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All Journal JURNAL ECONOMIA Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JPM17: Jurnal Pengabdian Masyarakat E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis Media Mahardhika Jurnal Sosial Humaniora Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship Jurnal Bisnis Terapan Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economics, Management, Business, and Social Science BIP'S : Jurnal Bisnis Perspektif Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Nawasena: Jurnal Ilmiah Pariwisata Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Journal of Application on Economics and Business West Science Social and Humanities Studies Saba : Journal of Tourism Research International Journal of Review Management Business and Entrepreneurship Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat
Liliana Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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APAKAH DAMPAK BRAND “ALDOS” MENINGKATKAN PURCHASING DECISION ? Maria Henny Setiowati; Liliana Dewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 5 No. 5 (2020): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v5i5.1816

Abstract

Lapangan usaha makanan dan minuman adalah lapangan usaha yang terus mengalami pertumbuhan. Hal ini kemudian menciptakan peluang usaha untuk dapat menjual minuman Aldos. Aldos adalah perusahaan distribusi minuman ringan (softdrink) yang berlokasi di Surabaya. Penelitian ini dilakukan untuk mengetahui kontribusi Brand Awareness dan Brand Image terhadap keputusan pembelian konsumen Aldos di Surabaya dengan ketentuan paling tidak telah membeli produk Aldos dengan jumlah 1x. Populasi dalam penelitian ini adalah seluruh konsumen Aldos di Surabaya yang populasinya tidak diketahui karena sistem penjualan Aldos adalah sistem titip sehingga peneliti tidak mengetahui jumlah konsumen akhir dengan pasti sehingga penentuan sampel dalam penelitian ini menggunakan rumus role of thumb (Hermawan & Yusran, 2018) sehingga didapatkan sampel dalam penelitian ini adalah sejumlah 80 responden. Penelitian ini dilakukan dengan pendekatan kuantitatif asosiatif sedangkan metode penelitian dalam penelitian ini adalah metode non probability yaitu purposive sampling.“Metode pengumpulan data yang dilakukan adalah menggunakan kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda yang terdiri dari uji t dan uji korelasi dan koefisien deteriminasi dan uji asumsi klasik yang terdiri dari uji normalitas, uji linieritas, uji multikolinearitas, uji autokorelasi, dan uji heteroskedastisitas. Dalam penelitian ini uji validitas dinyatakan valid, uji reliabilitas dinyatakan reliable, dalam uji regresi linear X1 memiliki nilai sebesar 0,352 sedangkan X2 memiliki nilai sebesar 0,269, dalam uji t H1 dan H2 diterima, nilai uji korelasi (R) sebesar 0,548 dan nilai uji koefisien determinasi (R)2 sebesar 0,301. sedangkan dalam uji asumsi klasik dapat disimpulkan bahwa uji normalitas data dinyatakan berdistribusi dengan normal, dalam uji linearitas dinyatakan bahwa terdapat hubungan yang linear antara variabel X1 dan X2 terhadap Y, dalam uji autokorelasi tidak terdapat masalah autokorelasi, dalam uji heteroskedastisitas tidak terdapat heteroskedastisitas. Dari semua uji yang telah disebutkan diatas dapat disimpulkan bahwa semua uji signifikan dan diterima sehingga peneliti berkesimpulan bahwa penelitian kontribusi brand awareness dan brand image berpengaruh signifikan terhadap keputusan pembelian konsumen Aldos di Surabaya. Kata Kunci : Brand Awareness, Brand Image, Keputusan Pembelian
HOW TO MOTIVATION SUSTAIN BUSINESS STUDENTS? Alan Adityawijaya; Liliana Dewi
Media Mahardhika Vol. 16 No. 3 (2018): May 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v16i3.53

Abstract

This research aimed to invesitgate the exploration of intrinsic and extrinsic motivation for the sustainability of Ciputra University’s student’ businesses. Using a qualitative approach. This study employed semi-structured interview for a data collection method. The key informants of this present study involved are 3 Student’s businesses wich still continues after 7th semesters, 1 student’s business wich is ended in 7 th semester, 1 Human Resource Managements lecturer who understand human empowerment in doing business, and 1 IBM-Practice coordinator who understand motivation factor In Student business sustainability. This study found there’s 3 extrinsic motivation and 4 intrinsic motivation students need to maintain their business’ sustainability. Qualification is the first intrinsic motivation, because the matriculants recognized, they should be going to Ciputra University for studying business. Need for independence and responsibility were also intrinsic motivation drive student’s business’ sustainability. Self-actulization was the basic of all motivation. The first extrinsic motivation was student’s task completion, so the students’ businesses were run to grade achievement. Resources and group-mate also drive student’s motivation for maintaining their businesses’ sustainability.
PEMBERDAYAAN MARKETING COMMUNICATION PADA PERUSAHAAN GEMILANG LIMA JAYA Liliana Dewi; Tirza Natalia Saputro
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.79

Abstract

Gemilang Lima Jaya (GLJ) has done such a word of mouth promotion, personal selling, sales promotion, and advertising. But in fact, GLJ generates sales is low due to lack of brand awareness on a sandal with a brand of NIMS. The purpose of this study was to evaluate communication marketing that can support GLJ’s brand awareness. This type of research is a qualitative method with semi structured interviews with GLJ’s consumers, CEO of GLJ, lecturers who supervise the project and experts, and documentation in collecting data. The results showed that (1) the overall that marketing communication applied in support of brand awareness GLJ is still not effective (2) factor marketing communication that supports brand awareness is advertising. (2) Advertising and personal selling GLJ yet effective, the need for evaluation in improvingInstagram such as posting the supporting images and increase the intensity of advertising. Personal selling by increasing design stand, do partnership, and doexhibition surveys. (3) Word of mouth and sales promotion has been running quite effectively. Still, Word of mouth needs evaluation by expanding markets outside the community. Sales Promotion is in compliance with the target market GLJ, yet still needs to be improved by offeringpromotional goods such as stamp and voucher.
EVALUASI KEGAGALAN START UP BISNIS: (STUDI KASUS DI LAHAP) William Henadad Laluyan; Liliana Dewi
Media Mahardhika Vol. 18 No. 2 (2020): January 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i2.161

Abstract

Lahap is a small and medium enterprise that runs engaged in food and beverage field that began to established since 2016. The type of product offered is abon. Lahap produces abon cakalang that has its own uniqueness because the abon cakalang is not available in Surabaya Lahap fish to replace with deho fish. For 12 months the sale target has never been achieved that become a negative thing for Lahap company. The purpose of this research was to evaluate the factors that cause the failure of Lahap business. The determination of data sources on the subject is determined by certain considerations, facilitators, and expert lecturers who have got experience in the food and beverage field. The method that is used is the descriptive qualitative method by using a semi-structured interview method. Then the data is tested by using validity and reliability test. The results of the research show that less competent in managerial, experience from the owner, motivation from the owner, planning that is done and resources that cause the company failed.
DAMPAK KUALITAS LAYANAN DAN HARGA PADA KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN KITAKITA FS) Liliana Dewi; Tania Callista
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.196

Abstract

KITAKITA FS is a company engaged in food and beverage. The movement of the food and beverage industry with a very rapid increase is one of the things that drives KITAKITA FS in establishing a company. Service quality and price are factors that support customer satisfaction and customer satisfaction is the main factor that supports business continuity. Therefore, this study aims to determine the effect of service quality and price on customer satisfaction KITAKITA FS. This research is quantitative research. The method used in this study is multiple linear analysis. The population in this study was 257 consumers who had come to KITAKITA FS more than once. The sampling technique used in this study is simple random sampling. Data collection is done using a questionnaire distributed to 156 respondents. The results of the study show that service quality and price have a significant effect on customer satisfaction. The results of this study are used to improve service quality and prices of KITAKITA FS that have not met customer satisfaction.
PREFERENSI KONSUMEN PADA MEREK PAKAIAN ROPU MENGGUNAKAN ANALISA KONJOIN Desy Permana Sari; Liliana Dewi
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.200

Abstract

Wear Saoirse is a company that runs in the fashion industry. The main product of Wear Saoirse is a casual dress with Ropu brand. Wear Saoirse has not been able to maximize the existing opportunities and has experienced failure in running business. The purpose of this research is to determine what clothing product attributes whether are considered the most important for prospective consumers and determine what combination of clothing product attributes that are requested by prospective consumers in which those preferences are measured from the attributes of price, comfort, style, color, and fabric type. This research uses descriptive quantitative research with quantitative approach and conjoint analysis. The population of this research is the Tuban people, females, and age between 18 to 30 years old and the sample that taken is 97 people based on Wibisono formula. The sampling collection technique is purposive sampling. Data collection is done using questionnaire. The result of this research shows that clothing product attributes that are considered the most important by respondents are comfort attribute and color attribute and the combination of requested clothing product attributes, that is, clothing products from the price of 125,000 to 149,999, with comfort, that is, loose, the style that suits trend, soft color, and fabric type, that is, cotton.
HOW TO TRANSFORMATIONAL LEADERSHIP INCREASE EMPLOYEE PERFORMANCE: (STUDY CASE: PT. RISKY LINTAS SAMUDERA) Mayumi Risky Ramadhani; Liliana Dewi
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.334

Abstract

The business world does not always go by what everyone wants. Business in any sector will always experience ups and downs, depending on what underlies a business experiences both of these. This research was conducted with the aim to find out: (1) the influence of transformational leadership style on the performance of the employees of PT. Risky Lintas Samudera (2) the effect of employee empowerment on the performance of employees of PT. Risky Lintas Samudera. PT. Risky Lintas Samudera is a company engaged in freight forwarding expedition services with domicile in Surabaya. This study uses quantitative methods. Data collection was carried out, by distributing questionnaires to 40 employees of PT. Risky Lintas Samudera. Testing in this study uses the Partial Least Square (PLS) analysis technique. The results of this study are two findings, namely: (1) The relationship between the influence of transformational leadership style on employee performance has a T-statistic value> 1.96 of 10,451 so that the first hypothesis can be accepted. The first hypothesis can be said that the transformational leadership style has a significant influence on the performance of employees of PT. Risky Lintas Samudera. (2) The relationship between Employee Empowerment and employee performance has a T-Statistic value of <1.96 of 0.216 so that the second hypothesis cannot be accepted. The second hypothesis can be said to have no significant effect on the performance of employees of PT. Risky Lintas Samudera.
HOW TO BUILD PURCHASE INTENTION IN MA MAYO? Liliana Dewi; Rudy Pangestu
Media Mahardhika Vol. 21 No. 1 (2022): September 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i1.445

Abstract

HOW TO INFLUENCER AND VIRAL MARKETING INCREASE PURCHASE INTENTION Elbert Sulistio; Liliana Dewi
JURNAL STIE SEMARANG Vol 16 No 1 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i1.701

Abstract

Heaven Scent is a business engaged in the perfumery industry and was established in 2021. Various marketing efforts made by Heaven Scent are promotions using influencer marketing and viral marketing. This study was conducted to determine the effect of influencer marketing and viral marketing on purchase intention in products from Heaven Scent. This type of research uses quantitative method research methods with the population, namely followers of Instagram @heavenscentindonesia. Data collection was carried out by questionnaire by Google Form distributed to Heaven Scent social media followers. Sampling using purposive sampling with a sample size of 100 respondents. The data analysis method used in this research is Statistical Product and Service Solution (SPSS) with multiple linear regression analysis method. The results show that the variables of influencer marketing (X1) and viral marketing (X2) have a significant effect on purchase intention, The conclusion that can be drawn from this study is that influencer marketing and influencer marketing variables affect the purchase intention of Heaven Scent products.
THE ROLES OF FINANCIAL SELF EFFICACY AND MENTAL ACCOUNTING IN INCREASING FINANCIAL MOTIVATION AND BEHAVIOR Wirawan ED Radianto; Tommy Christian Efrata; Liliana Dewi; Laij Victor Effendi; Ika Raharja Salim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6476

Abstract

The aim of this research is to test the influence of mental accounting and motivation to financial behavior and test financial self-efficacy in mediating the relationship between mental accounting and financial behavior. This research uses survey method by sending questionnaires to young entrepreneurs starting a business. The result of the research shows that mental accounting, financial self-efficacy, and motivation influence financial behavior. This research discovers that a person’s confidence in their ability in managing finance depend on mental accounting mindset. Financial self-efficacy is also an important variable for encouraging the increasing of a person’s ability in planning and managing finance.
Co-Authors Adityawijaya, Alan Alan Adityawijaya Alexander Wahyudi Henky Soeparto Alfa Syahputra Andersen, Matthew Andrina, A.A.A Puty Arabiy Mahju, Muchammad Ilham Syarifullah Arvin Fuldyanto Auditia Setiobudi Augie Surya Satria Aurellia, Clairene Bramantyo, Paskalis Dio Brennadiva Anataya Burhan Bungin Charles, Clivyne Eugenia Charly Hongdiyanto Choerunisa, Siti Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Sudyasjayanti Christina Whidya Utami Christy, Erica Damelina B. Tambunan Daniel Chandra Denny Bernardus Desy Permana Sari Dewi Mustikasari Immanuel Dimas B Prakoso Dimas B. Prakoso Dina Hidni Djunaid, Ika Suryono Edrick Gian Gunawan Efrata, Tommy Eko Budi Santoso Elbert Sulistio Eric Harianto Evan Huttama Handoko Eviana Tarigan Febry, Timotius Feilany Tali Franika BR Manjorang Hadiwidjaja, Audrey Erin Halim, Dio Alexander Hanni Fathia Henry Susanto Pranoto Irantha Hendrika Kenang Irawan, Reita Angela Iskandar, Olivia Mey Ivan Suaidi Jessica Armine Jihan Fadillah Joy Victoria Dharmawan Lira Kazia Laturette Koerniawan, Samuel Kurniawan, Madeline Ivanka Laij Victor Effendi Liem Evan Wiryono Liestya Padmawidjaja Maharani Indira Ravi Mierdhani Marco Tantomo Maria Henny Setiowati Mayumi Risky Ramadhani Metta Padmalia Michael Christopher Doullos Thorion Muammar Daffa Alfariz Murpin Josua Sembiring Nabila Sri Astuti Natalia, Monica Nathalia Minoque Kusuma Salma Rasyid Jr Ni Wayan Faustina Noni Yanti Nugraha, Rizki Nurul Nurul Hikmah Putra, Reza Ardian Quinta Marvellyn Rinabi Tanamal Rismawati br Sitepu Rizki Sholehudin Yusuf Romauli Nainggolan Rudy Pangestu Salim, Ika Raharja Salsa, Aisha Safira Sandriana, Rachiel Santana, Christianno Saputro, Tirza Natalia Satritama, Muhammad Andriansyah Sembiring, Murpin Septiana , Merry Shofi Dhiya Ulhaq Siahaan, Salmon Charles P.T. Siandika, Raynaldo Aditya Silvera Wanasaputra Sinaya, Michael Sindarko, Wihan Sitepu, Rismawati Soetedja, Venny Sonata Christian Stella Nathania Sulaksono, Andri Sulis Edy Wibisono Suryawijaya, Alan Sutanto, J. E. Sutrisno, Timotius FCW Suwangsih, Iwang Tamara Aurellian Thendean Tania Callista Thomas Stefanus Kaihatu Tirza Natalia Saputro Tommy Christian Efrata Utami, Christina Widya Veralini, Veralini Wahyu Pratama Teja Wahyudi, Alexander Wendra Hartono Whidya Utami Wibisono, Sulis Edy Widjaja, Marcellino William Henadad Laluyan Wilsen Wilsen, Wilsen Wirawan ED Radianto Wongpy, Joshua Christian Yudian, Rais A Yuwono Marta Dinata