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Verbal and Non-Verbal Signs in Movie Posters Entitled “The Boss Baby 2: Family Business” Arie Susanti, Ni Kadek; Isnu Maharani, Sang Ayu; Weddha Savitri, Putu
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 15 No. 1 (2026): Februari 2026
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/qy5p5772

Abstract

This research entitled Verbal and Non-Verbal Signs in Movie Posters Entitled “The Boss Baby 2: Family Business” aimed at identifying and conveying the meaning of verbal and non-verbal signs that are found in “The Boss Baby 2: Family Business” movie posters. 4 movie posters from “The Boss Baby 2: Family Business” movie applied as the data source in this undergraduate thesis. The data was taken through a safari application on websites. It was collected based on a documentation method and analyzed with a qualitative method and triangulation technique. Informal method also applied to present the analysis in this undergraduate thesis. The theory of Semiotics proposed by Saussure (1983) and Dyer (2009) applied to find out the verbal and non-verbal signs in movie posters. Furthermore, the theory proposed by Barthes (1977) applied to convey the meaning of verbal and non-verbal signs (that are found in “The Boss Baby 2: Family Business” movie posters). In addition, this undergraduate thesis is supported by the theory of Semantics related to color meaning by Chapman (2010). The data analysis shows that The Boss Baby 2: Family Business movie posters contain 14 Verbal signs with 14 denotative meanings as well as their color’s meaning. There were 12 non-verbal signs consisting of 12 appearances, 12 manners, 4 activities, 1 prop with non-specific setting, and 12 photographs with 12 connotative meanings as well as their color’s meaning found in the movie posters. Keywords: Verbal Signs, Non-Verbal Signs, The Boss Baby 2, Movie Poster
Co-Authors Adriel Elbert Dinata Agnes Br Anak Agung Ngurah Wira Wicaksana Anak Agung Sagung Shanti Sari Dewi Andryani, Gusti Ayu Made Terry Angelika Arif M Arie Susanti, Ni Kadek Budianto, Clarissa Lievany Byanca Vanessa Suwasdika Desak Putu Ayu Febi Purwani Gusti Ayu Marcela Dewi I Gede Anugrah Prasetya Dharma Putra I Gede Putu Sudana I Gusti Agung Bagus Santa Putra I Gusti Ngurah Parthama I Kadek Agus Mahendra Putra I Ketut Artawa I Ketut Wandia I Komang Sidny Darma Yadnya I Komang Sumaryana Putra I Made Netra I MADE RAJEG I Made Suastra I Nengah Sudipa I Nyoman Aryawibawa I Nyoman Tri Ediwan I Nyoman Udayana I Putu Hartomi Arya Franata I Wayan Juliadi Sastra I Wayan Mulyawan I Wayan Sukarma Ida Ayu Made Puspani Ida Ayu Rai Nayma Mahadewi Ida Bagus Putra Yadnya Kadek Andriana Dersen Ketut Widya Purnawati Lau Yoseph Anggara Putra Meta Lestari, Ni Putu Lia Cahya Luh Angelique Vironica Wardhana Luh Wulan Astarin Made Detriasmita Saientisna Masyuni, Ni Nyoman Wulan Meyliana Eka Putri Nanang Sutrisno Negara, I Putu Suwita Adi Ni Kadek Friandani Ni Ketut Sri Rahayuni Ni Luh Nyoman Seri Malini Ni Luh Sutjiati Beratha Ni Made Ayu Widiastuti Ni Nyoman Tri Gitayani Ni Wayan Ratna Dewi Ni Wayan Sukarini Ni Wayan Yunitri Nugraha, I Putu Gede Aditya Peni, Ni Wayan Pramita Tasya, Ni Ketut Ayu Primayani, Ni Putu Rahayu Putu Ayu Asty Senja Pratiwi Putu Dian Restiana Dewi Putu Jesa Putri Yasari Putu Lirishati Soethama Putu Rosalina Adnyani Putu Weddha Savitri Rafael, Agnes Maria Srikandiana, Zulvina Jois Tri Ediwan Tri Ediwan Venesia Vergie Vieda Pra Ramadhani Widyasari, Ketut Monica Yosefina Helenora Jem