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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Buana Informatika Journal of Degraded and Mining Lands Management TRANSISTOR Elektro dan Informatika Economics and Finance in Indonesia Indonesian Journal of Community Services Wayang Nusantara: Journal of Puppetry Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sosiohumaniora Kodepena (JSK) Community Empowerment International Journal of Business, Law, and Education International Journal of Management Science and Information Technology (IJMSIT) East Asian Journal of Multidisciplinary Research (EAJMR) PELS (Procedia of Engineering and Life Science) ASMAT: Jurnal Pengabmas International Journal of Health Science (IJHS) Journal of Islamic Business Management Studies (JIBMS) Prosiding Seminar Riset Mahasiswa Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Rekayasa Sistem Informasi dan Teknologi IIJSE Journal of Economics, Business, Accounting and Management Management Studies and Business Journal IJETH Media Penelitian dan Pengembangan Kesehatan Edusight Jurnal Pengabdian Masyarakat (EduJPM) Warta Penelitian Perhubungan
Sri Mulyono
APIKES Mitra Husada Karanganyar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pelatihan Dasar Penggunaan Whatsapp Business Untuk Mendukung Penjualan Hasil Karya Siswa SMK Muhammadiyah 5 Jakarta Mulyono, Sri
Edusight Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v2i4.212

Abstract

Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan dasar penggunaan aplikasi WhatsApp Business sebagai sarana promosi dan penjualan hasil karya siswa SMK Muhammadiyah 5 Jakarta. Di era digital saat ini, kemampuan mengelola media komunikasi bisnis menjadi sangat penting, khususnya bagi siswa yang memiliki produk kreatif dan inovatif. Pelatihan ini diharapkan dapat meningkatkan kemampuan siswa dalam memanfaatkan teknologi digital untuk memperluas jangkauan pasar. Metode pelaksanaan dilakukan melalui pelatihan langsung, pendampingan, dan praktik simulasi pembuatan akun WhatsApp Business. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan siswa dalam mengelola katalog produk, menjawab pesan pelanggan, serta menggunakan fitur pesan otomatis.
Corporate Social Responsibility and Brand Equity: Moderating Effect of Consumer Trust in Emerging Market Irawati, Intan; Mulyono, Sri; Sungkowati, Sri; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1314

Abstract

Corporate Social Responsibility (CSR) has become a strategic priority for firms seeking to strengthen brand value, particularly in emerging markets where consumer expectations toward ethical and socially responsible business practices are rapidly evolving. This study investigates the influence of CSR on brand equity and examines the moderating role of consumer trust in enhancing this relationship. Utilizing a quantitative research approach, data were collected from 268 consumers in an emerging market context and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that CSR has a positive and significant effect on brand equity, demonstrating that responsible business initiatives contribute not only to social welfare but also to consumer perceptions of brand value. Moreover, consumer trust significantly moderates the relationship between CSR and brand equity, indicating that CSR initiatives are more effective when consumers perceive the brand as trustworthy. The study enriches stakeholder theory and consumer-based brand equity literature by emphasizing trust as a critical variable that reinforces CSR outcomes. Practical implications suggest that companies in emerging markets should design CSR programs aligned with consumer expectations while ensuring transparency and consistency to build stronger brand loyalty. Future research is encouraged to explore additional contextual factors and cross-industry comparisons for broader generalization.
The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction Mulyono, Sri; Ramadani, Ika
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6520

Abstract

Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to examine the influence of digital marketing capability on the marketing performance of MSMEs and to analyze the moderating role of customer satisfaction in this relationship. A quantitative explanatory survey was conducted involving 120 MSME actors implementing digital marketing strategies. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression and Moderated Regression Analysis (MRA) to test direct and interaction effects. Findings reveal that digital marketing capability significantly enhances marketing performance. Customer satisfaction also has a direct positive effect and significantly strengthens the relationship between digital marketing capability and marketing performance. The interaction effect indicates that higher customer satisfaction amplifies the positive impact of digital capability on business outcomes. The study concludes that optimal MSME marketing performance in the digital era depends on the integration of digital capability and customer satisfaction management. The novelty lies in positioning customer satisfaction as a moderating variable rather than solely as an outcome, providing both conceptual and methodological contributions to digital marketing research in the MSME context.
Evaluasi dan Peningkatan Wawasan Teknologi Informasi pada Siswa SMA Islam Sultan Agung 3 Semarang Haviana, Sam Farisa Chaerul; Mulyono, Sri; Badieah, Badieah
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 4 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i4.1424

Abstract

Kemajuan teknologi informasi menuntut penguasaan yang mumpuni, termasuk bagi siswa dari SD hingga SMA. Namun, banyak sekolah di Indonesia, termasuk SMA Islam Sultan Agung 3 Semarang, masih menghadapi keterbatasan pengetahuan teknologi, khususnya komputer dan teknologi terkini seperti Artificial Intelligence (AI). Program pengabdian ini bertujuan memberikan solusi melalui pelatihan yang berfokus pada: 1) wawasan fundamental pada penguasaan hardware, meliputi komponen, fungsi, perakitan, dan perawatan komputer; serta 2) wawasan terkini tentang pemanfaatan AI dalam aktivitas belajar siswa. Targetnya adalah meningkatkan literasi teknologi siswa, mengurangi ketergantungan pada pihak luar, dan mempersiapkan mereka menghadapi era digital. Untuk itu dilakukan pelatihan sebagai metode pelaksanaan dan pembagian formulir umpan balik pada peserta sebagai metode untuk mendapatkan bahan analisis dan evaluasi terhadap efektifitas pelaksanaan program. Hasilnya, program ini berhasil meningkatkan wawasan peserta dengan 65% peserta menyatakan mendapatkan banyak sekali wawasan baru. Selain itu efektifitas progam juga ditujukkan dari mayoritas perserta yang sangat tertarik dengan materi dan bersedia mengikuti program selanjutnya. Dengan demikian dapat disimpulkan bahwa program pelatihan ini berhasil mencapai tujuan utamanya untuk meningkatkan wawasan peserta pelatihan, sehingga memberikan peluang pada peserta agar lebih siap mengembangkan potensi akademis dan profesional mereka di masa depan.
Co-Authors A. Faroby Falatehan Abdillah, Minan Ade Onny Siagian Ahmad Jalaluddin, Ahmad Ainun Najib Albasri Andika, Ardhi Dwi Anwar Arif, Asrianti Aslan Aslan, Aslan Badie'ah, Badie'ah Badieah Assegaf Badie’ah, Badie’ah Baehaqi Bhimo Rizky Samudro, Bhimo Rizky Dedy Arisjulyanto Denpharanto Agung Krisprimandoyo Edward Letsoin Eva Desembrianita Faisal Danu Tuheteru Gholib, Tsabit Ghufron, G Habibi, Muhammad Syihab Haris, Ibnu Hermawan, Hildan Mulyo Hidayat, Ilham Himawan, Ade Husna Irawati, Intan Josua Panatap Soehaditama Jusman, Ikhsan Amar Kusuma, Ardhanari H. Mangkusuwondo, Suhadi Markus Mofu, Renald Marzuki . Mofu, Renold Muhammad Muhammad Aria Wahyudi Mukaromah, Naela Mulyani, Wiwiek Nelly Nur Anna Chalimah Sadyah Nuraprila, Shintia Pamungkas, Akbar Ilham Perwitasari, Erni Pratiwi Poetro, Bagus Satrio Waliyo Poetro, Bagus Satrio Waluyo Primadi Candra Susanto Putra, Purniadi Putra, Wira Pramana Putri, Nadira Awalia Rahmi Rahmi Ramadani, Ika Riansyah, Andi Riziq, Alvin Yusuf Rozi, Muhammad Faris Fahru Sam Farisa Chaerul Haviana Saputra, Didin Hadi Satyagraha, Muhammad Thifan Soedomo, R. Pramono Soedomo, R. Pramono Sri Sugiarsi Suhardi, Muhamad Sulaiman, Noor Suhana Sulfarid, Sulfarid Sumardi . Sungkowati, Sri Suryani . Sutrisnon, Trismianto Asmo Syakhrani, H. Abdul Wahab Syamsuddin, Nurfiani Tarjono, Tarjono Trismianto Asmo Sutrisno Tuheteru, Edy Jamal Vani Aulia Pramesti Wiwin Rahmawati Nurdin Yacob, Azliza Yuliastuti, Hilda Zahrul Fuadi