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Journal : Dynamic Management Journal

INCREASING SHOPEE CUSTOMER LOYALTY: A STUDY OF SERVICE QUALITY, PRICE, AND CUSTOMER SATISFACTION IN SEMARANG REGENCY Alfan, Muhammad Khoirul; Rakhman, M. Arif; Nurmiyati, Nurmiyati
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13800

Abstract

The topic of this research is to increase Shopee customer loyalty through service quality, price, and customer satisfaction in Semarang Regency. This research is motivated by a decrease in the number of orders and gross sales value at Shopee in the second quarter of 2024. This study discusses a gap in previous research that does not adequately explain the influence of service quality, price, and customer satisfaction on Shopee customer loyalty in Semarang Regency. The research method used quantitative with Structural Equation Modeling (SEM) analysis techniques and a sample of 140 respondents was selected using purposive sampling techniques. The results of the study show that price has a significant and positive influence on Shopee customer loyalty, while service quality and customer satisfaction do not have a significant effect. The conclusion of this study is that Shopee needs to maintain a competitive pricing strategy to increase customer loyalty in Semarang Regency.
JOB SATISFACTION AS AN INTERVENER: WORKLOAD, BURNOUT, AND HOTEL EMPLOYEE PERFORMANCE Zahro, Siti Fatimatuz; Ayu, Pitaloka Dharma; Nurmiyati, Nurmiyati
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.14793

Abstract

High work demands and emotional pressure in the hospitality industry have the potential to reduce employee performance. This study aims to analyze the influence of workload and burnout on employee performance, with job satisfaction as an intervening variable. Using a quantitative approach, data was collected through a survey of 86 employees of The Wujil Resort & Conventions Hotel. The analysis was carried out using the structural equation modeling (SEM) method using SmartPLS 4.0. The results show that workload and burnout have a significant effect on performance and job satisfaction. Additionally, job satisfaction has been shown to mediate the relationship between workload, burnout, and employee performance. These findings underscore the importance of workload management and burnout prevention to improve employee satisfaction and performance. The novelty of the research lies in the integration of job satisfaction as an intervening variable in the context of the hospitality industry, which is still rarely studied empirically. His practical contributions provide a foundation for hotel management in designing healthier and more productive work strategies.