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All Journal JURNAL ECONOMIA Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JPM17: Jurnal Pengabdian Masyarakat E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis Media Mahardhika Jurnal Sosial Humaniora Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship Jurnal Bisnis Terapan Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economics, Management, Business, and Social Science BIP'S : Jurnal Bisnis Perspektif Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Nawasena: Jurnal Ilmiah Pariwisata Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Journal of Application on Economics and Business West Science Social and Humanities Studies Saba : Journal of Tourism Research International Journal of Review Management Business and Entrepreneurship Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat

Liliana Dewi

Universitas Ciputra Surabaya

Author-ID : 3384443

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

Published : 92 Documents Claim Missing Document

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Pemanfaatan Promotion Mix Pada Peningkatan Brand Awareness Usaha Makmur Jaya Liliana Dewi; Evan Huttama Handoko
BIP's JURNAL BISNIS PERSPEKTIF Vol 10 No 1 (2018): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Usaha Makmur Jaya has conducted various promotional activities such as direct promotion, advertisement, and exhibition to strengthen Naturalz brand. But in fact, Usaha Makmur Jaya is experiencing low sales due to lack of brand awareness on Naturalz car perfume. Usaha Makmur Jaya needs to evaluate promotional activities that can support brand awareness at Usaha Makmur Jaya. In addition to increasing brand awareness, Usaha Makmur Jaya must strengthen their brand in the market, so consumers always make Naturalz as their primary choice for car perfume, so that in the end can increase sales of the company. The purpose of this study is to evaluate promotional activities at Usaha Makmur Jaya. This research type is qualitative with semi structured interview method with 4 informant that is consumer of business of Makmur Jaya, marketing expert, and business associate of Business Makmur Jaya and also documentation in collecting data. The results of this study indicate that the factors that can increase the brand awareness of Makmur Jaya Enterprises, strengthen the Naturalz brand, and increase sales of Makmur Jaya Enterprises is by creating the right advertisement, increasing the Reseller of Makmur Jaya Business, stabilizing the price of Naturalz, following the exhibition with automotive, and doing sales promotion activities.

Analysis of Holbung Hill Tourism Development Strategy for Improving Regional MSMEs Franika BR Manjorang; Liliana Dewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5811

Holbung Hill is one of the natural beauties in North Sumatra, especially Samosir Island. This hill is often referred to as the North Sumatra version of Tele tubbies hill become a tourist area. This study aimed to analyze the development strategy of Bukit Holbung tourism in increasing regional MSMEs. The method used in this research is descriptive qualitative method with descriptive type. The technique of determining information is carried out by observation, namely collecting data and presenting the obtained data, which is then carried out by drawing conclusions. The results of the analysis show that the government as well as the community must be involved in the development of Bukit Holbung. Especially the people of Hariarapohan Village. In supporting the development of Bukit Holbung tourism, it is necessary to improve the inadequate infrastructure to increase MSMEs in the Bukit Holbung area.

Implementation of CHSE Health Protocol in Increasing Guest Confidence at Hotel Gran Melia Jakarta Hanni Fathia; Liliana Dewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5968

The hotel business is one part of the tourism business that has been most disadvantaged by the coronavirus. Many hotels forced to close because there were no more guests and the food and meeting business was no longer filled. CHSE promotes a clean, healthy, safe and friendly environment. The current guset trend is to choose a clean and safe place from covid-19. The purpose of this study was to determine the implementation of the CHSE health protocol in hotels, the level of trust of guest to stay, and the factors that influence the performance of CHSE. The research method uses a qualitative approach. The infromants in. The data analysis technique used is qualitative data analysis, carried out interactively through data reduction, data display, and verification. Result showed that the implemntation of the CHSE health protocol was quite siccessful in increasing guest confidence to stay. Guest have confidence that the CHSE certificate displayed at the hotel and other promotional media guarantees that the transmission of covid-19 can be eliminated. Internal factors such as the support of health facilities and infrastructure and external factors, namely the cooperation and coordination between related parties, public policies and customer awareness greatly affect the implementation of the CHSE Health Protocol.

How To Increase Purchase Intention To Hello Baby Product Wahyu Pratama Teja; Liliana Dewi
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The rate of population growth in Indonesia is still relatively high. This is evidenced by Indonesia being the fifth largest donor of birth number in the world. The birth rate in Indonesia is projected from 2015 to 2042 on average 4 million children birth annually. Provide opportunities to the company Hello Baby to produce baby goods and sell to consumers. Sales of Hello Baby products are strongly influenced by consumer buying interest in Hello Baby products. The level of interest in buying a product reflects the marketing success of the company that produces the product. Research aims to determine the impact of price and quality of products on buying interest. The number of samples in this study was as much as 188 people counted with the Slovin formula. The type of data used is the primary data that is collected by spreading the questionnaire to the respondent. Data analysis using multiple linear regression analyses. The results showed that prices positively and significantly affect the interest in buying consumers of Hello Baby. It means the better and more attractive the price offered, the higher the interest in buying consumers Hello Baby. Product quality affects positively and significantly on the interest in buying Hello Baby consumers. This means that the better the quality of the product, the higher the consumer's buying interest in Hello Baby.

PENINGKATAN KESEJAHTERAAN PEREKONOMIAN DENGAN PEMBINAAN PEMBUATAN DAN KOMPETISI PEMASARAN BAKSO BERBAHAN DASAR SEMANGGI PADA UKM UNGGULAN KAMPUNG SEMANGGI BENOWO Dewi, Liliana; Tanamal, Rinabi; Hartono, Wendra; Christian, Sonata; Andersen, Matthew
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2955

Dengan semakin waspadanya masyarakat akan Kesehatan mereka oleh karena dampaknya Covid-19, santapan yang mereka konsumsi pun haruslah bergizi. Hal ini dapat menjadi sebuah peluang untuk berbagai UMKM dalam industri panganan yang ingin berpenghasilan dengan memberi nilai kesehatan tambahan dari produk mereka. Kegiatan pembinaan pembuatan dan kompetisi pemasaran bakso berbahan dasar semanggi ini ditujukan kepada penduduk di kampung Semanggi Benowo. Kegiatan ini dilaksanakan dalam dua hari yaitu pada tanggal 10 dan 17 Februari 2022. Metode pelaksanaan dari kegiatan ini adalah dengan pelatihan dan diskusi terbuka dalam pembuatan bakso berbahan dasar semanggi dan cara pemasaran produk dengan baik pada hari pertama serta kompetisi inovasi resep bakso tersebut pada hari kedua. Hasil dari kegiatan ini adalah para peserta dapat memperoleh sebuah ide dan wawasan tentang pemasaran produk dengan baik serta mengembangkan pola pikir inovatif dan kreatif untuk UMKM mereka.

PELATIHAN MANAJEMEN PEMASARAN PADA SISWA SEKOLAH CITRA BERKAT SURABAYA SEBAGAI PERSIAPAN CALON ENTREPRENEUR GENERASI MUDA Liliana Dewi; Metta Padmalia; Dewi Mustikasari Immanuel; Christina Sudyasjayanti; Irantha Hendrika kenang; Romauli Nainggolan
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 1 No. 2 (2021)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.261 KB)

Adanya ketertarikan siswa Sekolah Citra Berkat Surabaya utamanya SMA kelas XI dan XII terhadap berwirausaha yang sukup tinggi. Namun strategi marketingnya belum cukup tajam. Tujuan dari pelatihan ini adalah untuk membekali peserta berkaitan dengan manajemen pemasaran. Adapun metode yang digunakan adalah tahap penjelasan, tanya jawab, studi kasus, dan simulasi. Hasilnya adalah siswa mampu mendekripsikan data base konsumen, data base komplain dan memahami perlunya menjaga hubungan baik dengan konsumen. Harapannya bisa membuat bisnis menjadi sustain.

Price And Product Quality To Nexfood’s Purchase Intention Daniel Chandra; Liliana Dewi
BIP's JURNAL BISNIS PERSPEKTIF Vol 15 No 1 (2023): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The main purpose of this research is to measure the impact of price and product quality on purchase intention of Nexfood’s product. This research had distributed an online form purposive to be filled up by 97 participants from Surabaya. SPSS were used to analyzed data collected with multiple linear regression. To find the impact of independent variable to dependent variable simultaneously, this research was using the coefficient of determination. The price and product quality influencing the purchase intention in the amount of 58,6 percentage and the rest is influenced by other variable that wasn’t mentioned in this research. Based on the F-test, price and product quality simultaneously have a significant impact on purchase intention. Next, based on t-test, price and product quality partially have a significant impact on purchase intention. The finding of this research was price and product quality have a significant impact on purchase intention of Nexfood’s product. Based on that result, means that if the perception of price is increased then the purchase intention will also increase. If the perception of product quality is increased then the purchase intention will also increase. The results of this study serve as a reference for Nexfood to pay more attention to the prices set so that they can be more competitive with competing products, while also maintaining the quality of the products produced. What Nexfood can do is maintain prices without reducing the quality and portions of Nexfood products; maintaining prices and looking for new suppliers at lower prices so that consumers feel that Nexfood products are suitable and can compete with competitors; determine the price of Nexfood products in accordance with the benefits obtained by consumers.

FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA ANGGOTA YAYAMPEK Silvera Wanasaputra; Liliana Dewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 4 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i4.582

Yayamprek telah melakukan penjualan melalui reseller dan personal selling. Selama dua tahun berjalannya usaha, usaha Yayamprek belum mengalami peningkatan penjualan dan hanya mempunyai 1 reseller dan beberapa konsumen personal selling, hal ini disebabkan oleh kinerja anggota yang belum optimal dan berpengaruh terhadap penjualan yang rendah. Anggota Yayamprek perlu mengetahui faktor-faktor apa saja yang mempengaruhi kinerja anggota, agar dapat memperbaiki kinerja untuk meningkatkan penjualan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang mempengaruhi kinerja anggota Yayamprek Jenis penelitian ini adalah kualitatif dengan metode wawancara semi terstruktur dengan 4 informan yaitu 3 rekan kerja Yayamprek dan dosen fasilitator Yayamprek. Hasil dari penelitian ini menunjukkan bahwa faktor-faktor yang mempengaruhi kinerja anggota Yayamprek adalah kemampuan, disiplin, waktu kerja, input, upaya, inisiatif, dan motivasi.

PENGARUH RELIABILITY, RESPONSIVENESS, ASSURANCE, DAN EMPATHY TERHADAP KEPUASAN KONSUMEN FLOSLAND Jessica Armine; Liliana Dewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 5 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i5.600

Penelitian ini bertujuan untuk mengetahui pengaruh reliability, responsiveness, assurance, dan empathy terhadap kepuasan konsumen Flosland. Sampel yang digunakan dalam penelitian ini adalah 93 responden yang pernah membeli di Flosland. Jenis penelitian yang digunakan adalah penelitian kuantitatif, menggunakan teknik random sampling dan pengumpulan data menggunakan kuesioner. Teknik analisis data yang digunakan adalah kolerasipearson, cronbachalpha, analisis regresi berganda, uji t, uji F, dan uji asumsi klasik. Hasil dari analisis regresi yang didapat adalah Y = 0,773 + 0,107 X1 + 0,122 X2 + 0,334 X3 + 0,228 X4, yang artinya adalah kepuasan konsumen dipengaruhi oleh reliability, responsiveness, assurance, dan empathy. Berdasarkan hasil analisis dan pembahasan dapat disimpulkan bahwa: 1) reliability berpengaruh signifikan terhadap kepuasan konsumen, hal ini dapat dilihat dari hasil analisis regresi berganda (uji t) diketahui bahwa nilai signifikansi < 0,05 (0,023). 2) responsivenessberpengaruh signifikan terhadap kepuasan konsumen, hal ini dapat dilihat dari hasil analisis regresi berganda (uji t) diketahui bahwa nilai signifikansi < 0,05 (0,013). 3) assurance berpengaruh signifikan terhadap kepuasan konsumen, hal ini dapat dilihat dari hasil analisis regresi berganda (uji t) diketahui bahwa nilai signifikansi < 0,05 (0,000). 4) empathy berpengaruh signifikan terhadap kepuasan konsumen, hal ini dapat dilihat dari hasil analisis regresi berganda (uji t) diketahui bahwa nilai signifikansi < 0,05 (0,001). Reliability, responsiveness, assurance, dan empathybersama-sama memiliki pengaruh yang kuat dan searah dengan kepuasan konsumen (67,1%). 32,9% lainnya dipengaruhi oleh variabel lain yang tidak diteliti oleh peneliti.

ANALISIS CARA MENINGKATKAN KINERJA KARYAWAN PT. SURYA PRANOESA Augie Surya Satria; Liliana Dewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 2 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i2.678

Penelitian ini bertujuan untuk mengetahui kinerja karyawan pada PT. Surya Pranoesa dan mencari bagaimana cara untuk meningkatkannya. PT. Surya Pranoesa merupakan perusahaan yang bergerak pada bidang perawatan metal, inspeksi, coating dan cleaning. Permasalahan yang dialami oleh PT. Surya Pranoesa adalah menurunnya kinerja karyawan pada bagian tertentu yang mengakibatkan produktivitas pekerjaan menurun, sehingga menyebabkan tidak tercapainya target yang telah ditentukan dan menghambat pekerjaan. Penelitian ini menggunakan metode penelitian kualitatif yang menggunakan wawancara semi-terstruktur sebagai metode pengumpulan data. Data yang telah didapat direduksi dan dianalisis untuk mencari penyebab turunnya kinerja karyawan dan mengetahui cara untuk meningkatkan kinerja karyawan. Hasil penelitian ini adalah ada tiga aspek yang meningkatkan kinerja karyawan, yaitu aspek kompensasi, aspek disiplin kerja dan aspek pendidikan & pelatihan.

Co-Authors Adityawijaya, Alan Alan Adityawijaya Alexander Wahyudi Henky Soeparto Alfa Syahputra Andersen, Matthew Andrina, A.A.A Puty Arabiy Mahju, Muchammad Ilham Syarifullah Arvin Fuldyanto Auditia Setiobudi Augie Surya Satria Aurellia, Clairene Bramantyo, Paskalis Dio Brennadiva Anataya Burhan Bungin Charles, Clivyne Eugenia Charly Hongdiyanto Choerunisa, Siti Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Sudyasjayanti Christina Whidya Utami Christy, Erica Damelina B. Tambunan Daniel Chandra Denny Bernardus Desy Permana Sari Dewi Mustikasari Immanuel Dimas B Prakoso Dimas B. Prakoso Dina Hidni Djunaid, Ika Suryono Edrick Gian Gunawan Efrata, Tommy Eko Budi Santoso Elbert Sulistio Eric Harianto Evan Huttama Handoko Eviana Tarigan Febry, Timotius Feilany Tali Franika BR Manjorang Hadiwidjaja, Audrey Erin Halim, Dio Alexander Hanni Fathia Henry Susanto Pranoto Irantha Hendrika Kenang Irawan, Reita Angela Iskandar, Olivia Mey Ivan Suaidi Jessica Armine Jihan Fadillah Joy Victoria Dharmawan Lira Kazia Laturette Koerniawan, Samuel Kurniawan, Madeline Ivanka Laij Victor Effendi Liem Evan Wiryono Liestya Padmawidjaja Maharani Indira Ravi Mierdhani Marco Tantomo Maria Henny Setiowati Mayumi Risky Ramadhani Metta Padmalia Michael Christopher Doullos Thorion Muammar Daffa Alfariz Murpin Josua Sembiring Nabila Sri Astuti Natalia, Monica Nathalia Minoque Kusuma Salma Rasyid Jr Ni Wayan Faustina Noni Yanti Nugraha, Rizki Nurul Nurul Hikmah Putra, Reza Ardian Quinta Marvellyn Rinabi Tanamal Rismawati br Sitepu Rizki Sholehudin Yusuf Romauli Nainggolan Rudy Pangestu Salim, Ika Raharja Salsa, Aisha Safira Sandriana, Rachiel Santana, Christianno Saputro, Tirza Natalia Satritama, Muhammad Andriansyah Sembiring, Murpin Septiana , Merry Shofi Dhiya Ulhaq Siahaan, Salmon Charles P.T. Siandika, Raynaldo Aditya Silvera Wanasaputra Sinaya, Michael Sindarko, Wihan Sitepu, Rismawati Soetedja, Venny Sonata Christian Stella Nathania Sulaksono, Andri Sulis Edy Wibisono Suryawijaya, Alan Sutanto, J. E. Sutrisno, Timotius FCW Suwangsih, Iwang Tamara Aurellian Thendean Tania Callista Thomas Stefanus Kaihatu Tirza Natalia Saputro Tommy Christian Efrata Utami, Christina Widya Veralini, Veralini Wahyu Pratama Teja Wahyudi, Alexander Wendra Hartono Whidya Utami Wibisono, Sulis Edy Widjaja, Marcellino William Henadad Laluyan Wilsen Wilsen, Wilsen Wirawan ED Radianto Wongpy, Joshua Christian Yudian, Rais A Yuwono Marta Dinata

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