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All Journal TESLA Jurnal Teknik Elektro UNTAR PRISMA FISIKA Humanis : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Jurnal Penelitian Pendidikan Jurnal Kreativitas PKM Jurnal Biomedika dan Kesehatan Jurnal Entitas Sosiologi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Al-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Tolis Ilmiah: Jurnal Penelitian Predestinasi Jurnal Manajemen Journal Of World Science Social Landscape Journal INOVASI: Jurnal Hasil Pengabdian Masyarakat Mamangan Social Science Journal Pinisi Journal of Sociology Education Review eProceedings of Art & Design Jurnal Masyarakat Madani Indonesia Ininnawa: Jurnal Pengabdian Masyarakat Inovasi Jurnal Pengabdian Masyarakat (IJPM) Journal of Computer Science and Information Technology Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) Jurnal Pengabdian Masyarakat Trimedika PREDESTINATION : Journal of Society and Culture Jurnal Kesehatan Masyarakat
Mario Mario
Jurusan Teknik Elektro Universitas Tarumanagara
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen

 1 
INFLUENCE AND PROMOTION ON PURCHASE DECISIONS FOR MR DIY PRODUCTS IN PALEMBANG CITY Falatehan, Falatehan; Mario, Mario; Yohanes, Jonathan; Samatha, Felisca; Tampubolon, Naomi Oktavia
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1528

Abstract

This research aims to determine the significant influence of promotions and impulse buying on the purchasing decisions of MR.DIY Indonesia products. This study uses primary data. The population in this research consists of customers or consumers of MR.DIY Indonesia, with a sample size of 120 respondents.The sampling technique employs Slovin’s formula. The analytical techniques used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, T-tests, F-tests,and the coefficient of determination, using SPSS software. The results show that there is a significantinfluence of promotions and impulse buying on the purchasing decisions of MR.DIY Indonesia products.
THE EFFECT OF QUALITY PERCEPTION, REFERENCE GROUPS AND SALES PROMOTION ON IMPULSE BUYING OF MOBILE LEGENDS ONLINE GAME PLAYERS Aldrino, Aldrino; Mario, Mario; Yohanes, Jonathan; Samatha, Felisca; Falatehan, Falatehan
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1529

Abstract

Online gaming has become a global phenomenon that affects many aspects of life, including cultural, social and economic. One of the most popular online games is Mobile Legends, which belongs to the Multiplayer Online Battle Arena (MOBA) genre. The game has attracted millions of players around the world, including Indonesia, which accounts for about 50% of the total global players. Mobile Legends offers 5 vs 5 team-based gameplay, where each player controls a character or hero with unique roles and skills. Its popularity is also supported by competitive elements through tournaments and player community groupings. This study aims to explore the influence of Mobile Legends on player behaviour, communication patterns, and its impact on learning achievement. The study found that in-game social interactions can create toxic behaviour patterns, especially if players are in a negative reference group. Conversely, a positive reference group can provide a constructive influence. In addition, the intensity of playing this game has a significant impact on students learning achievement. The results show that players who cannot manage their playing time tend to experience a decline in academic performance, while players who can divide their time effectively can benefit from mental relaxation and happiness while playing. Further studies also show that the experience and comfort of playing Mobile Legends influence the intensity of purchasing in-game items. Therefore, further research with a more in-depth approach is needed to explore other factors that play a role in players interaction with the Mobile Legends game.
Co-Authors A.A. Ketut Agung Cahyawan W Adharamadinka, Muhammad Agung Danur Widyaputra, I Gusti Ahdi, Muhammad Aufil Ahmad Rusdi Aldrino, Aldrino Alvina Alvina Amirullah -, Amirullah Amsal, Bahrul Ananda, Ahmad Rafi Hanif Andi Aco Agus, Andi Aco Anggar Erdhina Adi Anggaraksa Wiprahutama, Farrel Anniza K, Nur Alia Ariandi, Syafina Zaskia Ariq, Muhammad Aris Rahmansyah Avidy, Robbyan Banuaji, Salsabil Zharfa Bayuaji, Lalu Drasca Binekas, Nauval Boni Pahlanop Lapanporo Bustam, Bustam Defritama, Rafly Dwi Rahadianto, Irfan Falatehan, Falatehan Fauziyyah, Fakhirah Ferina, Mutiara Fida Oktavia, Alya Hadian Satria Utama Hairunisa , Nany Handini, Delvi Poppy Hani Dewi Ariessanti Hanifa Humaira, Amanda Hara Wikrama, Anak Agung Gde Hargiani, Fransisca Xaveria Haris, Andi Muhammad Arif HASNAWI HARIS, HASNAWI Idrus, Idham Irwansyah Ilmy, Miftahul Imran Siswadi, Imran Irawan, Musfira Putri Irfan Dwi Rahadianto Ismail, Ashari Jumadi Jumadi Jusnawati, Jusnawati Kalandaraputra Keswani, Heykhal Khalipty Shauma, Nakita Khayyira, Salsabila Winra Laksmi Maharani Lie Tanu Merijanti, Lie Tanu Mandra, Mohammad Ahsan S. Mashabi, Yasmine Muh Nasrullah, Muh Muhammad Aksha Wahda Muhammad Guntur, Muhammad Novalisa, Yoan Melliana Nurwijayanti Kusumaningrum Okolie, Ugo Chuks PB, Notopuro Permadi, Jibril Satrio Pratama, Muhammad Rifki Prima, Sylvia Rizky Primadi, Albert Yudi Primahana, Gian Pusparini Pusparini Putra Wansa, Rafif Rajendra Putri Manik, Angelina Qatrunnada, Sekardilla Nur Aisyah Rahandito, Irfan Dwi Rahim, Hariashari Rahman, Luthfi Nur Ras, Atma Riri Amandaria Riska Damayanti, Riska Rully Ayu Nirmalasari, Rully Ayu Rully Sumarlin Saifuddin Saifuddin Salwia, Salwia Samatha, Felisca Satrio, Annisa Salsabilla Azharia Sihombing, Stephanie Jessie Margaret Siraj, Muhammad Luthfi Suedi, Reski Sunaniah Surjadi, Lily Marliany Tampubolon, Naomi Oktavia Tiara Radinska Deanda Ulfa Utami Mappe Usman, Musrayani Utami, Ayu Puspita Jurnalis Wachyu, Kyra Labiqa Wibisono Prayitno, Baihaqi Yohanes, Jonathan