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All Journal IQTISHADIA I-Finance Journal Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis YUME : Journal of Management Ecopreneur.12 JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ilmiah Wahana Pendidikan International Journal on Social Science, Economics and Art Jurnal Bisnis Mahasiswa Jurnal Bina Bangsa Ekonomika Proceedings Series on Social Sciences & Humanities JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Accounting and Finance Management (JAFM) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Sri Padmantyo
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pemberdayaan UMKM Lokal Melalui Penyuluhan Promosi Pada Rumah Makan Lampu Idjo Purwosari Hermawan, Bayu; Padmantyo, Sri
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.610

Abstract

Penelitian ini bertujuan untuk menganalisis dampak strategi pemasaran digital terhadap pemberdayaan UKM di Rumah Makan Lampu Idjo Purwosari, dengan fokus pada efektivitas promosi media sosial. Penelitian ini dilakukan di Rumah Makan Lampu Idjo Purwosari dengan menggunakan pendekatan kualitatif. Data dikumpulkan melalui wawancara dan observasi yang melibatkan UKM yang beroperasi dalam ekosistem restoran. Penelitian ini mengkaji penggunaan Instagram, TikTok, dan Facebook sebagai alat pemasaran digital utama. Temuan menunjukkan bahwa promosi media sosial secara signifikan meningkatkan kesadaran merek dan keterlibatan pelanggan. UKM yang memanfaatkan strategi konten yang konsisten dan iklan yang tepat sasaran mengalami jangkauan pasar yang lebih baik dan kinerja penjualan yang lebih tinggi. Penelitian ini memberikan wawasan tentang strategi pemasaran media sosial yang efektif untuk UKM, berkontribusi pada bidang pemasaran digital dan pengembangan UKM. Ini dapat bermanfaat bagi pengusaha, praktisi pemasaran, dan pembuat kebijakan yang berfokus pada pertumbuhan bisnis kecil.
Digital marketing and service counseling at pak bagong restaurant purwantoro wonogiri Raffli Farhan Dinata; Padmantyo, Sri
International Journal on Social Science, Economics and Art Vol. 14 No. 4 (2025): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

This community service initiative at Pak Bagong Restaurant in Purwantoro, Wonogiri, aimed to enhance the restaurant’s marketing, service quality, and facilities through a structured implementation process. The initial phase involved observing the current conditions of the business, followed by interviews with the restaurant owner to identify challenges. The project included three key stages: submitting a service proposal, executing the activities, and evaluating outcomes. Data collection relied on qualitative interviews to gain insights from respondents about their experiences and perceptions. The service improvements focused on upgrading the facilities, such as cleanliness, parking, and seating, to attract more customers. Additionally, digital marketing strategies using platforms like Instagram, WhatsApp, and Google Maps were implemented to improve visibility and competitiveness. Service enhancements included staff training on customer etiquette and hygiene practices, ensuring better customer interactions. The results demonstrated an increase in customer traffic, especially from institutions, contributing to higher revenue and job creation in the local community. However, challenges such as limited space remained. To ensure sustainable growth, it is essential to optimize digital marketing, expand facilities, diversify services, and regularly evaluate business performance.
Pengaruh Kualitas Pelayanan Digital, Kepercayaan Pada Produk Terhadap Kepuasan Pelaggan Produk Skincare Lokal Rahmawati, Adelia; Padmantyo, Sri; Setyawan, Anton Agus
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 1 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i1.35

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan digital dan kepercayaan pada produk terhadap kepuasan pelanggan skincare lokal. Sample dalam pemelitian ini yakni sebanyak 200 responden,. jenis data yang digunakan pada penelitian ini merupakan data primer. Metode pengumpulan data dengan menggunakan kuesioner. Analisis data menggunakan regresi linear berganda. Hasil analisis pada penelitian ini menunjukkan kualitas pelayanan digital dan kepercayaan pada produk berpengaruh signifikan terhadap kepuasan pelanggan skincare lokal.
Identification Of Working Remotely, Job Insecurity, Work-Life Balance, And Emotional Intelligence On Employee Performance In Batik Craftsmen In Laweyan Batik Village Surakarta Listyoko, Wika; Padmantyo, Sri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1338

Abstract

The performance of batik artisans tends to be assessed by timeliness, quality of batik results, creativity in design, thoroughness, and consistency of production. Not only limited to technical skills, the performance of non-technical skills tends to be another supporting factor. Therefore, in this study researchers will measure aspects in the performance of craftsmen who are influenced by non-technical factors such as working remotely, job insecurity, work-life balance, and emotional intelligence on employee performance when facing job pressures or market demands. The research was conducted using descriptive qualitative method, using interviews and direct observation in the Laweyan Batik Village area in Surakarta by determining respondents using purposive sampling method and then analyzed using interactive analysis method. It was then concluded that the online work system provides flexibility for employees in managing work time, but also creates challenges in the form of unfocusedness and job insecurity. Work-life balance requires the active involvement of individuals and organizations to achieve optimal results. In addition, emotional intelligence plays an important role in managing emotions and building healthy working relationships, thus positively impacting overall employee performance.
The Effect of Attitude, Subjective Norms, Perceived Behavioral Control and Environmental Concern on Electric Vehicle Adoption Intention Fajar Satria Darma; Sri Padmantyo
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

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Abstract

The primary objective of this research is to examine how individuals’ intentions to adopt electric vehicles are shaped by their personal attitudes, the perceived expectations of others (subjective norms), their sense of control over the behavior (perceived behavioral control), and their level of environmental consciousness. Adopting a quantitative methodology, the research focuses on Indonesian citizens who express a willingness to shift toward electric vehicle usage. A purposive sampling technique was applied to recruit 220 respondents, with data collected through a structured Likert-scale questionnaire. The analysis employed PLS method using SMARTPLS version 4.0, covering both measurement and structural model assessments. The results indicate that positive attitudes, perceived behavioral control, and environmental concern significantly enhance the intention to adopt electric vehicles. In contrast, subjective norms did not show a statistically meaningful effect. On a theoretical level, this research extends TPB by applying it to the context of electric vehicle adoption in Indonesia. From a practical standpoint, the findings offer important guidance to policymakers and relevant stakeholders in formulating effective strategies to encourage widespread adoption of electric vehicles throughout the country.
The Influence of Online Customer Reviews and Brand Ambassadors on Consumer Purchase Interest Mediated by Attitude Ricko Muhammad Farhan; Padmantyo, Sri
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.433

Abstract

This study investigates the influence of online customer reviews and brand ambassadors on consumer purchase interest, with attitude examined as a mediating variable. Using a causal quantitative approach, data were gathered through structured questionnaires from 200 purposively selected respondents aged 18 and above who were familiar with Erigo's online reviews and brand ambassadors and had used the product. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that online reviews and brand ambassadors significantly affect consumer attitudes and purchase interest. While positive reviews enhance perceptions and credible ambassadors strengthen brand image, attitude was found to have no significant effect on purchase interest. It did not mediate the relationship between the independent variables and purchase interest. This finding suggests that other factors—such as price sensitivity, urgency of need, or situational influences—may play a stronger role in shaping consumer decisions than previously assumed by attitude-based models. Although this study offers relevant insights for digital marketing strategies, the use of purposive sampling and limited demographic scope restricts the generalizability of its findings and highlights the need for further research with more diverse populations and expanded theoretical frameworks.
The Influence of Content Marketing and Influencers on Consumer Buying Interest Mediated by Brand Trust Saputra, Arrijal Shonny; Padmantyo, Sri
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

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Abstract

This study investigates the influence of content marketing and social media influencers on consumer purchase intention, with brand trust examined as a mediating variable. Employing a quantitative causal design, data were collected via an online questionnaire targeting social media users in Surakarta who are at least 18 years old and have been active in the past six months. A purposive sampling technique was applied to recruit 100–200 respondents. While this approach enabled focused data collection, it may have introduced sampling bias and limited demographic diversity, thereby restricting the generalizability of the findings beyond the Surakarta area. The study employed a 5-point Likert scale and analyzed the data using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 3 software. Results indicate that both content marketing and social media influencers positively and significantly influence brand trust. Engaging and informative content enhances brand credibility, while credible influencers foster emotional attachment to the brand. Furthermore, brand trust significantly drives purchase intention, highlighting its importance in consumer behavior. Both content marketing and influencers also directly affect purchase intention. However, brand trust does not mediate the relationship between content marketing and purchase intention, nor between influencers and purchase intention, suggesting the presence of other moderating variables such as price sensitivity or perceived product quality. These insights offer valuable implications for businesses seeking to build consumer trust and enhance digital marketing effectiveness, while also acknowledging the limitations in scope and sample representativeness.
Pengaruh Ekuitas, Citra Merek dan Kepercayaan Terhadap Minat Beli Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Vertiana Oktaviany, Violla; Padmantyo, Sri
Journal of Accounting and Finance Management Vol. 6 No. 1 (2025): Journal of Accounting and Finance Management (March - April 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i1.1685

Abstract

Studi ini menggunakan kepuasan pelanggan sebagai variabel mediasi untuk menyelidiki bagaimana ekuitas merek, citra merek, dan kepercayaan merek memengaruhi niat konsumen untuk melakukan pembelian. Faktor utama dalam keputusan pembelian konsumen adalah niat pembelian, yang dipengaruhi oleh pendapat tentang ekuitas merek, citra, dan tingkat kepercayaan. Citra merek yang positif meningkatkan harapan untuk suatu produk, dan ekuitas merek yang kuat dapat meningkatkan daya tarik produk. Lebih jauh lagi, membangun hubungan yang langgeng dengan klien sangat bergantung pada kepercayaan merek. Dengan menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM) menggunakan perangkat lunak SmartPLS versi 4.0, studi ini mengambil pendekatan kuantitatif. Sebanyak 299 responden menyelesaikan kuesioner yang diberikan kepada pelanggan Generasi Z yang membeli barang mode regional untuk mengumpulkan data. Penelitian mendapati hasil ekuitas merek, citra merek, dan kepercayaan merek berpengaruh signifikan terhadap minat beli, baik secara langsung maupun melalui kepuasan pelanggan sebagai variabel mediasi. Temuan ini menegaskan bahwa pentingnya perusahaan dalam membangun dan mempertahankan ekuitas serta citra merek yang baik, serta meningkatkan kepercayaan konsumen untuk mendorong keputusan pembelian.
Pengaruh E-Trust dan E-WOM Terhadap Customer Satisfaction Dengan Customer Loyalty Sebagai Variabel Mediasi Ayu Kumala Dewi, Refita; Padmantyo, Sri
Journal of Accounting and Finance Management Vol. 6 No. 1 (2025): Journal of Accounting and Finance Management (March - April 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i1.1694

Abstract

Pesatnya perkembangan e-commerce di Indonesia telah mendorong perubahan perilaku konsumen dalam mengambil keputusan pembelian. Kepercayaan terhadap platform (E-Trust) dan ulasan dari pelanggan lain (Electronic Word-of-Mouth atau E-WOM) menjadi faktor penting yang memengaruhi kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh E-Trust dan E-WOM terhadap Customer Satisfaction dengan Customer Loyalty sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) yang diolah melalui software SmartPLS versi 4.0. Data dikumpulkan dari 233 responden yang memiliki pengalaman berbelanja secara online. Hasil penelitian menunjukkan bahwa E-Trust dan E-WOM berpengaruh positif dan signifikan terhadap Customer Satisfaction. Selain itu, Customer Loyalty terbukti memediasi hubungan antara E-Trust dan E-WOM terhadap Customer Satisfaction. Temuan ini menunjukkan bahwa semakin tinggi tingkat kepercayaan dan ulasan positif yang diterima pelanggan, maka semakin tinggi pula kepuasan dan loyalitas yang terbentuk. Penelitian ini memberikan implikasi bagi pelaku e-commerce untuk memperkuat strategi pemasaran berbasis kepercayaan dan pengalaman pelanggan guna mempertahankan loyalitas dan meningkatkan kepuasan konsumen.
THE INFLUENCE OF BEHAVIORAL INTENTION AND BRAND LOVE ON PURCHASING DECISIONS FOR SKINCARE PRODUCTS Lia Setiawati; Sri Padmantyo
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.35-46

Abstract

Bisnis skincare kini berkembang pesat di Indonesia, karena masyarakat mulai sadar akan pentingnya perawatan kulit dan mencari produk-produk skincare yang sesuai dengan kebutuhan kulit. Semakin banyaknya produk skincare yang tersedia di pasaran menunjukkan minat yang meningkat dari konsumen untuk membeli dan mencari produk skincare yang cocok dengan kondisi kulit. Konsumen yang melakukan keputusan pembelian secara berulang pada salah satu merek skincare, maka produk tersebut telah menjadi merek kecintaan dan yang akan di pakai secara terus menerus. Tujuan dari penelitian ini untuk menganalisis pengaruh behavioral intention dan brand love terhadap keputusan pembelian produk skincare. Jenis penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen pengguna skincare. Teknik pengambilan sampel pada penelitian ini adalah Non-probability Sampling. Sampel yang digunakan pada penelitian ini sebanyak 275 responden. Hasil penelitian menunjukkan bahwa bahwa behavioral Intention berpengaruh positif dan signifikan terhadap keputusan pembeli. Brand love berpengaruh signifikan terhadap kepatuhan pembeli. Behavioral intention, brand love berpengaruh terhadap keputusan pembelian pada konsumen pengguna skincare. Penelitian ini juga dapat memberikan wawasan tambahan bagi peneliti dan praktisi pemasaran dalam memahami dinamika pasar skincare yang terus berkembang.
Co-Authors Ade Putra Priadi Adelia Rahmawati Agung Krisna Hidayat Agung Krisna Hidayat Ahmad Shilbi Sulton Anak Agung Istri Sri Wiadnyani Andrian Syahrul Permana Anton Agus Setyawan Arinda Citra Damareta Aryati, Nita Dwi Astri Normalita Sari Ayu Kumala Dewi, Refita Ayuningsih, Putri Tanti Dewi, Latifah Kusuma DIAN LESTARI Dian Lestari Dian Puspita Sari Diky Adi Saputro Dimas Arya Saputra Dita Ristiyana Diva Ayu Pradani Diwirsyah, Andrivan Dwi Prayoga, Ryan Edy Purwo Saputro Eka Putra, Rifqi Septian Eko Purnomo Eko Purnomo Eko Sugiyanto Eko Sugiyanto Fajar Satria Darma Ferina Indah Sari Firdausy, Salsa Bila Kusuma Fitri Nursavilla Fuadi, Dian Khoirul Ghana Putra Setiawan Haifa Salsabila Haryanto Haryanto Henri Dwi Wahyudi Hermawan, Bayu Hidayat, Agung Krisna Hutomo, Muhammad Rizky Imronuddin Imronuddin Imronuddin Imronuddin, Imronuddin Imronudin Irawatiama, Zulfa Kurnia Rizqi Ramadhan Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kusumawardani, Luluk Intan Laksono, Rizki Tri Latifah Kusuma Dewi Lia Novita Sari Lia Setiawati Listyoko, Wika Lukman Hakim Luluk Meilinda M. Sholahuddin Mahendra, Satria Restu Maimunu, M. Halim Meilinda, Luluk Mia Intan Ros Bita Palupi Mita Adya Ningsih Moechammad Nasir Muhammad Abdilla Wiguna Muhammad Amir Anshori Muhammad Febriannoor Rahman Muhammad Sholahuddin Nanda, Angelika Gladys Widya Nia Tias Nugroho Ningsih, Mita Adya Nita Dwi Aryati Nova Indrawan Putra Nugroho, Rizki Setyo Nur Ahmad Nur Laila Qomariyah Nur Laila Zulfa Nursavilla, Fitri Palupi, Mia Intan Ros Bita Permana, Andrian Syahrul Pradani, Diva Ayu Prasanti, Annisa Putri Prasojo Prasojo Prasojo, Prasojo Putra, Farhan Trianda Putri Sukowati Putri Sukowati Rachmawati, Sofva Aulia Raffli Farhan Dinata Rahman, Muhammad Febriannoor Ramadhan, Kurnia Rizqi Resa Budianti Utami Ricko Muhammad Farhan Rini Kuswati Ristiyana, Dita Rizka Yuanita Rizki Setyo Nugroho Rizki Setyo Nugroho Rizki Tri Laksono Sabilla, Ardhinia Padmarani Salsabila, Haifa Santoso, Muhammad Hendrawan Saputra, Arrijal Shonny Saputro, Diky Adi Sari, Astri Normalita Setiawan, Ghana Putra SETIAWAN, HANIF Shekarsari, Amanda Qomari Sri Murwanti Sulton, Ahmad Shilbi Surya Adi Wijaya Tri Nur Wahyudi Vertiana Oktaviany, Violla Wandari Ambarwati Widiyasari, Epi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuanita, Rizka Yundari, Yundari Yusro, Ishma Mufidah Zahra Ayu Azizah Zulfa Irawati Zulfa Irawati Zulfa Irawati, Zulfa