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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika AKRUAL: Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business AFEBI Management and Business Review Jurnal Kebijakan Perikanan Indonesia JURNAL PENDIDIKAN TAMBUSAI International Journal of Supply Chain Management Develop Dinasti International Journal of Digital Business Management Prospek: Jurnal Manajemen dan Bisnis Jurnal Ilmu Manajemen Terapan (JIMT) Khazanah Intelektual KATALIS: Jurnal Penelitian Kimia dan Pendidikan Kimia East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce EJOIN : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal bintang manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Business Management Research MARAS : Jurnal Penelitian Multidisplin Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak BISMA: Bimbingan Swadaya Masyarakat
musnaini musnaini
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Pengaruh E-Service Quality Terhadap E-Loyalty Melalui E-Satisfaction Effendi, Reza; Musnaini, Musnaini; Suyoto, Yohanes Totok
Jurnal Dinamika Manajemen Vol. 11 No. 4 (2023): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v11i4.28066

Abstract

ABSTRACT This research aims to determine the influence in the perspective of E-Service Quality, E-Loyalty and E-Satisfaction. This study used a quantitative method with the Partial Least Square (PLS) data analysis tool and assisted with SmartPLS 4.0 software. The subjects of this study were users of the Lazada e-commerce platform in Jambi City. The sampling technique used was purposive sampling. The number of samples used in this study was 100. The results showed that e-service quality had a positive and significant effect on e-loyalty, e-service quality had a significant effect on e-satisfaction, and e-satisfaction could affect electronic loyalty. With the e-satisfaction variable in this study can influence or mediate between e-loyalty and e-service quality variables, the findings of this study support a partial mediating effect. Keywords: E-Service Quality, E-Loyalty, E-Satisfaction.
Co-Authors Ade Octavia Adetia, Mayang salva Agus Solikhin, Agus Aira, Dian mala Fithriani Ajizah, Nur Akbar, Rahmat Al-Shehari, Azzam Ali Mohammed Hazea Ali Suman Aminart, Sintia Andang Fazri Ardiansyah Ardiansyah Arniwita, Arniwita Arsa, Daniel Asrini Asrini Asrini Asrini Asrini A’isyah Amini B, Sylvia Kartika Wulan Bastian, Eriko Fedrick Besse Wediawati Brata, Diah Puji Nali Budi Susanto Conchita Valentina Latupapua Dahmiri Dani, Vinni Putri Ayu Dedy Setiawan Deritani Zebua Dewi, Wifiani Sukma Dwi Lestari Edwar MS Effendi, Reza Elliyana, Dessy Endang Susilawati Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Harto, Muji Hasan Basri Hendriyaldi Hendryaldi, Hendryaldi Hidayani Syam Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Irma Amalia Irmanelly, Irmanelly Juanda Juanda Khaira Amalia Fachrudin Khotib, Wahyudil Korta, Omar Krisito, Renol Elmi Larissa, Luna Laila Lee, William Lely Kumalawati Lina Mustika Reni Listi, Sella Afrian Maharani, Sabrina Mala Fithriani Aira, Dian Meilina, Dira Muawin, Muawin Mudhita, Ida Ketut Muhammad Haris Saputra Muhammad Ridwansyah Muhiddinur Kamal Muraddin, Zulkifli Nesa, Neda Wiliya Ningsih, Tasya Aprilia Nita Safitri Nur Alifah Fajariyah Nurhasanah Nurhasanah Octora, Shinta Prayogi Prayogi Putri Aulia Laillatul Isnainy Rajagukguk, Iswento Rizki Manarissar Ratih Rosita Rina Mardiana Risyafani, Sonia Rivfany Diya Istiqomah Rusita, Dea Salsabilah, Nafilah Seftiani, Azia Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Sry Rosita Susi Desmaryani, Susi syahmardi yacob Tamala, Vitri Tassya, Tassya Fitri Ramadhani Tialonawarmi, Feny Tona Aurora Lubis Ulya, Fahimatul Umu Khouroh Utama, Achmad Nur Budi Utomo, Dimas Satriyo Waehama, Firadao Wajdi, Muh Barid Nizarudin Widiatmoko, Agus Wita Juwita Ermawati Wulan B, Sylvia Kartika Yacoob, Zulnaidi Yayuk Sriayudha Yenny Yuniarti Yohanes Totok Suyoto Yuni Setyawati Zulfina Adriani