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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Elementer (Elektro dan Mesin Terapan) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ICMES: The Journal of Middle East Studies Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Indonesian Journal of Business, Accounting and Management Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mitrawarga RENATA Jurnal Pengabdian Masyarakat Kita Semua Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Digital Innovation : International Journal Of Management Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi Jurnal Hubungan Internasional Indonesia (JHII)
Rahayu Lestari
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THE IMPLEMENTATION OF SERVICE QUALITY METHODS Elwisam; Suadi Sapta Putra; Rahayu Lestari; Kumba Digdowiseiso; Abdul Hafaz Ngah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.394

Abstract

This study examines the literature on the use of the Service Quality Method to improve the quality of service in a variety of industries. The research background emphasizes the importance of customer service as the key to company success in today's increasingly competitive business environment. These methods, particularly models like SERVQUAL, provide a comprehensive framework for assessing customer satisfaction across the dimensions of dependability, responsiveness, accuracy, care, and physical appearance. However, there are some flaws, such as limitations in measuring subjective dimensions, the difficulty of measuring emotional aspects, and rapid changes in consumer behavior. Some of these weaknesses have been addressed through the use of technology, such as big data analysis and artificial intelligence. According to literature analysis, technology allows for a better understanding of customer behavior, increased service personalization, and more effective response to market dynamics. Despite the significant benefits, the use of technology raises concerns about data security and privacy. In conclusion, this literature review demonstrates that the Service Quality Method contributes significantly to service quality management, but companies must consider the limitations and challenges of technology when implementing it. More work is required to keep this method relevant in the face of ever-changing consumer behavior and technological advancements.
THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; Safiek Mokhlis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.397

Abstract

The objective of this study is to identify and analyze the factors that influence Green Purchasing Behavior, specifically in relation to environmentally friendly products and services. The research background emphasizes the intricate nature of the various factors that impact consumers' choices when selecting environmentally friendly products. These factors include environmental consciousness, knowledge about green products, perception of price, and brand reputation. The research methodology employs a systematic approach of conducting a literature review to gather and analyze findings from diverse sources of relevant scientific literature published between the years 2020 and 2024. The research findings indicate that environmental consciousness and familiarity with eco-friendly products are crucial determinants in shaping Green Purchasing Behavior. Consumer purchasing decisions are significantly influenced by price perception, brand image, and the availability of green products in the market. Nevertheless, the intricate interconnections among these factors underscore the significance of adopting a comprehensive approach when developing successful marketing and education strategies. Green Purchasing Behavior can be effectively stimulated through education on green products, implementation of transparent pricing strategies, and cultivation of a positive brand image. The research findings underscore the importance of collaboration among producers, sellers, government, and society in establishing favorable conditions that promote sustainable consumer choices. These findings offer valuable insights for future research, policy makers, and marketing managers in devising more efficient strategies to promote the adoption of environmentally sustainable consumption patterns.
THE DETERMINANTS OF CUSTOMER LOYALTY Resti Hardini; Rahayu Lestari; Elwisam; Kumba Digdowiseiso; Noor Fadhiha Mokhtar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.398

Abstract

The objective of this study is to identify and analyze the factors that influence customer loyalty in the context of contemporary competitive business. Specifically, we will examine the impact of Brand Satisfaction, Corporate Brand Reputation, and Brand Attachments. The research methodology employed is a Systematic Literature Review (SLR) to investigate noteworthy discoveries in relevant scholarly literature. The results of the SLR analysis indicate that there is a positive correlation between customer satisfaction and the quality of corporate brand reputation with Brand Attachments. This, in turn, leads to an increase in Brand Loyalty. While Corporate Brand Reputation does have a favorable effect on customer perceptions, its influence on Brand Loyalty is comparatively weaker than that of other variables. The results of the multiple linear regression analysis indicate that the combination of these factors exerts a substantial influence on customer loyalty. Hence, it is imperative for companies to prioritize their endeavors towards enhancing customer satisfaction, establishing a favorable brand image, and fostering profound emotional connections with customers in order to achieve maximum levels of loyalty. Ultimately, an extensive understanding of the factors that influence customer loyalty can assist companies in devising more efficient business strategies to sustain and enhance enduring customer relationships.
A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES Suadi Sapta Putra; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Juhaizi Mohd Yusof
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.399

Abstract

The rapid advancement of digital technology has led to the emergence of digital marketing as a fundamental aspect of the business world. It refers to a range of marketing strategies commonly employed by companies and other business entities nowadays to efficiently and economically promote their products. Employing digital technology in marketing is regarded as a more effective method for enhancing sales in companies or business entities. Sales are vital for ensuring the operational sustainability of the company, funding investments, and meeting financial obligations. Inadequate sales performance can subject a company to the peril of heightened credit risk and potential bankruptcy. This study utilizes a systematic literature review (SLR) approach to evaluate the efficacy of digital marketing strategies in improving sales. The researcher conducted a comprehensive analysis of 18 pertinent literature studies, scrutinizing them in relation to three specific research questions. The findings indicate that digital marketing has the potential to enhance sales for companies or business entities.
A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE Tri Waluyo; Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Olawole Olanre Fawehinmi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.400

Abstract

The objective of this study is to examine the factors that shape brand perception, with a specific emphasis on its impact on consumer buying intention. The study is grounded in the recognition that brand image plays a pivotal role in influencing consumer perceptions of products or services. This research employs the Systematic Literature Review (SLR) methodology to investigate the literature pertaining to brand image, encompassing factors such as product quality, endorser character, and digital presence. The results of SLR analysis indicate that brand image significantly impacts consumer purchase intention. The primary factors that determine this influence are product quality and the character of the endorser. The hypothesis test results indicate that brand image has a statistically significant and positive impact on purchase intention, as evidenced by a significant coefficient and a critical ratio (CR) value that surpasses the threshold. The analysis of the results encompasses practical implications for managers regarding marketing tactics that can enhance brand perception, particularly in relation to product excellence and the selection of an appropriate endorser persona. The research findings indicate that proficient comprehension and effective administration of brand image can serve as a pivotal factor in augmenting consumer purchasing inclination, fortifying brand-consumer associations, and bolstering enduring business prosperity.
THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA Rahayu Lestari; Resti Hardini; Melati; Kumba Digdowiseiso; ha Rofusila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.405

Abstract

The purpose of this extensive literature review on the application of green marketing in Indonesia is to assess the advancements and difficulties associated with implementing sustainable marketing techniques. The background of the research emphasizes how companies are being encouraged to engage in environmentally friendly business practices and how environmental issues are becoming more widely known. Through the systematic identification and analysis of literature pertaining to the application of green marketing in Indonesia, the research methodology employs a Systematic Literature Review (SLR) approach. The study's findings show encouraging advancements in environmentally friendly business practices, such as modifications to supply chains and a focus on environmental values in advertising campaigns. Notwithstanding, certain obstacles persist, such as disparities in consumer comprehension and challenges in executing sustainable business strategies. The keys to success were found to be government and policy initiatives that support sustainability as well as business initiatives to raise consumer awareness. The research's discussion emphasizes Indonesia's potential for a constructive change in the direction of a more ethical and sustainable corporate culture. In summary, Indonesia's adoption of green marketing initiatives is indicative of a promising trend toward more ecologically friendly corporate practices. To overcome current obstacles and promote future advancements in Indonesia's adoption of green marketing, the government's assistance and consumer education are essential.
A LITERATURE REVIEW ON THE DETERMINANTS OF CUSTOMER SATISFACTION Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Zuha Rosufila Abu Hasan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.406

Abstract

The literature review investigates the factors that determine customer satisfaction, specifically in the life insurance and banking industries. This study highlights the intricate nature of swiftly evolving market dynamics, wherein elements like corporate reputation, service excellence, and perceived worth exert a substantial influence on customer contentment. The approach employed entails a methodical examination of the existing body of literature, elucidating the interconnectedness among variables that exert an impact on customer satisfaction. The research findings indicate that customer satisfaction is primarily influenced by service quality and company image, with perceived value playing a pivotal role in this process. The difficulties associated with assessing customer perceptions and addressing feedback underscore the necessity for the creation of meticulous measurement techniques and efficient response mechanisms. Ultimately, comprehending these factors thoroughly is crucial for devising efficient tactics to fulfill customer expectations and facilitate sustainable business expansion. Additionally, it emphasizes the importance of persistent dedication and ongoing enhancement.
THE EFFECT OF PROFITABILITY ON WORKING CAPITAL MANAGEMENT AND COMPANY CAPITAL STRUCTURE Elwisam; Melati; Rahayu Lestari; Kumba Digdowiseiso; Rosyidah Muhammad
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.407

Abstract

The significance lies in comprehending the correlation between profitability, working capital management, and capital structure within the framework of corporate financial decision-making. This study aims to elucidate the influence of profitability on the efficiency of working capital management and the policy regarding capital structure. The employed approach is Systematic Literature Review (SLR), which involves the identification, selection, and evaluation of pertinent scientific literature. The findings indicate that the profitability level has an impact on a company's capacity to handle working capital, affects the cash cycle, and can elucidate decisions regarding capital structure policy. While high profitability enables increased access to external financial resources, low profitability can present difficulties in managing working capital. The discussion encompasses the practical ramifications of these findings, such as implementing astute financial strategies to enhance profitability and optimize the management of working capital. Ultimately, this study offers a comprehensive perspective on the correlation among profitability, working capital management, and capital structure. Acquiring this knowledge is crucial for companies to make informed financial decisions and guarantee long-term viability and steady expansion in a constantly changing business landscape.
Co-Authors Abdul Hafaz Ngah Abdunnafi, Fauziah Istiqomah Abidin, Yuliza Achmad Yahya Teguh Panuju Afifatunnisa, Aura Agus Sugiri, Agus Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Anis Rostiani Aprilya, Rani Astiwi Inayah Awalya Awalya, Awalya Azizah, Fadilla Nur Azizul Yadi Yaakop Azlinzuraini Ahmad Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Dani Dani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Elwisam Elwisam, Elwisam Elwisam, Elwisam fadhlillah, nibras Fani Rahayu Fauziah Fauziah Fengyuan , Liao Firmando, Moses Fitriah Basalamah Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hadi Prayitno Hadi Prayitno, Hadi Humam Inayah, Astiwi Intan Islamia Isadora, Kaela Juhaizi Mohd Yusof Juliani Pudjowati Kamandanu, Fisko Arya Karimah, Hapsyah Nur Karyatun, Subur Khalid Farooq Khatijah Omar Krisna, Arindya A’isy Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Lindayu, Feriska Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul Muharam, Hari mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Mu’in, Fathul Nanda, Arifa Natalia Pricilia Ticoalu Nguyen Duc Tri Nina Yudha Aryanti Nonon Saribanon Noor Fadhiha Mokhtar Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Pinarsinta, Tira Pradini, Gagih Putri Kusumaningrum, Anisa Putri Oktaviani Rabbani, Ghani Fadhil Raifan Wahyu Satria Rena Elpiana Resti Hardini Resti Hardini Ricko Sholeh Pratama Rifna Angraini Rohana Ahmad Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Alvita Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Siti Falindah Padlee Siti Nur Hikmah siti rodiah Soni Prayoga Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Tety Rachmawati Tiara Pradani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Utama, Andyan Pradipta Wastuti, Wahyu Wijanarko, Andi Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zaliha Zainuddin Zuha Rosufila Abu Hasan Zulfikar, Ahya