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BRANDING PRODUK UMKM MAKANAN LOKAL MELALUI LABEL KEMASAN DAN PENGELOLAAN MEDIA SOSIAL Subrata, Isa Darwisy; Febriana, Poppy; Faqihuddin, M Syafri
Jurnal Abditani Vol. 8 No. 1 (2025): April
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v8i1.327

Abstract

Media sosial merupakan wadah yang berpotensi bagi para pelaku UMKM (Usaha Micro Kecil Menengah) untuk memanfaatkan media baru dalam mengenalkan sebuah produk yang diproduksinya. Di Desa Sugihwaras, Candi, Sidoarjo merupakan tempat yang dituju dengan nama produk Al Madinah. Dan di Desa Panggreh, Jabon, Sidoarjo ialah tempat penjual yang dituju, memiliki nama produk Cukup Tahu. Pendampingan diarahkan untuk UMKM dalam mengikuti perkembangan teknologi yang semakin pesat. Abdimas ini bertujuan untuk membranding produk UMKM, label kemasan dan pengelolaan akun media sosial Instagram. Metode kegiatan dibagi menjadi tiga bagian, ialah perencanaan, penerapan dan evaluasi. Hasil dari kegiatan ini ialah Pendaftaran Google Maps yang dilakukan dengan tepat dan diterima baik oleh pelaku UMKM. Pembuatan label kemasan produk UMKM dapat menjadi suatu identitas produk, sehingga produk kedua UMKM dapat dengan mudah dikenal masyarakat luas. Pendampingan kedua pelaku UMKM untuk pembuatan media sosial mendapatkan hasil bahwa produk UMKM banyak dikenal pengguna lain. Dengan adanya pembuatan konten Instagram dapat memikat pengguna baru serta menarik minat mereka untuk mengikuti akun UMKM. Dengan postingan yang kreatif dan informatif calon konsumen cenderung tertarik untuk mengenali produk dari konten Instagram. Dengan melihat dari sisi Insight di aplikasi Instagram, setiap postingan Al Madinah dan Cukup Tahu telah banyak interaksi yang terjadi.
Mengungkap Pola Asuh Toksik: Analisis Semiotik dalam Film Turning Red Wendyana, Dinda; Febriana, Poppy
Jurnal Bahasa Daerah Indonesia Vol. 1 No. 1 (2024): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbdi.v1i1.2635

Abstract

Penelitian ini menggunakan analisis semiotik Roland Barthes untuk mengeksplorasi penggambaran pola asuh toksik dalam film animasi "Turning Red." Film ini, yang berlatar belakang norma budaya Asia, menggambarkan dinamika antara protagonis remaja, Meilin, dan ibunya yang terlalu mengontrol, Ming. Awalnya digambarkan sebagai anak yang patuh, transformasi Meilin menjadi remaja pemberontak dipicu oleh perhatian berlebihan ibunya, yang meningkat seiring dia merasakan kebebasan baru dengan persona panda ajaib dan teman-temannya. Penelitian deskriptif kualitatif ini mengkaji adegan terpilih melalui analisis denotatif dan konotatif untuk memahami bagaimana narasi dan representasi visual menyampaikan perilaku orang tua yang toksik. Temuan menyoroti penggambaran pola asuh yang berlebihan sebagai bentuk perilaku toksik, ditandai dengan kebohongan dan pemberontakan Meilin sebagai respons terhadap cinta yang membelenggu dari ibunya. Studi ini mengisi kekosongan dalam pemahaman penggambaran hubungan orang tua-anak dalam media animasi, menawarkan wawasan tentang efek harapan budaya terhadap perkembangan pribadi. Implikasi dari penelitian ini merambah ke diskusi tentang psikologi anak dan pengaruh media, menekankan perlunya kesadaran dan dialog tentang gaya pengasuhan dalam konteks budaya yang berbeda.
Analisis Semiotik Video Sal Priadi Mesra-Mesraannya Kecil-Kecilan Dulu Khafi, Akhmad Abi Dafiq; Febriana, Poppy
Jurnal Bahasa Daerah Indonesia Vol. 1 No. 1 (2024): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbdi.v1i1.2710

Abstract

Penelitian ini menggunakan teori semiotik Charles Sander Peirce untuk menganalisis video musik "Mesra-Mesraannya Kecil-Kecilan Dulu" oleh Sal Priadi, dengan fokus pada arti segitiga dari tanda, objek, dan interpretasi. Melalui analisis deskriptif kualitatif, penelitian ini mengungkapkan bagaimana video tersebut menggambarkan pesan mendalam tentang tanggung jawab dan kebersamaan keluarga, khususnya melalui adegan seorang kakak yang merawat adik perempuannya dalam ketiadaan ibu mereka. Temuan menunjukkan bahwa video musik ini secara efektif mengkomunikasikan pesan universal tentang perawatan dan empati keluarga, yang resonan dengan pengalaman kehidupan keluarga penonton sendiri. Analisis ini tidak hanya meningkatkan pemahaman kita tentang representasi visual dalam video musik tetapi juga menekankan peran penting media dalam merefleksikan dan membentuk nilai-nilai sosial mengenai ikatan keluarga.
Representation of Women's Struggles in the Film Gadis Kretek Using Semiotic Analysis: Representasi Perjuangan Perempuan dalam Film Gadis Kretek Menggunakan Analisis Semiotik Sari, Dea Puspita; Febriana, Poppy
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.246

Abstract

General Background: Film, as a powerful mass medium, shapes public views by conveying messages through audio and visual elements. The representation of women in media is a crucial area of study, reflecting societal norms and power dynamics. Specific Background: The Indonesian film "Gadis Kretek" offers a narrative rich with the struggles of women within the traditional kretek industry, addressing pervasive issues of gender inequality and patriarchal ideology. Knowledge Gap: While the film has received significant attention, a detailed semiotic analysis of its portrayal of women's struggles against patriarchal structures remains underexplored. Aims: This study aims to analyze the representation of women in "Gadis Kretek" using John Fiske's semiotic framework, examining the levels of reality, representation, and ideology. Results: The analysis reveals that the film represents women's fight against patriarchal domination, evidenced by their limited roles and exclusion from key decision-making processes. Novelty: This research provides a unique and in-depth semiotic reading of the film, illuminating its ideological message on female empowerment and resilience. Implications: The findings underscore the film's role as a medium for social commentary, emphasizing the importance of women's self-awareness and empowerment to overcome inequality and achieve their ambitions within male-dominated industries. Highlights : The study analyzes the representation of women's struggles using John Fiske's semiotic analysis. The film depicts gender inequality through women's limited roles and male-dominated decision-making. The research highlights the film's ideological message on the importance of women's empowerment in the face of patriarchy. Keywords: Semiotics, Female Representation, Gadis Kretek, Patriarchy, Kretek Industry
Selling Honey and Making Money: An Instagram Marketing Strategy and Basic Photography Training for Women of Kemlagi Village, Mojokerto, East Java Rahmawati, Aulia; Tutiasri, Ririn Puspita; Febriana, Poppy; Febriyanti, Syafrida N.
Indonesian Community Empowerment Journal Vol. 3 No. 1 (2023): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v3i1.26

Abstract

Kemlagi village is one of honey-producing village in Mojokerto, East Java, that has not been paid much attention to by the local government, both in terms of potential and marketing strategy. The involvement of housewives in the marketing sector of the Kemlagi village honey business has not been seen. This community service aims to increase women's empowerment in the social media marketing sector so that business development and community income occur. This community service has two focus activities, namely Instagram marketing training and basic photography training. The presenters of this event were a team from the Communication Science study program of the Universitas Pembangunan Nasional (UPN) "Veteran" and the Universitas Muhammadiyah Sidoarjo. The target participants for this event are women in Kemlagi village, Mojokerto who run a business selling honey and its products. A total of 30 mothers participated in this training event. The training event consisted of opening, opening remarks, Instagram marketing and basic photography materials, questions and answers and closing. After the event, an evaluation of the benefits and participants' understanding of this training material was carried out. The long-term goal of this training is that the home business of the Kemlagi village is getting more advanced and its potential is getting more and more optimized. It is hoped that this home business will develop so that in the future Kemlagi village can develop into a honey edutourism area in East Java.
Strategi pembentukan identitas diri influencer generasi z melalui media sosial: Studi kasus akun @kakloraa Jona, Bryan Mahendra Putra; Febriana, Poppy
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19937

Abstract

This research uses the @kakloraa account as a case study to analyse the self-identity formation strategy of an influencer from Generation Z. Social media now plays a significant role in the lives of this generation, influencing the way they form, manage and express their self-identity. The theory applied in this research is Self-Presentation Theory using the Self-Presentation Strategy indicators developed by Edward E. Jones and Thane S. Pittman in the book Impression Management Theory and Social Psychological Research edited by James T. Tedeschi, this theory examines individuals' efforts to control how others perceive them. This research adopts a descriptive qualitative approach to gain an in-depth understanding of the experiences, views and processes involved in individual identity formation. The research applied three different data collection methods, namely documentation, interviews and observation. The data analysis process includes the steps of data reduction, data presentation, and conclusion drawing. The result of this research is that Kak Lora uses ingratiation, self-promotion and exemplification presentation strategies. With the implementation of these three strategies, Kak Lora managed to build a positive self-identity, increase audience loyalty and expand her influence in the world of food vloggers Keywords: Social Media; Self-Identity; Influencer; Generation Z
Media Usage Motivations and Netflix Video Viewer Satisfaction in East Java Abadi, Totok Wahyu; Refisca, Syania Fidya; Febriana, Poppy; Sobirov, Bobur
The Journal of Society and Media Vol. 9 No. 2 (2025): Digital Expression and Solidarity Media
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n2.p504-538

Abstract

Netflix is a subscription-based video streaming platform that offers a selection of films and documentaries each month. During the COVID-19 pandemic, streaming services experienced significant growth. This study examines the influence of Netflix media usage motivation on viewer satisfaction in East Java. It applies Guo and Chan-Olmsted’s Video Streaming Platform Representation Theory, McQuail’s Media Usage Motivation Theory, Blumer and Katz’s Uses and Gratification Theory, McMillan’s Interactivity Perception Theory, and Satisfaction Theory. Using a quantitative explanatory method, data were collected through an online questionnaire from 190 respondents and analysed using SPSS 26 and AMOS 22 with Structural Equation Modelling (SEM). The results indicate that Video Streaming Platform Representation, Media Usage Motivation, and Perception of Interactivity significantly influence viewer satisfaction, both simultaneously and partially. Media usage motivation—covering information seeking, personal identity, social integration, and entertainment—shows the most substantial effect. Viewers are satisfied because Netflix provides engaging information about new films and opportunities for interaction among users. The novelty of this study lies in distinguishing new media like Netflix from mainstream media, emphasising how streaming platforms enable users to access entertainment and exchange film- related information within online communities.
ANALYSIS OF BOBON SANTOSOSO'S SEMIOTICS AS A CHEF INDONESIAN PEOPLE ON TIKTOK Wijayanti, Novita Fitri; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.451

Abstract

Objective: This study aims to analyze the visual signs in Bobonsantoso’s TikTok content that construct his image as the “Indonesian People’s Chef” using Charles Sanders Peirce’s visual semiotics framework, which consists of the elements Sign, Object, and Interpretant. Method: A qualitative approach was employed with visual semiotics analysis, focusing on three selected TikTok videos from 2024 categorized as Cooking with Politicians, Cooking While Sharing, and Cooking in the Archipelago, each chosen based on the highest number of views and likes. Results: The findings reveal that Bobonsantoso consistently employs visual symbols such as traditional clothing, local cultural attributes, and socially meaningful interactions. These elements not only strengthen his personal branding but also construct his image as a caring, approachable figure who values cultural heritage. Novelty: This study contributes to the understanding of how digital culinary content transcends aesthetic appeal, demonstrating the power of social media in shaping public perception, fostering solidarity, and reinforcing cultural representation, thereby legitimizing Bobonsantoso’s recognition as the “Indonesian People’s Chef.”
DECONSTRUCTION OF GENDER STEREOTYPES THROUGH HUMOR: A QUALITATIVE STUDY ON TIKTOK ACCOUNTS @FAKBOIBERKELAS8 Faizin, Moch. Nur; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.454

Abstract

Objective: This study analyzes how the TikTok account @fakboiberkelas8 employs humor and satire to deconstruct gender stereotypes and reshape public perceptions of gender identity. Method: Utilizing Jacques Derrida’s deconstruction framework, data were collected from video content and selected comments on the account, focusing on how humorous narratives engage with dominant gender discourses. Results: The findings reveal that @fakboiberkelas8 consistently subverts conventional gender stereotypes through parody and satire, particularly by challenging narratives that position men in subordinate roles within digital social interactions. The account reconstructs male identity as critical of gender inequality while maintaining an entertaining and relatable tone. Everyday scenarios are frequently used to highlight the absurdity of entrenched stereotypes, making the critique accessible to a broad audience. Novelty: This research contributes to media and gender studies by demonstrating the role of humorous digital content as a persuasive tool for dismantling gender norms. It underscores the unique potential of TikTok as a platform where entertainment and critical discourse intersect, positioning humor not merely as entertainment but as an effective medium for fostering critical reflection on gender identity.
ANALYSIS OF PERSONAL BRANDING STRATEGIES THROUGH DIGITAL STORY TELLING ON TIKTOK @ONEBITEBIGBITE ACCOUNTS Rahmawati, Devi Irda; Febriana, Poppy
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.459

Abstract

Objective: This study aims to analyze the formation of personal branding through digital storytelling on the TikTok account @onebitebigbite, using McNally and Speak’s (2012) Personal Branding Theory to examine how creators establish a unique, relevant, and consistent self-image on social media. Method: Employing a qualitative approach with content analysis, data were collected from 50 TikTok videos uploaded between June and December 2024, with further analysis focused on the 10 videos receiving the highest engagement in the form of likes. Results: The findings reveal that @onebitebigbite successfully constructs personal branding by integrating distinctive visual styles (e.g., flashy lipsticks, glamorous outfits, dramatic expressions), relevant content themes (e.g., viral food trends, popular restaurants, extreme food portions), and consistent storytelling patterns, including strategic use of Call-to-Action features. This combination creates an authentic and recognizable brand identity, effectively enhancing audience engagement. Novelty: The study contributes to the refinement of personal branding theory in the context of digital media, highlighting the role of TikTok as a powerful platform for narrative-driven branding while offering practical insights for individuals and organizations seeking to leverage digital storytelling in branding strategies.
Co-Authors Abda Abda Abidin, Irsyad Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam