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Analysis of Jefri Nichol's Identity and Image Development on the Instagram Account @Jefrinichol: Analisis Identitas dan Pengembangan Citra Jefri Nichol pada Akun Instagram @Jefrinichol Arifin, Muchammad Dhani; Rizq Iskandar, Rayhan; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.731

Abstract

The phenomenon of identity development in the digital era is increasingly interesting, especially through social media platforms like Instagram. This study aims to analyze how Jefri Nichol builds his identity and image through the Instagram account @jefrinichol. The method used is a descriptive qualitative approach, focusing on content analysis of photo and video uploads as well as interactions with his followers. The research results show that Jefri Nichol consistently leverages Instagram to promote his image as an actor and model while building closer relationships with fans. The novelty of this research lies in the depiction of a dynamic and diverse public identity, as well as how he manages personal narratives behind his public roles, making this study relevant for communication and social media studies.
Impression Management in Online Identity Formation: A Case Study on Dea Anugrah on Social Media Instagram: Manajemen Kesan Dalam Pembentukan Identitas Daring : Studi Kasus Pada Dea Anugrah di Media Sosial Instagram Septian, Yusuf; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.733

Abstract

The development of information and communication technology has changed the dynamics of social identity online, with social media becoming the main platform for sharing information and interacting. This phenomenon encourages individuals to build online identities that reflect who they are, what they believe, and how they want to be recognised by their audiences. One example of a public figure active in the world of literature and media is Dea Anugrah, a writer and content creator who uses social media, particularly Instagram, to shape and manage her online identity. Based on the theory of impression management (dramaturgy) developed by Erving Goffman, this analysis explores how Dea Anugrah utilises Instagram to build her image as a writer, podcast host, and documentary host. In the front stage phase, she intentionally uploads content that is relevant to her audience, while in the back stage phase, she carefully prepares the content before it is published. The results of the analysis show that Dea Anugrah successfully uses Instagram features to manage her online identity effectively, with planned content and collaboration with other figures to expand her reach. Suggestions for her future online identity management include content diversification, increased interaction with audiences, and more careful privacy management to keep personal data safe. Highlights: Impression Management: Dea Anugrah strategically curates her Instagram content to shape her identity as a writer, podcast host, and documentary presenter, aligning with Goffman’s dramaturgy theory. Content Strategy: She effectively uses planned posts, collaborations, and platform features to expand her audience reach and maintain engagement. Future Improvements: Recommendations include diversifying content, enhancing audience interaction, and strengthening privacy management to protect personal data. Keywords: Social Media, New Media, Personal Branding, Instagram
Online Identity Analysis of Public Figure Raffi Ahmad : Analisis Identitas Online Tokoh Publik Raffi Ahmad Wardhana, Bagas Kusuma; Rohman, M. Alim Syafiur; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.740

Abstract

Raffi Ahmad has successfully created a strong and contemporary online persona, leveraging comedy, character personification, and customizable content to stay relevant in the digital world. He has navigated the challenges of online reputation and audience engagement with ease. However, there is a need for further strategic measures to safeguard his privacy and protect against the risks associated with negative participatory surveillance. This analysis explores how Raffi Ahmad has built and maintained his digital identity, managed interactions with his diverse audience, and dealt with privacy and reputation concerns in the digital era. The findings suggest that while Raffi has established a powerful online presence, there are critical areas where more proactive measures are needed to protect his personal information and reputation. Highlights: Strategic Digital Identity – Raffi Ahmad effectively uses humor, character personification, and interactive content to maintain a strong and adaptable online persona. Audience Engagement & Reputation Management – He skillfully navigates audience interactions and online reputation, ensuring sustained relevance in the digital space. Privacy & Security Risks – Despite his success, proactive measures are needed to safeguard his personal information and mitigate risks from negative participatory surveillance. Keywords: Raffi Ahmad, Social Media, Public Figure
Analysis of Gibran Rakabuming Raka's Personal Branding Strategy as a Leader Through the Tiktok Application: Analisis Strategi Personal Branding Gibran Rakabuming Raka Sebagai Pemimpin Melalui Aplikasi Tiktok Ridwan, Elent Praditya; Syafira, Aulia Firda; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.753

Abstract

Using Henri Tajfel and John Turner's Social Identity Theory, this study examines Gibran Rakabuming Raka's personal branding approach on the TikTok platform Through a descriptive qualitative approach, the research explores how Gibran builds an online identity, manages a diverse audience, and overcomes privacy risks on social media. Through innovative and engaging TikTok content, Gibran was able to establish his own brand as a youthful leader who is up to date, relatable to the younger generation, and responsive, according to the findings. With more than 4.8 million followers, Gibran is able to create emotional closeness and build positive public perceptions of his leadership.
Building Self-Image: Tasya Farasya's Personal Branding Strategy as a Beauty Influencer: Membangun Citra Diri: Strategi Personal Branding Tasya Farasya sebagai Beauty Influencer Wahyu, Ana Sofiana; Nasya Avrilia Herista; Poppy Febriana
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.774

Abstract

Social media has become an important platform in building personal branding in the digital era. This research aims to explore Tasya Farasya's personal branding strategy as a beauty influencer through a descriptive qualitative approach using Social Identity Theory. The research method was conducted through in-depth observation of Tasya Farasya's social media content on Instagram, YouTube, and TikTok platforms. The results showed that Tasya succeeded in building a strong personal branding through several main strategies, namely specialisation in beauty, consistency of content, active interaction with followers, honesty, and optimal use of social media. Analysis using the concepts of categorisation, identification and intergroup comparison in Social Identity Theory reveals how Tasya constructs her identity as an influential beauty influencer. This research provides an in-depth insight into the formation of personal branding on social media and the potential of individuals in building an authentic and influential self-image.
Strategy Analysis in Building Popularity on the Instagram Account @keanuagl: Analisis Strategi dalam Membangun Popularitas pada Akun Instagram @keanuagl Prastyo, Muhammad Fajar Dicky; Pudjasetia, Faraby Al- Alirsyad; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.780

Abstract

This study aims to analyze the strategies used by the Instagram account @keanuagl in building popularity on social media platforms. As one of the public figures who has succeeded in attracting the attention of the audience in a relatively short time, this account is an interesting example to study, especially in the context of content strategy and interaction with followers. This study uses a qualitative approach with a content analysis method, observing upload patterns, types of content, and how the account interacts with the audience. The results show that the success of @keanuagl is influenced by several main factors, such as consistency in uploads, use of humor and personal narratives, and collaboration with other public figures. In addition, the use of interactive features such as Stories, Live, and comments also contribute to increasing follower engagement. This study provides insight into how social media strategies can be used effectively to build popularity and strengthen relationships with audiences in the digital era. This study analyzes the strategy of the Instagram account @keanuagl in building popularity. With a qualitative approach and content analysis, the study observed upload patterns, types of content, and interactions with followers. The results show that consistency of uploads, use of humor, personal narratives, and collaboration with other public figures are the main factors. The use of interactive features such as Stories and Live also increases follower engagement. This study shows the effectiveness of social media strategies in building popularity in the digital era. Highlights: Content Strategy – Consistent uploads, engaging humor, and personal narratives help attract and retain followers. Audience Interaction – Features like Stories, Live, and comments enhance engagement and strengthen relationships with followers. Collaborations – Partnering with other public figures expands reach and boosts visibility on social media. Keywords: Popularity, Instragram, Personal Branding
Analysis of Leonardo Edwin Bold Identity: Analisis Identitas Daring Leonardo Edwin Firdaus, Muhammad Rizal; Agustin , Anggi Tri; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.786

Abstract

This study examines the use of code-switching and code-mixing in the YouTube videos of Leonardo Edwin, an Indonesian content creator. As an international student, Leonardo often combines Indonesian and English in his content to reach a wider audience. Using a symbolic interaction theory approach, this study investigates how the interaction between Leonardo and his followers through comments and content affects the image he presents. The results of the analysis show that external code-switching is more common, with the use of English when interacting with international friends. This research is expected to contribute to previous research on the phenomenon of code-switching and code-mixing on social media. Highlights: Audience Engagement – Leonardo Edwin uses code-switching to connect with both Indonesian and international audiences, making his content more inclusive. Symbolic Interaction – His language choices shape his online persona, influenced by interactions with followers and content themes. Predominant Pattern – External code-switching is more frequent, especially when engaging with international friends, highlighting social adaptation in digital communication. Keywords: Social Media, New Media, Youtube, Leonardo Edwin
Analysis of Vina Muliana's Online Identity on the Tik Tok account @Vmuliana in Maintaining the Authenticity of the Identity Constructed: Analisis Identitas Online Vina Muliana pada akun Tik Tok @Vmuliana dalam Mempertahankan Keaslian Identitas yang Dikonstruksi. Nikmah, Hadiyatun; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.789

Abstract

In today's digital era, it is important to be able to build an online identity on social media. Online identity is the extension of one's physical existence into the virtual domain. Online identity has become an important aspect of our lives. Moreover, this includes influence in the digital space or can be called social media, privacy challenges, identity theory and about the dynamics in cyberspace. One of the most popular social media is Tik Tok. This research aims to find out how Vina Muliana shaping online identity, managing context collapse, as well as threats, challenges and opportunities for privacy and surveillance on Tik Tok social media. This type of research is qualitative. The research results show that Vina Muliana succeeded in building her online identity with an interesting strategy. Apart from that, the results show that Vina Muliana is able to overcome context collapse and also overcome threats to privacy and surveillance on Tik Tok social media. Highlights: Strategic Online Identity Building – Vina Muliana successfully shapes her online identity on TikTok through engaging content and a well-planned digital persona. Managing Context Collapse – She effectively navigates different audience expectations, maintaining consistency while adapting to various online interactions. Privacy & Surveillance Challenges – Vina Muliana proactively addresses privacy risks and surveillance concerns, balancing visibility with security on TikTok. Keywords: Social Media, Online Identity, Tik Tok
Analysis of Online Identity of Public Figures: A Case Study of Pandawara Group : Analisis Identitas Online Tokoh Publik: Studi Kasus Pandawara Group Wicaksono, Satrio; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.790

Abstract

This study analyzes the formation of the online identity of Pandawara Group, a collective renowned for their social activities in raising awareness about environmental issues. The focus of this research includes strategies for building an online identity, managing the challenges of content collapse, and the authenticity displayed on digital platforms. The analysis shows that Pandawara Group successfully utilizes visual narratives and audience interactions to establish themselves as authentic agents of change. However, they also face challenges such as public pressure, the risk of criticism, and the necessity of maintaining content consistency. This study provides recommendations for enhancing their digital communication strategies to better manage risks while leveraging opportunities in the era of social media. Highlights: Strategic Online Identity – Pandawara Group builds authenticity through visual storytelling and active audience engagement. Challenges of Digital Presence – They navigate public scrutiny, criticism, and the demand for consistent content. Enhancing Digital Strategy – Recommendations focus on risk management and optimizing opportunities in social media. Keywords: Online Identity, Content Collapse, Authenticity, Social Media, Pandawara Group, Social Movement.
Pendampingan UMKM nekiyuuu dalam Pengembangan Konten Produk Pada E-commerce Shopee untuk Meningkatkan Penjualan Samudra, Nick; Rochmaniah, Ainur; Febriana, Poppy
Portal ABDIMAS Vol. 2 No. 02 (2024): Jurnal PORTAL ABDIMAS
Publisher : Jurusan Teknik Sipil, Fakultas Teknik, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/portalabdimas.v2i02.5100

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang signifikan dalam pertumbuhan dan perekonomian suatu negara. Pada era digital saat ini, akses internet yang luas memberikan dampak positif bagi para pelaku UMKM. Kehadiran media online memungkinkan penyebaran informasi produk dan mempermudah konsumen dalam melakukan transaksi secara online. Di Desa Sugihwaras, terdapat salah satu UMKM yang dikenal sebagai Nekiyuuu. Tantangan yang dihadapi oleh UMKM ini adalah keterbatasan pengetahuan pemilik dalam penggunaan aplikasi Shopee serta tidak memiliki logo. Program pengabdian masyarakat ini berfokus pada pelatihan penggunaan dan pembuatan konten di Shopee sebagai media promosi. Program ini terdiri dari empat tahapan, yaitu survei, wawancara, pengambilan foto produk, dan pengambilan video. Langkah-langkah ini diharapkan dapat memperluas jangkauan produk yang dihasilkan oleh UMKM tersebut.
Co-Authors Abidin, Irsyad Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam