate of the Muslim population is almost double that of the Christians and is expected to double in the span of four decades. These conditions make many companies currently target sales to the Muslim consumer segment to take advantage of the available opportunities. This study aims to determine the effect of halal awareness and perceived quality on Muslim millennial purchasing decisions through brand image as an intervening variable. The study used a causal associative method with a quantitative approach. The sample used was 250 respondents from Muslim millennials throughout Indonesia and had consumed snacks. The hypothesis was tested using a Structural Equation Model (SEM) based on Partial Least Square (PLS). Based on the test results, it is known that halal awareness and perceived quality affect brand image and purchasing decisions. The brand image was found to mediate the variables of halal awareness and perceived quality of purchasing decisions. The implication of this research for marketers and producers of snack foods is as input in designing a more appropriate marketing strategy supported by Muslim millennial halal awareness.JEL : E24, E220, I25.
The influence of electronic customer relationship management on customer loyalty with customer satisfaction and customer experience as mediation Syaifullah, Muhammad Hasan; Pebrianti, Wenny; Afifah, Nur; Juniwati, Juniwati; Jaya, Arman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek is an online transportation service application from Indonesia that dominates the Indonesian market. In 2023, Gojek will experience a decline in market share. Several factors caused this decline. This research aims to reveal and understand the role of E-CRM in the Gojek online transportation application customers use. The variables used in this research include Customer Satisfaction, Loyalty, User experience, and E-CRM. Data collection in this study used a questionnaire distributed to respondents with several predetermined respondent criteria. The population used is Gojek application users. The sample for this research was 210 respondents, who were collected by distributing research questionnaires. Research data was measured using the SEM method assisted by the AMOS 26 statistical application. The results of this research show that E-CRM has a positive effect on Customer Loyalty, with Customer Satisfaction as a potent mediator. Other results from this research show that Customer Experience does not mediate the relationship between E-CRM and Customer Loyalty.
Organic Repurchase Intention: Role of Attitude and Consumer Satisfaction Pardede, Kaleb El Nusa; Heriyadi, Heriyadi; Daud, Ilzar; Juniwati, Juniwati; Pebrianti, Wenny
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.4780

Abstract

Purpose: This research seeks to explore how attitude and satisfaction serve as mediating variables in the relationship between environmental concern and health consciousness with consumers' intention to purchase. Research Methodology: This study employed a quantitative methodology and was carried out in Indonesia. It involved 206 participants who had experience in purchasing and using organic skincare products from local brands, including Sensatia Botanical, Skin Dewi, Avoskin, N’Pure, and Runa Beauty. Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. Results: The findings indicate that both environmental concern and health consciousness positively and significantly influence attitude and satisfaction. Both psychological factors attitude and satisfaction were found to play a mediating role in the connection between environmental and health awareness and consumers' intentions to repurchase organic skincare products. Conclusions: Environmental concern and health consciousness significantly influence attitudes and satisfaction, which in turn drive repurchase intention for organic skincare products. These findings highlight the importance of value-based marketing focused on health and environmental sustainability to build consumer loyalty. Limitations: The study is limited to respondents aged 17–44 years and predominantly from the Kalimantan region. It did not take into account other variables such as green trust or perceived behavioral control. Contribution: This study contributes to the organic skincare industry, marketers, and academics in understanding the importance of building consumer attitude and satisfaction based on environmental and health values.
From Immersion to Impulse: The Trust Buiding Journey in Digital Commerce Latifah, Latifah; Ramadania, Ramadania; Juniwati, Juniwati
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.29326

Abstract

Despite the rapid expansion of digital commerce in Indonesia’s cosmetics sector, the mechanisms through which immersive digital experiences shape consumer decision-making remain insufficiently understood, particularly with respect to the interaction between trust formation and tactile preferences. Addressing this gap, the present study investigates how multidimensional immersive experiences influence impulse buying behavior through the mediating role of trust, while considering need for touch as a moderating factor. Immersive experience is conceptualized through three dimensions that are increasingly prevalent in digital cosmetic marketing, namely augmented reality virtual try-on, live streaming commerce, and social media marketing activities. Employing a cross-sectional research design, data were collected from 451 Indonesian consumers aged 18 to 40 years who had purchased international cosmetic brands via digital platforms within the previous six months. The proposed hypotheses were tested using Partial Least Squares Structural Equation Modeling. The findings indicate that all three immersive dimensions significantly enhance consumer trust, with social media marketing exerting the strongest influence, followed by live streaming commerce and augmented reality virtual try-on. Trust, in turn, has a positive and significant effect on impulse buying behavior. Importantly, the results reveal that need for touch negatively moderates the relationship between trust and impulse buying, suggesting that consumers with higher tactile preferences tend to engage in greater purchase deliberation despite elevated levels of trust. The structural model demonstrates strong explanatory power for both trust and impulse buying. This study contributes to the literature by operationalizing immersive experience as a multidimensional construct and identifying tactile preference as a critical boundary condition in digital consumption contexts. From a practical perspective, the findings offer strategic insights for international cosmetic brands in tailoring digital marketing approaches that align with consumers’ sensory orientations in emerging markets such as Indonesia.
Circular Economy Product: Pengaruh Perceived Quality dan Environmental Awareness terhadap Repurchase Intention melalui Customer Satisfaction (Case of Furniture) Andriano, Theo; Mustaruddin, Mustaruddin; Heriyadi, Heriyadi; Juniwati, Juniwati; Purmono, Bintoro Bagus
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11335

Abstract

Peningkatan limbah plastik mendorong industri furnitur menerapkan prinsip circular economy melalui pemanfaatan material daur ulang, seperti yang dilakukan oleh Olymplast. Namun, persepsi konsumen terhadap kualitas produk daur ulang dan tingkat kesadaran lingkungan masih menjadi faktor penting dalam membentuk niat pembelian ulang. Penelitian ini bertujuan menganalisis pengaruh Perceived Quality of Recycled Products dan Environmental Awareness terhadap Repurchase Intention dengan Customer Satisfaction sebagai variabel mediasi pada konsumen furnitur plastik daur ulang Olymplast di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 responden dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Perceived Quality of Recycled Products dan Environmental Awareness berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Repurchase Intention. Namun, Customer Satisfaction tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention. Meskipun demikian, Customer Satisfaction terbukti berperan signifikan sebagai variabel mediasi. Temuan ini menegaskan bahwa persepsi kualitas dan kesadaran lingkungan merupakan faktor kunci dalam mendorong niat pembelian ulang produk furnitur berbasis circular economy.
Adaptive Zone-Based Inventory Framework using Self-Supervised Learning for Cost-Efficient Restocking in the Food and Beverage Industry Agung, Anindya Annisa; Juniwati, Juniwati; Mardiono, Intan; Wang, Yu-Chieh
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 27 No. 2 (2025): December 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.27.2.225-236

Abstract

The food and beverage service industry operates under high demand volatility, requiring inventory systems that are both adaptive and cost-efficient. A central challenge is maintaining product availability without excessive inventory that inflates costs. The objective of this study is to develop a data-driven restocking framework that improves cost efficiency while accounting for real operational constraints. The proposed method integrates K-Means clustering with a decision tree to generate interpretable, rule-based stock recommendations. K-Means clustering was applied as an unsupervised approach to group items into risk-based zones (Green, Yellow, Red), which were then used as labels in a supervised Decision Tree model. The model achieved 99% accuracy and an F1-score of 0.93. When applied to real industry data, it reduced Total Inventory Cost (TIC) by up to 16.9% compared with the company's MOQ-based policy while preserving stable service performance. These findings demonstrate that combining clustering and rule-based machine learning provides a practical, cost-efficient, and interpretable solution for optimizing restocking decisions in complex operational environments.
ANALISIS PENGENDALIAN PAPARAN PESTISIDA PADA PETANI Juniwati, Juniwati; Lestari, Yuniar; Yetti, Husna
Jurnal Kesehatan - STIKes Prima Nusantara Vol 8 No 1 (2017)
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v13i0.608

Abstract

LatarBelakang: Tingginya jumlah pekerja dibidang pertanian, berbanding lurus dengan tingginya penggunaan pestisida. Penggunaan pestisida dalam jumlah besar dan dilakukan secara terus menerus dapat menimbulkan dampak negatif bagi kesehatan dan lingkungan.Tujuan : Penelitian ini bertujuan untuk memberikan deskripsi tentang peran puskesmas dalam pengendalian paparan pestisida pada petani melalui aspek input, proses, dan output.Metode:Penelitian ini merupakan penelitian kualitatif dengan teknik pengambilan sampel purposive sampling. Teknik penelitian dilakukan dengan wawancara mendalam, Focus Group Discussion (FGD), observasi dan telaah dokumen.Hasil: Hasil penelitian menunjukkan upaya pengendalian paparan pestisida diwilayah kerja Puskesmas Sungai Tutung belum terlaksana. Hal ini dipengaruhi oleh beberapa faktor seperti belum ada kebijakan dari pemerintah daerah, SDM yang belum memadai, tidak ada alokasi dana kegiatan, tidak ada sosialisasi terkait upaya pengendalian paparan pestisida serta pengetahuan petani yang masih rendah dalam menggunakan pestisida sesuai aturan.Kesimpulan: Diharapkan kepada Dinas Kesehatan dan SKPD terkait untuk dapat membuat kebijakan sesuai dengan kebutuhan dalam upaya pengendalian paparan pestisida, menyediakan anggaran kegiatan, melakukan sosialisasi, menambah jumlah pos UKK dan mengaktifkan kembali kader Pos UKK serta melakukan pembinaan terhadap petani dalam menggunakan pestisida.
Co-Authors Agung, Anindya Annisa Ahmad Salahuddin AHMADI Al Vayyed Shalatar Barqah Djus Alika, Florensia Alisa, Alisa Alqhani, Adip Amalia, Joezka Ana Fitriana Andriano, Theo Anggraini Syahputri Anwar Azazi Apriyadi, Ridho Nur Ardhionova, Reyhan Davin Ardiansyah, Fito Arman Jaya Badariah, Alya Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Cristianto, Dwi Adnes Julians Dapa Rahmadana Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Fredericha Titania Yusara Giriati, Giriati Gita, Leiya Goyovi, Julia Hapsari, Fadhilla Anindita Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Husna Yetti Intan Mardiono Iqbal*, Muhammad Julianto, Alven Karina Nadjwa Amardi Karlina, Tety Latifah Latifah Maghribi, Rizqi Marwan, Nayla Inayah Meliani, Dwi Rosita Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nadila Rizki Ningrum, Imas Dwi Nur Afiah, Nur NUR AZIZAH MAULIDIA, NUR AZIZAH Pardede, Kaleb El Nusa Penampe, Marie Anne Ester Perawati Perawati, Perawati Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri, Shafira Ananda Rahayu, Nika Gita Rahayu, Ratna Bhanuwati Ramadani, Lusi Ramadania Ramadania, Ramadania Rifqy, Muhammad Rizqi Wahyudi Riztika, Dheanisa Tri Saputra, Wira Sartika, Fiona Setiawan, Bayu Ajib siti zahra zahira Soe, Sinta Bella Suryanita, Fitri Novianti Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syifa, Alifiya Adhiya Asy Uray Ndaru Mustika Videlya, Viola Wang, Yu-Chieh Wendy Wenny Pebrianti Yovita Yovita Yuniar Lestari