Article Per Year (5 Year)
p-Index From 2020 - 2025
4.155
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis Jurnal Bina Praja Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) BISECER (Business Economic Entrepreneurship) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi International Journal of Business, Law, and Education MOVE: Journal of Community Service and Engagement Jurnal Rekognisi Akuntansi (JRA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pengabdian Masyarakat Commercium: Journal of Business and Management Journal of Advanced Studies in Management Jurnal Manajemen dan Inovasi Kewirausahaan
Arini Novandalina
AMIK JTC
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian Masyarakat

 1 
PEMBERDAYAAN UMKM MAKANAN LOKAL MELALUI INOVASI PRODUK DAN STRATEGI DIGITALISASI UNTUK MENINGKATKAN DAYA SAING PASAR DI KABUPATEN SEMARANG Novandalina, Arini; Ernawati, Fidyah
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 11 (2024): BESIRU : Jurnal Pengabdian Masyarakat, November 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/n6e59459

Abstract

This community service project aims to empower local food Micro, Small, and Medium Enterprises (UMKM) in Semarang Regency through product innovation and digitalization strategies to enhance their market competitiveness. The project addresses the issue of low market competitiveness of local food UMKM, which hinders their growth and development. The project employs a participatory approach, involving training and mentoring for UMKM owners, to develop innovative products and digital marketing strategies. The results show a significant improvement in the quality and competitiveness of local food products, as well as an increase in online sales and customer engagement. This project contributes to the empowerment of local food UMKM, promoting local economic growth and community development in Semarang Regency.
Co-Authors Afat Aida Nursanti Aini Kusrini, Aini Alvionita, Agnes Ana Fitriyatul Bilgies, Ana Fitriyatul Ardhyatama, Airlangga Arwinence Pramadewi Aslichah, Aslichah Azzadah, Ayu Catur Prabowo Chiriyah, Siti Christiawan, Daniel Grace dasmadi, dasmadi Dewantoro, Bambang Eko Sasono Ernawati, Fidyah Febriana, Elsya Ayu Fidyah Yuli Ernawati, Fidyah Yuli Firdaus, Sukma Tirta Gatot Wijayanto Habibi, Nur Syakherul Hasaniyah, Alfi Henni Noviasari Ibnu Khajar Imadoeddin Ismail, Edi Muh Iswahyuningsih, Iswahyuningsih Jushermi Jushermi, Jushermi Marnoto, Marnoto Marsha Ayunita Irawati Marzolina Marzolina, Marzolina Meida Rachmawati Mufarrida, Eny Nirwana, Ni Kadek Ayu Nunung Ghoniyah Prasetyawati, Adelia Ika Ribhi, Ahmad Aufar Rochim, Bella Roesdi, Rosnelly Rokhmad Budiyono, Rokhmad Rovanita Rama Samsul Arifin Sehani Sehani Setiyaningsih, Anike Dwi Shodik, Ahmad Sopi, Sopi Sri Wiranti Setiyanti Sunarto - Sunarto, Stephanus Syaiful Wardani, Dewi Ratih Kusuma Wibawa, Yuda Yutiandry Rivai Zumrotun Nafiah