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ANALISIS PEMASARAN USAHATANI TOMAT DI DESA NUPABOMBA KECAMATAN TANANTOVEA KABUPATEN DONGGALA Sucita, Reski; Tangkesalu, Dance; Lamusa, Arifuddin
AGROTEKBIS Vol 5, No 2 (2017)
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The aim of this research is to know the shape of tomato marketing channel, the amount of margin in each marketing channel, the price part received by the farmer in each marketing channel and the marketing efficiency of tomatoes in each marketing channel. The analysis showed that the marketing margin tomatoes were obtained for the 1 channel IDR 1,000 / Kg and channel 2 which is IDR 1,500 / Kg. The part of the price received by farmers in the channel 1 is 60.00%, and the second channel at 70.00%. Thus, the greatest part of the price received by farmers is on channel 2. Tomato marketing channels in Nupabomba village consists of two channels, namely: 1) Farmers → Trader Gatherer → Trader Retailer → Consumer, 2) Farmers → Traders Retailer → Consumer. In the first channel, part of the price received by farmers amounted to 60.00% efficiency value was 40.00%. On channel 2, section prices received by farmers amounted to 70.00% of the value of efficiency is 30.00%, resulting in more efficient marketing channel is the channel 2. Keywords: Efficiency, marketing, margin,tomato.
ANALISIS KELAYAKAN USAHA TERNAK LEBAH MADU JAYA MAKMUR DI DESA JONO OGE KECAMATAN SIGI BIROMARU KABUPATEN SIGI Arifuddin Lamusa,Afandi, Moh. Romi Wardoyo
AGROTEKBIS Vol 4, No 1 (2016)
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The research aim was to determine income and feasibility of honey bee farming of Jaya Makmur for one production period.  The research location was purposively selected with the consideration that Jaya Makmur is the only bee farming in Sigi and registered in Forest Office of Central Sulawesi. The research was carried out during one production period in April-June 2015. Respondents in this study were the leader and three employees of the bee farming.  Research data was analyzed descriptively and using income and feasibility analysis.  The research results showed that the business of the honey bee farming generated income of IDR 3,899,510 for one production period. Cost revenue ratio (R/C) obtained was 1.27 suggesting that the business of the bee farming is feasible to be developed in Jono Oge, Sigi Biromaru of Sigi District.
STRATEGI PENGEMBANGAN USAHA ABON DAGING SAPI PADA INDUSTRI “CITRA LESTARI PRODUCTION”DI KOTA PALU Putri, Trimiranti; Lamusa, Arifuddin
AGROTEKBIS Vol 5, No 4 (2017)
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Abon are foods made from meat that has been shredded or separated fiber, then add seasonings and fried. The purpose of the SME "Citra Lestari Production" in the city of Palu. This study determined the location of a deliberate, determine the respondents in this study is done intentionally (purposive), management and employees as respondents. The result of the calculation of the value of the rating and weighting factors external business development strategies abon SMEs "Citra Lestari Production" obtained by subtraction between multiple opportunities (Opportunities) and threats (Threaths) That the Y axis in the diagram SWOT is 1.19, while the results of the calculation SMEs "Bieber Production" obtained from the reduction of the power factor (strengths) and weakness (weakness) is 2.36 to 1.04 = 1.32 is used as the horizontal axis atausumbu X, X in the diagram SWOT makasumbu was 1.32 position the business for its growth strategy abon SMEs "Citra Lestari Production" is in quadrant I, which in this position a business or industry has a strong position and a chance to develop. SWOT quadrant of the result of the implementation of strategies for SMEs "Citra Lestari Production" that is SO strategy. SO strategy is a strategy that can be used for business / industry has strengths and opportunities that can benefit opportunities. Key Words: Enterprise Development strategy, Shredded beef "Citra Lestari Production" .
ANALISIS PENDAPATAN INDUSTRI RUMAH TANGGA PENYULINGAN MINYAK DAUN CENGKEH DI DESA PALAU KECAMATAN BALAESANG TANJUNG KABUPATEN DONGGALA Arizona, Muh. Nur Hanief; Lamusa, Arifuddin
AGROTEKBIS Vol 4, No 4 (2016)
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Indonesia was a country which located at kebayoran the equator and tropics and two seasons. Variegated plants can grow well, in various areas there were plants which can be used as a source of oil producer volatile is no exception in central Sulawesi that is one producer cloves who leaves are a raw materials making volatile oil. Village Palau who is located in Kecamatan Balaesang Tanjung Donggala is one of the villages there is a oil production volatile leaves cloves. The purpose to be achieved in this study is to find the income from income home industry the distillation of volatile oil of the leaves cloves in the village of Palau. The location of this research ditentuan deliberately and implemented from home industry the distillation of volatile oil of the leaves cloves located in the village of Palau, Tanjung sub-district Balesang, Donggala, central Sulawesi province. The number of respondents in research are always two people namely business owners and employees to your production. An instrument the analysis used is an analysis of income. Based on the results of the data analysis and discussion then obtained a conclusion that is flattened income per month home industry volatile oil of the leaves cloves for five months the production process in the village of Rp. 5.450.654 Palau. The average oil production per month as many as 287.8 Kg. Key Words: Income , Home Industry, Volatile Oil Of The Leaves Cloves.
ANALISIS PEMASARAN BERAS DI DESA BANGKIR KECAMATAN DAMPAL SELATAN KABUPATEN TOLITOLI Nurhidaya, Nurhidaya; Hadayani, Hadayani; Lamusa, Arifuddin
AGROTEKBIS Vol 5, No 6 (2017)
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This study aims to determine the marketing channels, marketing margin, part of the price received by farmers and marketing efficiency. Respondents determined using simple random method (Simple Random Sampling) with 40 number of respondent farmers while the traders determined using  an assessment method (Tracing sampling) in order to obtain 2 traders, 1 wholesalers  and 2 retailers. The analysis method used is the analysis of marketing. Marketing analysis results showed that rice marketing channel in the village distributed through two marketing channels i.e. (1) Farmers → Traders → Retailer → End Consumers and (2) Farmers → traders → wholesaler → retailer → end consumers. Rice marketing margin analysis on the first channel results is Mt = Rp 1,500/ kg and rice marketing margin on the second channel is Mt = Rp 2,000/ kg part of prices received by farmers in the first chnnel is 83.33% and part of prices received by farmers in the second channel is 78.94%, therefore the greatest price received by farmers is in the first channel. The first channel efficiency is 6.0%, while the second channel efficiency value is 8.6%. From the two the rice marketing channels, the first channel more efficient than second channel. 
STRATEGI PENGEMBANGAN USAHA TAHU PADA INDUSTRI TAHU “VIVI” DI KOTA PALU Nurlina, Nurlina; Lamusa, Arifuddin
AGROTEKBIS Vol 5, No 5 (2017)
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Tofu Industry of "Vivi" is one of the industries that produce refined products with       soy-based, location of industry Tofu "Vivi" is in Jl. Buah Pala No. 09, Village Boyaoge, Tatanga District of the city of Palu, Central Sulawesi. This study aims to determine the revenue earned by Industry of Tofu "Vivi" in producing tofu and to know the business development strategies in the industry of Tofu "Vivi", Results of the analysis showed that the income earned by industry of Tofu "Vivi" in January until the month of February amounted Rp. 32.318.058,-.  Based on the analysis of studies using SWOT analysis It can be concluded that the position of business development strategies in the industry of Tofu "Vivi" is in quadrant I (one), This shows the position of the focused strategy for business development to Tofu "Vivi" is using S-O strategy is to use all our power to seize and exploit opportunities as possible Keywords: Business Development Strategy, Industrial Tofu "Vivi", Soy.
FAKTOR-FAKTOR YANG MEMENGARUHI PERMINTAAN SAYURAN ORGANIK DI KOTA PALU Paradiba, Dela; Mappatoba, Marhawati; Lamusa, Arifuddin
AGROTEKBIS Vol 5, No 5 (2017)
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This study aimed to determine the factors that affect the demand of organic vegetables in the city of  Palu. The research conducted in the city of Palu in December 2016 to January 2017.  The analysis tool used is multiple linear regression, using the F test (simultaneous) and t test (Partial). The results showed that the factors that affect the demand of organic vegetables in the city of Palu simultaneously are all the income variable (X1), the price of organic vegetables (X2) and the price of substitution goods (X3) together effect significantly on the dependent variable ( Y).    As partially, the revenue (X1) tcalt. (10,391) > t table (1,699) and the price of organic vegetables (X2) tcalt. (2,477) > t table (1,699), it means that the variable income and the price of organic vegetables have a value of tcalt. > t table showing the two variables significantly influence the dependent variable (Y), while the price of the substitution (X3) tcalt. (0,728) < t table (1,699), it means thet the variable price of the substitution good has the value tcalt. < t table that shows does not significantly influence on the dependent variable (Y). Keywords: Demand, multiple linear regression, organic vegetable.
STRATEGI PENGEMBANGAN USAHA TAHU PADA INDUSTRI TAHU“VIVI”DI KOTA PALU Nurlina, Nurlina; Lamusa, Arifuddin
AGROTEKBIS Vol 6, No 2 (2018)
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Tofu industry "Vivi" is one of the industries that produce soy-based products locatedinBuah Pala street No. 9  Boyaogevillage Tatangasub district  of Palu city, Central Sulawesi. This study aimed to determine the revenue earned by thetofu industry "Vivi" and to determine the development strategy of the industry. The results of the analysis showed that the income earned by the tofu industry "Vivi" during January to February was IDR32,318,058.  Based on the SWOT analysis,it can be concluded that the position of business development strategies in the tofu industry "Vivi" was  in quadrant one suggesting that the focused strategy for business development oftofu industry "Vivi" is S-O strategy indicating that the industry should use all its strengths to seize and exploit opportunities facing. Keywords: Business development strategy, Soy, and Tofu industry "Vivi".
PENGEMBANGAN STRATEGI PEMASARAN BAWANG GORENGPADA INDUSTRI “MUSTIKA” KECAMATAN PALU BARAT DI KOTA PALU Lestari, Murti Suci; Mappatoba, Marhawati; Lamusa, Arifuddin
AGROTEKBIS Vol 6, No 1 (2018)
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This study aims to identify internal and external environment factors, formulating of marketing strategies using SWOT analysis. The study was conducted in "Mustika" Industry in Sungai Lambangan Street,  No. 15, West Palu district in the city of Palu in June - July 2016. Respondents were drawn in the study consisted of 5 persons namely 1 leader, 2 employees of the internal production,and 2 from the external consumer. The analysis was used the SWOT analysis.The results indicated the marketing strategy diagram SWOT of fried onions on "Mustika" industry is in quadrant I that is at the position of Strength- Opportunities (SO) strategy, it is utilizing of the marketing area with raw materials that are easily available so that it can maintain product quality and take advantage of government support, leveraging industry relationships with customers to improve certain customer with the long enough business experience so that with to take advantage of information and communication.  Keywords: Fried onions, Mustika,  SWOT Analysis.
ANALISIS PENDAPATAN DAN KELAYAKAN USAHATANI PADI SAWAH DI DESA SALEMBA KECAMATAN UJUNG LOE KABUPATEN BULUKUMBA Hamjah, Muhammad Reza; Lamusa, Arifuddin; Muis, Abdul
AGROTEKBIS Vol 6, No 2 (2018)
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The purpose of this study wastodetermine the income and the feasibility of wetland rice farming in Salemba village Ujung Loe district Bulukumba regency. A total number of 35 farmers were purposively selected as respondents. Data was analyzed using revenue and feasibility analyses. The results showed that the wetland rice income was IDR7,113,014.19/ha. The wetland rice farming is feasible to be developed as indicated by the R/C value of 2.36 suggesting that for every IDR 100 spent will generate revenue of IDR 236. Key words: Income, Feasibility, and Wetland rice farming.
Co-Authors A, Moh Alfit A.A. Ketut Agung Cahyawan W A.H Lamusa, Faruq Abd. Gafur Abdul Muis Abdul Rahim Abdul Syakur Abdul Syakur Aco M Minyo Adinda Elfara Rizki Adam Adrian Adrian Afif Prasetyo Agung Indah Agus Wirotamo Ahyadi Ahyadi Ahyadi, Ahyadi Alaihi, Moh. Alfit Alamsyar, Al Ali Akrab Alimuddin Laapo Alimudin Laapo Aliyah Maghfiroh Anggi Wahyudi Anggit, Anggit Anwar, Astan Arafah, Siti Yulianty Chansa Arfah, Siti Yuliaty Chansa Arizona, Muh. Nur Hanief Arni Tirsa Pele Arsat, Arsat Arwati L Arya Saputra Astan Anwar Bagus Govinda Baharuddin Baharuddin Chansa Arfah, Siti Yuliaty Christoporus Christoporus Dafina Howara Dafina Howara Dafina Howara Dalton Lebang Batara Dance Tangkesalu Dance Tangkesalu Dela Paradiba Dewa Ayu Putu Pertiwi Dewi Sartika Laurencia Br. Manurung Edi Anwar Taher Effendy Effendy Effendy Effendy Ervina Ervina Evayulitasari Evayulitasari febriani febriani Fenni Oktaviani Taddang Fidya lestari Hadayani A. Hadayani Hadayani Hadayani Hadayani Hadayani Hadayani Hadayani Hadayani Hadayani Hadayani Hadi Firmansyah, Hadi Hajrah Hajrah Hamjah, Muhammad Reza Hardin Hamsir Hardin M. Hamsir Hardiyanti Sultan Hendra Anggara Hendra H. Husnul Khatima, Husnul I Gede Laksana Wibawa I Gede Laksana Wibawa I Gede Laksana Wibawa I Komang Suparte I Made Antara I Nyoman Agus Setiawan, I Nyoman Agus Iksan Minhar Ilham Ilham Ilmayanti, Ilmayanti Indriyani Indriyani Inge Anggraini Irene Lisa Matantu Irmawati Irmawati Isen Isen Isen, Isen Ismail Isnaidi Isnaidi Israwati Israwati, Israwati Kadek Evi Setiawati Kadek Mega Astini Karlina Muhsin Tondi Katuwu, Sukanda Khairul Khairul Khamilan Hamidi Korompot, Siti Maimuna Kurniawan, Santrian Eko Laihi, Moh Alfit Laihi, Moh. Alfit A. Lestari, Murti Suci Lien Damayanti Ludya Eirene Konddorura M Fardal Pratama M. Alfit A. Laihi M.R. Yantu Made Antara Made Krisna Laksmayani Malik, Shintami Rouwelvia Manal Aldjufrie Marhawati M. Marhawati Mapatoba Marhawati Mappatoba Marhawati Marhawati Marwan Yantu Masniyanti Masniyanti Matantu, Irene Lisa Minhar, Iksan Moh Alfit A. Laihi Moh Alfit A. Laihi Moh Alfit A. Laihi Moh Alfit Alaihi Moh Fahrul Moh Rifaldi Moh. Alfit Alaihi Moh. Fikri Mohammad Fikri Mohammad Zubair Hipy Muh Alfit A. Laihi Muh Rivaldy Irawan Mendy Muh. Alfit A. Laihi Muh. Alfit. A. Laihi Muh. Fahruddin Nurdim Muh. Fahruddin Nurdin Muh. Fahruddin Nurdin Muh. Fahruddin Nurdin Muh. Irfan Muh. Nur Hanief Arizona Muhammad Nasir Murti Suci Lestari Naim, An Nelson Metubun Ni Putu Ayu Yudhi Wahyuni Nilam, Nilam NUR AENI Nur Aeni Nur Anisa Nur Indah, Nur Nurfadhila Nurfadhila Nurhidaya Nurhidaya Nurhidaya Nurhidaya Nuriyanti Nuriyanti Nuriyanti Nuriyanti Nuriyanti Nuriyanti Nurlina Nurlina Nurlina Nurlina Nurmedika, Nurmedika Nyoman Antriyani Paradiba, Dela Prasetyo Prasetyo Pratama, Muhammad Fardhal Putri Fillia Indah Anastasya Podala Putri, Trimiranti Rahmat Ramadhan Rahmat Riansyah Ende Ramal Yusuf Reski Sucita Riska Rahmadhani Riski Rosadillah Risky Islianty, Nur Risky, Abdul Wahid Risna Annisa Riyon, Riyon Rizke Andita Rizky, Moh. Rosa, Elvira Shafira Rustam Abd. Rauf Saharia Kassa Saharia Kassa Salmiah Salmiah Samsul Bahri Sandarupa Tangkelangi Saparuddin Saparuddin Saputra, Arya Sari Damayanti, Sari Septiana Irna Ananda Sindi, Sindi Sisfahyuni Sisfahyuni Sisfahyuni Sisfahyuni Siti Mutmainnah Siti Yuliaty Chansa Sri Devi, Sri Sri Lestari Sucita, Reski Sugianto Suwaji Sukanda Katuwu Sulaeman Sulaeman Sulaeman Sulaeman Sulaeman Sulaeman Sulaeman Sulaeman Sulaeman sulaeman sulaeman Sulmi Sulmi Sulmi, Sulmi Supriadi R. Suryani, Ni Made Nanik Suryanto Suryanto Suwaji, Sugianto Syahraeni Kadir Syamsuddin Laude Taher, Edi Anwar Tahwil, Tahwil Tiwi Dianti Toana, Arditha Safitri Tofan Tofan Trias Aniesa H Trimiranti Putri Wardana, Ketut Wisnu Wawan Irawan, Wawan Wibawa, I Gede Laksana Wildani Pingkan Wildani Pingkan S. Hamzens Wulan Wulan Yonatan Yonatan Yulianti Kalaba Yulianti Kalaba Yulianti Kalaba Zulkarnain A.