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Marketing Strategy To Improve The Competitiveness Of A Chocolate Drink Business In Surabaya Safa’at Safa’at; Nuzulul Fatimah; Leonard Adrie Manafe
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 1 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i1.135

Abstract

This study aims to find out how the marketing strategy is using SWOT Analysis in Chocolate Beverage Product Businesses to increase Competitiveness. This study uses a descriptive qualitative approach and SWOT analysis to take advantage of opportunities, maximize strengths, reduce weaknesses, and avoid threats. The results of this SWOT analysis indicate that the chocolate beverage business is implementing a Strength Opportunity (SO) strategy, this is a strategy for chocolate beverage businesses to take advantage of strengths and opportunities to run their business. Therefore, chocolate beverage business to meet the tastes and needs of the community, it is necessary to maintain and improve chocolate beverage products that have a variety and distinctive tastes. To attract more loyal customers, there is creativity in using technology to market products online, to expand the product marketing network for the chocolate drink business.
Post global pandemic and national paradigm of resilience of Indonesian SMEs Nuzulul Fatimah; Muhammad Gunawan Wibisono; Abid Fareed
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.618

Abstract

Indonesia has a big potential of development by boosting up the SMEs. The SMEs seems neglected by its history on Indonesia as the main focus remained on public sector. The SMEs particular in large scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector period withdraw their development because of lack skill and function. In this research, SMEs sector in Indonesia as an object using the bibliography methodological to analyze the paradigm and liberate realizing the need to specify the key terms for purposes resilience on post global pandemic. Through innovative business opportunities and creating value by individuals, it is an effort to create value. In addition, this value creation can be done by providing encouragement to manage the risks of a project, improving communicative and management skills in helping the movement of people, fast materials and financial resources for project success.
PENGARUH LINGKUNGAN KERJA, KEPUASAN KERJA, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT.ANTAR SURYA JAYA SURABAYA Nuzulul Fatimah; Priyono Priyono
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 9 No 2 (2016): Volume 9, Nomor 2, Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.435 KB) | DOI: 10.58431/jumpa.v9i2.14

Abstract

This study aims to determine the effect of the work environment, job satisfaction, motivation, and discipline the performance of employees at PT. Antar Surya Jaya Surabaya. This research was conducted using a quantitative approach is, research that focuses on testing the hypothesis with statistical methods of analysis measuring devices and produce results that can be generalized. The research instrument a questionnaire. Samples are employees of PT. Antar Surya Jaya Surabaya. The population in this study are employees of PT. Antar Surya Jaya Surabaya as many as 150 employees. Samples taken in this study were 60 respondents who are determined based on the formula Slovin. The sampling technique in this research using random sampling. Test equipment used is the technique of multiple linear regression analysis with SPSS software 16. According to a study obtained by multiple linear regression equation is Y = 8.010+ 0.214X1 + 0.039X2 + 0.072X3 + 0.227X4. And the value of F test shows Fhitung 6898> Ftable 2:54 with significant value 0.000 <0:50, which means variable Work Environment, Job Satisfaction, Motivation and Work Discipline simultaneously affect employee performance. The results of the t test variable Work Environment worth thitung 2200> ttabel 2.00404 with significant value 0.032 <0.05 variables Job Satisfaction worth thitung 0286 <ttabel 2.00404 with significant value 0776> 0.05, variable Motivation worth thitung 0.681 <ttabel 2.00404 with significant value 0499> 0.05, Work Discipline variable worth thitung 2328> ttabel 2.00404 with significant value 0.024 <0.05 which means that the variable Work Environment and Work Discipline positive and significant impact on employee performance, whereas for Job Satisfaction and Motivation variable positive but not significant effect on employee performance. And in this study, it turns out the variables that most influence Work Discipline Employee Performance.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASI DIMEDIASI OLEH PEMBERDAYAAN PSIKOLOGI PADA KARYAWAN PT. PLN (PERSERO) DI WARU SIDOARJO NUZULUL FATIMAH; RATNA SARI DEWI
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 8 No 1 (2015): JUMPA Volume 8 Nomor 1 Tahun 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.103 KB) | DOI: 10.58431/jumpa.v8i1.35

Abstract

The purpose of this study was to determine the direct effect of transformational leadership style, mediated by organizational commitment on employee empowerment psychology. This research was conducted by a quantitative approach, Sample in this study were all employees of PT. PLN (Persero) in WaruSidoarjo. Using sampling accidential and simple regression analysis with SPSS 17.0 software. After testing the hypothesis, the obtained t count> t table = 3.571> 1.657 thus concluded that leadership style variable Transfotmasional no significant influence on Organizational Commitment. And to the results of Psychology Empowerment through path analysis with Sobel test calculation at 15.67 with 0:05 significance level that is equal to 1657 it was concluded that the coefficient of 0.18165 significance mediation mediation means no influence psychological empowerment in the style of transformational leadership on organizational commitment. And the results of this study stated that the effect on the Transformational Leadership Organizational Commitment in mediation by Empowerment Psychology.
PENGARUH KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN TEKNIK DI PT PLATINUM CERAMICS INDUSTRY SURABAYA Nuzulul Fatimah
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 8 No 1 (2015): JUMPA Volume 8 Nomor 1 Tahun 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.82 KB) | DOI: 10.58431/jumpa.v8i1.57

Abstract

The business world required creating high employee performance to the company's development. Companies must be able to build and improve performance in their environment. The purpose of this study was to identify and analyze the influence of leadership and compensation to employee performance in PT Platinum Ceramics Industry Surabaya.Tthe samples are 33 technical employees, while the test equipment used is the analysis techniques Linear regression with SPSS 14.0.The test result variable compensation and leadership significant influence on employee performance. And it turns out variable compensation of the most dominant influence on employee performance that is equal to 56.40%.
Building an Entrepreneurship Development Model for Millennial Farmers Human Resources Heri Cahyo Agus Setiawan; Agus Prasetya; Ilham Ilham; Nuzulul Fatimah; Tatag Herbayu Latukismo
Sharia Agribusiness Journal Vol 3, No 2 (2023)
Publisher : Program Studi Agribisnis UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/saj.v3i2.36022

Abstract

In industry 4.0, agricultural human resources, especially the millennial generation, are required to have an entrepreneurial spirit and technological capabilities in carrying out entrepreneurial activities in the agricultural sector. Not many studies that discuss farmers human resources millenial in Indonesia have been studied seriously, especially educational institutions that deal with the entrepreneurial agricultural sector (Setiawan, et.al, 2023). Sustainable development of agricultural human resources requires the development of farmers' own entrepreneurship. So it requires support from all parties, especially the world of education, which has a vision and mission and an orientation towards developing agricultural human resources. In Indonesia, one of the educational programs that educates agricultural human resources and millennial farmers has begun to grow, one of which is the Agripreneur Academy. This research aims to explore what is the human resource development model for millennial farmers with an entrepreneurial character? The research method used was qualitative by conducting in-depth interviews with millennial farmer informants who were participants in the agripreneur academy program. For validation, we also conducted a group discussion forum with informants from the management of the Agripreneur Academy, academics from university and agricultural figures from associations. This research produces the following results: (1) agripreneur academic institutions play a role in building the entrepreneurial mindset of millennial farmers' human resources that farmers must be able to become entrepreneurs in the agricultural sector; (2) the character of the formation of farmers with an innovative spirit, from being limited to traditional farmers transforming into millennial entrepreneurial farmers who are market-oriented and utilize technology in marketing the agricultural food products that are being developed.  Keywords: human resources; millennial farmer; agripreneur; entrepreneurship  ABSTRAK Dalam industri 4.0, sumber daya manusia pertanian khususnya generasi milenial dituntut memiliki jiwa wirausaha dan kemampuan teknologi dalam menjalankan kegiatan wirausaha di sektor pertanian. Belum banyak penelitian yang membahas tentang sumber daya manusia petani milenial di Indonesia yang dikaji secara serius, khususnya lembaga pendidikan yang bergerak di bidang wirausaha sektor pertanian (Setiawan, et.al, 2023). Pembangunan sumber daya manusia pertanian yang berkelanjutan memerlukan pengembangan kewirausahaan petani itu sendiri. Sehingga memerlukan dukungan semua pihak khususnya dunia pendidikan yang memiliki visi misi dan orientasi pada pengembangan sumber daya manusia pertanian. Di Indonesia, salah satu program pendidikan yang mendidik SDM pertanian dan petani milenial sudah mulai tumbuh, salah satunya adalah Agripreneur Academy. Penelitian ini bertujuan untuk mengeksplorasi bagaimana model pengembangan sumber daya manusia petani milenial yang berkarakter wirausaha? Metode penelitian yang digunakan adalah kualitatif dengan melakukan wawancara mendalam terhadap informan petani milenial peserta program agripreneur academy. Untuk validasi, kami juga melakukan forum diskusi kelompok dengan narasumber dari pimpinan Agripreneur Academy, akademisi dari universitas dan tokoh pertanian dari asosiasi. Penelitian ini menghasilkan hasil sebagai berikut: (1) institusi akademik agripreneur berperan dalam membangun pola pikir kewirausahaan sumber daya manusia petani milenial bahwa petani harus mampu menjadi wirausaha di bidang pertanian; (2) karakter terbentuknya petani yang berjiwa inovatif, dari yang semula hanya sebatas petani tradisional bertransformasi menjadi petani wirausaha milenial yang berorientasi pasar dan memanfaatkan teknologi dalam memasarkan produk pangan pertanian yang dikembangkan.  Kata Kunci:     sumber daya manusia; petani milenial; agripreneur; kewirausahaan
Upaya Pembangunan Program Pendidikan Luar Sekolah Putri, Salsa Shabilla; Sholicha, Dinia Nikmatus; Fitriya, Wahyu; Andriana, Balqis Ersa; Sari, Aprilia Rofiana; Fatimah, Nuzulul
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 4 (2023): MAY 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There have been several articles written covering the theme of human capital development in out-of-school education programs. Currently, the quality of investment in the value of education and human capital is very interesting to study. In order to know what can be done so as to develop and create human resources that are more productive efficient, confident, and competitive in the global context.
Building Knowledge Sharing: The Role of Empowering Leadership, Trust, and Organizational Commitment , Noerchoidah; Harjanti, Dhyah; Fatimah, Nuzulul; Mahmudah, Siti; Widowati, Dyah
Journal of Business and Management Review Vol. 5 No. 4 (2024): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr54.9462024

Abstract

Research Aims: This study aims to examine how to implement knowledge sharing by looking at empowering leadership, trust, and organizational commitment to private university lecturers in East Java. Design/methodology/approach: The type of research used is explanatory research, namely explaining the position of influence of the independent variables and dependent variables in the hypothesis. The population of this study were private university lecturers in East Java. Questionnaires were distributed online using purposive sampling techniques and 230 questionnaires were analyzed. Partial Least Square is used for data analysis. Research Findings: The results of the study reveal that empowering leadership and trust affects the success of knowledge sharing. In addition, organizational commitment has succeeded in mediating empowering leadership and trust which indirectly affects knowledge sharing. Theoretical Contribution/Originality: The practical implications can be used as consideration for the management of private universities in creating knowledge sharing for lecturers. Keywords: Empowering Leadership; Trust; Organizational Commitment; Knowledge Sharing
ORGANIZATIONAL CULTURE : ARE YOU REALLY THE ONE ? Zebua, Martin; Fatimah, Nuzulul; Zargar, Nasir Ahmad
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1153

Abstract

The condition of a healthy organization cannot be determined solely by the condition of its assets or the appearance of its resources. There are numerous factors that owners and potential investors must take into account. There are often hidden aspects that should be of concern to both owners and external parties interested in becoming investors. In the service sector, the key factors for growth and development are the quality of service provided and the capabilities of the human resources. However, the financial aspect also plays a significant role in the growth and development of a service organization. This qualitative article aims to provide concrete evidence that service organizations face challenges in their growth and development when their service activities fail to meet consumer expectations or even harm them. Consumers act as unpaid marketers for organizations engaged in service activities. Once an organization disappoints its consumers, news of the poor service spreads quickly in the market. Consequently, it is inevitable that the organization will experience a decline in its market share in the near future.
Model Pengembangan Kewirausahaan Berbasis Santri: (Studi Pada Pondok Pesantren Rahmatan Lil Alamin Nganjuk Jawa Timur) Setiawan, Heri Cahyo Bagus; Fatimah, Nuzulul; Ilham, Ilham; Kurniawan, Aries; Latukismo, Tatag Herbayu; Prasetya, Agus
Revenue Manuscript Vol. 2 No. 3 (2024): Mei
Publisher : Asosiasi Riset dan Pengembangan Manusia Berkelanjutan (ORBIT)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari program PKM ini adalah untuk memberikan pelatihan dasar kewirausahaan digital kepada para santri di Pondok Pesantren Rahmatan Lil Alamin Kabupaten Nganjuk, Provinsi Jawa Timur. Pelatihan kewirausahaan digital diharapkan dapat meningkatkan pengetahuan, wawasan dan skill entrepreneurship santri. Program PKM di ikuti oleh santri sebanyak 260 orang. Metode yang digunakan adalah ceramah, diskusi dan tanya jawab. Hasil yang dicapai adalah: (1) santri memiliki pengetahuan memahami dasar kewirausahaan; (2) santri di motivasi dan dibangun karekternya menjadi karakter entrepreneur bagaimana kiat menjadi entrepreneur berbasis digital yang santri (model santripreneur); dan (3) santri mempresentasikan rencana bisnis dengan ciri khas model santri (model santripreneur).
Co-Authors Abid Fareed Abid Fareed Abid Fareed Abid Fareed Abid Fareed Adhimah, Himmatul Agus Prasetya Ahmad, Muhammad Ali Ali Ahmad, Muhammad Ali, Arya Misbah Ali, Umar Alif Dimas Ramdani Amelia, Floren Rossa Amna Batool Ana Lailatul Fitriya Andriana, Balqis Ersa Anis Eliyana Anita Kartika Sari Arbab Gul Arbab Gul Arbab Gul Aries Kurniawan Batool, Amna Beni Dwi Komara Cahyani, Septian Artikasari Dwi Indah Diah Ayu Sanggarwati Dwi Aprilia Anggraini Dwi Novitasari Dwi Ratmawati Dyah Widowati Eka Fidya Priyandini Emmywati Faizal Ach Zaenuri Fareed, Abid Fendy Suhariadi Feri Ihsan Muzaki Fitriya, Ana Lailatul Fitriya, Wahyu Fitriyah, Az-zahrotul Fitroh, Alfiana Zakyatul Gul, Arbab Hafiz Ahmad Hakiki, Moh Saiful Harjanti, Dhyah Heri Cahyo Agus Setiawan Heri Cahyo Bagus Setiawan Hidayati, Fresty Nur Hikmah, Diana Faiqotul Ilham ILHAM Ilham Ilham Ilham, Ilham Maulana Aji Irhamni, Firly Iwang Suwangsih Iwang Suwangsih Iwang Suwangsih Iwang Suwangsih Kartikaningsih, Dewi Khoirun Nisa Kusmayati, Nindya Kartika Latukismo, Tatag Herbayu Leonard Adrie Manafe Lillah, Fala Tania Lukman Khakim M Fawwaz Kamal Han M.Said, Ilham Martin Zebua Mateen, Abdul MM, Safaat Moch. Ma’ruf Moh. Maruf Mohamad Yusak Anshori Muhammad Ahmad Khan Qazi Muhammad Ahmad Khan Qazi Muhammad Ali Muhammad Ali Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Gunawan Wibisono Muhammad Gunawan Wibisono Muhammad Gunawan Wibisono, Muhammad Gunawan Muslim, Biandri Nasir Ahmad Zargar Nauman Tahir noer choidah Noerchoidah Nofitasari, Dwi Noneng R Sukatmadiredja Noneng R.Sukatmadiredja Noneng R.Sukatmadiredja Noneng Rukayah Sukatmadiredja Noneng Rukayah Sukatmadiredja Prasetya, Agus Priyono Priyono Putri, Cantika Aura Putri, Diana Suryami Putri, Salsa Shabilla Rahayu, Tri Annisa Setya Ratih Indriyani RATNA SARI DEWI Ririn Andriana Riyan Sisiawan Putra Riyanto, Mohammad Aqil Rizka Efi Mawli Rohim, Ahsan Zainur Rohmawati, Amalia Sabaya, Syavira Safa'at Safa'at Safa'at, Safa'at Safaat MM Safa’at Safa’at Safa’at Safa’at Sari, Aprilia Rofiana Sari, Irum Diah Adtuti Sayyida Sayyida Setiawan, Heri Cahyo Agus Sholicha, Dinia Nikmatus Siti Mahmudah Sukadmadiredja, Noneng R. Suryandari, Lisa Tahir, Nauman Tatag Herbayu L Tatag Herbayu Latukismo Tatag Herbayu Latukismo Tesar Buri Anggara Ubaidillah Zuhdi Ubaidillah Zuhdi Umar Ali Umar Faruq Yeni Ratnasari Yustiana, Dewi Zargar, Nasir Ahmad