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All Journal Jurnal Elektronik Pendidikan Matematika Tadulako El-HARAKAH : Jurnal Budaya Islam COMPETITIVENESS JOURNAL Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan JEMMA | Journal of Economic, Management and Accounting Jurnal Abdi Insani International Journal of Asian Education Jurnal Ilmu Manajemen Profitability International Journal of Educational Administration, Management, and Leadership COMMICAST International Journal of Community Service Wal'afiat Hospital Journal TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Journal of Noncommunicable Diseases (JOND) International Journal of Entrepreneurship and Business Management Innovative: Journal Of Social Science Research Jotika Journal in Management and Entrepreneurship WAL'AFIAT HOSPITAL JOURNAL Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat JAMIN Journal of Innovative and Creativity AGROTEKBIS: Jurnal Ilmu Pertanian Jurnal Mimbar: Media Intelektual Muslim Dan Bimbingan Rohani Al-khidmah: Jurnal Pengabdian dan Pendampingan Masyarakat Tautologi: Journal of Mathematics Education Annusfy
Musdalifa Musdalifa
Prodi Agroteknologi, Peternakan, Fakultas Pertanian Peternakan dan Perikanan, Universitas Muhammadiyah Parepare
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Journal : COMMICAST

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The analysis of implementation in public relations to establishment the effort of the brand image coworking (a study at coworking space ETOS of Yogyakarta) Musdalifa, Musdalifa; Fajri, Choirul
COMMICAST Vol 2, No 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3353

Abstract

ETOS co working space, one of the workspaces located in Yogyakarta that carries a simple concept, but is still in demand by the public. Manyhave emerged co-working spaces with attractive concepts and are in demand by many people. ETOS still carries the concept of "real co-working space" and competes with its competitors, and in less than a year ETOS has already received regular clients and customers every day. With the title "The Analysis of the Implementation Public Relations to Develop The Effort of The Brand Image Co working space" with the formulation of the problem of how to use the role of public relations in an effort to increase the brand image of the ETOS co working space in Yogyakarta with the aim of research, namely to determine the use of the role of public relations in an effort to improve brand image co working space ETOS. This research uses descriptive qualitative research methods. Data collection techniques are carried out using observation, interviews, and documentation. This research process focuses on utilizing the role of public relations in an effort to increase the brand image of the co-working space at ETOS. By using several data analysis techniques such as data reduction, display data, and conclusion drawing / verification. For data validation, this study used triangulation techniques. Based on the research results obtained in the field, it is concluded that in an effort to improve the brand image of the ETOS co working space , ETOS Public Relations takes advantage of the role of public relations , namely, expert prescribe, communication facilitator, problem solving facilitator, and communication technician. ETOS PR also implements management public relations in this case planning, implementation, and evaluation.
The analysis of implementation in public relations to establishment the effort of the brand image coworking (a study at coworking space ETOS of Yogyakarta) Musdalifa, Musdalifa; Fajri, Choirul
COMMICAST Vol. 2 No. 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3353

Abstract

ETOS co working space, one of the workspaces located in Yogyakarta that carries a simple concept, but is still in demand by the public. Manyhave emerged co-working spaces with attractive concepts and are in demand by many people. ETOS still carries the concept of "real co-working space" and competes with its competitors, and in less than a year ETOS has already received regular clients and customers every day. With the title "The Analysis of the Implementation Public Relations to Develop The Effort of The Brand Image Co working space" with the formulation of the problem of how to use the role of public relations in an effort to increase the brand image of the ETOS co working space in Yogyakarta with the aim of research, namely to determine the use of the role of public relations in an effort to improve brand image co working space ETOS. This research uses descriptive qualitative research methods. Data collection techniques are carried out using observation, interviews, and documentation. This research process focuses on utilizing the role of public relations in an effort to increase the brand image of the co-working space at ETOS. By using several data analysis techniques such as data reduction, display data, and conclusion drawing / verification. For data validation, this study used triangulation techniques. Based on the research results obtained in the field, it is concluded that in an effort to improve the brand image of the ETOS co working space , ETOS Public Relations takes advantage of the role of public relations , namely, expert prescribe, communication facilitator, problem solving facilitator, and communication technician. ETOS PR also implements management public relations in this case planning, implementation, and evaluation.
Co-Authors - Afrizal A Ifayani Haanurat Adam Nursya Ban, Muh. Agustina , Agustina Ahmad Syarief Iskandar, Ahmad Syarief Ahmad, Syafar Ahriani, Andi Aisyah Aisyah Akbar, M. Jalaludin Al Ansyori, Shafwan Aminuyati Anhar, Chairil Arif Wijaya Arifin, Arina Fathiyyah Bunga, Markus Choirul Fajri Daswati Daswati Elfa Syariati, Namla Evie Awuy Fatimah, Husnul Fitriani Fitriani Halimi, Ahmad Hamzah, M. Nasir Hariany Idris Hasbiullah, Hasbiullah Hasniaty, Hasniaty Herianti, Herianti Hidayat, Taopan Holyness Nurdin Singadimedja Irinericy, Rani Ismail Ismail J, Reeny Purnamasari Jafar, Muh. Alfian Jannah, Raodahtul Jayawarsa, A.A. Ketut Johanis Panggeso Karfin, Karfin Kartika, Andy Visi Khaeri, Kasful Khamila, Khamila Khoirun Nisa Lince Bulutoding Maelany, Megawaty Marsanda, Marsanda Masseni Merlyn Kurniawati Muhajirin, H Mustalia, Mustalia Nabir, Muhaemin Narro, Wahyuddin Nasrullah Nasrullah Ningsih, Istiana Nur Intan, Nur Nur, Makmur Jaya Nurfadillah Nurfadillah Nurhidayah Nurhidayah Nurrahiya Nursahwal, Nursahwal Padang, Febriani Kapu’ Padapi, Astrini Padli, Herry Putri P, Feby R Nurhayati Nuri Rahmah Sari, Nur Rahman Ambo Masse Rahmansyah, Arif Rahmayani Rahmayani raudatul jannah Reni Reni, Reni Reski Ananda Putri, Andi Reza Pahlevi, Ashraf Ricky Setiawan Riyadi, Alif Andaru Rusly, Riyan Salbia, Sar Salman, Faris Sangkala, Masnawaty Shakinah, Shofiatul Sudarman Sudarman Sunatar, Bambang Syahid, Abdur Rahman Syahruddin Hattab Syahruni, Sri Syam , St.Hajrah Syam, Selvina Syam, Selvira Taqiyah, Yusrah Taqwa, Taqwa Tsabitul Azmi, Rizky Wibiantari, Dela Putri Wijaya, Riko Wirmie Eka Putra Yonas F Riwu Yulia Andriani, Yulia