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Journal : Community Development Journal

The Importance of Increasing Awareness of Business Permits and Technological Transformation in Empowering MSMEs: Bouncing Back Post COVID-19 Pandemic Wijaya, Sonny; Lilla Puji Lestari; Ahmad Heru Romadhon; M Choifin
Community Development Journal Vol 7 No 3 (2023): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v7i3.5285

Abstract

The COVID-19 pandemic has had a significant impact on Micro, Small, and Medium Enterprises (MSMEs) worldwide, including in the village where the author conducted Community Service (Kuliah Kerja Nyata – KKN), in Sawocangkring Village, Cangkring Hamlet, Wonoayu, Sidoarjo, East Java, Indonesia from August 1st to 31st, 2023. During this community service activity, many local MSMEs experienced setbacks and even had to close down when the COVID-19 pandemic hit the country. To ensure the sustainability and recovery of MSMEs post COVID-19 pandemic, it is important to raise awareness of the role of business permits and technological transformation in empowering MSMEs. However, there is still a lack of knowledge and understanding among MSME owners regarding the importance of these two aspects. This community service activity was conducted using a qualitative approach with a descriptive method, involving observation and interviews. Additionally, primary data was collected through pre and post activity surveys in the form of questionnaires administered to MSMEs owners. In this case, as a pilot project for community service activities, the author focused only on selecting 2 leading MSMEs as partners for this community service activity. The results of this community service activity related to business permits include socialization and assistance in obtaining the Business Identification Number (Nomor Induk Berusaha - NIB). As for technological transformation, socialization and assistance were provided in creating websites for MSMEs, Google Map location services, and e-commerce platforms such as Shopee and Tokopedia. In the context of post COVID-19 pandemic MSME recovery, increasing awareness of the importance of business permits and technological transformation plays a crucial role in empowering MSMEs. By enhancing the knowledge and understanding of MSMEs owners regarding legitimate business permit procedures and the benefits of technological transformation, MSMEs can gain better access to markets, financing, and resources needed to recover and grow their businesses.
Co-Authors Abd. Jalil Achmad Almubaroq Achmad Ony Mirza Firdiansyah Ady Lesmana Aep Saefullah Afifah, Yunita Nur Afifatuz Zakiyyah Ahmad Dani Fahrudin Ahmad Heru Romadhon Akbar, Ronny Makhfuddin Aldimas, Reven Alfiah Indasah ALIMA Alima Anfal Ainul Yaqin Anita Annando Kusuma Dianto Arrafi, David Khalik As’ad, Ihwana Aulia, Rizza Fatma Bambang Panji G Bambang Panji Gunawan Choifin, M Choifin, Mochamad Choifin Diah Ayu Apriani Dianto, Annando Kusuma Dony Perdana Dwi Endah Dwi Retnaningtyas Utami Eddy Gunawan Eko Nurmianto Eko Nurmianto Eko Sutrisno, Eko Endang Endang Endang Mawarti Endang Muryani Erly Ekayanti Rosyida Ersad Mochammad Evy Ratnasari Ekawati Fahmi Arti Fahmia Nur Fauziah Fahrudin, Ahmad Dani Farkhan, Muhammad Fauziah, Fahmia Nur Fikri Fauzan Nur Nurmianto Fikri Nurfauzan Nurmianto Firda Inayah Gilang Samudra Trikurniawan Haryanto, Sri Ica Elvina Imun, Meri M. Indah Nur Aini Indasah, Alfiah Indriyani Indriyani Jiarti Kusbandiyah Karisma Ayu Ningtyas Keiko Alliyah Nugraha Khairil Anam Khairil Anam, Khairil Khoirul Ngibad Khoirul Ngibad Lailatun Ni’mah Laily Fazriyah Lestari, Veronika Nugraheni Sri Lidyawati, Anna Lina Maulidiana M Choifin Madani, Midhad Maghfiroh, Isnaini Ramadhani Hayyuni Margalin, Brilliant Marniati Marniati Mawarti, Endang Mei Ayu Setyo Ningrum Mitha Otik Wiraswati Mochamad Fahmi Saputra Mochamad Fahmi Saputra Mochammad Choifin Mochammad Machrudi Zakaria Mochammad Mahdi Abyan Muhammad Alfian Muzzaky Muhammad Farkhan Nadhifah Salsabila Ngibad, Khoirul Ningtyas, Karisma Ayu Nurasiah Nurasiah Nurmianto, Fikri Fauzan Nur Nurmianto, Fikri Nur Fauzan Oky Permana PAMUNGKAS, ADJI Pandey, Digvijay Prastio, Andika Yuli Puspita, Asri Dwi Rahmawati, Eka Putri Ramli, Nurlaili Renny Nirwana Sari Rezki Bachtiar Yuliansyah Rio Arisandi Pratama Rizka Mudyanti Robbi'ul Hamzah Rodli, Achmad Fathoni Romadhon, Ahmad Heru Rudy Ananta Safitri, Lailatul Safitri, Vira Salsabila, Nadhifah SARI, MULIA SAFRIDA Sari, Ratna Eka Sari, Renny Nirwana Setiawan Setiawan Setiawan Setiawan Sholikhah, Faizatus Solikah Ana Estikomah Sonny Wijaya Sonny Wijaya Sri Wahyuni Sri Wiwoho Mujanarko Sriyanti, Cut Sugianto Sutrisno Adi Prayitno Sutrisno Adi Prayitno Triyoga, Muhammad Dandi Utami, Dwi Retnaningtyas Venty Delvi Ayu Vira Safitri Wahyu Utami Wahyu Utami, Wahyu Wijaya, Sonny Wiji Lestariningsih Wilujeng Rindhyani Rahayu Winda Ayu Afrina Wujaya, Sonny Wuri Kristianto Yahya, Sitti Rachmawati Yanuarini Nur Sukmaningtyas Yuda Ryan Saputro Yuli Choirul Umah, Yuli Choirul Yulita Dwi Nor Afifah Yunita Nur Afifah Zukhruf Ramadhani Zulzilaatun Nikmah