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Menganalisis Influencer Marketing di Media Sosial: Bagaimana Endorsement dan Brand Image Mempengaruhi Keputusan Pembelian Konsumen yang di Mediasi oleh Kepercayaan Konsumen Zahra Ayu Azizah; Sri Padmantyo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.3050

Abstract

This research aims to determine the influence of endorsement and brand image on purchasing decisions, where consumer trust is a moderating variable for Tiktok social media users. Writing this thesis uses a descriptive writing method with a quantitative approach and collects data using a questionnaire. The data used is primary data obtained from the results of a questionnaire with a sample size of 200 respondents using the Tiktok social media. The population of this research is Tiktok social media users in the city of Surakarta, Central Java. This research uses Smart PLS 3.0 as a data analysis tool. The tests used are validity tests, reliability tests, classic multicollinearity assumption tests, R2 tests, Q2 tests, path coefficient tests, hypothesis tests. The research results found that brand image has a positive and significant effect on consumer purchasing decisions. Endorsements have a positive and significant effect on consumer purchasing decisions. Consumer trust can moderate endorsement of consumer purchasing decisions. Meanwhile, consumer trust cannot moderate brand image on consumer purchasing decisions.
Pengaruh E-Wom Dan Brand Awareness Terhadap Online Purchase Intention Eka Putra, Rifqi Septian; Padmantyo, Sri
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh E-Wom dan Brand Awareness terhadap Online Purchase Intention. Jenis Penelitian ialah kuantitatif. Populasi dalam penelitian ini adalah pengguna e-commerce Shopee di Surakarta. Sampel yang digunakan ialah 100 responden yang merupakan warga Surakarta yang menggunakan e-commerce Shopee. Teknik analisis data yang digunakan dalam penelitian ini adalah SEM PLS dengan menggunakan alat bantu Smart PLS. Hasil penelitian ini ialah E-WOM berpengaruh positif dan signifikan terhadap Online Purchase Intention. Brand Awareness berpengaruh Terhadap Online Purchase Intention. Berarti minat beli konsumen e-commerce Shopee di Surakarta dapat dijelaskan oleh E-WOM dan Brand Awareness. Untuk besarnya pengaruh hipotesis paling kuat dipengaruhi oleh E-WOM terhadap Online Purchase Intention.
The Influence of Online Customer Reviews and Brand Ambassadors on Consumer Purchase Interest Mediated by Attitude Ricko Muhammad Farhan; Padmantyo, Sri
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.433

Abstract

This study investigates the influence of online customer reviews and brand ambassadors on consumer purchase interest, with attitude examined as a mediating variable. Using a causal quantitative approach, data were gathered through structured questionnaires from 200 purposively selected respondents aged 18 and above who were familiar with Erigo's online reviews and brand ambassadors and had used the product. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that online reviews and brand ambassadors significantly affect consumer attitudes and purchase interest. While positive reviews enhance perceptions and credible ambassadors strengthen brand image, attitude was found to have no significant effect on purchase interest. It did not mediate the relationship between the independent variables and purchase interest. This finding suggests that other factors—such as price sensitivity, urgency of need, or situational influences—may play a stronger role in shaping consumer decisions than previously assumed by attitude-based models. Although this study offers relevant insights for digital marketing strategies, the use of purposive sampling and limited demographic scope restricts the generalizability of its findings and highlights the need for further research with more diverse populations and expanded theoretical frameworks.
PERAN LITERASI, PERILAKU, DAN TEKNOLOGI TERHADAP INKLUSI KEUANGAN YANG DIMEDIASI OLEH MODAL INTELEKTUAL Dwi Prayoga, Ryan; Padmantyo, Sri
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8397

Abstract

This study aims to make an important contribution to understanding the dynamics of financial inclusion among university students, particularly in the city of Surakarta. Focusing on the level of financial literacy, financial behavior and financial technology, this study aims to identify the extent to which these factors influence financial inclusion through intellectual capital. This study shows that financial literacy has a positive impact on financial inclusion, suggesting that a good understanding of financial concepts encourages more active participation in financial services. Financial behavior also plays an important role in building financial inclusion. Smart behavior in terms of spending, wealth management and investment decisions can improve students' access to financial services that meet their needs. The importance of financial technology in the context of financial inclusion is also apparent from the results of this study. The use of financial technology provides students with more effective and efficient access to financial services, thus expanding opportunities for financial inclusion in the digital age. The implications of these results can inform educational institutions, governments, and financial service providers to develop better strategies to improve student financial inclusion.
Job Stress and Intention Turnover: Does Social Support Matter? Padmantyo, Sri; Sabilla, Ardhinia Padmarani
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2326

Abstract

This research aims to investigate the effect of work stress on turnover intention with social support as a moderating variable. There are 53 respondents drawn with non-probability sampling. This research is analyzed by using validity test, reliability test, classical assumptions test, simple regression test, moderate analysis test, F test and t test. The results show that work stress has significantly positive effect on turnover intention while social support serves as its quasi moderator variable. Social support has positive and significant effect to turnover intention and it moderates work stress against turnover intention.
Menganalisis Influencer Marketing di Media Sosial: Bagaimana Endorsement dan Brand Image Mempengaruhi Keputusan Pembelian Konsumen yang di Mediasi oleh Kepercayaan Konsumen Zahra Ayu Azizah; Sri Padmantyo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.3050

Abstract

This research aims to determine the influence of endorsement and brand image on purchasing decisions, where consumer trust is a moderating variable for Tiktok social media users. Writing this thesis uses a descriptive writing method with a quantitative approach and collects data using a questionnaire. The data used is primary data obtained from the results of a questionnaire with a sample size of 200 respondents using the Tiktok social media. The population of this research is Tiktok social media users in the city of Surakarta, Central Java. This research uses Smart PLS 3.0 as a data analysis tool. The tests used are validity tests, reliability tests, classic multicollinearity assumption tests, R2 tests, Q2 tests, path coefficient tests, hypothesis tests. The research results found that brand image has a positive and significant effect on consumer purchasing decisions. Endorsements have a positive and significant effect on consumer purchasing decisions. Consumer trust can moderate endorsement of consumer purchasing decisions. Meanwhile, consumer trust cannot moderate brand image on consumer purchasing decisions.
Pengaruh Beban Kerja dan Dukungan Sosial Terhadap Kinerja Karyawan dengan Burnout Sebagai Variabel Mediasi Putri Sukowati; Padmantyo, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6918

Abstract

This study aims to examine the influence of workload and social support on employee performance with burnout as a mediating variable. The study adopts a quantitative approach within a positivistic paradigm. Primary data were collected from 200 respondents using simple random sampling. Data analysis employed Partial Least Square (PLS) with tests for validity, reliability, multicollinearity, and structural model evaluation. The results indicate that workload does not significantly impact employee performance directly but contributes significantly to burnout. Burnout negatively affects employee performance and acts as a significant mediator between workload and performance. Conversely, social support positively influences performance and reduces the risk of burnout. Therefore, organizations need to manage workloads and provide adequate social support to create a healthier work environment and sustainably enhance employee performance.
Pengaruh Literasi Keuangan, Parental Income, dan Teman Sebaya Terhadap Financial Behavior dengan Self-Control Sebagai Moderasi Nur Laila Qomariyah; Sri Padmantyo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7549

Abstract

This study aims to evaluate the influence of financial literacy, parental income, and peer influence on students' financial behavior with self-control as a moderating factor. The research approach used is quantitative through a survey method of 100 students from the Faculty of Economics and Business, Muhammadiyah University of Surakarta. Research data were obtained through validity and reliability tests. The analysis was carried out using multiple linear regression and moderation tests. The results of the study indicate that financial literacy, parental income, and peers have a significant effect on students' financial behavior. Someone with high financial literacy tends to be better able to manage their finances. Parental income also has a significant impact, where students from families with higher incomes have wider means of financial capacity, although in some cases it can increase consumptive behavior. Peers also have a strong influence on students' financial behavior, because they often imitate consumption patterns in their environment. Furthermore, self-control strengthens the relationship between the influence of financial literacy, parental income, and peers on financial behavior. Students who have better self-control can avoid consumptive behavior and manage their finances more wisely. Therefore, increasing financial literacy needs to be accompanied by strategies to strengthen self-control so that students can make more optimal financial decisions.
Pengaruh Persepsi Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Minat Beli pada Konsumen Produk Somethinc Wandari Ambarwati; Sri Padmantyo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.8358

Abstract

This study aims to examine the influence of product quality perception, brand image, and price perception on purchase intention of Somethinc product consumers in Surakarta City. Data were collected through questionnaires using purposive sampling from 152 respondents aged 19–24 years. The instrument employed a 5-point Likert scale and was tested for validity and reliability. Multiple linear regression analysis was performed using SPSS 21. The results indicate that product quality perception, brand image, and price perception have a positive and significant effect on purchase intention, with price perception being the most dominant factor. Consumers rated the product quality and brand image as very good and the price as very affordable, which significantly influenced the high purchase intention for Somethinc products. This study contributes to understanding the factors affecting purchase intention in local beauty products.
Pengaruh Beban Kerja dan Dukungan Sosial Terhadap Kinerja Karyawan dengan Burnout Sebagai Variabel Mediasi Putri Sukowati; Sri Padmantyo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6918

Abstract

This study aims to examine the influence of workload and social support on employee performance with burnout as a mediating variable. The study adopts a quantitative approach within a positivistic paradigm. Primary data were collected from 200 respondents using simple random sampling. Data analysis employed Partial Least Square (PLS) with tests for validity, reliability, multicollinearity, and structural model evaluation. The results indicate that workload does not significantly impact employee performance directly but contributes significantly to burnout. Burnout negatively affects employee performance and acts as a significant mediator between workload and performance. Conversely, social support positively influences performance and reduces the risk of burnout. Therefore, organizations need to manage workloads and provide adequate social support to create a healthier work environment and sustainably enhance employee performance.
Co-Authors Abet Widya Bintang Pamungkas Ade Putra Priadi Adelia Rahmawati Agung Krisna Hidayat Agung Krisna Hidayat Ahmad Shilbi Sulton Aldy Ahmad Fathoni Alhafiz Even Nayoroja Anak Agung Istri Sri Wiadnyani Andrian Syahrul Permana Anton Agus Setyawan Arinda Citra Damareta Aryati, Nita Dwi Astri Normalita Sari Ayu Kumala Dewi, Refita Ayuningsih, Putri Tanti Chaila Dian Deviana Dewi, Latifah Kusuma DIAN LESTARI Dian Lestari Dian Puspita Sari Diky Adi Saputro Dimas Arya Saputra Dita Ristiyana Diva Ayu Pradani Diwirsyah, Andrivan Dwi Prayoga, Ryan Edy Purwo Saputro Eka Putra, Rifqi Septian Eko Purnomo Eko Purnomo Eko Sugiyanto Eko Sugiyanto Fajar Satria Darma Ferina Indah Sari Firdausy, Salsa Bila Kusuma Fitri Nursavilla Fuadi, Dian Khoirul Ghana Putra Setiawan Haifa Salsabila Haryanto Haryanto Henri Dwi Wahyudi Hermawan, Bayu Hidayat, Agung Krisna Hutomo, Muhammad Rizky Imronuddin Imronuddin Imronuddin Imronuddin, Imronuddin Imronudin Irawatiama, Zulfa Kresna Mukti Raharja Kurnia Rizqi Ramadhan Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kusumawardani, Luluk Intan Laksono, Rizki Tri Latifah Kusuma Dewi Lia Novita Sari Lia Setiawati Listyoko, Wika Lukman Hakim Luluk Meilinda M. Sholahuddin Mahendra, Satria Restu Maimunu, M. Halim Meilinda, Luluk Mia Intan Ros Bita Palupi Mita Adya Ningsih Moechammad Nasir Muhammad Abdilla Wiguna Muhammad Amir Anshori Muhammad Fahmi Firmansyah Muhammad Febriannoor Rahman Muhammad Naufal Ramadhan Muhammad Sholahuddin Musthofa, Muhammad Rahul Nanda, Angelika Gladys Widya Nia Tias Nugroho Ningsih, Mita Adya Nita Dwi Aryati Nova Indrawan Putra Novita, Salma Nugroho, Rizki Setyo Nur Ahmad Nur Laila Qomariyah Nur Laila Zulfa Nursavilla, Fitri Palupi, Mia Intan Ros Bita Permana, Andrian Syahrul Pradani, Diva Ayu Prasanti, Annisa Putri Prasojo Prasojo Prasojo, Prasojo Putra, Farhan Trianda Putri Sukowati Putri Sukowati Rachmawati, Sofva Aulia Raffli Farhan Dinata Rahman, Muhammad Febriannoor Ramadhan, Kurnia Rizqi Resa Budianti Utami Ricko Muhammad Farhan Rini Kuswati Ristiyana, Dita Rizka Yuanita Rizki Setyo Nugroho Rizki Setyo Nugroho Rizki Tri Laksono Sabilla, Ardhinia Padmarani Salsabila, Haifa Santoso, Muhammad Hendrawan Saputra, Arrijal Shonny Saputro, Diky Adi Sari, Astri Normalita Setiawan, Ghana Putra SETIAWAN, HANIF Shekarsari, Amanda Qomari Sri Murwanti Sulton, Ahmad Shilbi Surya Adi Wijaya Tri Nur Wahyudi Vertiana Oktaviany, Violla Wandari Ambarwati Widiyasari, Epi Wijang Yudha Gumilang Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuanita, Rizka Yundari, Yundari Yusro, Ishma Mufidah Zahra Ayu Azizah Zulfa Irawati Zulfa Irawati Zulfa Irawati, Zulfa