Articles
Analysis of Vina Muliana's Online Identity on the Tik Tok account @Vmuliana in Maintaining the Authenticity of the Identity Constructed: Analisis Identitas Online Vina Muliana pada akun Tik Tok @Vmuliana dalam Mempertahankan Keaslian Identitas yang Dikonstruksi.
Nikmah, Hadiyatun;
Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/pssh.v8i.789
In today's digital era, it is important to be able to build an online identity on social media. Online identity is the extension of one's physical existence into the virtual domain. Online identity has become an important aspect of our lives. Moreover, this includes influence in the digital space or can be called social media, privacy challenges, identity theory and about the dynamics in cyberspace. One of the most popular social media is Tik Tok. This research aims to find out how Vina Muliana shaping online identity, managing context collapse, as well as threats, challenges and opportunities for privacy and surveillance on Tik Tok social media. This type of research is qualitative. The research results show that Vina Muliana succeeded in building her online identity with an interesting strategy. Apart from that, the results show that Vina Muliana is able to overcome context collapse and also overcome threats to privacy and surveillance on Tik Tok social media. Highlights: Strategic Online Identity Building – Vina Muliana successfully shapes her online identity on TikTok through engaging content and a well-planned digital persona. Managing Context Collapse – She effectively navigates different audience expectations, maintaining consistency while adapting to various online interactions. Privacy & Surveillance Challenges – Vina Muliana proactively addresses privacy risks and surveillance concerns, balancing visibility with security on TikTok. Keywords: Social Media, Online Identity, Tik Tok
Analysis of Online Identity of Public Figures: A Case Study of Pandawara Group : Analisis Identitas Online Tokoh Publik: Studi Kasus Pandawara Group
Wicaksono, Satrio;
Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/pssh.v8i.790
This study analyzes the formation of the online identity of Pandawara Group, a collective renowned for their social activities in raising awareness about environmental issues. The focus of this research includes strategies for building an online identity, managing the challenges of content collapse, and the authenticity displayed on digital platforms. The analysis shows that Pandawara Group successfully utilizes visual narratives and audience interactions to establish themselves as authentic agents of change. However, they also face challenges such as public pressure, the risk of criticism, and the necessity of maintaining content consistency. This study provides recommendations for enhancing their digital communication strategies to better manage risks while leveraging opportunities in the era of social media. Highlights: Strategic Online Identity – Pandawara Group builds authenticity through visual storytelling and active audience engagement. Challenges of Digital Presence – They navigate public scrutiny, criticism, and the demand for consistent content. Enhancing Digital Strategy – Recommendations focus on risk management and optimizing opportunities in social media. Keywords: Online Identity, Content Collapse, Authenticity, Social Media, Pandawara Group, Social Movement.
Analisis Fenomena Hyperhonest Penggunaan Fitur Instagram Close Friends Dalam Batasan Privasi
Orvella Clara Chiquita;
Poppy Febriana
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 12 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi UKWMS
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DOI: 10.33508/jk.v12i1.4454
ABSTRACT With the development of new social media features that now make social media not only limited to exchanging information, but also used as a space for self-disclosure, one of which is self-disclosure on the Instagram "Close Friends" feature. With this feature, users can use it as a place to vent, express themselves more or be more honest by sharing private matters that are only known by the list of followers of their close friends. In terms of this phenomenon, it is called the hyperhonest phenomenon, namely venting more honestly. The purpose of the importance of this research is to find out and understand the hyperhonest phenomenon experienced by generation Z women in the Instagram close friends feature and the cyber culture of self-disclosure that is formed in the Instagram close friends feature, as well as to contribute to readers so that they consider disclosing personal information on the media. social. This study uses the study of Communication Privacy Management theory by Sandra Petronio (2002) which focuses on privacy management systems to regulate the level of privacy boundaries. The method used is Virtual Ethnography with in-depth interviews with 6 female respondents in the Z generation category and participant observation by researchers. The data validation technique uses data triangulation. Most of them set boundaries in sharing personal problems in the close friends feature that there is trust given to people they trust for shared information ownership, then cyber culture is formed in the Instagram close friends feature where the close friends space becomes a place of refuge to reveal personal information, share hyperhonest story.ABSTRAKDengan berkembangnya fitur – fitur baru media sosial yang kini membuat media sosial tidak hanya sebatas pertukaran informasi saja, namun digunakan juga sebagai ruang pengungkapan diri (self disclosure) salah satunya adalah pengungkapan diri pada fitur instagram “Close Friends”. Dengan fitur tersebut pengguna dapat memanfaatkannya sebagai tempat curhat mengungkapkan diri lebih banyak atau menjadi lebih jujur dengan membagikan hal privasi diri yang hanya diketahui oleh daftar pengikut close friends-nya saja. Dalam istilah fenomena tersebut disebut dengan fenomena hyperhonest, yaitu curhat lebih jujur. Tujuan dari pentingnya penelitian ini adalah Untuk mengetahui dan memahami fenomena hyperhonest yang dialami oleh generasi Z perempuan dalam fitur Instagram close friends serta budaya siber pengungkapan diri yang terbentuk di fitur Instagram close friends, serta memberikan kontribusi kepada pembaca agar mempertimbangkan dalam mengungkapkan diri informasi pribadi pada media sosial. Penelitian ini menggunakan kajian teori Manajemen Privasi Komunikasi oleh Sandra Petronio (2002) yang fokus pada sistem manajemen privasi untuk mengatur tingkat batas privasi. Metode yang digunakan adalah Etnografi Virtual dengan wawancara mendalam dengan 6 responden perempuan kategori generasi Z dan observasi partisipan oleh peneliti. Teknik keabsahan data menggunakan Triangulasi data. Sebagian besar mereka mengatur batasan dalam berbagi masalah pribadi di fitur close friends bahwa adanya kepercayaan yang diberikan terhadap orang yang dipercayainya untuk kepemilikan informasi bersama, lalu budaya siber yang terbentuk dalam fitur Instagram close friends dimana ruang close friends menjadi tempat berlindung mengungkapkan diri informasi pribadi, membagikan curhatan lebih jujur.
Analysis Integrated Marketing Communication Reddoorz East Java 1 in Redseller Application
Pramono, Mukhamad Bagas;
Poppy Febriana
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS
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DOI: 10.37826/spektrum.v11i2.467
The existence of reseller programs in online businesses has a role as an extension of hands or a function in distribution. Part of reseller activity is the promotion of a product or service in return for the commission of each transaction. With the proliferation of reseller programs, RedDoorz Hotel Indonesia captures opportunities and offers an official reseller program to market RedDoorz hotel rooms through the RedSeller application. RedDoorz is a hotel-based startup that specializes in digital technology. Departing from this phenomenon, this study aims to find out the use of the IMC (Integrated Marketing Communication) strategy applied in informing and promoting reseller programs to the public through the RedSeller application. This study includes qualitatively described descriptively. In this study, interviews were collected through open-ended interview methods so that informants could provide answers or respond with their own sentences. Researchers selected two informants who worked as Area Managers and Senior Corporate Sales & Marketing at Red Doorz Hotel Indonesia East Java Area 1. The Research results conclude that all elements of IMC have been implemented and running well, but some elements are considered effective and have not been effectively applied in informing and promoting the RedSeller application reseller program. Direct marketing, sales promotion, advertising, word-of-mouth marketing, and interactive marketing strategies are considered effective. Meanwhile, public relations, personal selling, events, and experience have not been effective.
Kerangka Feminisme: Menganalisis Representasi Pembebasan Perempuan dalam Film
Rachman, Silviyana;
Febriana, Poppy
Indonesian Culture and Religion Issues Vol. 1 No. 1 (2024): January
Publisher : Indonesian Journal Publisher
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DOI: 10.47134/diksima.v1i1.29
Penelitian ini menggunakan analisis semiotik Roland Barthes untuk mengeksplorasi representasi feminisme dalam film "Yuni," dengan membahas penggambaran karakter perempuan dalam konteks budaya patriarki. Menggunakan metodologi deskriptif kualitatif, penelitian ini mengkaji delapan adegan untuk memastikan bagaimana karakter-karakter ini mencerminkan atau menantang norma-norma patriarki melalui tingkat makna denotasi, konotasi, dan mitos. Temuan menunjukkan bahwa karakter-karakter perempuan dalam film, khususnya melalui kasus Ade, Tika, Sarah, dan Yuni, menavigasi dan seringkali menentang politisasi seksual dan batasan patriarki yang dikenakan pada mereka. Mereka digambarkan sebagai pejuang melawan persepsi kelemahan perempuan dan menegaskan hak-hak mereka dalam skenario yang berkisar dari menolak kemajuan yang tidak diinginkan hingga mengatasi kekerasan domestik. Studi ini menonjolkan tema ganda tentang pembongkaran politisasi seksual dan pemecahan belenggu patriarki perempuan, sehingga berkontribusi pada diskusi tentang kesetaraan gender dan representasi feminisme dalam media.
Analisis Gaya Berkomunikasi Online Influencer Vania Winola Melalui Akun Tiktok @Vania
Febriana, Poppy;
nabila, salma
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA
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DOI: 10.47233/jkomdis.v5i1.2273
Penelitian ini membahas tentang gaya komunikasi influencer @vania di media sosial. Tujuan dari penelitian ini adalah untuk mengetahui pemanfaatan Tiktok sebagai pemahaman lebih baik bagaimana @vania menggunakan media sosial TikTok untuk berkomunikasi dan mempengaruhi audiensnya. Penelitian ini menggunakan metode kualitatif guna menganalisis gaya komunikasi @vania di TikTok. Metode yang digunakan deskriptif kualitatif dalam mengalisis gaya komunikasi @vania dimedia sosial. Teknik pengambilan data menggunakan Analisis isi disebut juga dengan analisis teks, dan makna teks tidak terbatas pada material verbal saja, tapi juga visual, audio, dan audio-visual.. Adapaun sumber data primer berasal dari hasil observasi pada akun TikTok @vania dan sumber sekunder dari dokumentasi seperti foto dan video. Data yang digunakan terdiri dari 117 video unggahan dari tangal 04 September 2023 sampai 26 Maret 2024, dengan penulis mengakurasi 20 konten yang telah di tonton lebih dari 1 juta kali dan memilih 10 yang sesuai dengan kriteria lainnya. Dengan ini dapat lihat, hasil penelitian dan analisis konten menggunakan teori Gaya Komunikasi mengulas gaya komunikasi Influencer Vania @vania dengan menerapakan gaya 2 komunikasi dan prestasi yang mampu memotivasi para audiensnya Vania di TikTok. Vania menggunakan Controlling Style saat mempengaruhi followers untuk menyukai atau share suatu produk, kemudian Equalitarian Style saat mengklarifikasi sesuatu. The Dynamic Style menciptakan hubungan yang baik antara Vania dan pengikut, dan The Structuring Style menciptakan keterlibatan penonton dalam cerita. Vania menggunakan Gaya Pengendali untuk banyak posting, mempromosikan produk, layanan, atau konten, yang beresonansi dengan Vania dan memengaruhi pengikut.
Analisis Strategi Media Sosial Pemasaran Pada Platfrom Tiktok Celana @Jiniso.Id
febriana, Poppy;
defliana, shinta nur
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA
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DOI: 10.47233/jkomdis.v5i1.2542
This study discusses the analysis of social media marketing on the TikTok pants platform @jiniso.id. The purpose of this study is to determine the social media marketing strategy used on the TikTok pants platform @jiniso.id. This study uses a qualitative method to analyze social media strategies on the TikTok platform. Data collection using Content Analysis is called identifying patterns or relationships in video analysis content on the TikTok pants account @Jiniso.id. So that the data source taken is a primary data source, the primary data source is a data source obtained from the results of observations on the TikTok account @Jiniso.id. Primary data sources are also obtained from documentation such as uploaded videos on the TikTok account @Jiniso.id. The data used consists of 758 uploaded videos from December 1, 2023 to March 30, 2024, with the author accurating 8 content that has been watched more than 1 million times to 2 million times according to other criteria. With this you can see, the results of research from content analysis using social media marketing theory reviewing social media marketing on the TikTok platform @Jiniso.id by applying 3 characteristics that are often used: Transparent, social networking, multi-opinion. Transparency is highlighted through the presentation of clear product information, such as detailed specifications and promotions, as well as direct communication via live streaming. Collaborations with popular influencers expand audience reach while creating emotional connections through casual and relatable interactions. Friendly responses from admins to customer comments strengthen positive relationships with consumers, and improve brand image. This strategy creates a pleasant shopping experience, builds trust, and increases customer engagement with the Jiniso brand.
Women’s Resistance and Identity in the Kretek Industry through Kretek Girl : Resistensi dan Identitas Perempuan dalam Industri Kretek melalui Kretek Girl
Sari, Dea Puspita;
Febriana, Poppy
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/how.v2i1.106
This Film is a mass media that can influence our views and beliefs, by combining audio and visual elements to convey the messages contained therein. The presence of women in the media industry is an interesting study to follow. The movie “Gadis Kretek” contains the movement of women's struggle in the kretek industry, highlighting the issue of gender inequality that is still influenced by patriarchal ideology. This research uses John Fiske's semiotic analysis method to understand the representation of women in the film, focusing on three levels: reality, representation, and ideology. The conclusion of this research shows the struggle in facing patriarchal inequality and domination in the movie “Gadis Kretek”. Inequality in the film Gadis Kretek can be seen from the limited role and space for women when managing the kretek industry and decision-making dominated by men so that patriarchal ideology emerges regarding the importance of women's awareness and empowerment in achieving their dreams in the kretek industry. Highlights: Limited Roles: Women are shown with restricted roles in the kretek industry. Patriarchal Dominance: Key decisions are controlled by men, reflecting patriarchal ideology. Women’s Struggle: The film highlights women’s fight against gender inequality. Keywords: Film, Representation, Semiotics, Women
Membangun Citra Merek Dapur Keinda Melalui Instagram
Hidayati, Felia Ivana;
Febriana, Poppy
Interaction Communication Studies Journal Vol. 1 No. 1 (2024): Mei
Publisher : Indonesian Journal Publisher
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DOI: 10.47134/interaction.v1i1.2540
: Studi ini menginvestigasi penggunaan Instagram sebagai platform strategis untuk pengembangan citra merek oleh bisnis bumbu makanan cepat saji. Tujuannya adalah untuk menganalisis bagaimana Instagram memfasilitasi pembentukan citra merek yang khas melalui strategi pemasaran yang ditargetkan. Dengan menggunakan teknik observasi dan wawancara, studi ini mengumpulkan dan menganalisis data untuk menentukan efektivitas fitur Instagram dalam promosi merek. Hasil menunjukkan bahwa bisnis berhasil meningkatkan citra mereknya dengan memanfaatkan semua indikator kekuatan merek, termasuk keunggulan, kekuatan, dan keunikan asosiasi merek. Temuan ini menekankan potensi platform media sosial seperti Instagram untuk secara signifikan meningkatkan persepsi merek dalam industri makanan yang kompetitif.
Manajemen Komunikasi Pemasaran Ladybydiana untuk Membangun Citra Merek
Febriana, Poppy;
Rahmawati, Milla
Interaction Communication Studies Journal Vol. 1 No. 1 (2024): Mei
Publisher : Indonesian Journal Publisher
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DOI: 10.47134/interaction.v1i1.2541
Studi ini menyelidiki dampak strategi komunikasi pemasaran terhadap peningkatan citra merek, dengan fokus pada merek fashion terkemuka. Menggunakan metode penelitian kualitatif deskriptif, penelitian ini mengumpulkan data dari wawancara dengan eksekutif perusahaan dan manajer senior, bersama dengan pengamatan dan analisis dokumen. Temuan menunjukkan bahwa penerapan bauran pemasaran 7P, khususnya di bidang Produk, Orang, Promosi, dan Harga, telah secara signifikan berkontribusi pada citra merek dan posisi pasar. Hasil ini menunjukkan bahwa komunikasi pemasaran yang terkoordinasi dengan baik dapat secara efektif membentuk persepsi dan kepercayaan konsumen, sehingga meningkatkan superioritas merek. Penelitian ini menyoroti pentingnya elemen pemasaran strategis dalam menciptakan identitas merek yang kuat, menawarkan wawasan yang dapat menginformasikan praktik pemasaran di industri serupa secara global.