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Media Usage Motivations and Netflix Video Viewer Satisfaction in East Java Abadi, Totok Wahyu; Refisca, Syania Fidya; Febriana, Poppy; Sobirov, Bobur
The Journal of Society and Media Vol. 9 No. 2 (2025): Digital Expression and Solidarity Media
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n2.p504-538

Abstract

Netflix is a subscription-based video streaming platform that offers a selection of films and documentaries each month. During the COVID-19 pandemic, streaming services experienced significant growth. This study examines the influence of Netflix media usage motivation on viewer satisfaction in East Java. It applies Guo and Chan-Olmsted’s Video Streaming Platform Representation Theory, McQuail’s Media Usage Motivation Theory, Blumer and Katz’s Uses and Gratification Theory, McMillan’s Interactivity Perception Theory, and Satisfaction Theory. Using a quantitative explanatory method, data were collected through an online questionnaire from 190 respondents and analysed using SPSS 26 and AMOS 22 with Structural Equation Modelling (SEM). The results indicate that Video Streaming Platform Representation, Media Usage Motivation, and Perception of Interactivity significantly influence viewer satisfaction, both simultaneously and partially. Media usage motivation—covering information seeking, personal identity, social integration, and entertainment—shows the most substantial effect. Viewers are satisfied because Netflix provides engaging information about new films and opportunities for interaction among users. The novelty of this study lies in distinguishing new media like Netflix from mainstream media, emphasising how streaming platforms enable users to access entertainment and exchange film- related information within online communities.
ANALYSIS OF BOBON SANTOSOSO'S SEMIOTICS AS A CHEF INDONESIAN PEOPLE ON TIKTOK Wijayanti, Novita Fitri; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.451

Abstract

Objective: This study aims to analyze the visual signs in Bobonsantoso’s TikTok content that construct his image as the “Indonesian People’s Chef” using Charles Sanders Peirce’s visual semiotics framework, which consists of the elements Sign, Object, and Interpretant. Method: A qualitative approach was employed with visual semiotics analysis, focusing on three selected TikTok videos from 2024 categorized as Cooking with Politicians, Cooking While Sharing, and Cooking in the Archipelago, each chosen based on the highest number of views and likes. Results: The findings reveal that Bobonsantoso consistently employs visual symbols such as traditional clothing, local cultural attributes, and socially meaningful interactions. These elements not only strengthen his personal branding but also construct his image as a caring, approachable figure who values cultural heritage. Novelty: This study contributes to the understanding of how digital culinary content transcends aesthetic appeal, demonstrating the power of social media in shaping public perception, fostering solidarity, and reinforcing cultural representation, thereby legitimizing Bobonsantoso’s recognition as the “Indonesian People’s Chef.”
DECONSTRUCTION OF GENDER STEREOTYPES THROUGH HUMOR: A QUALITATIVE STUDY ON TIKTOK ACCOUNTS @FAKBOIBERKELAS8 Faizin, Moch. Nur; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.454

Abstract

Objective: This study analyzes how the TikTok account @fakboiberkelas8 employs humor and satire to deconstruct gender stereotypes and reshape public perceptions of gender identity. Method: Utilizing Jacques Derrida’s deconstruction framework, data were collected from video content and selected comments on the account, focusing on how humorous narratives engage with dominant gender discourses. Results: The findings reveal that @fakboiberkelas8 consistently subverts conventional gender stereotypes through parody and satire, particularly by challenging narratives that position men in subordinate roles within digital social interactions. The account reconstructs male identity as critical of gender inequality while maintaining an entertaining and relatable tone. Everyday scenarios are frequently used to highlight the absurdity of entrenched stereotypes, making the critique accessible to a broad audience. Novelty: This research contributes to media and gender studies by demonstrating the role of humorous digital content as a persuasive tool for dismantling gender norms. It underscores the unique potential of TikTok as a platform where entertainment and critical discourse intersect, positioning humor not merely as entertainment but as an effective medium for fostering critical reflection on gender identity.
ANALYSIS OF PERSONAL BRANDING STRATEGIES THROUGH DIGITAL STORY TELLING ON TIKTOK @ONEBITEBIGBITE ACCOUNTS Rahmawati, Devi Irda; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.459

Abstract

Objective: This study aims to analyze the formation of personal branding through digital storytelling on the TikTok account @onebitebigbite, using McNally and Speak’s (2012) Personal Branding Theory to examine how creators establish a unique, relevant, and consistent self-image on social media. Method: Employing a qualitative approach with content analysis, data were collected from 50 TikTok videos uploaded between June and December 2024, with further analysis focused on the 10 videos receiving the highest engagement in the form of likes. Results: The findings reveal that @onebitebigbite successfully constructs personal branding by integrating distinctive visual styles (e.g., flashy lipsticks, glamorous outfits, dramatic expressions), relevant content themes (e.g., viral food trends, popular restaurants, extreme food portions), and consistent storytelling patterns, including strategic use of Call-to-Action features. This combination creates an authentic and recognizable brand identity, effectively enhancing audience engagement. Novelty: The study contributes to the refinement of personal branding theory in the context of digital media, highlighting the role of TikTok as a powerful platform for narrative-driven branding while offering practical insights for individuals and organizations seeking to leverage digital storytelling in branding strategies.
REPRESENTATION OF LGBT STRUGGLE IN THE FILM BOHEMIAN RHAPSODY Radiyan, Wildan Bisma; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.460

Abstract

Objective: This study aims to examine the representation of Freddie Mercury’s struggle to embrace and defend his LGBT identity as depicted in the film Bohemian Rhapsody, highlighting how cinema can serve as a medium for addressing issues of sexuality and identity. Method: Employing a qualitative approach, the research utilizes John Fiske’s semiotic theory of “television codes,” which operates at the levels of reality, representation, and ideology, to analyze key scenes. Data were collected through in-depth viewing of the film and systematic documentation of scenes that illustrate Mercury’s negotiation of his bisexual identity. Results: The findings indicate that the film portrays Mercury’s personal journey as both an internal and external struggle, reflecting broader societal tensions surrounding LGBT identity. Through narrative structure, character interactions, and symbolic cinematic codes, Bohemian Rhapsody presents Mercury’s challenges and resilience in asserting his identity. Novelty: This study contributes to film and cultural studies by applying semiotic analysis to demonstrate how mainstream cinema represents LGBT struggles, offering new insights into the intersection of identity, media representation, and social discourse.
REPRESENTATION OF FEAR OF MARRIAGE IN TIKTOK SOCIAL MEDIA WITH #MARRIAGEISSCARY Sundari, Ismi Putri; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.461

Abstract

Objective: This study examines the phenomenon of fear of marriage expressed through TikTok content with the hashtag #MarriageIsScary, which reflects the changing views of the Indonesian young generation towards the institution of marriage. Method: Using Stuart Hall’s qualitative approach and media representation theory, this study analyzes how narratives, visuals, and elements in TikTok videos shape representations of fear of marriage. Results: The results showed that creators, the majority of Gen Z and millennials, expressed concerns related to gender role inequality, socio-cultural pressures, the burden of expectations, fears of marital failure, changes in the couple’s nature, and past bad experiences that affected their perception of long-term commitments. Social media, particularly TikTok, plays a significant role in reinforcing this view through algorithms that personalize content and provide a space for creative expression for younger generations. The audience’s response to this content is diverse, ranging from full acceptance, a negotiated interpretation, to a rejection of the pessimistic narrative. Novelty: This study confirms that fear of marriage is not only influenced by external factors, but also by deep emotional and relational experiences, and marks a shift in the values and perceptions of younger generations who are more critical and skeptical of marriage as institution social at era digital.
AN ANALYSIS OF ARISTOTLE'S RHETORIC IN THE KOMPAS TV PROGRAM "GOENAWAN MOHAMAD'S TEARS: DO THE PEOPLE BELIEVE JOKOWI, THE CHIEF JUSTICE OF THE CONSTITUTIONAL COURT, OR GIBRAN?" Hafidloh, Nurul; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.462

Abstract

Objective: This study aims to analyze the persuasive strategies of Goenawan Mohamad in an interview on the ROSI talk show broadcast on KOMPAS TV’s YouTube channel, using Aristotle’s rhetorical theory as the analytical framework. The focus is on how logic (logos), credibility (ethos), and emotion (pathos) are balanced to influence public perception, particularly regarding political stance and democratic discourse. Method: A qualitative research design was employed through in-depth observation and screenshot documentation of the interview, enabling systematic analysis of verbal and non-verbal communication elements such as gestures, facial expressions, and lexical choices. Results: The findings reveal a significant shift in Goenawan Mohamad’s political orientation, transitioning from a strong supporter of Jokowi to a more critical observer. This change is reflected in the rhetorical strategies he employs, which emphasize nuanced credibility and emotional resonance to frame his evolving stance. Novelty: The study contributes to rhetorical and political communication scholarship by contextualizing Aristotle’s classical theory within contemporary Indonesian media, demonstrating how rhetorical analysis can uncover shifts in political alignment and deepen understanding of persuasion in public discourse.
Pelatihan dan pendampingan penggunaan aplikasi Instagram terhadap pelaku Usaha Mikro, Kecil, dan Menengah Al Faruqi, Muhammad Anwar Mussaddad; Ammirudin, Adam; Nur’aini, Khuzaima Dwi; At-Thaariq, Muhammad Nauval; Febriana, Poppy; Rochmaniah, Ainur
ABDIMAS DEWANTARA Vol 7 No 1 (2024)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v7i1.15625

Abstract

Pelatihan ini bertujuan untuk mengembangkan kemampuan wawasan literasi digital melalui media Instagram bagi pelaku UMKM Desa Kembangringgit, Kecamatan Pungging, Mojokerto, Jawa Timur. Pelatihan melibatkan 15 pelaku UMKM dengan berbagai produk. Metode pelaksanaan meliputi analisis, survey, pelaksanaan, dan evaluasi. Materi pelatihan mencakup pemahaman tentang branding, aplikasi Instagram, penggunaan Instagram bisnis, fungsi fitur Instagram, dan pemasaran produk UMKM melalui Instagram. Hasilnya, terjadi peningkatan jangkauan konsumen dan penjualan dengan strategi pemasaran dan branding yang diberikan. Pelatihan ini dilakukan oleh empat narasumber dengan sesi praktik. Pendampingan pasca-pelatihan berdasarkan kuesioner untuk bermitra. Pelatihan ini mendukung peningkatan pemahaman digital dan penerapan dalam aktivitas UMKM, khususnya branding produk.   Training and mentoring on the use of the Instagram application for Small and Medium Enterprise   Abstract: This training aims to develop the ability of digital literacy insight through Instagram media for MSME players in Kembangringgit Village, Pungging District, Mojokerto, East Java. The training involved 15 MSME players with various products. The implementation method includes analysis, survey, implementation, and evaluation. The training materials included an understanding of branding, Instagram applications, the use of Instagram business, the function of Instagram features, and marketing MSME products through Instagram. As a result, there was an increase in consumer reach and sales with the marketing and branding strategies provided. The training was conducted by four resource persons with practical sessions. Post-training assistance based on a questionnaire to partner. This training supports increased digital understanding and application in MSME activities, especially product branding.
Rebranding UMKM Toko Berkah Jaya Plastik Melalui Platform Media Sosial Guna Meningkatkan Brand Image Rochmaniah, Ainur; Pratiwi, Riza Khirey Tri; Dewi, Audry Shintya; Febriana, Poppy
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2025): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v7i2.20694

Abstract

Penggunaan platform media sosial sebagai alat untuk rebranding menjadi strategi yang penting bagi UMKM, termasuk Toko Berkah Jaya Plastik, dalam upaya meningkatkan citra merek mereka. Artikel ini menjelaskan proses rebranding yang dilakukan oleh Toko Berkah Jaya Plastik melalui platform media sosial seperti Instagram, Facebook, TikTok dan Twitter. Metode penelitian yang digunakan mencakup survei langsung ke lokasi toko, wawancara dengan pemilik usaha, dan analisis mendalam terhadap produk-produk yang ditawarkan. Hasil dari survei dan wawancara mengungkapkan visi, misi, serta nilai-nilai yang ingin disampaikan melalui rebranding, serta pandangan konsumen terhadap toko dan produknya. Strategi rebranding melalui media sosial meliputi pembuatan pada logo, pembuatan konten, dan meningkatkan reputasi toko. Selain itu, artikel ini menyoroti pentingnya konsistensi dalam komunikasi merek dan interaksi langsung dengan konsumen melalui platform media sosial. Penerapan strategi ini berhasil meningkatkan visibilitas Toko Berkah Jaya Plastik, membedakan mereka dari pesaing, serta memperluas pangsa pasar mereka. Kesimpulannya, rebranding melalui platform media sosial merupakan langkah strategis yang dapat meningkatkan brand image UMKM seperti Toko Berkah Jaya Plastik di pasar yang semakin kompetitif.
Pelatihan Pengelolaan Media Sosial Sebagai Upaya Promosi Produk UMKM Desa Balongdowo: Social Media Management Training as an Effort to Promote MSME Products in Balongdowo Village Pristalisa, Mendi Endritha; Febriana, Poppy; Rochmaniah, Ainur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5500

Abstract

This community engagement discusses understanding in making online sales stalls through Instagram media for the two MSME actors. By going through activities in social media management training as an effort to promote the MSME products Salted Egg Pak Poh and Mama Bagas's Roasted Rice in Balongdowo village, as well as introducing the importance of managing social media that can be owned with the aim of building Brand Awareness. By going through the stages namely observation, training, lectures, practice for carrying out the training, and ending with an evaluation of the results of the activities that have been carried out. Then the results obtained by the two owners of MSME Salted Egg Pak Poh and Mama Bagas's Roasted Rice have mastered the strategy for using sales stalls through Instagram media and mastering strategies in using social media to build Brand Awareness in the long term.
Co-Authors Abda Abda Abidin, Irsyad Adella Eka Ridwanti Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Desyam Tri Wahyuni Devi Loveitha Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Hapsari Dyah Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syafrilla Ainayatul Rifhan Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam