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All Journal JURNAL ECONOMIA Jurnal Hospitality dan Manajemen Jasa JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Terapan Abdimas Binus Business Review Nature: National Academic Journal of Architecture MUDRA Jurnal Seni Budaya Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pendidikan Ekonomi & Bisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pengabdian Pada Masyarakat Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran Jurnal Kreativitas PKM Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Ilomata International Journal of Social Science Jurnal Abdimas Kartika Wijayakusuma Jurnal Manajemen dan Kewirausahaan Jurnal Manajemen Perhotelan Bulletin of Indonesian Islamic Studies Inkubis: Jurnal Ekonomi dan Bisnis Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting International Journal of Review Management Business and Entrepreneurship (RMBE) Jurnal Manajemen Pendidikan Islam
Thomas Stefanus Kaihatu
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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THE ROLE OF BRAND TRUST AS A MEDIATOR BETWEEN PRODUCT QUALITY AND INNOVATION ON PURCHASE INTENTION OF KIMPLAST DISTRIBUTORS Jeremy Lauren Mahendra; Thomas Stefanus Kaihatu
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.20165

Abstract

This study examines the effect of Product Quality and Product Innovation on the Purchase Intention of KIMPLAST distributors, with Brand Trust serving as a mediator. A quantitative approach was employed via a survey of 109 active KIMPLAST distributors across Eastern Indonesia. Data were collected using a structured 5-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct, indirect, and mediating relationships. The results indicate that Product Quality and Product Innovation have a positive and significant effect on Brand Trust, which subsequently enhances distributors’ Purchase Intention. Brand Trust is confirmed as a vital mediator that strengthens the influence of product attributes on purchasing decisions in a B2B context. This study contributes to B2B literature by providing empirical evidence on the crucial mediating role of Brand Trust within the industrial plastic products distribution sector. Consequently, companies should prioritize strategies that enhance Brand Trust through product quality and innovation to boost distributor loyalty and stabilize purchasing behavior. The study is limited by its cross-sectional design and a sample size of 109 distributors, suggesting future research should expand the sample size and explore additional variables such as price or after-sales services.
Normative Visibility and Reference Price Signals In TikTok Live Pay-What-You-Want Gifting Siahainenia, Johan Pratama; Kaihatu, Thomas Stefanus; Murwani, Fulgentius Danardana
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.66788

Abstract

Live-streaming platforms increasingly rely on Pay-What-You-Want (PWYW) gifting, yet voluntary payments remain weakly coordinated when prices are not fixed. This study examines whether platform-displayed reference price signals increase PWYW gifting propensity and whether this effect depends on Subjective Norms. Drawing on a digital distribution-channel coordination perspective, the study treats reference prices as interface-based price signals and Subjective Norms as informal social governance. Using survey data from 200 Indonesian Gen Z TikTok Live users and Hayes’ PROCESS Model 1, the findings show that reference price signals do not directly increase gifting propensity. Instead, their effect becomes positive and significant only when Subjective Norms are high. The study demonstrates that price anchors in live-streaming platforms are not behaviorally sufficient on their own; they gain force when embedded in visible social expectations that coordinate discretionary contribution.
Co-Authors Abdul Kholick Adrie Oktavio Agung Hariyanto Agung Hariyanto Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Alfa Syahputra Amrullah, Muhammad Fajar Andreas Raditya Aria Ganna Henryanto Astrid Kusumowidagdo Azizurrohman, Muhammad Burhan Bungin Christian Herdinata Christina Whidya Utami Christina Widya Utami Damelina B. Tambunan Darmawan, Esther David Sukardi Kodrat Denny Bernardus Devina Florentina Devina Irtanto Dewa Gde Satrya Dewa Gde Satrya Dewi Chandra Dewi Mustikasari Immanuel Dwi Anna Kristanti Dyah Kusuma Wardhani Dyah Kusuma Wardhani Ellen Lawrencia Yahya Endo Wijaya Kartika Endo Wijaya Kartika Endo Wijaya Kartika Enny Istanti Fahmi Jaya Yulfiansyah Fazar Abdul Razaq Febry, Timotius Fransisca Laurentinus Fulgentius Danardana Murwani Giovani Gutama Graciana Eveline Andriani GS , Achmad Daengs Halek Mu'min Halek Mu’min Hanifah, Haniruzila Hardjono, Retno Kusumastuti Hari Minantyo Harwin Sukamto Heriyanto, Carolina I Dewa Gde Satrya Widyaduta Jeremy Lauren Mahendra Junaedy, Agoes Karina Enny Agustina Karina Enny Agustina Kezia Victory Purwadi Laij Victor Effendi Lazuardi, Mohammad Isma Lexi Pranata Budidharmanto Liana Liana Liliana Dewi Made Santika Malik Cahyadin Melania Rahadiyanti Meliana Christianti Hermanto Mirna Fauziah Lailly Muh. Ilham Kholid muhammad aluf ma' lufie Muhammad Fajar Amrullah Muhammad Naqib Abdullah Nasution, Ali Napiah Natalia, Jennifer Nusantara, Muhammad Akhva Aulia Olivia Tjandra Paundra Hanutama Praditya, Dhemas Arya Praditya Purwadi, Kezia Victory Putra Utama, I Putu Indra Ariestha Rakha Hendra Maryanto Rendy Soewitoardjo Rizki Adityaji Riznika, Irzal Rizqi, Osama Romy Pramono Samuel Sutanto Satria, Sandi Shienny Megawati Sutanto SHOLIHAH, RIFATUS Siahainenia, Johan Pratama sisca soetanto Sundring Pantja Djati Suryadi Kusniawan Susilo, Clarissa Sutanto, Verrell Sutrisno, Timotius F. C. W. Sutrisno, Timotius FCW Swari, Ida Ayu Indira Teofilus Teofilus Timotius Febry Christian Tjokro, Hadi Wijaya Tommy C. Efrata Tommy C. Efrata Toreh, Fabio Ricardo Tri Andjarwati, Tri Verina Wijaya Wahyudi Henky Soeparto Wendra Hartono Widya Arif Sofyan Kurniawan Wirasti, Norma Wirawan ED Radianto Yaser Arafat Yopy Junianto Yoseva Maria Pujirahayu Sumaji Yoshua Junarto Yosia Tutus Angriawan Jaya Diningrat Yulianto Suryo Adi