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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Journal of Business on Hospitality and Tourism West Science Journal Economic and Entrepreneurship Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia Litera : Jurnal Bahasa dan Sastra E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Open Access DRIVERset Jurnal Ekonomi dan Pariwisata Journal of Innovation and Community Engagement
I Gusti Bagus Rai Utama
Dhyana Pura University, Bali, Indonesia
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Pengaruh Content Marketing dan Brand Image Terhadap Keputusan Pembelian Produk Glad2glow Melalui Kepercayaan Konsumen di Bali I Putu Agus Aryawan; Gusti Ngurah Joko Adinegara; I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5602

Abstract

Penelitian ini bertujuan menganalisis pengaruh content marketing dan brand image terhadap keputusan pembelian produk Glad2Glow secara online, dengan kepercayaan konsumen sebagai variabel mediasi pada generasi Milenial dan Gen Z di Bali. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif melalui kuesioner berskala Likert 1–5 kepada konsumen yang pernah berbelanja secara online. Analisis data dilakukan dengan teknik statistik inferensial untuk menguji hubungan langsung dan tidak langsung antarvariabel. Hasil menunjukkan bahwa semua variabel berada pada kategori tinggi, menandakan persepsi positif responden terhadap strategi pemasaran Glad2Glow. Secara inferensial, content marketing dan brand image tidak berpengaruh langsung terhadap keputusan pembelian, tetapi berpengaruh positif dan signifikan terhadap kepercayaan konsumen. Kepercayaan konsumen terbukti berpengaruh signifikan terhadap keputusan pembelian serta memediasi sepenuhnya pengaruh content marketing dan brand image. Temuan ini menegaskan bahwa strategi pemasaran digital akan efektif jika mampu membangun kepercayaan melalui konten yang relevan, citra merek yang konsisten, dan pengurangan persepsi risiko dalam transaksi online.
Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 7 No. 1 (2017): RELASI ETNISITAS DI BALI
Publisher : Universitas Udayana

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Abstract

This study is about tourist’s motivation to visit Blimbingsari Village, Jembrana, in West Bali. This study has aim to determine the push factors, and pulls factors to visit Blimbingsari Village. The respondents are 100 people. Based on their genders, there are 46% male and 54% female. Domestic tourists are 46%, and 28% Australian, and the other nationalities. Student visitors are 28%, 18% are retired, and 64% are workers in various sectors. The result of structural equation modelling (SEM) analysis indicates that the push factor correlation has not significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. The correlations between attractiveness factors have significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. Therefore, the management of Blimbingsari Tourism Village maybe directed to highlight the attractiveness of the village e.g. the uniqueness of the village, the village community activities, culture or traditions, natural beauty of the village, the availability of lodging, culinary, public facilities, visitor center, distance from the airport, the distance from the capital, and availability of transport.
Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 6 No. 1 (2016): REFLEKSI SENI BAHASA BALI
Publisher : Universitas Udayana

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Abstract

In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.
HARMONY, HEALING, AND SPIRITUALITY TOURISM: WESTERN TOURISTS ENGAGEMENT WITH MELUKAT RITUALS IN BALI I Nengah Suardhana; I Gusti Bagus Rai Utama; I Wayan Kartimin; Anak Agung Ayu Ratih Kesumadewi
International Journal of Social Science Vol. 6 No. 1 (2026): June 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v6i1.12837

Abstract

Bali has emerged as a leading global destination for spiritual and wellness tourism, attracting Western travelers in search of personal transformation and inner healing. Among its distinctive cultural practices is the Balinese purification ritual, known as melukat, which employs sacred water as a medium for spiritual cleansing. This study explores the interaction between Western tourists and Balinese spiritual practices, with a particular focus on how melukat is experienced and interpreted within a cross-cultural context. A qualitative research design was adopted, utilizing in-depth interviews and participant observation conducted at selected sacred sites and wellness centers across Bali. The collected data were analyzed thematically to identify key patterns related to tourists’ motivations and processes of meaning-making. The findings reveal four primary motivations driving participation: (1) the desire to escape the pressures of modern life, (2) the search for authentic spiritual experiences, (3) the pursuit of holistic healing, and (4) a fascination with the perceived harmony of Balinese culture. At the same time, the study indicates that many participants reinterpret melukat through individualistic and psychological frameworks, often distancing the practice from its original religious and cosmological significance. Rather than representing a straightforward process of commodification, these interactions reflect a dynamic process of cultural adaptation and transformation. In this process, local communities actively engage with tourism while striving to preserve the core values of their spiritual traditions. This study contributes to the growing body of literature on spiritual tourism by offering a cross-cultural perspective on the reinterpretation of sacred rituals within global tourism contexts. It also underscores the importance of balancing tourism development with cultural preservation to ensure the long-term sustainability and authenticity of Bali’s cultural heritage.
Strategi Pengembangan Destinasi Wisata Pantai Krakal Gunungkidul, Yogyakarta I Nengah Rata Artana; Gusti Ngurah Joko Adinegara; Gusti Bagus Rai Utama; Cristimulia Purnama Trimurti
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 4: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i4.15575

Abstract

Latar belakang penelitian ini karena adanya potensi destinasi wisata Pantai Krakal yang sangat mungkin untuk dikembangkan. Tujuan penelitian adalah untuk memberikan strategi pengembangan destinasi wisata Pantai Krakal yang terletak di Desa Ngestiharjo, Kecamatan Tanjungsari, Kabupaten Gunungkidul, Yogyakarta. Metode yang digunakan dalam penelitian ini adalah oberservasi, wawancara, pengamatan berperan serta, penyebaran angket atau kuesioner, studi pustaka, melakukan literasi pustaka terkait dengan ruang lingkup penelitian. Jenis penelitian adalah kualitatif dan kuantitatif dengan metode campuran (mix methode). Teknik analisis dan pengolahan data mengacu pada pendekatan konsep 4A (Atrakasi, Aksesibiltas, Amenitas, Ansilari), analisis SWOT (Strongness, Weaknesses, Opportunities, Threats) dan Teori Butler sebagai grand theory yang menjelaskan tentang Tourism Area Life Cyle (TALC) terkait tahapan pengembangan pariwisata yang terdiri dari eksplorasi, involusi, pengembangan, konsolidasi, stagnan, kemunduran atau kemajuan. Hasil analisis SWOT menunjukan bahwa destinasi wisata Pantai Krakal berada di posisi kuadran 5 dengan posisi IFAS pada angka 2,36, EFAS di posisi 2,59 serta secara deskriptif ada di posisi pertumbuhan dengan kondisi stabil, namun masih perlu ditingkatkan. Kesimpulannya adalah berbagai strategi pengembangan masih perlu dilakukan mengacu pada aspek SO, WO, ST, WT serta pemenuhan aspek 4A, sehingga dapat mengangkat potensi destinasi wisata Pantai Krakal, budaya dan mencetak SDM yang profesional untuk mencapai pariwisata berkelanjutan (sustainable tourism).
Implementation of POSDCORB Management Functions in the Governance of Protestant Christian Churches in Bali Putu Michael Uryana; R Tri Priyono Budi Santoso; I Wayan Ruspendi Junaedi; I Gusti Bagus Rai Utama
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2871

Abstract

This study analyzes the implementation of POSDCORB management functions in the governance of the Protestant Christian Church in Bali (GKPB). It responds to the growing demand for religious organizations to be managed not only as spiritual communities but also as accountable, transparent, effective, and sustainable service institutions. A qualitative case study design was employed. Data were collected through in-depth interviews, non-participant observation, and document analysis involving informants from synod, regional, and congregational levels. The data were analyzed through data reduction, data display, thematic coding based on the seven POSDCORB functions, and interpretive conclusion drawing. The findings indicate that planning, organizing, staffing, directing, coordinating, reporting, and budgeting have been implemented in GKPB governance, although their application remains uneven, partially informal, and not fully documented. Planning is participatory and hierarchical, organizing is supported by church structures, leadership is collegial and pastoral, and reporting and budgeting are relatively transparent. Nevertheless, the church still needs clearer job descriptions, stronger leadership regeneration, more consistent cross-sector coordination, standardized reporting, and digitalized administrative and financial systems. This article argues that POSDCORB is relevant for analyzing church governance because it connects managerial systems with service values, congregational participation, and organizational accountability.
FROM PLASTIC CRISIS TO CIRCULAR TOURISM: WASTE GOVERNANCE FAILURES AND SUSTAINABLE TOURISM PATHWAYS IN BALI, INDONESIA I Nengah Suardhana; I Wayan Kartimin; I Gusti Bagus Rai Utama
Journal of Innovation Research and Knowledge Vol. 5 No. 10 (2026): Maret 2026
Publisher : Bajang Institute

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Abstract

Bali’s tourism‑led growth has created a paradox in which rapid economic gains coexist with worsening plastic pollution, recurrent urban flooding, and degradation of the coastal and marine ecosystems that sustain its appeal as a destination. Despite the adoption of a 2019 single‑use plastic ban and source‑based waste management policies, plastic waste volumes remained largely stagnant at about 408–414 tons per day between 2017 and 2019, exposing persistent implementation gaps. This study examines how waste governance failures, stakeholder behaviour, and tourism dynamics interact to shape Bali’s plastic crisis, and evaluates the potential of circular‑economy and community‑based tourism models to shift current trajectories. Using a mixed‑methods approach, it combines district‑level statistics, policy and secondary data, and qualitative evidence from interviews and observations with communities, tourism businesses, informal waste workers, and officials. The findings highlight inadequate infrastructure, fragmented multi‑level governance, weak enforcement, and low segregation at source, with only roughly half of waste properly managed and about 11% of plastic leaking annually to rivers and the ocean. At the same time, eco‑village and circular initiatives achieve 20–25% waste reductions in pilot areas, signalling the viability of polycentric, community‑driven approaches aligned with SDGs 11, 12, 14, and 17. The study integrates political ecology, implementation gap, collective‑action, and circular‑economy perspectives and proposes a multi‑stakeholder governance framework, emphasising stronger source‑based segregation and TPS3R, scaled‑up circular tourism villages, context‑specific deposit‑return and extended producer responsibility schemes, and enforceable sustainability standards in the tourism value chain.
OFFLINE TRAVEL IN AN ONLINE WORLD: SOCIAL, ECONOMIC, AND PSYCHOLOGICAL IMPACTS OF ANALOGUE TOURISM IN THE DIGITAL ERA I Nengah Suardhana; I Wayan Kartimin; I Gusti Bagus Rai Utama
International Journal of Social Science Vol. 5 No. 6 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i6.12576

Abstract

This study examines the persistence and implications of offline travel within an increasingly digital tourism ecosystem dominated by online travel agencies, algorithmic recommendation systems, and mobile applications. It adopts a mixed-methods design involving semi-structured interviews with foreign tourists in Bali, an online survey, and secondary data from industry reports and destination case studies to explore social, economic, and psychological dimensions of analogue travel practices. Findings indicate that offline travel is sustained by quests for authenticity, deeper interpersonal interactions, and digital detox benefits, yet is constrained by convenience gaps, perceived inefficiency, and fear of missing out among younger, highly connected segments. Economically, offline channels continue to support micro, small, and medium enterprises, homestays, and local guides, particularly in rural and digitally excluded areas, but face intense price competition and visibility disadvantages relative to OTAs. Psychologically, offline travel enhances autonomy, self-efficacy, and attentional restoration, while simultaneously generating frustration for tourists accustomed to seamless digital services. The study contributes to tourism scholarship by clarifying the underexplored interplay between online and offline travel experiences and offers practical insights for policymakers and businesses seeking to design more balanced, human-centred tourism futures.
Revitalizing Rare Angon: Fostering Loyalty, Innovation, Youth Unity, Sustainable Agriculture Strategy in Balinese Culture and Tradition I Nengah Suardhana; I Putu Agus Santana; Anak Agung Ayu Ratih Kesumadewi; I Gusti Bagus Rai Utama
LITERA : Jurnal Bahasa Dan Sastra Vol. 12 No. 2 (2026): LITERA: Jurnal Bahasa dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v12i2.5622

Abstract

This study examines the transformation of Rare Angon traditions within the context of the Balinese kite festival, with particular attention to shifts in youth participation, cultural meaning, and innovation. The research adopts a mixed-methods approach using an explanatory sequential design, integrating quantitative survey data from 150 respondents with qualitative interviews, participant observation, and visual analysis. The findings indicate a significant generational shift in the interpretation of kite-flying practices. Older participants continue to uphold strong spiritual values grounded in Hindu cosmology, particularly the symbolic relationship between Shiva and Parvati. In contrast, younger participants increasingly view the festival as a platform for creativity, competition, and social interaction. This shift reflects a broader transformation from ritual-based devotion to performative cultural expression. Drawing on the Tri Hita Karana framework, the study demonstrates that the kite festival continues to maintain a dynamic balance among spiritual (parahyangan), social (pawongan), and environmental (palemahan) dimensions. At the same time, innovations in kite-making techniques and the integration of tourism-related elements have enhanced youth engagement, while also raising concerns regarding cultural commodification. The study concludes that the sustainability of Rare Angon traditions depends on the capacity to negotiate continuity and change through adaptive cultural practices. These findings contribute to broader discussions on cultural resilience, heritage transformation, and sustainable tourism in contemporary societies.
Peran Lembaga Perkreditan Desa dalam Pengembangan Kewirausahaan Sosial Masyarakat Bali I Wayan Ruspendi Junaedi; I Wayan Damayana; Dermawan Waruwu; I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 1 (2021): Volume 11 No. 1. April 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i01.p12

Abstract

This study aims to determine the role of the Village Credit Institution (LPD) in increasing social entrepreneurship by conducting interpretive ethnographic research through in-depth interviews with village traditional managers and residents as informants to obtain detailed descriptions of behavior, values ??, and attitudes related to the development of LPD in Bali. The results showed that the LPD has played a role in the development of social entrepreneurship in Balinese in the form of (1) initiating the development of social entrepreneurship; (2) playing a role in the development of social entrepreneurship extracted from the existing social capital in Balinese; (3) increasing a social entrepreneurial spirit in the form of the desire to social values creativity, the existence of economic activities; community empowerment, and resource mobilization; (4) increasing business embryos and social-based business development to increase income and improve family and community welfare. So that suggestions for the community are to maintain the LPD to build social entrepreneurship.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Anak Agung Ayu Ratih Kesumadewi Arsana, I Nyoman Eri Artana, I Nengah Rata Beny Prasetyo Christimulia Purnama Trimurti Christimulia Purnama Trimurti Cindy Frista Filina Cristimulia Purnama Trimurti Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Agus Aryawan I Putu Agus Santana I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Pawitri, Ni Nyoman Herlina Maha Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Michael Uryana Putu Steven Eka Putra R Tri Priyono Budi Santoso Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik