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Poppy Febriana

Universitas Muhammadiyah Sidoarjo

Author-ID : 3042223

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Pendampingan Pengelolaan Media Sosial Bagi Pelaku Usaha UMKM Tanaman Hias Bonsai: Indonesia Johansyach, Muhammad Wildan; Abadi, Totok Wahyu; febriana, poppy
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 06, Issue 01, Maret 2024
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol6.iss1.art6

The Community Service Program (Abdimas) is an effort to resolve problems related to owners of Micro, Small and Medium Enterprises (MSME) Bonsai Letters in Gempol, Pasuruan. The problem is that these business actors do not understand social media management. Therefore, social media is important for business actors in introducing products efficiently and marketing on social media which previously only used conventional approaches. The aim of this research is assistance provided to business actors so that they can market their ornamental plants at a more sophisticated, modern level and with a wider reach with the existence of social media platforms. The methods for the program implementation stages in this research are observation and interviews, idea planning, activity processes, mentoring and activity evaluation. The activity will be held twice a week, namely from Sunday, 18 and 25 June 2023 at 09.00 – 13.00 WIB at the Gempol bonsai script stand, Pasuruan. The results of the activity are that MSME business actors have understood media management as a forum for selling/marketing products, arranging sales stalls, and how to create a logo as an MSME identity.

Penggunaan Aplikasi Digital Weverse sebagai New Media Interaksi antara Artis/Idol K-Pop dengan Para Penggemarnya Putra, Wahyu Ferdiansyah; Febriana, Poppy
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 3 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

This study aims to see how the role of the Weverse digital application as a New Media in the interaction relationship between K-Pop Artists or Idols and their fans. And understand what are the effects of using the Weverse digital application. In conducting this research, the researcher uses the basis of Media Dependency Theory. The thing that underlies the use of media dependency theory in this study is because the theory explains that the more a person depends on a media to meet their needs, the more important the media becomes for that person. The research method used is a qualitative method by distributing questionnaires or questionnaires to the respondents who use the application. The results of this study, with the Weverse digital application as a new media, will make it easier for fans to interact with K-Pop Artists/Idols.

DESAIN LOGO DAN MEDIA PROMOSI INSTAGRAM SEBAGAI CITRA PRODUK MAKANAN UMKM RISOLES DAN CATERING Firmansyah, Yoga Dwi; Febriana, Poppy; Rochmaniah, Ainur
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1441

Industrial development in Indonesia, which increases every year, has a significant impact on MSME players. MSME players must have characteristics that are different from other businesses. The Community Service Team assisted 1 MSME actor who has 2 types of business, namely Risoles & Catering, with the problem of not having a logo and an Instagram social media account to promote their products. The community service team provides assistance to MSME Risoles & Catering players with the aim of ensuring that MSME players can have a permanent logo and have an Instagram account as promotional media which has an impact on optimizing sales. In this service, there are 4 method stages. The stages used are the Observation, Implementation, Supervision and Evaluation stages. At this stage, this method becomes a supporting factor for continuity in the service that will be carried out. The results of this assistance ran smoothly and had a positive impact on the MSME Catering and Risol players. Both types of MSMEs already have a permanent logo which is the characteristic of their products for the continuity of product sales, have official Instagram social media accounts @Cateringmak_ and @Risolmak_. Users of the @Cateringmak_ and @Risolmak_ accounts already have less than 50 followers per account, which can be assessed by the outside public as knowing the products sold by both types of MSMEs. Both MSMEs already have Instagram feed designs as promotional media that have an impact on optimizing sales through social media. The conclusion from community service is that promotion of Instagram social media and logos is one of the keys to optimizing sales of MSME products.

REBRANDING DENGAN PEMBUATAN FEED DAN LOGO PADA AKUN INSTAGRAM HANY COLLECTION GUNA MENINGKATKAN JUMLAH KONSUMEN Nabillah Amira Firdausi; Poppy Febriana; Ainur Rochmaniah
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1446

Online marketing is a marketing process where transactions are carried out online through electronic media such as cellphones, tablets or laptops. Online marketing can be done with various applications, one of which is the Instagram application which is a social media application included in digital media. Instagram can be used for many things, in addition to posting photos Instagram can also be used as a free promotional media that can brand products to be better known by the public. But even though Instagram can be a promotional media. There are still many people who do not know how to use Instagram optimally, especially home industry owners who are still unfamiliar with online things. Therefore, a mentoring activity is needed to explain and also guide home industry players to be able to use online marketing using Instagram. The purpose of this activity is to help hany collection to rebrand Instagram social media accounts so that products are better known by consumers. By holding this mentoring activity, it is hoped that home industry players can be more effective and also creative in running a business to expand the market and can make good use of existing technology. The results of this activity produce positive values where through the activities carried out participants can use Instagram social media to promote and post products that are sold. And also can make Instagram feeds, product photos and logos more attractive. That way the quality of the home industry in Banjar Panji village can improve better and is expected to have good progress from day to day.

Disposable Diaper Product Packaging Design (POCA): Desain Kemasan Produk Popok Cuci Pakai (POCA) Kurniawan, Firman; Abadi, Totok Wahyu; Fikri, Andi; Febriana, Poppy; Aesthetika, Nur Maghfirah; Yani, Muhammad
Indonesian Journal of Innovation Studies Vol. 20 (2022): October
Publisher : Universitas Muhammadiyah Sidoarjo

Desain kemasan berlaku untuk, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk dipasar. Pada akhirnya desain kemasan berlaku sebagai kemasan sebagai pemasaran produk dengan mengkomunikasikan kepribadiaan atau fungsi produk konsumsi secara unik. Packaging adalah pembungkus yang digunakan untuk melindungi barang dagangan, hasil produksi, dan sebagainya. Namun, kini maknanya lebih luas lagi, karena packaging tidak hanya untuk melindungi barang/isinya, melainkan juga untuk menyampaikan kepada konsumen alasan yang paling menarik dan tak terbantahkan agar membeli sebuah produk. Sadar Popok Merupakan sebuah program yang di bangun oleh Universitas muhammdiyah Sidoarjo dari Prodi Ilmu Komunikasi dan juga Management. Untuk mengembangkan Sadar Sampah popok sekali Pakai (POSPAK) melalui analisis perilaku dan Strategi Intregrated Marketing Communication. Bukan hanya itu Sadar Popok juga merupakan target untuk Masyarakat agar mengurangi Limbah Popok Sekali Pakai. POCA adalah sebuah singkatan dari POPOK CUCI PAKAI merupakan sebuah Merk/ Brand dipergunakan untuk mengenal Standarisasi identitas Visual Yang dimiliki POCA

Traveloka Digital Marketing Strategy Analysis Through Instagram: Analisis Strategi Digital Marketing Traveloka Melalui Instagram Agustin, Tri Putri; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

With the advent of the internet, the development of marketing to a new level, marketing through the internet is called digital marketing. This study discusses the digital marketing strategy carried out by Traveloka. Traveloka is an online ticket reservation service company that has succeeded in gaining sales. This study aims to explain how Traveloka's digital marketing strategy analysis is centered on Instagram social media. In this study, the author uses a qualitative descriptive paradigm. As well as making observations on Traveloka's Instagram social media to support the writing of this final project. The author uses the method of analysis of the Marketing Mix Marketing Mix Booms and Bitner, 1981. (Product, Price, Place, Promotion, People, Physical Evidence, process). Based on the results of Traveloka's research, it involves the role of Digital Marketing in almost all marketing and sales activities. The use of digital media really helps Traveloka in carrying out its marketing functions efficiently and effectively.

Perceptions of Mosque Teenagers About Instagram Content the Influence of the Dangers of Dating and Motivation for Early Marriage: Persepsi Remaja Masjid Tentang Konten Instagram Pengaruh Bahaya Pacaran dan Motivasi Pernikahan Dini Raharjo, Rico Widoseno; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

The purpose of this research is to find out the perception of Baitul Izzah Mosque Youth about Instagram content @indonesiawithout dating (case study) the effect of the dangers of dating and early marriage motivation. Respondents in this study found 14 active members of the Baitul Izzah Mosque Youth. Researchers used qualitative descriptive methods and also direct interviews with Focus Group Discussions. The results of this study are that five mosque youth members agree or are positive with the content of Instagram @indonesiawithout dating because most of them also follow the account, five youth members of the mosque disagree or are negative about the content of the Instagram account @indonesiawithout dating and four others are still hesitant to comment on the account @indoensiwithout dating. . There was also an agreement during the Focus Group Discussion that the post posted by the Instagram account @indonesiawithout dating is mooton, the account should display videos of famous usd lectures that are familiar to teenagers today.

Indonesian Female Semiotica Charless Sanders Pierce Instagram Analysis Representation in the Puteri Indonesia Instagram Account : Analisis Semiotika Charless Sanders Pierce Representasi Perempuan Indonesia pada akun Instagram Puteri Indonesia Ubay, Nisrina Nur; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze and a explain representative indonesian women in the Puteri Indonesia instagram account. This research is a qualitative descriptive study using Charles Sanders Pierce's semiotic research method as an analytical tool that is useful for explaining icons, indexes and symbols in uploading photos of the Puteri Indonesia 2020 winners' activities on Puteri Indonesia instagram account. The results of this study state that the representation of Indonesian women in the Puteri Indonesia Instagram account shows that it is in accordance with the criteria that must be owned by a woman who has a selling point. The suitability of the criteria that must be possessed by an Indonesian woman is to have intelligence (brain), attractive personality (behavior), confident and brave (brave) and physical beauty (beauty).

Organization Student Perceptions About Comedy Da'wah on Instagram : Persepsi Mahasiswa Organisasi Tentang Dakwah Komedi di Instagram Putra, Trie Marchenggar; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study examines how the Mc.V Umsida Organization Student Perceptions About Comedy Da'wah on Instagram (ACCOUNT ANALYSIS STUDY @NUNUZOO). This research uses perceptual analysis theory . The purpose of this study was to describe the perceptions of MC.V Umsida Organization Students about comedy propaganda videos on the @nunuzoo Instagram account using perception analysis. The research method used is qualitative. By using Perception analysis according to Miles and Huberman from this research. The results showed that by using an analysis of the perceptions of Mc.V Umsida Organization Student, it was found that Nurul Azka's comedy da'wah is effective to be applied nowadays as a da'wah endeavor, comedy da'wah videos that are right on target on the object of da'wah, namely teenagers or among students, the media. What he uses is social media. Social media can be accessed by everyone from children to adults, but it is teenagers who have more dominance. Preaching as communicating utilizes various technologies, in order to make it easier to convey da'wah messages through the media. It can be seen in terms of the advantages and disadvantages of Nurul Azka's comedy propaganda videos according to Organizational Student MC.V Umsida, the advantages of Nurul Azka's comedy propaganda videos are funny, entertaining, can insert da'wah messages in videos that are so short, easy to understand and not monotonous

Semiotic Analysis of Charless Sanders Pierce Construction of Mental Meaning Breakdown: Analisis Semiotika Charless Sanders Pierce Konstruksi Makna Mental Breakdown Nursadapu, Dhea Novita; Febriana, Poppy
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to describe what the meaning of what is stored in the Youtube channel by reviewing about mental break down, which is often also considered negative by most people, especially in Indonesia itself. One episode on the YouTube channel "MARSHED" titled "From Mental breakdown To Be A Champion". The 27th episode of Chanel Marshanda was chosen by researchers because it tells the story of her personal experience when she experienced a mental breakdown. Which researchers say is particularly relevant to this study on the construction of mental breakdown meanings.In this study researchers got meaning based on the triangular element Charles Sanders Pierce, the three main elements referred to as triangle meaning or triangle of meaning. There are three angles, namely signs (signs), objects (objects), and interpretants (interpretants).From the findings of researchers,.there are many symbols that refer to the meaning in the life experience of a mental breakdown sufferer where it is Marshanda himself with the fear experienced. Marshanda also feels discomfort in life where he does not want to meet anyone. He also felt dependence on sedatives. Marshanda had wanted to kill himself before finally finding a way to heal and also how he rose from adversity.

Co-Authors Abda Abda Abidin, Irsyad Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam

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