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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI E-Journal of Tourism Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Community Engagement International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Jurnal Ekonomi dan Pariwisata
I Gusti Bagus Rai Utama
Dhyana Pura University
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The Effect of Online Consumer Reviews and Brand Image on Willingness to Buy at UC.N.CO Fashion Store with Brand Trust as a Mediation Variable (Case Study of UC.N.CO Store Customers in Berawa, Bali) Beny Prasetyo; Gusti Ngurah Joko Adinegara; I Gusti Bagus Rai Utama; Tri Priyono Budi
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.903

Abstract

Willingness to Buy is a person's desire or intention to make a purchase after obtaining various information, either directly or indirectly. In the local fashion industry, such as UC.N.CO Berawa, purchasing decisions are not only influenced by product offerings, but also by other people's reviews and consumer perceptions of brand names/images. It is no longer new that online reviews are the main reference before purchasing, while a strong brand image can foster confidence that the product is worth choosing. These two aspects are related and form Brand Trust, which can encourage consumers to buy. This study was conducted with the aim of analyzing the influence of Online Consumer Reviews and Brand Image on Willingness to Buy, with Brand Trust as a mediating variable. The study was conducted using a quantitative approach with data collection using a Google Form questionnaire distributed to consumers who had visited or shopped at UC.N.CO Berawa. Seventy-seven respondents were collected using accidental sampling techniques. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to detect the relationship between variables. The results of the study indicate that Online Consumer Reviews and Brand Image have a positive and significant effect on Brand Trust. However, neither has a significant direct effect on Willingness to Buy. Furthermore, Brand Trust plays an important role as a variable that connects these two factors with Willingness to Buy. These findings provide additional evidence that brand trust is a determining factor in consumer purchasing decisions, especially in the fashion industry.
Peran Lembaga Perkreditan Desa dalam Pengembangan Kewirausahaan Sosial Masyarakat Bali I Wayan Ruspendi Junaedi; I Wayan Damayana; Dermawan Waruwu; I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 1 (2021): Volume 11 No. 1. April 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i01.p12

Abstract

This study aims to determine the role of the Village Credit Institution (LPD) in increasing social entrepreneurship by conducting interpretive ethnographic research through in-depth interviews with village traditional managers and residents as informants to obtain detailed descriptions of behavior, values ??, and attitudes related to the development of LPD in Bali. The results showed that the LPD has played a role in the development of social entrepreneurship in Balinese in the form of (1) initiating the development of social entrepreneurship; (2) playing a role in the development of social entrepreneurship extracted from the existing social capital in Balinese; (3) increasing a social entrepreneurial spirit in the form of the desire to social values creativity, the existence of economic activities; community empowerment, and resource mobilization; (4) increasing business embryos and social-based business development to increase income and improve family and community welfare. So that suggestions for the community are to maintain the LPD to build social entrepreneurship.
Kajian tentang Penerapan Community Based Tourism di Daya Tarik Wisata Jatiluwih, Tabanan, Bali Ni Putu Dyah Krismawintari; I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i02.p08

Abstract

Jatiluwih Village is a tourist village located in Penebel District, Tabanan Regency. This tourist village has a beautiful natural panorama with unique terraces at the nearby Mount Batukaru. This study uses a qualitative research approach with a type of descriptive research. The formulation of the problem studied by researchers was twofold, namely: (1) the application of the CBT concept carried out by the Jatiluwih Tourism Village authority in managing sustainable tourism attractions (2) the role played by relevant stakeholders. This study concluded that the management of Jatiluwih DTW has applied the principles of a healthy economy, development for the welfare of local communities; conserve nature so that the environment can be well maintained, healthy culture by contributing to the cultures that exist in rural communities, and applying the principle of tourist satisfaction. This study suggests that the "subak" system and natural landscape are maintained because they are an indicator of the satisfaction of tourists visiting Jatiluwih.
Strategi Pengembangan Daya Tarik Wisata Taman Ayun di Kabupaten Badung Wahyuningsih, Ni Made; Utama, I Gusti Bagus Rai; Waruwu, Dermawan
Jurnal Ekonomi dan Pariwisata Vol. 21 No. 1 (2026): Jurnal Ekonomi dan Pariwisata
Publisher : LPPM Universitas Dhyana Pura Bali

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan daya tarik taman ayun di kabupaten Badung. Penelitian ini menggunakan teknik analisis SWOT dengan melibatkan 5 informan dan 5 responden, kemudian untuk pengumpulan data dilakukan dengan teknik observasi, wawancara, dokumentasi dan kuesioner. Terdapat dua jenis kuesioner yaitu kuesioner bobot untuk informan dan kuesioner rating untuk responden. Kuesioner variabel internal terdapat 4A yakni Attraction, Accessibility, Amenities, Ancillary. Terdapat 12 indikator internal, 10 indikator sebagai kekuatan dan 2 indikator sebagai kelemahan. Sedangkan untuk variabel eksternal terdapat 6 variabel yaitu Pemerintah, Kerjasama pemerintah, Pesaing, Sosial dan ekonomi, Budaya, Keamanan dan Ancaman. Terdapat 13 indikator eksternal, dengan 9 indikator peluang dan 4 indikator ancaman. Melalui analisis matriks IFAS dan EFAS mendapatkan hasil perhitungan skor untuk IFAS sebesar 3,38 dan EFAS sebesar 3,73 yang berarti Daya Tarik Wisata Taman Ayub berada pada kuadran I yaitu posisi Pertumbuhan. Sehingga didapatkan strategi SO antara lain, Tetap menjaga daya tarik (1) Keindahan; (2) Keasrian; dan (3) Kenyamanan lingkungan yang dimiliki Wisata Taman Ayun agar terus dapat berkembang. Strategi ST antara lain, meningkatkan daya saing dengan memanfaatkan daya tarik (1) Relief-relief yang indah yang asri; (2) Alam yang masih asri dan tertata rapi; (3) Kawasan wisata bersih; dan (4) Suasana yang nyaman. Strategi WO antara lain, mengajukan permohonan kepada pemerintah atau pihak terkait tentang pengadaan fasilitas tempat makan. Dan Strategi WT antara lain, melakukan kerjasama dengan daya tarik wisata lain untuk membuat paket wisata bersama.
Strategi Pengembangan Destinasi Wisata Pantai Krakal Gunungkidul, Yogyakarta I Nengah Rata Artana; Gusti Ngurah Joko Adinegara; Gusti Bagus Rai Utama; Cristimulia Purnama Trimurti
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 4: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i4.15575

Abstract

Latar belakang penelitian ini karena adanya potensi destinasi wisata Pantai Krakal yang sangat mungkin untuk dikembangkan. Tujuan penelitian adalah untuk memberikan strategi pengembangan destinasi wisata Pantai Krakal yang terletak di Desa Ngestiharjo, Kecamatan Tanjungsari, Kabupaten Gunungkidul, Yogyakarta. Metode yang digunakan dalam penelitian ini adalah oberservasi, wawancara, pengamatan berperan serta, penyebaran angket atau kuesioner, studi pustaka, melakukan literasi pustaka terkait dengan ruang lingkup penelitian. Jenis penelitian adalah kualitatif dan kuantitatif dengan metode campuran (mix methode). Teknik analisis dan pengolahan data mengacu pada pendekatan konsep 4A (Atrakasi, Aksesibiltas, Amenitas, Ansilari), analisis SWOT (Strongness, Weaknesses, Opportunities, Threats) dan Teori Butler sebagai grand theory yang menjelaskan tentang Tourism Area Life Cyle (TALC) terkait tahapan pengembangan pariwisata yang terdiri dari eksplorasi, involusi, pengembangan, konsolidasi, stagnan, kemunduran atau kemajuan. Hasil analisis SWOT menunjukan bahwa destinasi wisata Pantai Krakal berada di posisi kuadran 5 dengan posisi IFAS pada angka 2,36, EFAS di posisi 2,59 serta secara deskriptif ada di posisi pertumbuhan dengan kondisi stabil, namun masih perlu ditingkatkan. Kesimpulannya adalah berbagai strategi pengembangan masih perlu dilakukan mengacu pada aspek SO, WO, ST, WT serta pemenuhan aspek 4A, sehingga dapat mengangkat potensi destinasi wisata Pantai Krakal, budaya dan mencetak SDM yang profesional untuk mencapai pariwisata berkelanjutan (sustainable tourism).
FROM PLASTIC CRISIS TO CIRCULAR TOURISM: WASTE GOVERNANCE FAILURES AND SUSTAINABLE TOURISM PATHWAYS IN BALI, INDONESIA Suardhana, I Nengah; I Wayan Kartimin; I Gusti Bagus Rai Utama
Journal of Innovation Research and Knowledge Vol. 5 No. 10 (2026): Maret 2026
Publisher : Bajang Institute

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Abstract

Bali’s tourism‑led growth has created a paradox in which rapid economic gains coexist with worsening plastic pollution, recurrent urban flooding, and degradation of the coastal and marine ecosystems that sustain its appeal as a destination. Despite the adoption of a 2019 single‑use plastic ban and source‑based waste management policies, plastic waste volumes remained largely stagnant at about 408–414 tons per day between 2017 and 2019, exposing persistent implementation gaps. This study examines how waste governance failures, stakeholder behaviour, and tourism dynamics interact to shape Bali’s plastic crisis, and evaluates the potential of circular‑economy and community‑based tourism models to shift current trajectories. Using a mixed‑methods approach, it combines district‑level statistics, policy and secondary data, and qualitative evidence from interviews and observations with communities, tourism businesses, informal waste workers, and officials. The findings highlight inadequate infrastructure, fragmented multi‑level governance, weak enforcement, and low segregation at source, with only roughly half of waste properly managed and about 11% of plastic leaking annually to rivers and the ocean. At the same time, eco‑village and circular initiatives achieve 20–25% waste reductions in pilot areas, signalling the viability of polycentric, community‑driven approaches aligned with SDGs 11, 12, 14, and 17. The study integrates political ecology, implementation gap, collective‑action, and circular‑economy perspectives and proposes a multi‑stakeholder governance framework, emphasising stronger source‑based segregation and TPS3R, scaled‑up circular tourism villages, context‑specific deposit‑return and extended producer responsibility schemes, and enforceable sustainability standards in the tourism value chain.
OFFLINE TRAVEL IN AN ONLINE WORLD: SOCIAL, ECONOMIC, AND PSYCHOLOGICAL IMPACTS OF ANALOGUE TOURISM IN THE DIGITAL ERA I Nengah Suardhana; I Wayan Kartimin; I Gusti Bagus Rai Utama
International Journal of Social Science Vol. 5 No. 6 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i6.12576

Abstract

This study examines the persistence and implications of offline travel within an increasingly digital tourism ecosystem dominated by online travel agencies, algorithmic recommendation systems, and mobile applications. It adopts a mixed-methods design involving semi-structured interviews with foreign tourists in Bali, an online survey, and secondary data from industry reports and destination case studies to explore social, economic, and psychological dimensions of analogue travel practices. Findings indicate that offline travel is sustained by quests for authenticity, deeper interpersonal interactions, and digital detox benefits, yet is constrained by convenience gaps, perceived inefficiency, and fear of missing out among younger, highly connected segments. Economically, offline channels continue to support micro, small, and medium enterprises, homestays, and local guides, particularly in rural and digitally excluded areas, but face intense price competition and visibility disadvantages relative to OTAs. Psychologically, offline travel enhances autonomy, self-efficacy, and attentional restoration, while simultaneously generating frustration for tourists accustomed to seamless digital services. The study contributes to tourism scholarship by clarifying the underexplored interplay between online and offline travel experiences and offers practical insights for policymakers and businesses seeking to design more balanced, human-centred tourism futures.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Arsana, I Nyoman Eri Beny Prasetyo Christimulia Purnama Trimurti Cindy Frista Filina Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Rata Artana I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Junaedi , I Wayan Ruspendi Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Suardhana, I Nengah Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Wayan Ruspendi Junaedi Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik