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Journal : Research Trend in Technology and Management

The Influence of Location, Price, and Facility on Interest in Revisiting Wego Lamongan Tourism : Case Study on Gondang Outbond Lamongan Educational Tourism Cahyono, Puguh; Laili, Nur
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.68

Abstract

According to Rahmawati (2016:3) it is stated that marketing is one of the activities that aims to identify or explain and find human needs, while marketing management itself according to Agustina Shinta (2011:2) marketing management is an effort to plan, implement (which consists of an activity of organizing, directing, and coordinating) as well as supervising and or controlling marketing activities in an organization in order to achieve the organization's goals effectively and efficiently. The population of this study is visitors at WEGO which amounted to 13,257 from the number that the author got from the management of Gondang Outbond Educational Tourism and calculated by the slovin formula, the sample result was 100 people. The analysis model used in this study is multiple linear regression. Based on the results of the regression test, a value of Y of -0.470 + 0.342X^1 + 0.722X^2 + 0.118X^3, From this value it can be concluded that the most dominant factor for the bound variable (Interest in Returning Visits) is Price because it has the highest beta value of 0.554.
Co-Authors Abdul Azis Abimanto, Dhanan Abrori, Sayyidul Achadi, Muh. Wasith Adi Saputra Aminullah Aminullah Amrulloh, Hanif Andi Salamah Anwar, Muhammad Saidun Argaheni, Niken Bayu Arifah, Ni'matul Armanto, Suryadi Atikah, Risma Aziz Q, Ikhwan Aziz, Ikhwan Basri, Ahmad Hasan Cahyono, Puguh Choirudin, Choirudin Darmiati Dedi Setiawan Diana Ambarwati Dinda Fali Rifan Dwi Agustiyani Dwiyono, Yudo Endah Kurniawati, Endah Fadilah, Lutfi Fadilatul M, Anna Fadli, Muhammad Ilham Fitriyanti, Fitriyanti Haikal Haikal Hartati Imamuddin Hasra, Hasra Hendri Tanjung Hidayanah, Ritnatul Hosnol Wafa, Hosnol Indra Tjahyadi Jaenullah, Jaenullah Juwita, Septiana Kartika, Dinda Rahma Khodijah Khodijah Khofifatu Rohmah Adi Kirana Rukmayuninda Ririh Lestari, Restu Listiawati, Diah Lutviana, Ani Mahendra, Diki Mahendra, Mahendra Maludin, Syafrizal Maman Rahmansyah Masrurotul Mahmudah, Masrurotul Maydifika, Annisa Noer Meilantifa, Meilantifa Miftakhurromah, Anisa Muhammad Iqbal Fasa Nadlir Nadlir, Nadlir Norazizah, Ufairah Nur Aini Prameswari, Riski Dwi Prayogo, Anom Putri Kartika Sari Putri Swastika, Putri R, Lina Madyastuti Rahmah, Ummu Habibah Rahmayanti, Jesica Dwi Raihan, Erry Rendi Febrianda, Rendi Rizkiyah, Faiqotur Roedy Soelistyono Romadona, Mia Rahma Rosyadi, Zudan Saepudin Saepudin Safrudin, Cecep Saputra, Ahmad Yunus Wahyu Sari, Reonika Puspita Sarjiya Antonius Setiani, Annisa Isna Setiaputri, Alvina Nanda Sholihah, Alfiani Rif'atus Silmi Tsurayya, Silmi Siti Roudhotul Jannah, Siti Roudhotul Solly Aryza Sri Andayani Sri Hartati Sudiarso Sudiarso Sulaimah, Hiyarotus Suyitno Suyitno Ubaidah, Akmal Ummah, Miftakhul Viani, Ervin Okta Wahyu Kusumaningtyas Wardani, Cindi Kurnia Wicaksono, Adityo Wiranti, Yuliana Yuliani Yuliani Yulinarsih, Yulinarsih Zulfadhli Zulfadhli Zuniati, Mai