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All Journal Jurnal Ilmiah Komunikasi Makna FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Reka Lingkungan Interaksi Online Jurnal Ilmu Komunikasi Komunikator Kanal : Jurnal Ilmu Komunikasi KOMUNIKA JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Agrisocionomics: Jurnal Sosial Ekonomi Pertanian J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Seminar Nasional Lahan Suboptimal PERSPEKTIF Jurnal Info Sains : Informatika dan Sains Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE INOVASI: Jurnal Politik dan Kebijakan Poltekita: Jurnal Ilmu Kesehatan
Yanuar Luqman
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Peran Data Analyst, Administration & Finance, dan Event Strategist Dalam Strategi Pemasaran Sosial Yayasan Setara Melalui Aktivasi Media Sosial, Sosialisasi Orang Tua, Rekrutmen Relawan, Main Event, dan Pendampingan Anak Indah Zuzaharani; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Yayasan Setara faced the challenge of low brand awareness which hindered public participation and the effectiveness of its social programs. To address this, the program was designed utilizing a Social Marketing Theory approach combined with an Integrated Marketing Communication (IMC) strategy, encompassing public relations, direct marketing, and event marketing. All activities were focused on integrating community socialization, volunteer recruitment, and child advocacy programs to ensure consistent messaging that effectively influenced the audience’s social behavior. The campaign implementation involved the crucial roles of Data Analyst, Administration & Finance, and Event Strategist. The results of the implementation demonstrated significant achievements across both reach and engagement metrics. The primary impacts were an increase in information reach and the successful expansion of collaboration networks, proving a strengthened community commitment to child protection. Furthermore, the rise in public participation and awareness confirmed that the integrated communication strategy was well-received and processed effectively by the target audience in Semarang.
PENANGANAN KRISIS REPUTASI RS PRIMA MEDIKA PEMALANG AKIBAT KELUHAN PUBLIK DI GOOGLE MAPS Dicky Erlangga Darmawa; Yanuar Luqman
Interaksi Online Vol 14, No 4: Oktober 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The rapid development of digital media has transformed Google Maps into a public platform where people share their experiences with hospital services, making unresolved complaints potentially evolve into a digital reputation crisis. This study aims to analyze the emergence of a digital reputation crisis, the parties involved, and the responses of RS Prima Medika Pemalang in addressing public complaints on Google Maps. This study employed a qualitative approach with a holistic single-case study design. Data were collected through in-depth interviews with four informants, observation of Google Maps reviews, and documentation. Data were analyzed using data reduction, data display, conclusion drawing, time series analysis, and pattern matching based on Attribution Theory, Situational Crisis Communication Theory, Image Repair Theory, and Reputation Theory. The findings show that the crisis resulted from accumulated complaints regarding waiting time, administrative services, staff communication, and service quality, leading the public to attribute responsibility to the hospital. Crisis management involved regular review monitoring, complaint verification, cross-unit coordination, prompt and empathetic responses, and corrective action through service improvements. Effective crisis management depended on communication responsiveness, consistent follow-up, and coordination among the Public Relations and Marketing Unit, hospital management, and service units. Google Maps also served as an evaluation tool to improve service quality and sustain the hospital's reputation. The study concludes that effective digital reputation crisis management requires responsive communication, strong internal coordination, and organizational commitment to service improvement. It recommends strengthening digital platform monitoring, establishing standard operating procedures (SOPs) for handling digital reviews, and utilizing public reviews to support continuous service quality improvement.
STRATEGI PEMASARAN SOSIAL YAYASAN SETARA MELALUI AKTIVASI MEDIA SOSIAL, SOSIALISASI ORANG TUA, REKRUTMEN RELAWAN, MAIN EVENT, DAN PENDAMPINGAN ANAK Rizqo Yuhda Ilaina; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Setara Foundation faced low brand awareness, which resulted in minimal community and volunteer participation. The communication strategy employed was based on the concept ofIntegrated Marketing Communication (IMC), brand awareness, and community participationto ensure the message was consistently received by the target audience. The campaign focusedon Instagram, TikTok, and offline activities such as roadshows, parent outreach, openrecruitment, child mentoring, and main events. The program's implementation results showedan increase in the Setara Foundation's visibility and community involvement in variousactivities. Instagram reached 3,540 followers and reached 225,600, while TikTok reached 311followers and reached 22,000. The open recruitment attracted 74 applicants and resulted in 40volunteers. Parental understanding increased from 32.6% to 78.3%, and the main event wasattended by 152 participants. These findings indicate that the IMC strategy effectivelyincreased community awareness, understanding, and participation of the Setara Foundation.
PERAN ACCOUNT EXECUTIVE, CAMPAIGN STRATEGIST, & SALES PROMOTION MANAGER DALAM BRAND COMMUNICATION “BERCERITA DI BU LURAH” SEBAGAI UPAYA PENGUATAN BRAND IMAGE KOPI SUSU BU LURAH SEMARANG Nadia Putri Mahendra; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This campaign is motivated by the high level of brand awareness of Kopi Susu Bu Lurah, which has not yet been followed by a strong brand image related to its core value of human connection. Consumer perceptions are still dominated by functional aspects, indicating the need for an integrated brand communication strategy. The “Bercerita di Bu Lurah” campaign was implemented through both online and offline approaches, utilizing Instagram and TikTok, as well as sales promotion activities such as “Ditraktir Bu Lurah” and event marketing programs like “Malam Puncak Pemilihan RT Terbaik” to encourage direct audience experience.The strategy aimed to strengthen the brand image as a space for social interaction, based on the concepts of Customer-Based Brand Equity (CBBE), Brand Communication, and Integrated Marketing Communication (IMC). The author served as Account Executive, Campaign Strategist, and Sales Promotion Manager in the development and implementation of the strategy.
Generation Z’s Perspectives and Responses to Climate Change: The Role of Education and Social Media Yanuar Luqman; Muhammad Bayu Widagdo
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1201

Abstract

This study aims to analyze Generation Z's perspectives on climate change and to describe their patterns of understanding and response to this issue, including how they acquire information, interpret the impacts of climate change, and take action in their daily lives. Additionally, this study evaluates the role of educational institutions and social media in shaping awareness and provides recommendations to enhance their engagement in environmental issues. A quantitative descriptive approach was employed, utilizing online surveys, interviews, and focus group discussions to collect data from respondents across various regions. The findings indicate that Generation Z has a high level of awareness regarding climate change and recognizes human activities as the primary cause. They actively seek information through social media, particularly Instagram, and gain further understanding from educational institutions. Visual educational content and support from educators contribute to shaping their attitudes and concrete actions, such as reducing plastic and energy consumption, to promote environmental sustainability.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Adila Salsabila Aditia Galih Purnama Afra, Adeela Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Arinda Thira Novia Setiawan Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Axellia Verda Qania Azizah, Tazkiyah Bayu Widagdo, Muhammad Benedictus Bimo Bintang Ayutria Amanda Wahyu Bisma Alief, Bisma Catur Wulan Sari Catur Wulan Sari Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Cytania Noarya Ailani Daniel Panogari Dewi Fatmawaty Dicky Erlangga Darmawa Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Indah Zuzaharani Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Maryono Maryono Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Nadia Putri Mahendra Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Nurwijayanti Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Rachel Paskah Yokibeth Tarihoran Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rizqo Yuhda Ilaina Rodra Ciptaning Rosita Rachma Ruli Sawitri S Rouli Manalu S. Rouli Manalu Sarwititi Sarwoprasodjo Shananda Alvita Arrivia Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Tri Retnaningsih Soeprobowati Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Yudianisa, Rahma Zainiyah Alfirdaus Zulfa Priastuti, Nadia