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Journal : Majalah Ilmiah UNIKOM

STRATEGI KOMUNIKASI PT. SEATAP TEKNOLOGI BERKARYA DALAM MEMBANGUN BRANDING DI MEDIA SOSIAL INSTAGRAM Nugraha, Agung; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Bachtiar, Adam Mukharil; Sumitra, Irfan Dwiguna
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.19455

Abstract

This study examines the communication strategies implemented by PT. Seatap Teknologi Berkarya in building brand identity through the Instagram platform. As a wedding planning company established in 2018, Instagram serves as its primary medium to showcase portfolios, establish emotional connections with potential clients, and expand service visibility. The research employs a descriptive qualitative method, utilizing data collection techniques such as observation of the @seatapwedding account and a literature review related to digital communication and branding. The results indicate that the company utilizes several approaches, including visual style consistency, storytelling in messaging, direct audience interaction, and the optimization of Instagram features to strengthen brand identity. Furthermore, client testimonials and collaborations with various vendors enhance public trust in the services offered. The impact of this research demonstrates that an integrated visual communication strategy effectively transforms social media from a mere portfolio gallery into a powerful tool for public trust conversion and brand legitimacy within the competitive wedding industry. Practically, these findings provide a strategic reference model for creative service providers to optimize digital platforms for building emotional resonance and long-term reputation. This study also contributes to the development of digital communication literature regarding the significance of emotional branding in establishing the credibility of service-based companies. Key Words: Communication Strategy, Branding, Instagram, Wedding Organizer, Digital Reputation
Co-Authors Aam Imaddudin Aam Imaddudin, Aam Aan Hasanah Ade Lina Kirana Agie Hanggara Agung Gumelar Ahmad Fauzi Am, Deratih Fauzy Andi Dwi Pangestu Andriyas Kurniawan, Wahyu Anggrainy, Widya Setia Arini, Jenny Arumsari , Cucu Asep Ikin Sugandi Asep Mulyana Asep Mulyana Asis, Zalsabila Reskyta Asna Aneta Asnani Asnani Asrafil Asrafil Asri Sulistiawati Awalia, Maulida Bachtiar, Adam Mukharil Budiman Cucu Arumsari Cucu Arumsari, Cucu Dellina Bella Azahra Dewang Sulistiana Dzulzahabiyyah, Afifah Azhari Eddy Soeryanto Soegoto Effendi, Merlyn Elli Ruslina Elpawati, Elpawati Endang Bidayani Endang Darsih Fadhillah Irwani Saragih Fadili, Muhamad Fadilla, Julia Nur Fajar Puniman Fajarwati, Putri Feida Noorlaila Istiadah Firdausi, Hilda Aliftia Fisy, Yuswikha Astafirdha Fisyhuri, Yuswikha Astafirdha Gian Sugiana Sugara, Gian Sugiana Gifthera Dwilestari Gilang Arbiansyah Hamidi, Muhammad Prima Harahap, Rahmat Daim Haruna, Rahmawati Hasantie, Annisa Nurul Heru Purwandari Heti Mulyati Ikhwan Dzaky Bima Alwi Irawan Irianto Uno IRWANTO Israwati Isti'adah, Feida Noor Laila Isti’adah, Feida Noorlaila Ivan Prayoga Jahra, Silmi Rifdatul Jejen Suryana Juang Gema Kartika Juliarto, Dion Karamy, Selma Karimuna, Siti Rabbani Khaerunnisa, Peni Kikan Abdi Negara Kirani, Reni Kristi, Elsa Laila, Feida Noor Lailatussaidah, Lely Lestari, Yosa Dwi Luanda, Aditia Lusiani Lusiani, Lusiani Maftuha, Andi Zakiah Aini Masta Hutajulu Maulana, Aditya Harvy Maulana, Mey Sri Meilan Widianti Sari Muchlas Taufik Muhammad Muhajirin, Muhammad Muhammad Rafi Yudhaputra Mulyana, Irpan Muslim, Ajid Muzaki, Azhar Nadya Ananda Efendi Nafidina, Aqila Jasmine Nandang Budiman Naopal, Zaki Ahmad Novianti, Vina Nur Hadi Wijaya Nurasyfa, Eva Siti Nurhawa Nurul Hidayati Odi Nurdiawan Pertiwi, Gadis Andista Priyambada, Agung Putra, Muhamad Dani Pramana Putri, Rizki Amelia Eka Rachmawati, Eka Nuraini Rafly Tidar Rahimsyah, Anandha Putri Rahma Wahdiniwaty Rahmi Purnomowati Raihan Ikhlasul Amal Raisa Putri Ramdiansyah Ria, Raja Rizky Nurochman Romantica, Krishna Prafidya Romi Yusnandar Rosinawati, Ernni Safitri, Wa Ode Mustika Ayu Safitri Salsabila, Febi Nur Selma Karamy Semiarto A. Purwanto Septiani, Amelia Zahwa Sitti Rabiatul Wahdaniyah Herman Sonya, Bunga Syntha Sri Yulianty Mozin Sulaksana, Johan Sumitra, Irfan Dwiguna Supriatna, Mamat Syamsiar, Syamsiar UMAN SUHERMAN, UMAN Vina Agustiana Vira Syahrani Rahayu Virzza Rahmaliyadi Wahyu Syarvina Winandari, Alzagita Trisazena Yahya, Ayu Intani Zahra, Fathimatuz Zihan Fitria Azzahra Zikri Fachrul Nurhadi, Zikri Fachrul Zulkarnain Ali Leman