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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Open Access DRIVERset Jurnal Ekonomi dan Pariwisata Journal of Innovation and Community Engagement
I Gusti Bagus Rai Utama
Dhyana Pura University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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OFFLINE TRAVEL IN AN ONLINE WORLD: SOCIAL, ECONOMIC, AND PSYCHOLOGICAL IMPACTS OF ANALOGUE TOURISM IN THE DIGITAL ERA I Nengah Suardhana; I Wayan Kartimin; I Gusti Bagus Rai Utama
International Journal of Social Science Vol. 5 No. 6 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i6.12576

Abstract

This study examines the persistence and implications of offline travel within an increasingly digital tourism ecosystem dominated by online travel agencies, algorithmic recommendation systems, and mobile applications. It adopts a mixed-methods design involving semi-structured interviews with foreign tourists in Bali, an online survey, and secondary data from industry reports and destination case studies to explore social, economic, and psychological dimensions of analogue travel practices. Findings indicate that offline travel is sustained by quests for authenticity, deeper interpersonal interactions, and digital detox benefits, yet is constrained by convenience gaps, perceived inefficiency, and fear of missing out among younger, highly connected segments. Economically, offline channels continue to support micro, small, and medium enterprises, homestays, and local guides, particularly in rural and digitally excluded areas, but face intense price competition and visibility disadvantages relative to OTAs. Psychologically, offline travel enhances autonomy, self-efficacy, and attentional restoration, while simultaneously generating frustration for tourists accustomed to seamless digital services. The study contributes to tourism scholarship by clarifying the underexplored interplay between online and offline travel experiences and offers practical insights for policymakers and businesses seeking to design more balanced, human-centred tourism futures.
STRATEGI PENGEMBANGAN DESTINASI WISATA ALAM PANTAI KRAKAL GUNUNGKIDUL, YOGYAKARTA I Nengah Rata Artana; Gusti Ngurah Joko Adinegara; Gusti Bagus Rai Utama; Cristimulia Purnama Trimurti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zkbgjp30

Abstract

Latar belakang penelitian ini karena adanya potensi destinasi wisata Pantai Krakal yang sangat mungkin untuk dikembangkan. Tujuan penelitian adalah untuk memberikan strategi pengembangan destinasi wisata Pantai Krakal yang terletak di Desa Ngestiharjo, Kecamatan Tanjungsari, Kabupaten Gunungkidul, Yogyakarta. Metode yang digunakan dalam penelitian ini adalah oberservasi, wawancara, pengamatan berperan serta, penyebaran angket atau kuesioner, studi pustaka, melakukan literasi pustaka terkait dengan ruang lingkup penelitian. Jenis penelitian adalah kualitatif dan kuantitatif dengan metode campuran (mix methode). Teknik analisis dan pengolahan data mengacu pada pendekatan konsep 4A (Atrakasi, Aksesibiltas, Amenitas, Ansilari), analisis SWOT (Strongness, Weaknesses, Opportunities, Threats) dan Teori Butler sebagai grand theory yang menjelaskan tentang Tourism Area Life Cyle (TALC) terkait tahapan pengembangan pariwisata yang terdiri dari eksplorasi, involusi, pengembangan, konsolidasi, stagnan, kemunduran atau kemajuan. Berdasarkan hasil analisis SWOT menunjukan bahwa destinasi wisata Pantai Krakal berada di posisi kuadran 5 dengan posisi IFAS pada angka 2,36, EFAS di posisi 2,59 serta secara deskriptif ada di posisi pertumbuhan dengan kondisi stabil, namun masih perlu ditingkatkan. Kesimpulannya adalah berbagai strategi pengembangan masih perlu dilakukan mengacu pada aspek SO, WO, ST, WT serta pemenuhan aspek 4A, sehingga dapat mengangkat potensi destinasi wisata Pantai Krakal, budaya dan mencetak SDM yang profesional untuk mencapai pariwisata berkelanjutan (sustainable tourism).
The Community Partnership Program BUMDES Catu Graha Mandiri in Gumbrih Tourism Village, Pekutatan, Jembrana, Bali I Wayan Ruspendi Junaedi; Gerson Feoh; I Gusti Bagus Rai Utama
Journal of Innovation and Community Engagement Vol. 1 No. 2 (2021)
Publisher : Faculty of Smart Technology and Engineering, Universitas Kristen Maranatha, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jice.v1i2.3525

Abstract

The partnership program between Dhyana Pura University and Catu Graha Mandiri BUMDES was applied by socialization activity, management training, mentoring, and evaluation. The program used a business management indicator that aims to improve the knowledge and skills of the Catu Graha Mandiri BUMDES community business group members. The partnership programs were measured by Pre-Test and Post-Test Method so that the effectiveness and output of the program can be measured accurately. The program offered the solution in terms of providing assistance and training on the use of appropriate technology in increasing the quantity and quality of production of BUMDES Catu Graha Mandiri Gumbrih Village, as well as making financial reports, providing assistance and training on management, education on ethics and consumer behavior, and training product marketing using social media. The results of this partnership program have been able to improve the services of BUMDES Catu Graha Mandiri Gumbrih to consumers and be able to make financial reports accurately. The sales turnover of partners BUMDES has also increased and developed so that job opportunities are open to the community as well as the addition of new entrepreneurs in Gumbrih Village. The increase in human resources in the application of professional management has also increased, an increase in business production has also occurred, marketing has also increased and financial reports can also be done regularly, and promotions on social media have increased so that the sales turnover of BUMDES partners Catu Graha Mandiri Desa Gumbrih more increasing. Keywords: digital marketing; finance management; technology; tourism village
Peran Lembaga Perkreditan Desa dalam Pengembangan Kewirausahaan Sosial Masyarakat Bali I Wayan Ruspendi Junaedi; I Wayan Damayana; Dermawan Waruwu; I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 1 (2021): Volume 11 No. 1. April 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i01.p12

Abstract

This study aims to determine the role of the Village Credit Institution (LPD) in increasing social entrepreneurship by conducting interpretive ethnographic research through in-depth interviews with village traditional managers and residents as informants to obtain detailed descriptions of behavior, values ??, and attitudes related to the development of LPD in Bali. The results showed that the LPD has played a role in the development of social entrepreneurship in Balinese in the form of (1) initiating the development of social entrepreneurship; (2) playing a role in the development of social entrepreneurship extracted from the existing social capital in Balinese; (3) increasing a social entrepreneurial spirit in the form of the desire to social values creativity, the existence of economic activities; community empowerment, and resource mobilization; (4) increasing business embryos and social-based business development to increase income and improve family and community welfare. So that suggestions for the community are to maintain the LPD to build social entrepreneurship.
Kajian tentang Penerapan Community Based Tourism di Daya Tarik Wisata Jatiluwih, Tabanan, Bali Ni Putu Dyah Krismawintari; I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i02.p08

Abstract

Jatiluwih Village is a tourist village located in Penebel District, Tabanan Regency. This tourist village has a beautiful natural panorama with unique terraces at the nearby Mount Batukaru. This study uses a qualitative research approach with a type of descriptive research. The formulation of the problem studied by researchers was twofold, namely: (1) the application of the CBT concept carried out by the Jatiluwih Tourism Village authority in managing sustainable tourism attractions (2) the role played by relevant stakeholders. This study concluded that the management of Jatiluwih DTW has applied the principles of a healthy economy, development for the welfare of local communities; conserve nature so that the environment can be well maintained, healthy culture by contributing to the cultures that exist in rural communities, and applying the principle of tourist satisfaction. This study suggests that the "subak" system and natural landscape are maintained because they are an indicator of the satisfaction of tourists visiting Jatiluwih.
Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 7 No. 1 (2017): RELASI ETNISITAS DI BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is about tourist’s motivation to visit Blimbingsari Village, Jembrana, in West Bali. This study has aim to determine the push factors, and pulls factors to visit Blimbingsari Village. The respondents are 100 people. Based on their genders, there are 46% male and 54% female. Domestic tourists are 46%, and 28% Australian, and the other nationalities. Student visitors are 28%, 18% are retired, and 64% are workers in various sectors. The result of structural equation modelling (SEM) analysis indicates that the push factor correlation has not significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. The correlations between attractiveness factors have significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. Therefore, the management of Blimbingsari Tourism Village maybe directed to highlight the attractiveness of the village e.g. the uniqueness of the village, the village community activities, culture or traditions, natural beauty of the village, the availability of lodging, culinary, public facilities, visitor center, distance from the airport, the distance from the capital, and availability of transport.
Pengaruh Content Marketing dan Brand Image Terhadap Keputusan Pembelian Produk Glad2glow Melalui Kepercayaan Konsumen di Bali I Putu Agus Aryawan; Gusti Ngurah Joko Adinegara; I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5602

Abstract

Penelitian ini bertujuan menganalisis pengaruh content marketing dan brand image terhadap keputusan pembelian produk Glad2Glow secara online, dengan kepercayaan konsumen sebagai variabel mediasi pada generasi Milenial dan Gen Z di Bali. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif melalui kuesioner berskala Likert 1–5 kepada konsumen yang pernah berbelanja secara online. Analisis data dilakukan dengan teknik statistik inferensial untuk menguji hubungan langsung dan tidak langsung antarvariabel. Hasil menunjukkan bahwa semua variabel berada pada kategori tinggi, menandakan persepsi positif responden terhadap strategi pemasaran Glad2Glow. Secara inferensial, content marketing dan brand image tidak berpengaruh langsung terhadap keputusan pembelian, tetapi berpengaruh positif dan signifikan terhadap kepercayaan konsumen. Kepercayaan konsumen terbukti berpengaruh signifikan terhadap keputusan pembelian serta memediasi sepenuhnya pengaruh content marketing dan brand image. Temuan ini menegaskan bahwa strategi pemasaran digital akan efektif jika mampu membangun kepercayaan melalui konten yang relevan, citra merek yang konsisten, dan pengurangan persepsi risiko dalam transaksi online.
Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 7 No. 1 (2017): RELASI ETNISITAS DI BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is about tourist’s motivation to visit Blimbingsari Village, Jembrana, in West Bali. This study has aim to determine the push factors, and pulls factors to visit Blimbingsari Village. The respondents are 100 people. Based on their genders, there are 46% male and 54% female. Domestic tourists are 46%, and 28% Australian, and the other nationalities. Student visitors are 28%, 18% are retired, and 64% are workers in various sectors. The result of structural equation modelling (SEM) analysis indicates that the push factor correlation has not significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. The correlations between attractiveness factors have significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. Therefore, the management of Blimbingsari Tourism Village maybe directed to highlight the attractiveness of the village e.g. the uniqueness of the village, the village community activities, culture or traditions, natural beauty of the village, the availability of lodging, culinary, public facilities, visitor center, distance from the airport, the distance from the capital, and availability of transport.
Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 6 No. 1 (2016): REFLEKSI SENI BAHASA BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.
HARMONY, HEALING, AND SPIRITUALITY TOURISM: WESTERN TOURISTS ENGAGEMENT WITH MELUKAT RITUALS IN BALI I Nengah Suardhana; I Gusti Bagus Rai Utama; I Wayan Kartimin; Anak Agung Ayu Ratih Kesumadewi
International Journal of Social Science Vol. 6 No. 1 (2026): June 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v6i1.12837

Abstract

Bali has emerged as a leading global destination for spiritual and wellness tourism, attracting Western travelers in search of personal transformation and inner healing. Among its distinctive cultural practices is the Balinese purification ritual, known as melukat, which employs sacred water as a medium for spiritual cleansing. This study explores the interaction between Western tourists and Balinese spiritual practices, with a particular focus on how melukat is experienced and interpreted within a cross-cultural context. A qualitative research design was adopted, utilizing in-depth interviews and participant observation conducted at selected sacred sites and wellness centers across Bali. The collected data were analyzed thematically to identify key patterns related to tourists’ motivations and processes of meaning-making. The findings reveal four primary motivations driving participation: (1) the desire to escape the pressures of modern life, (2) the search for authentic spiritual experiences, (3) the pursuit of holistic healing, and (4) a fascination with the perceived harmony of Balinese culture. At the same time, the study indicates that many participants reinterpret melukat through individualistic and psychological frameworks, often distancing the practice from its original religious and cosmological significance. Rather than representing a straightforward process of commodification, these interactions reflect a dynamic process of cultural adaptation and transformation. In this process, local communities actively engage with tourism while striving to preserve the core values of their spiritual traditions. This study contributes to the growing body of literature on spiritual tourism by offering a cross-cultural perspective on the reinterpretation of sacred rituals within global tourism contexts. It also underscores the importance of balancing tourism development with cultural preservation to ensure the long-term sustainability and authenticity of Bali’s cultural heritage.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Anak Agung Ayu Ratih Kesumadewi Arsana, I Nyoman Eri Beny Prasetyo Christimulia Purnama Trimurti Christimulia Purnama Trimurti Cindy Frista Filina Cristimulia Purnama Trimurti Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Rata Artana I Nengah Suardhana I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Agus Aryawan I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Suardhana, I Nengah Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik