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All Journal Buletin PSP Jurnal Floratek Jurnal Elektronika Telekomunikasi & Computer Pharmaciana: Jurnal Kefarmasian JURNAL ILMIAH MANAJEMEN & BISNIS Al-Hikmah Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Dinamika Penelitian Industri Rihlah Jurnal Sejarah dan Kebudayaan Jurnal Mirai Management JURNAL PENGABDIAN KEPADA MASYARAKAT Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat YUME : Journal of Management Jurnal Teknik Mesin dan Mekatronika (Journal of Mechanical Engineering and Mechatronics) Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Penelitian Enjiniring Fakultas Teknik Unhas Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Jurnal Sosiohumaniora Kodepena (JSK) JURNAL PENDIDIKAN IPS Jurnal Pendidikan dan Pembelajaran Sekolah Dasar (JPPSD) Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan Jurnal Pengabdian Mandiri Literacy : International Scientific Journals of Social, Education, Humanities E-JRM Jurnal Pendidikan dan Pengabdian Masyarakat Dharma Ekonomi Jurnal Pengabdian Bersama Masyarakat Indonesia Al-Hukkam : Journal of Islamic Family Law Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Intellektika: Jurnal Ilmiah Mahasiswa Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Jurnal Ilmiah Kesehatan Keperawatan ABDIMU: Jurnal Pengabdian Muhammadiyah Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal INTELEKTUAL: JURNAL ILMIAH MULTIDISIPLIN MAHASISWA DAN AKADEMISI
Nasruddin Nasruddin
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : JURNAL ILMIAH MANAJEMEN

 1 
ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN) Nasruddin Nasruddin; Ika Agustina
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 16, No 2 (2015): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.116 KB) | DOI: 10.30596/jimb.v16i2.956

Abstract

The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who used advertising to promote their products. Moreover, advertising also has the most dominant influence on the quality of the creative industry's competitiveness. Partially, among the five types of existing promotion mix; advertising, personal selling and sales promotion are promotion mix that significantly affect the quality of the creative industry's competitiveness. they are proven to improve productivity, profitability and broad market coverage of the creative industries. Meanwhile, public relations and direct marketing do not affectpositevely on the quality of the creative industry competitivenessKata Kunci: Promotion Mix, Daya Saing, Industri Kreatif 
Co-Authors Abd Kadir A Achmad Agus Prioyono Afiana Rohmani Afifah Harisah Agus Triyono Ainun Oktaviani Ansar CS Anwar Anwar Astuti, Ratih Arum Awaludin Martin Bahtiar Bahtiar Bunga Desyana Pratami Cut Azmah Fithri Cut Nurul Fahmi Dahri Iskandar Dahri Iskandar Dahri Kuddu Devi Kumala Dewi Eka Sakti Wahyuningtyas Eka Wahyuning Tyas Engkos Kosasih Eri Saputra Fahrurrozi Rahman Fakhru Rozi Z Firman Kurniawan Fitriah Handayani Fitriah Kartini Gela Setya Ayu Putri Hamidah Hanum Hartawan Hartawan Hasan, Muridha Hasriani Hasriani Heni Lutfiyati Heni Setyowati Esti Rahayu Herlina Herlina Ibrahim Ibrahim Ida Ayu Putu Sri Widnyani Ihsan Zulkarnain Iis Wahyuningsih Ika Agustina Imriyanti Imriyanti Irfandi Pratama Isabella Meliawati Sikumbang Isabella Meliawati Sikumbang Jahring Jamaluddin Jamaluddin Jossy Kolata Junalia Muhammad Khairuddin - Laela Hayu Nurani Laela Hayu Nurani M. Syavir Latif Makrum Kholil Mohammad Mochsen Sir Muhamad Saleh Muhammad Edy Nurtamam Muhammad Hidayat Muhammad Natsir Muhammad Rizaldy Nugraha Muhammad Yamin Muliadi Muliadi Mulyono S. Baskoro Mustaruddin Nia Salsabila Nidya Putri Syahida Nisa Miftachurohmah Nurleli Ramli Nurmaida Amri Pratiwi Mushar Purnamawati Purnamawati Rahmawati Patta Rahmi Amin Ishak Ratna Mutia Ratna Wijayatri Ria Wikantari Rila Maufira Riza Arizona Riza Qomariyah Yansari Roza Yusviandayani Sabitah Sabitah Sabran Sabran Sadarun Sadarun Samsul Madil Siti Aisyah Siti Hidayatul Jumaah Soraya Masthura Hassan Supriyadi Supriyadi Syarif Beddu Taufik Ishak Tomi Apra Santosa Tomi Sinaga Trikoesoemaningtyas Triyatni Martosenjoyo Victor Sampebulu Vidya Yanti Utami Vita Rumanti Kurniawati Yahya Siradjuddin Yulanda Yulanda Yusaumi FRT