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All Journal MEDIA KONSERVASI JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Influence of Digital Fitness Influencer on Parasocial Interaction and Fan Citizenship Behaviour with Systematic Literature Review Approach Mubarak, Nu'man; Kusumawati, Andriani; Raharjo, Kusdi
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3633

Abstract

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.
PENGARUH STRATEGIC ORIENTATION, GOVERNMENT REGULATION TERHADAP GREEN SUPPLY CHAIN MANAGEMENT DAN ENVIRONMENTAL PERFORMANCE Antin Rakhmawati; Kusdi Rahardjo; Andriani Kusumawati; Muhammad Nizar
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 4, No 3 (2019): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.931 KB) | DOI: 10.24198/adbispreneur.v4i3.19175

Abstract

This study examines and explains the relationship of income factor variables from the application of the green supply chain management concept, namely the strategic orientation and government regulation, and further effect on. The object of this research is small and medium enterprises which are associated with the traditional semi-modern greengrocery market in Malang Regency. This study uses census sample method by involving all the owners of traditional semi-modern greengrocery market. The results of this study indicate that, firstly, strategic orientation and government regulation have a significant positive impact on green supply chain management, secondly, green supply chain management has a significant positive effect on environmental performance, thirdly, strategic orientations and government regulation have a significant positive impact on environmental performance through green supply chain management.Penelitian ini menguji dan menjelaskan hubungan variabel yang menjadi faktor income dari penerapan konsep green supply chain management , yaitu strategic orientation dan government regulation, yang kemudian membentuk environmental performance. Objek penelitian ini adalah usaha kecil menengah yang terasosiasi pada pasar sayur tradisional-semi modern Kabupaten Malang. penelitian ini menggunakan metode sampel jenuh dengan melibatkan seluruh pemilik UKM pasar sayur tradisional- semi modern. Hasil penelitian ini menunjukkan bahwa; pertama strategic orientation berpengaruh positif signifikan terhadap green supply chain management, kedua goverment regulation berpengaruh positif signifikan terhadap green supply chain management, ketiga green supply chain management berpengaruh positif signifikan terhadap environmental performance, keempat strategic orientation berpengaruh positif signifikan terhadap environmental performance melalui green supply chain management, dan yang kelima government regulation berpengaruh positif signifikan terhadap environmental performance melalui green supply chain management.
Analisis Produksi dan Pendapatan Usahatani Apel di Desa Tulungrejo Kecamatan Bumiaji Kota Batu Andriani Kusumawati
Jurnal Ilmiah Mahasiswa FEB Vol 10, No 1: Semester Ganjil 2021/2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini berfokus pada produksi dan pendapatan usahatani apel di Desa Tulungrejo Kecamatan Bumiaji Kota Batu. Tujuan penelitian ini adalah untuk mengetahui besar produksi, biaya, pendapatan hasil komoditi dibanding buah lain dan mengetahui peekembangan sektor pertanian maupun menciptakan peluang baru. Metode yang digunakan adalah pendekatan studi deskriptif dengan pengumpulan data primer dan sekunder, metode pengumpulan data dilakukan dengan pengamatan(observasi)oleh partisipan, kuesioner dan wawancara. Metode analisis data yang dilakukan yaitu menganalisis data primer yang didapat dari kuesioner kemudian diolah dengan rumus tertentu untuk mendapatkan hasil pendapatan usahatani. Hasil penelitian menunjukkan bahwa jika harga jual semakin tinggi, maka akan meningkatkan total penerimaan. Supaya hasil produksi komoditi dari Kota Batu khususnya apel dapat memiliki daya saing yang tinggi dibanding buah lain. Dengan demikian sektor pertanian khususnya apel akan dapat lebih berkembang dan menciptakan peluang baru.Kata kunci: produksi, pendapatan, usahatani
ANALISIS RELEVANSI CITY BRANDING “BEAUTIFUL MALANG” MELALUI PENDEKATAN CITY BRAND INDEX DAN CITY BRAND PERSONALITY Muhammad Mufli; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 61, No 4 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The research investigated relevance of city branding of Beautiful Malang through city brand index and city brand personality approach. City brand index describes the competitive advantages of Malang which are reviewed from six aspects that are presence, potential, place, people, pulse and prerequisite. City brand personality identification of personal characteristics of Malang City which are viewed from the five dimensions that are sincerity, excitement, competence, sophistication, and ruggnedness.  The city brand index that, place get the high score. Brand personality of Malang City represent five dimension of city brand personality.  The City brand index aspects of Malang City that relevant to city branding “Beautiful Malang”  are place, people, pulse and potential, while indirect relevant  that are prerequisites and presence. The city brand personality scale of Malang City also shows that there are a few items the brand personality of Malang City has direct relevance to the "Beautiful Malang”. The other items have indirect relevance, can be become supporting into personality of Malang City. Based on the results of this research, it is suggested that the Government of Malang should to pay attention on aspects of potential and city personality into process of development or evaluation at City Branding “Beautiful Malang”. Keywords:  Malang City, Beautiful Malang, City Branding, City Brand Index, City Brand Personality ABSTRAK Penelitian ini membahas mengenai relevansi city branding “Beautiful Malang” melalui pendekatan city brand index dan city brand personality. City Brand index menjelaskan potensi unggulan Kota Malang yang ditinjau dari enam aspek yaitu presence, potential, place, people, pulse dan prerequisite. City brand personality mengidentfikasi karakteristik pribadi Kota Malang yang ditinjau dari lima dimensi ketulusan, kegembiraan, kecakapan, kecanggihan dan ketangguhan. Hasil city brand index menunjukkan bahwa aspek place mendapatkan penilaian tertinggi. Brand personality Kota Malang mewakili lima dimensi city brand personality. Aspek city brand index Kota Malang yang relevan dengan City branding “Beautiful Malang” adalah place, people, pulse dan potential, sedangkan yang tidak langsung adalah prerequisites dan presence. City brand personality scale Kota Malang juga menunjukkan bahwa terdapat beberapa  item yang membentuk brand personality Kota Malang memiliki relevansi langsung dengan city branding “Beautiful Malang”. Item yang lain tidak memiliki relevansi langsung, dapat menjadi pendukung dalam personality Kota Malang. Berdasarkan hasil penelitian ini, disarankan agar Pemerintah Kota Malang memperhatikan aspek potensi dan personality kota dalam proses pengembangan ataupun evaluasi pada city branding “Beautiful Malang”. Kata Kunci: Kota Malang, Beautiful Malang, City Branding, City Brand Index, City Brand Personality
PENGARUH CITRA DESTINASI TERHADAP KEPUASAN WISATAWAN SERTA DAMPAKNYA TERHADAP LOYALITAS WISATAWAN (Studi pada Wisatawan Nusantara yang Berkunjung ke Kota Batu) Asya Hanif; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 38, No 1 (2016): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research aims to clarify: the influence of destination image variable to tourist satisfaction variable, tourist satisfaction’s influence to tourist loyalty, and tourist satisfaction’s influence to tourist loyalty in Batu city. This research use quantitative approach with explanatory research. This research use three variables: tourist satisfaction, destination image, and tourist loyalty. The collection of data obtained through a questionnaire which distributed to 113 respondents. The sampling technique of this research use purposive sampling and the respondent is domestic tourist who come from outside Batu city, at least twice visited to the tour attraction in Batu city for tour, started in 2010 since the Batu city decided as a tourism city until the time of the research carried out. The data analysis in this research use descriptive analysis and path analysis. The results showed that: destination image variable significantly influence tourist satisfaction variable, the destination image variable significantly influence tourist loyalty variable, and tourist satisfaction variable significantly influence tourist loyalty variable. Based on this research’s result, the government and the tourism’s entrepreneur have to keep the image of Batu city and increase the tourist’s visit intention by promoting all types of tour attraction, and optimizing the variety of tour attraction by creating tour packages. Keywords : Destination Image, Tourist Satisfaction, Tourist Loyalty, Batu city ABSTRAK Tujuan dari penelitian ini yaitu menjelaskan pengaruh variabel citra destinasi terhadap variabel kepuasan wisatawan, pengaruh dari variabel citra destinasi terhadap variabel loyalitas wisatawan, dan pengaruh dari variabel kepuasan wisatawan terhadap variabel loyalitas wisatawan di Kota Batu. Jenis penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Variabel yang digunakan ada tiga, yaitu variabel citra destinasi, variabel kepuasan wisatawan, dan variabel loyalitas wisatawan. Pengumpulan data diperoleh melalui penyebaran kuesioner kepada 113 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan populasi yaitu wisatawan nusantara berasal dari luar Kota Batu, yang berkunjung minimal dua kali ke daya tarik wisata di Kota Batu untuk berwisata dimulai tahun 2010 sejak penetapan Kota Batu sebagai kota wisata. Analisis data penelitian ini menggunakan analisis deskriptif dan analisis jalur. Hasil penelitian membuktikan bahwa variabel citra destinasi berpengaruh signifikan terhadap variabel kepuasan wisatawan, Selanjutnya variabel citra destinasi berpengaruh secara signifikan terhadap variabel loyalitas wisatawan. Selain itu variabel kepuasan wisatawan berpengaruh signifikan terhadap variabel loyalitas wisatawan. Berdasarkan hasil penelitian, sebaiknya Pemerintah Daerah dan pelaku usaha pariwisata menjaga citra Kota Batu dan meningkatkan intensitas kunjungan wisatawan dengan cara mempromosikan semua jenis daya tarik wisata, serta mengoptimalkan daya tarik wisata di Kota Batu yang beragam tersebut dengan membuat paket wisata. Kata Kunci : Citra Destinasi, Kepuasan Wisatawan, Loyalitas Wisatawan, Kota Batu
PENGARUH PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM MEMBENTUK BRAND IMAGE DAN DAMPAKNYA PADA MINAT BELI (Survei pada Program CSR PT. Inti Daya Guna Aneka Warna di Kampung Jodipan Kota Malang Jawa Timur) Yogie Armanda; Andriani Kusumawati; Rizal Alfisyahr
Jurnal Administrasi Bisnis Vol 53, No 2 (2017): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research intends to identify the influence of CSR that has been considered only to abort the obligation for the company, while able to increase the corporate image and purchase intention of the community. This research aims to explain (1) the influence of implementation Corporate Social Responsibility on Brand Image, (2) the influence of Corporate Social Responsibility on purchase intention, and (3) the influence of brand image on purchase intention. This type of research is to explanatory with quantitative approach. Variable in this research is corporate social responsibility, brand image, and purchase intention. The population of this research is the citizens of Malang City, East Java, who aged more than seventeen years old and who has visited Kampung Jodipan Malang City. The sample used in this research was 116 people chosen with Cluster Random Sampling and data collection methods used the questionnaire. Analysis of data was used descriptive analysis and path analysis. Kеywords: Corporate Social Responsibility, Brand Image, Purchase Intention АBSTRАK Latar belakang dilakukannya penelitian ini adalah untuk mengetahui peran CSR yang selama ini dianggap hanya sebatas menggugurkan kewajiban bagi perusahaan, padahal mampu meningkatkan citra perusahaan dan daya beli masyarakat. Penelitian ini bertujuan untuk menjelaskan (1) pengaruh  penerapan program Corporate Social Responsibility terhadap Brand Image, (2) pengaruh  penerapan program Corporate Social Responsibility terhadap Minat Beli, dan (3) pengaruh  Brand Image terhadap Minat Beli. Jenis penelitian ini adalah penelitan penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel dalam penelitian ini terdiri dari Corporate Social Responsibility (CSR), Brand Image dan Minat Beli. Populasi dalam penelitian ini adalah penduduk Kota Malang, Jawa Timur yang berusia 17 tahun ke atas dan pernah mengunjungi Kampung Jodipan Kota Malang. Sampel yang digunakan dalam penelitian ini sebanyak 116 orang responden yang diambil dengan menggunakan metode cluster random sampling. Pengumpulan data dengan menggunakan kuesioner. Analisis data yang digunakan adalah analisis deksriptif dan analisis jalur (path analysis). Kаtа Kunci: Corporate Social Responsibility, Brand Image, Minat Beli
PENGARUH GREEN ADVERTISING, ECO BRAND, DAN GREEN TRUST TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Lampu Philips LED Di RW 12 Kelurahan Merjosari Kecamatan Lowokwaru, Kota Malang) Albar Gunarso; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 49, No 1 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research aims to determine:The effect of Green Advertising to Buying Decision; The effect of Eco Brand to Buying Decision; and The effect of Green Trust to Buying Decision. The kind of research used in this research is an explanation or explanotory research with a quantitative approach. The variable in this research is Green Advertising, Eco Brand, and Green Trust  as independent variables and the Buying Decision as the dependent variable. The result of this research indicate that: Green Advertising, Eco Brand, and Green Trust simultaneously significant effect on Buying Decision; T test result indicate that the Green Advertising  partially significant influence the Buying Decision, Eco Brand partially significant influence the Buying Decision, and Green Trust partially significant influence the Buying Decision. Keywords: Green Advertising, Eco Brand, Green Trust, and Buying Decision АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk mеnjеlаskаn: Pеngаruh Grееn Аdvеrtising tеrhаdаp Kеputusаn Pеmbеliаn; Pеngаruh Еco Brаnd tеrhаdаp Kеputusаn Pеmbеliаn; dаn Pеngаruh Grееn Trust tеrhаdаp Kеputusаn Pеmbеliаn. Jеnis pеnеlitiаn yаng digunаkаn dаlаm pеnеlitiаn ini аdаlаh pеnеlitiаn pеnjеlаsаn аtаu еxplаnаtory rеsеаrch dеngаn pеndеkаtаn kuаntitаtif. Vаriаbеl dаlаm pеnеlitiаn ini аdаlаh Grееn Аdvеrtising, Еco Brаnd, dаn Grееn Trust sеbаgаi vаriаbеl bеbаs dаn Kеputusаn Pеmbеliаn sеbаgаi vаriаbеl tеrikаt. Hаsil pеnеitiаn ini mеnunjukkаn bаhwа: Grееn Аdvеrtising, Еco Brаnd, dаn Grееn Trust sеcаrа simultаn bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn; Hаsil uji t mеnunjukkаn bаhwа vаriаbеl Grееn Аdvеrtising bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn, vаriаbеl Еco Brаnd bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn, dаn vаriаbеl Grееn Trust bеrpеngаruh signifikаn tеrhаdаp Kеputusаn Pеmbеliаn. Kаtа Kunci: Grееn Аdvеrtising, Еco Brаnd, Grееn Trust, dаn Kеputusаn Pеmbеliаn.  
PENGARUH USER GENERATED CONTENT (UGC) DAN BRAND EQUITY PADA GREEN PURCHASE (STUDI PADA KONSUMEN THE BODY SHOP DI BRAZIL DAN INDONESIA) Imella Yusdike Onny; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 73, No 1 (2019): Agustus
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

User Generated Content (UGC) can be said as a complete definition of product ulasan. Together with Brand Equity, both have influenced consumers on their decisions toward a Green Purchase. This research is conducted on The Body Shops’s consumers in Brazil and Indonesia. The aim of this research is to (1) examine the influence of User Generated Content (UGC) on Green Purchase, (2) examine the influence of Brand Equity on Green Purchase, (3) examine the influence of User Generated Content (UGC) and Brand Equity on Green Purchase simultaneously, (4) examine the differences in perception on the influence of User Generated Content (UGC) and Brand Equity on Green Purchase between Brazilian (resides in Brazil) and Indonesian (resides in Indonesia) consumers. The type of this research is explanatory research with a quantitative approach. The sampling technique used is purposive sampling and the method of collecting data through an online questionnaire via Google form to 120 respondents. The data analysis used is descriptive analysis, classic assumption test, multiple linear regression analysis, and independent sample t test. Kеywоrds: User Generated Content (UGC), Brand Equity, Green Purchase АBSTRАK User Generated Content (UGC) dapat dikatakan sebuah definisi lengkap dari ulasan produk. Bersama Brand Equity, keduanya mempengaruhi keputusan konsumen terhadap Green Purchase. Penelitian dilakukan pada konsumen The Body Shop di Brazil dan Indonesia. Tujuan penelitian ini adalah untuk (1) menjelaskan pengaruh User Generated Content (UGC) terhadap Green Purchase, (2) menjelaskan pengaruh Brand Equity terhadap Green Purchase, (3) menjelaskan pengaruh User Generated Content (UGC) dan Brand Equity terhadap Green Purchase, (4) menjelaskan perbedaan persepsi pada pengaruh User Generated Content (UGC) dan Brand Equity terhadap Green Purchase antara konsumen Brazil (Warga negara Brazil dan bertempat tinggal di Brazil) dan konsumen Indonesia (Warga negara Indonesia dan bertempat tinggal di Indonesia). Jenis penelitian adalah eksplanatori dengan pendekatan kuantitatif. Teknik pengambilan sampel adalah purposive sampling serta metode pengumpulan data melalui online kuisioner menggunakan Google form pada 120 responden. Data analisis yang digunakan adalah analisis deskriptif, uji asumsi klasik, analisis jalur berganda, dan independent sample t test. Kata Kunci: User Generated Content (UGC), Brand Equity, Green Purchase
PENGARUH CELEBRITY ENDORSER TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei pada Mahasiswi Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2013 dan 2014 Konsumen Produk Kosmetik Wardah) Shabrina Aqmarina; Srikandi Kumadji; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 39, No 2 (2016): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The aims of this research is to investigate and explain the effect of celebrity endorser on brand image; the influence celebrity endorser on purchase decisions; and the influence brand image on purchase decisions. The research method was conducted by explanatory research with quantitative approach. The participants of this research are female undergraduate students class of 2013 and 2014 of Adminstrative Science Faculty, Brawijaya University consumer products Wardah Cosmetic. The total sample is 116 respondents. The sampling technique was employed purposive sampling and questionare was used for collecting data. Analysis of the data in this research was using descriptive analysis and path analysis.Results showed that celebrity endorser has direct influence on purchase decisions, celebrity endorser has direct influence on brand image, brand image has direct influence on purchase decisions. Keywords: Celebrity Endorser, Brand Image, Purchase Decision ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh celebrity endorser, citra merek Wardah terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Ukuran sampel sebanyak 116 orang responden Mahasiswi Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2013 dan 2014 konsumen produk kosmetik Wardah dengan menggunakan teknik purposive sampling. Alat analisis yang digunakan adalah analisis jalur (analysis path). Hasil penelitian menunjukkan bahwa celebrity endorser dan citra merek secara simultan dan parsial mempunyai pengaruh signifikan terhadap keputusan pembelian konsumen kosmetik Wardah. Disarankan kepada pemasar untuk memperbanyak tampilan ketujuh celebrity endorser dalam iklan, selain itu berdasarkan saran dari responden pemasar dapat menambahkan celebrity endorser yang berusia muda karena lebih dikenal oleh konsumen usia remaja terutama mahasiswa sebagai pangsa pasar yang besar sehingga dapat meningkatkan keputusan pembelian. Kata Kunci : Celebrity Endorser, Citra Merek, Keputusan Pembelian
THE INFLUENCE OF CUSTOMER SATISFACTION AND BRAND TRUST ON BRAND LOYALTY (Survey on Undergraduate Student as User of Apple iPhone in University of Brawijaya) Fachry Nanda Husaini; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 47, No 1 (2017): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Tujuan dari peneIitian ini adaIah untuk menganaIisis pengaruh kepuasan peIanggan terhadap loyaIitas merek; pengaruh kepercayaan merek terhadap Ioyalitas merek; dan pengaruh kepuasan peIanggan dan kepercayan merek terhadap IoyaIitas merek. PeneIitian ini menggunakan peneIitian expIanatori dengan kuantitativ. JumIah respondent daIam peneIitian berjumIah l06 orang dengan teknik pengambiIan sampeI menggunakan accidentaI sampIing dengan aIat bantu kuesioner. Teknik anaIisis mengunakan anaIisis regresi Iinear ganda. HasiI anaIisis menunjukan bahwa semua variabIe bebas berpengaruh terhadap variabIe terikat. Berdasarkan hasiI peneIitian ini sebaiknya perusahaan AppIe iPhone perIu meningkatkan kepuasan peIanggan yaitu dengan meningkatkan mutu. Kedua, pihak AppIe iPhone harus mempertahankan persuasi peIanggan agar tetap percaya daIam mengunakan AppIe iPhone. Ketiga, pihak AppIe iPhone perIu membuat strategi khusus untuk mempertahankan peIanggan daIam menggunakan AppIe iPhone yaitu seIain dengan membuat peIanggan tetap puas dan tetap percaya daIam mengunakan iPhone. Keempat, pihak AppIe iPhone harus membuat innovasi dengan mempertahankan prestige yang menjadi ciri khas AppIe iPhone. Kata kunci: Kepuasan PeIanggan, Kepercayaan Merek, Kesetiaan Merek. ABSTRACK This study’s aim is to anaIyze the efect in customer satsifaction on brand IoyaIty; The infIeunce of brandtrust on brand IoyaIty; And the infIuence of customer satifsaction and brandtrust on brand IoyaIty. This reseacrh uses expIanatory reseacrh with quantitativ. The number of respondends was l06 peopIe with the sampIing techniq using accidentaI sampIing with questionaire tooI. The anaIysis technique used muItipIe Iinear regresion anaIysis. The resuIt of the anaIysis shows that all the indepndent variabIes have an efect on the dependen variabIe. Based on the resuIts of these study, AppIe iPhone needs to improve cutsomer satsifaction is to improve quaIity. Second, the AppIe iPhone must maintan customer persuation in order to remain confident in using AppIe iPhone. Third, the AppIe iPhone shouId create a speciaI strategy to keep customers in using AppIe iPhone is to making customers remain satisfied and stiII beIieve in using the iPhone. Fourth, the AppIe iPhone must make inovations by maintaning the prestige that characteirzes the AppIe iPhone. Keywodrs: Customer Satisfaction, Brand Trust, Brand LoyaIty
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Anni Rahimah Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Daniel Happy Putra Deasy Rahayu Dego Yusa Ali Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Fikriyah, Aria Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Kadarisman Hidayat Karisma Sri Rahayu Kgs Ahmadi Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita Luthfi Imam Fahrudi, Agung Nugroho M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Mega Yuliana , Lucia Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nafizha Trie Permata Sari Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahayu, Karisma Sri Rayesa, Neza Fadia Retno Astuti Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Sartika Sartika SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Teti Estiasih Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Wangsitala, Angger Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman