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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Media Mahardhika YUME : Journal of Management MABIS: Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budimas : Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review Indonesia Berdaya International Journal of Economics, Management, Business, and Social Science International Journal of Education, Social Studies, And Management (IJESSM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika Indonesian Business Review Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi BULETIN BISNIS & MANAJEMEN (BBM) Sharia Agribusiness Journal Jurnal Pengabdian Masyarakat: BAKTI KITA Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Indonesian Vocational Research Journal Journal of Economics, Business, Management, Accounting And Social Sciences Revenue Manuscript JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Islamic economics Perspectives (JIEP) JEPENDIMAS Journal of International Accounting, Taxation and Information Systems Dimar : Jurnal Pengabdian Masyarakat
Nuzulul Fatimah
Universitas Nahdlatul Ulama Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Swot Analysis to Determine a Company's Strategy in the State of the Covid -19 Plaguein XYZ Company Safa’at; Nuzulul Fatimah; Ahmad, Muhammad Ali
Journal of Islamic Economics Perspectives Vol. 3 No. 2 (2021): September (2021) The Journal of Islamic Economics Perspectives.
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i2.44

Abstract

PT. XYZ is a company engaged in the field of readymix concrete. This study aims to determine the company's strategy in a covid-19 epidemic state, it is hoped that the company will be able to deal with it well. The method used is by interviewing employees in accordance with their fields and collecting the necessary documents, from the data are evaluated and then the strategy is prepared. From the results of the study concluded that with the SWOT analysis the company's position is located in quadrant 4.
Analysis of Product and Cultural Diversity as an Opportunity to Increase Market Expansion From Shocked Markets to E.Commerce at Masjid Al-Falah Surabaya Noneng R.Sukatmadiredja; Emmywati; Iwang Suwangsih; Nuzulul Fatimah
Journal of Islamic Economics Perspectives Vol. 3 No. 2 (2021): September (2021) The Journal of Islamic Economics Perspectives.
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v3i2.55

Abstract

Analysis of product and cultural diversity as an opportunity to increase market expansion in shock markets towards E.Commerce at Masjid Al-Falah Surabaya", aims to analyze the opportunities created by the shock market to market opportunities with E.Commerse the market was shocked to become a digital market, namely E .commerce. The study was conducted at Masjid Al = Falah Surabaya with an unknown population, with a random sample of 40 respondents. Analysis of data by analyzing, purchasing activities caused by product diversity and cultural factors, these two variables can influence purchasing decisions, purchasing decisions can be increased repurchase through e.Commerce. The results showed that respondents who decided to buy were divided into buying because there were 26 respondents equal to 65%, respondents who did not buy 0, while 14 respondents who had impulse buying were equal to 35%. Whereas respondents bought goods because the quality of the product varied some 34 respondents, equivalent to 85%, respondents who bought because it was by the type of product were 32 respondents equal to 80%, while respondents bought because the price was cheaper were 37 respondents, equivalent to 92.5%, buying because the culture was 100%, whereas because of the sub-culture there are 8 respondents, namely 2%, while the social class of almost all social classes buys means 100%. The analysis of market increase can be seen from buyers who carry out repurchases, this can be seen from there are 11 respondents equivalent to 27.5% through electronic media, either WA, Instagram, or COD. It can be concluded that opportunities can be taken from the traditional market shock to the E.Commerce market.
Analysis of the Causes of Potential Failure on the Critical Path Using Fmea for Project Bag Case Packer In Robotic Machinery Automation Manufacturing Companies MM, Safaat; NUZULUL FATIMAH
Journal of Islamic Economics Perspectives Vol. 4 No. 2 (2022): September (2022) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v4i2.79

Abstract

This study aims to determine the potential failures that occur in the critical trajectory path in a packaging machine manufacturing project, which can provide information to the project managers in preventing risks that can occur at the machine manufacturing stage that are included in the critical path lane. This research uses mixed research methods that is, a general type of research which quantitative and qualitative methods are mixed in one overall study. The sample used in this study is the section head in each division who participates in the machine production process which will then be analyzed using the Failure Mode and Effects Analysis (FMEA) method where previously it was determined that the stage of making machines that entered the critical trajectory path using Ms. project software. The results of this study are known that there are eleven stages of machine manufacturing that are included in the critical path where there are 5 potential failures with the highest RPN (Risk Priority Number) value. Thus it can be a target of project management in project planning to minimize the risks that will occur.
Bibliometric Analysis for Entrepreneurship skill Improvement in SMEs Pakistan Sector: SLR Entrepeneurship Skill Fareed, Abid; Fatimah, Nuzulul; Zargar, Nasir Ahmad; Ali, Umar
Journal of Islamic Economics Perspectives Vol. 5 No. 1 (2023): February (2023) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v5i1.102

Abstract

Pakistan has a big potential of development by boosting up the SMEs. The SMEs seem neglected by their history in Pakistan as the main focus remained on the public sector. The SMEs particularly in large-scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector periodically withdraws their development because of a lack of skill and function. In this research, the SMEs sector in Pakistan is an object using the bibliography methodological to analyze the improvement of entrepreneurship skill by internal factors TVEs, and external factors in the Entrepreneurial Environment
Pengaruh Broadcasting Terhadap Jangkauan Pasar Konsumen Melalui Media Sosial Tiktokshop Di Surabaya Amelia, Floren Rossa; Cahyani, Septian Artikasari Dwi Indah; Kusmayati, Nindya Kartika; Sukadmadiredja, Noneng R.; Fatimah, Nuzulul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3151

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan broadcast terhadap seberapa luas pasar konsumen bisa dicapai melalui media sosial TikTokShop di Surabaya. Cara yang digunakan adalah metode kuantitatif dengan mengumpulkan data dari 36 orang responden yang dipilih secara purposive sampling menggunakan spss. Data diperoleh melalui kuesioner dan dianalisis menggunakan metode regresi linier sederhana dengan hasil Y=0,804+0,736 X1+ e . Hasil analisis uji validitas dan reliabilitas menunjukkan bahwa semua pertanyaan dalam kuesioner valid dan dapat dipercaya. Dari hasil analisis regresi, diperoleh nilai koefisien korelasi sebesar 0,897 dan koefisien determinasi sebesar 0,804, yang artinya penggunaan broadcast mampu menjelaskan sekitar 80,4% variasi tingkat jangkauan pasar konsumen. Uji signifikansi menunjukkan bahwa ada pengaruh positif dan signifikan antara penggunaan broadcast dengan jangkauan pasar konsumen (p < 0,05). Dengan demikian, Studi ini menegaskan bahwa broadcasting efektif dalam memperluas jangkauan pasar digital dan meningkatkan interaksi serta kepercayaan konsumen di platform TikTokShop. Penggunaan siaran langsung (live streaming) sebagai strategi pemasaran digital sangat potensial untuk mengoptimalkan penjualan dan memperbesar pangsa pasar di kalangan milenial dan generasi Z di Surabaya. Temuan ini memberikan rekomendasi bagi pelaku usaha untuk lebih mengoptimalkan fitur broadcasting di TikTokShop sebagai alat promosi yang efisien dan efektif dalam menghadapi persaingan pasar digital yang kian ketat. Penelitian ini berkontribusi pada pemahaman strategi pemasaran media sosial yang berorientasi pada peningkatan jangkauan dan loyalitas konsumen di era digital. Oleh karena itu, pelaku usaha menyarankan untuk mengoptimalkan pemanfaatan TikTokShop sebagai platform broadcasting guna memperluas pangsa pasar
Post global pandemic and national paradigm of resilience of Indonesian SMEs Fatimah, Nuzulul; Wibisono, Muhammad Gunawan; Fareed, Abid
Manajemen dan Bisnis Vol 22, No 1 (2023): March 2023
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v22i1.618

Abstract

Indonesia has a big potential of development by boosting up the SMEs. The SMEs seems neglected by its history on Indonesia as the main focus remained on public sector. The SMEs particular in large scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector period withdraw their development because of lack skill and function. In this research, SMEs sector in Indonesia as an object using the bibliography methodological to analyze the paradigm and liberate realizing the need to specify the key terms for purposes resilience on post global pandemic. Through innovative business opportunities and creating value by individuals, it is an effort to create value. In addition, this value creation can be done by providing encouragement to manage the risks of a project, improving communicative and management skills in helping the movement of people, fast materials and financial resources for project success.
Building an Entrepreneurship Development Model for Millennial Farmers Human Resources Setiawan, Heri Cahyo Agus; Prasetya, Agus; Ilham, Ilham; Fatimah, Nuzulul; Latukismo, Tatag Herbayu
Sharia Agribusiness Journal Vol. 3 No. 2 (2023)
Publisher : Department of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/saj.v3i2.36022

Abstract

In industry 4.0, agricultural human resources, especially the millennial generation, are required to have an entrepreneurial spirit and technological capabilities in carrying out entrepreneurial activities in the agricultural sector. Not many studies that discuss farmers human resources millenial in Indonesia have been studied seriously, especially educational institutions that deal with the entrepreneurial agricultural sector (Setiawan, et.al, 2023). Sustainable development of agricultural human resources requires the development of farmers' own entrepreneurship. So it requires support from all parties, especially the world of education, which has a vision and mission and an orientation towards developing agricultural human resources. In Indonesia, one of the educational programs that educates agricultural human resources and millennial farmers has begun to grow, one of which is the Agripreneur Academy. This research aims to explore what is the human resource development model for millennial farmers with an entrepreneurial character? The research method used was qualitative by conducting in-depth interviews with millennial farmer informants who were participants in the agripreneur academy program. For validation, we also conducted a group discussion forum with informants from the management of the Agripreneur Academy, academics from university and agricultural figures from associations. This research produces the following results: (1) agripreneur academic institutions play a role in building the entrepreneurial mindset of millennial farmers' human resources that farmers must be able to become entrepreneurs in the agricultural sector; (2) the character of the formation of farmers with an innovative spirit, from being limited to traditional farmers transforming into millennial entrepreneurial farmers who are market-oriented and utilize technology in marketing the agricultural food products that are being developed.  Keywords: human resources; millennial farmer; agripreneur; entrepreneurship  ABSTRAK Dalam industri 4.0, sumber daya manusia pertanian khususnya generasi milenial dituntut memiliki jiwa wirausaha dan kemampuan teknologi dalam menjalankan kegiatan wirausaha di sektor pertanian. Belum banyak penelitian yang membahas tentang sumber daya manusia petani milenial di Indonesia yang dikaji secara serius, khususnya lembaga pendidikan yang bergerak di bidang wirausaha sektor pertanian (Setiawan, et.al, 2023). Pembangunan sumber daya manusia pertanian yang berkelanjutan memerlukan pengembangan kewirausahaan petani itu sendiri. Sehingga memerlukan dukungan semua pihak khususnya dunia pendidikan yang memiliki visi misi dan orientasi pada pengembangan sumber daya manusia pertanian. Di Indonesia, salah satu program pendidikan yang mendidik SDM pertanian dan petani milenial sudah mulai tumbuh, salah satunya adalah Agripreneur Academy. Penelitian ini bertujuan untuk mengeksplorasi bagaimana model pengembangan sumber daya manusia petani milenial yang berkarakter wirausaha? Metode penelitian yang digunakan adalah kualitatif dengan melakukan wawancara mendalam terhadap informan petani milenial peserta program agripreneur academy. Untuk validasi, kami juga melakukan forum diskusi kelompok dengan narasumber dari pimpinan Agripreneur Academy, akademisi dari universitas dan tokoh pertanian dari asosiasi. Penelitian ini menghasilkan hasil sebagai berikut: (1) institusi akademik agripreneur berperan dalam membangun pola pikir kewirausahaan sumber daya manusia petani milenial bahwa petani harus mampu menjadi wirausaha di bidang pertanian; (2) karakter terbentuknya petani yang berjiwa inovatif, dari yang semula hanya sebatas petani tradisional bertransformasi menjadi petani wirausaha milenial yang berorientasi pasar dan memanfaatkan teknologi dalam memasarkan produk pangan pertanian yang dikembangkan.  Kata Kunci:     sumber daya manusia; petani milenial; agripreneur; kewirausahaan
The Influence of Compensation on Life Insurance Agents’ Work Performance in Surabaya Fatimah, Nuzulul; Putra, Riyan Sisiawan; Mateen, Abdul; Safa'at, Safa'at; Sanggarwati, Diah Ayu
Indonesian Business Review Vol 7 No 1 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.1.19-27

Abstract

The most important thing in the insurance industry to remain sustainable and able to compete in this era of globalization, one of which is the role of agents. Agents as salespeople in insurance companies are the spearhead of the company. Apart from that, Insurance Agents have a big duty and responsibility in providing education to the public about the benefits of insurance and changing the anti-insurance mindset of the public to become insurance minded. Therefore, it is a crucial thing to research regarding agent work performance, and one of the factors that influences agent work performance is in terms of compensation, where there is financial and non-financial compensation received by insurance agents. This research aims to determine the influence of financial and non-financial compensation variables on the work performance of insurance agents in Surabaya. This research uses a quantitative method using a descriptive approach that focuses on hypothesis testing, with statistical analysis and produces conclusions that can be generalized. The population used in this research was insurance agents in Surabaya, totaling 800 people. The sampling technique in this research was random sampling technique, using the Slovin formula to determine the sample size from the total population. The data collection method uses a questionnaire, which is then processed using; validity test, reliability test, classical assumption test and multiple linear regression analysis with SPSS 22 software. The research results show that there is a positive influence between the independent variable and the dependent variable, Financial Compensation and Non-Financial Compensation partially and simultaneously have an effect significant impact on Insurance Agent Work Performance in Surabaya.
The Effect of Leadership on Employee Performance Through Work Motivation as a Mediating Variable in Employee PT Conisla Karya Indonesia Putri, Diana Suryami; Fatimah, Nuzulul; Putra, Riyan Sisiawan; Anshori, Mohamad Yusak
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.656

Abstract

This study aims to examine the effect of leadership on employee performance through work motivation as a mediating variable. This study uses quantitative methods with primary data obtained from the distribution of questionnaires to 89 employees of PT Conisla Karya Indonesia, with sampling techniques using purposive sampling determined by researchers with consideration of certain characteristics or characteristics based on employee status and division of each employee. Where the results of the questionnaire obtained are processed using Structural Equation Modeling (SEM) PLS 3.0 analysis through outer model analysis, inner model, and hypothesis testing. The results of this study indicate that there is a significant effect of leadership on employee performance, leadership has a significant effect on work motivation, work motivation has a significant effect on employee performance, and work motivation variables can significantly mediate the effect of leadership on performance employees.
Effects of Counterfeits on Branded Products in Garments Industry: A Perspective on Consumer Behaviour Gul, Arbab; Muhammad Ali; Muhammad Ahmad Khan Qazi; Nuzulul Fatimah
Journal of Islamic Economics Perspectives Vol. 2 No. 1 (2020): September (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v2i1.27

Abstract

Counterfeit products are fake replicas of the real products. Deceptive counterfeits buying (consumer is well-aware about counterfeits) and non-deceptive counterfeits buying (consumer is not aware of counterfeits) are two dimensions of counterfeits buying. In Pakistan counterfeiting is an embryonic issue for many markets i.e., cosmetics, cellular, electronics, home appliances, and medicines. Furthermore, in last decade counterfeiting predominantly affect the garment’s market of branded products in Pakistan. This study aims to investigate the counterfeit effects on consumer buying perception of branded garments products. The various determinants used in this research for counterfeit brands’ purchase intentions and attitude towards counterfeits in Pakistani context have not been used in the way as they are used in the current research. After the data analysis it has been found that Purchase Intention of branded products and Attitude towards the branded products have positive significant impact on Counterfeits Products. Perceived quality of branded products has negative significant impact on counterfeits products while Status consumption has no significant impact on counterfeits Products.
Co-Authors Abid Fareed Abid Fareed Abid Fareed Abid Fareed Abid Fareed Adhimah, Himmatul Agus Prasetya Ahmad, Muhammad Ali Ali Ahmad, Muhammad Ali, Arya Misbah Ali, Umar Alif Dimas Ramdani Amelia, Floren Rossa Amna Batool Ana Lailatul Fitriya Andriana, Balqis Ersa Anis Eliyana Anita Kartika Sari Arbab Gul Arbab Gul Arbab Gul Aries Kurniawan Batool, Amna Beni Dwi Komara Cahyani, Septian Artikasari Dwi Indah Diah Ayu Sanggarwati Dwi Aprilia Anggraini Dwi Novitasari Dwi Ratmawati Dyah Widowati Eka Fidya Priyandini Emmywati Faizal Ach Zaenuri Fareed, Abid Fendy Suhariadi Feri Ihsan Muzaki Fitriya, Ana Lailatul Fitriya, Wahyu Fitriyah, Az-zahrotul Fitroh, Alfiana Zakyatul Gul, Arbab Hafiz Ahmad Hakiki, Moh Saiful Harjanti, Dhyah Heri Cahyo Agus Setiawan Heri Cahyo Bagus Setiawan Hidayati, Fresty Nur Hikmah, Diana Faiqotul Ilham ILHAM Ilham Ilham Ilham, Ilham Maulana Aji Irhamni, Firly Iwang Suwangsih Iwang Suwangsih Iwang Suwangsih Iwang Suwangsih Kartikaningsih, Dewi Khoirun Nisa Kusmayati, Nindya Kartika Latukismo, Tatag Herbayu Leonard Adrie Manafe Lillah, Fala Tania Lukman Khakim M Fawwaz Kamal Han M.Said, Ilham Martin Zebua Mateen, Abdul MM, Safaat Moch. Ma’ruf Moh. Maruf Mohamad Yusak Anshori Muhammad Ahmad Khan Qazi Muhammad Ahmad Khan Qazi Muhammad Ali Muhammad Ali Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Gunawan Wibisono Muhammad Gunawan Wibisono Muhammad Gunawan Wibisono, Muhammad Gunawan Muslim, Biandri Nasir Ahmad Zargar Nauman Tahir noer choidah Noerchoidah Nofitasari, Dwi Noneng R Sukatmadiredja Noneng R.Sukatmadiredja Noneng R.Sukatmadiredja Noneng Rukayah Sukatmadiredja Noneng Rukayah Sukatmadiredja Prasetya, Agus Priyono Priyono Putri, Cantika Aura Putri, Diana Suryami Putri, Salsa Shabilla Rahayu, Tri Annisa Setya Ratih Indriyani RATNA SARI DEWI Ririn Andriana Riyan Sisiawan Putra Riyanto, Mohammad Aqil Rizka Efi Mawli Rohim, Ahsan Zainur Rohmawati, Amalia Sabaya, Syavira Safa'at Safa'at Safa'at, Safa'at Safaat MM Safa’at Safa’at Safa’at Safa’at Sari, Aprilia Rofiana Sari, Irum Diah Adtuti Sayyida Sayyida Setiawan, Heri Cahyo Agus Sholicha, Dinia Nikmatus Siti Mahmudah Sukadmadiredja, Noneng R. Suryandari, Lisa Tahir, Nauman Tatag Herbayu L Tatag Herbayu Latukismo Tatag Herbayu Latukismo Tesar Buri Anggara Ubaidillah Zuhdi Ubaidillah Zuhdi Umar Ali Umar Faruq Yeni Ratnasari Yustiana, Dewi Zargar, Nasir Ahmad