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All Journal JURNAL ECONOMIA Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JPM17: Jurnal Pengabdian Masyarakat E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis Media Mahardhika Jurnal Sosial Humaniora Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Jurnal Entrepreneur dan Entrepreneurship Jurnal Bisnis Terapan Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Economics, Management, Business, and Social Science BIP'S : Jurnal Bisnis Perspektif Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Nawasena: Jurnal Ilmiah Pariwisata Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Journal of Application on Economics and Business West Science Social and Humanities Studies Saba : Journal of Tourism Research International Journal of Review Management Business and Entrepreneurship Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat
Liliana Dewi
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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THE APPLICATION OF ENTREPRENEURSHIP STRATEGIC MANAGEMENT TO CLASSROOM MANAGEMENT Dewi, Liliana
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.06

Abstract

Handling students in a big class (above fifty students) often triggers many problems. One major problem is regarding active participation of students in the class. In a big class, the participation level of students is often low since the class is usually dominated only by dominant students. As educators, we all want full participation of all students in our class. A study is conducted to solve the problem of student participation in a big class. One thing a teacher can do is to design the class in such a way that the students have an opportunity to develop his or her full participation. Qualitative research in Marketing Management class in University is being done to observe whether a particular classroom management design can activate student participation. This classroom management design is made to enable students experiencing a real work atmosphere where productivity and social skills (which influence student participation in the class) are needed. According to education experts, traditional classroom management is not sufficient to develop productivity and social skills. Therefore a structured management system is applied in managing the research class. In addition, an entrepreneurial profile (desire for responsibility) for each student is collected to decide which student fits to become a group coordinator. The result of the research reveals that students can play the role of coordinators (upper management); they can actively participate in the class and communicate with the lecturer, as well as with the other students who are not coordinators. The students are proven to actively communicate based on the hierarchy which is purposively created by the lecturer.
ELICITING FAMILY BUSINESS OWNERS ATTITUDE AND PROFESSIONALISM TOWARDS BUSINESS PERFORMANCES Dewi, Liliana; Santoso, Eko Budi; Laturette, Kazia; Wahjudono, Denny Bernardus Kurnia
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.15

Abstract

This study is eliciting a family business of family business owners'attitude and professionalism towards business performances. To analyze the results, we used a method of Multiple Regression statistical software applied to data from 48 Indonesian family businesses. The first important contribution of this work is that Family Business Owners Attitude increase Business Performances increase too. The second contribution is that Professionalism increase Business Performances increase also. Finally, the third contribution of this work is that Owner Responsibilities influence on the performance of family businesses.
Cultural Tourist Market Reference for Destination Management Saung Angklung Mang Udjo Bandung, Jawa Barat Nugraha, Rizki Nurul; Dewi, Liliana
West Science Social and Humanities Studies Vol. 3 No. 06 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i06.2044

Abstract

Indonesia has a lot of attractive tourism destinations, which are natural destinations, cultural destinations, and also man-made destinations. West Java, especially Bandung City which is usually called Paris Van Java, has so many attractive tourism destinations, one of the famous tourism destinations is cultural destinations. Every Tourist has a dream to visit Bandung, to enjoy the exoticism of Bandung. One of the famous cultural destinations is called "Saung Angklung Mang Udjo", which is this destination being a very attractive destination for international tourists. Angklung performance, traditional dance, and also puppet show, making things a destination as a central cultural destination in Bandung City. In Saung Angklung Udjo there is an angklung workshop area, tourists can learn how to make angklung, which is angklung is one of the Sundanese traditional music instruments. For known that cultural destination, every visitor places a number from 1 to 10 which means the number for position visitor. By getting to know visitors, managers can understand the characteristics of their visitors, so they can provide the services desired by their tourism market,
Adakah Pengaruh E-WoM, Brand Awareness, Brand Image Terhadap Keputusan Pembelian Codac? Iskandar, Olivia Mey; Dewi, Liliana
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.738

Abstract

The development of the fashion industry in Indonesia has experienced significant growth alongside modernization and technological advancements. One trend that has become the center of attention is the popularity of oversized t-shirts, including brands like CODAC products online. This research aims to examine the influence of electronic word of mouth (e-WoM), brand awareness, and brand image on the decision to purchase CODAC products online using WhatsApp and Line. The research method used is quantitative with a cross-sectional research design. The sampling technique employed is nonprobability sampling with purposive sampling by distributing questionnaires to CODAC product customers. The sample used in this study consists of 62 respondents. The sample criteria determined are CODAC customers who have previously made transactions, aged 17 to 30 years old in the Surabaya area. The questionnaire tabulation results were then processed using multiple linear regression analysis with SPSS version 25. The results of this study indicate that e-Word of Mouth (e-WoM), brand awareness, and brand image have a positive and significant impact on the decision to purchase CODAC products online through WhatsApp and Line among the people of Surabaya. Subsequent testing indicates that all independent variables collectively influence the purchase decision by 96.8%.
Transformasi Identitas dan Konflik Intrapersonal Dokterpreneur: Studi Fenomenologi Empiris Sulaksono, Andri; Bungin, Burhan; Dewi, Liliana
Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Vol. 3 No. 2 (2025)
Publisher : Fakultas Kedokteran, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/bikkm.vol3.iss2.art5

Abstract

Latar Belakang: Fenomena dokterpreneur di Indonesia tidak muncul dari ruang hampa, tetapi lahir sebagai entitas adaptif atas semakin kompleks dan besar tanggung jawab dokter dalam menjalankan tugasnya. Dengan berdalih bahwa terjadi ketidakseimbangan antara beban tugas dan penghasilan yang didapatkan, maka muncul upaya dari dokter untuk menambah penghasilan dengan bertransformasi menjadi dokterpreneur. Fenomena transformasi inilah yang memunculkan konflik identitas yang kompleks antara etika altruisme medis dan tuntutan profitisme bisnis (egoisme bisnis). Tujuan: Penelitian ini mengeksplorasi pengalaman subjektif dokterpreneur dalam mengkompromikan dan menyelaraskan dilema antara etika profesi medis yang berlandaskan altruisme dan prinsip profesionalisme bisnis yang berlandaskan profitisme, saat menjalani transformasi peran dan saat bertransformasi identitas profesional dari dokter menjadi dokterpreneur. Metode: Penelitian ini berparadigma konstruktivis-interpretif, dengan menggunakan metode penelitian kualitatif dan pendekatan fenomenologi empiris Creswell, penelitian ini berfokus pada eksplorasi makna-makna yang dibentuk melalui pengalaman individual. Proses analisis mengikuti tahapan identifikasi pernyataan bermakna, tema esensial, deskripsi tekstural-struktural, dan perumusan esensi. Hasil: Melalui tahapan refleksi nilai, adaptasi strategi, dan negosiasi makna, maka terbentuk identitas baru sebagai dokterpreneur. Berdasarkan temuan ini, disusunlah model konseptual tentang transformasi identitas dokterpreneur sebagai proses dialektika antara implementasi nilai altruisme dan logika profit bisnis, yang menghasilkan entitas profesional baru sebagai dokterpreneur yang luwes dan reflektif. Simpulan: Konflik antara etika medis dan egoisme bisnis adalah hal yang tidak harus dihindari. Negosiasi makna yang berkelanjutan dan dinamis antara altruisme dan tuntutan bisnis akan mempermudah proses transformasi dan peran pendidikan dokter untuk membentuk jiwa entrepreneur yang adaptif bagi dokter. Kata Kunci: Altruisme medis; konflik intrapersonal; transformasi identitas; dokterpreneur; fenomenologi empiris
The Influence of Omnichannel Marketing and Product Assortment on Brand Engagement Mediated by Customer Experience Arabiy Mahju, Muchammad Ilham Syarifullah; Dewi, Liliana
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 4 (2025): July 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i4.3304

Abstract

Purpose: This study investigates the influence of omnichannel marketing and product assortment on brand engagement, with customer experience as a mediating variable, in the case of Pertamina Lubricants. Design/methodology/approach: Using a quantitative approach, data were collected through surveys from 384 Pertamina Lubricants consumers in Surabaya and analyzed using Partial Least Squares (PLS). Findings: Omnichannel marketing and product assortment have a direct significant impact on brand engagement. Customer experience was found to be the strongest predictor of brand engagement and also mediates the effect of the independent variables on brand engagement. Research limitations/implications: The research is limited to Pertamina Lubricants consumers in Surabaya and may not reflect consumer behavior in different regions or industries. Practical implications: The findings suggest that marketers should enhance cross-channel integration and curate product assortments to enhance customer experience and brand engagement. Originality/value: This study contributes to the literature by integrating omnichannel marketing, product assortment, and customer experience to explain brand engagement. Paper type: Research paper
THE EFFECT OF PRODUCT QUALITY, PRICE, PRICE INNOVATION ON THE PURCHASE INTENTION OF LOWFAT MILK PUDDING Sinaya, Michael; Dewi, Liliana
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.636-651

Abstract

The purpose of this study was to determine the effect of product quality, price, and product innovation on the purchase interest of low-fat milk pudding in East Surabaya. The sample was selected using purposive sampling technique. Validity and reliability tests were carried out as instrument tests. Data analysis was carried out using multiple linear regression to assess the effect of these variables on purchase interest. Product quality, price, and product innovation were found to have a positive effect on purchase interest of low-fat milk pudding, both individually and simultaneously.
Optimization of the CIDT Model in the MSME Program of the Rokan Hulu Regency Chamber of Commerce and Industry Syahputra, Alfa; Bungin, Burhan; Kaihatu, Thomas Stefanus; Utami, Christina Widya; Dewi, Liliana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3535

Abstract

With the advancement of time, the programs within the Chamber of Commerce and Industry need to be reconstructed to be more relevant and adaptive to digitalization challenges. The Chamber of Commerce and Industry (Kamar Dagang dan Industri/KADIN) plays a crucial role in supporting SMEs’ growth, yet several obstacles hinder its optimization in Rokan Hulu. Issues such as weak synergy between the chamber of commerce and industry and the local government, overly idealistic policies, lack of attention to small traders, and minimal government involvement in empowering SMEs need urgent solutions. This study aims to explore how the chamber of commerce and industry program reconstruction can optimize digital marketing for SME economic growth in Rokan Hulu. Using the Complexity of Innovation Diffusion Theory as an analytical framework, this qualitative research employs literature review and phenomenological approaches. The findings suggest that strategic reconstruction through competitive selection, digital business incubation, and stakeholder collaboration can enhance SME competitiveness, ensuring sustainable regional economic growth through digital technology adoption.
PENGARUH KERAGAMAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LA CHERIE Dewi, Liliana; Sindarko, Wihan
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 9 No. 2 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.29 KB) | DOI: 10.36694/jimat.v9i2.163

Abstract

The purpose of this study is to investigate the effects of the diversity and quality of products on La Cherie's consumer purchasing decisions. This study was conducted in Surabaya. Respondents of the study were 55 La Cherie's customers who purchased the products more than twice. They were Indonesian customers. This study used a quantitative approach using multiple linear regression analysis as a data analysis technique. The independent variables were the product diversity and product quality; meanwhile the dependent variable was consumer purchasing decisions. This study found the diversity and quality of products significantly influenced customers’ purchasing decisions. The companies had to pay a lot of attentions to the diversity of its productssuch as adding a variety of flavors and improving product qualities in terms of the taste and appearance.
Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight Bramantyo, Paskalis Dio; Herdinata, Christian; Sembiring, Murpin; Utami, Christina Whidya; Dewi, Liliana
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.569

Abstract

Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored.Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches.Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
Co-Authors Adityawijaya, Alan Alan Adityawijaya Alexander Wahyudi Henky Soeparto Alfa Syahputra Andersen, Matthew Andrina, A.A.A Puty Arabiy Mahju, Muchammad Ilham Syarifullah Arvin Fuldyanto Auditia Setiobudi Augie Surya Satria Aurellia, Clairene Bramantyo, Paskalis Dio Brennadiva Anataya Burhan Bungin Charles, Clivyne Eugenia Charly Hongdiyanto Choerunisa, Siti Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Sudyasjayanti Christina Whidya Utami Christy, Erica Damelina B. Tambunan Daniel Chandra Denny Bernardus Desy Permana Sari Dewi Mustikasari Immanuel Dimas B Prakoso Dimas B. Prakoso Dina Hidni Djunaid, Ika Suryono Edrick Gian Gunawan Efrata, Tommy Eko Budi Santoso Elbert Sulistio Eric Harianto Evan Huttama Handoko Eviana Tarigan Febry, Timotius Feilany Tali Franika BR Manjorang Hadiwidjaja, Audrey Erin Halim, Dio Alexander Hanni Fathia Henry Susanto Pranoto Irantha Hendrika Kenang Irawan, Reita Angela Iskandar, Olivia Mey Ivan Suaidi Jessica Armine Jihan Fadillah Joy Victoria Dharmawan Lira Kazia Laturette Koerniawan, Samuel Kurniawan, Madeline Ivanka Laij Victor Effendi Liem Evan Wiryono Liestya Padmawidjaja Maharani Indira Ravi Mierdhani Marco Tantomo Maria Henny Setiowati Mayumi Risky Ramadhani Metta Padmalia Michael Christopher Doullos Thorion Muammar Daffa Alfariz Murpin Josua Sembiring Nabila Sri Astuti Natalia, Monica Nathalia Minoque Kusuma Salma Rasyid Jr Ni Wayan Faustina Noni Yanti Nugraha, Rizki Nurul Nurul Hikmah Putra, Reza Ardian Quinta Marvellyn Rinabi Tanamal Rismawati br Sitepu Rizki Sholehudin Yusuf Romauli Nainggolan Rudy Pangestu Salim, Ika Raharja Salsa, Aisha Safira Sandriana, Rachiel Santana, Christianno Saputro, Tirza Natalia Satritama, Muhammad Andriansyah Sembiring, Murpin Septiana , Merry Shofi Dhiya Ulhaq Siahaan, Salmon Charles P.T. Siandika, Raynaldo Aditya Silvera Wanasaputra Sinaya, Michael Sindarko, Wihan Sitepu, Rismawati Soetedja, Venny Sonata Christian Stella Nathania Sulaksono, Andri Sulis Edy Wibisono Suryawijaya, Alan Sutanto, J. E. Sutrisno, Timotius FCW Suwangsih, Iwang Tamara Aurellian Thendean Tania Callista Thomas Stefanus Kaihatu Tirza Natalia Saputro Tommy Christian Efrata Utami, Christina Widya Veralini, Veralini Wahyu Pratama Teja Wahyudi, Alexander Wendra Hartono Whidya Utami Wibisono, Sulis Edy Widjaja, Marcellino William Henadad Laluyan Wilsen Wilsen, Wilsen Wirawan ED Radianto Wongpy, Joshua Christian Yudian, Rais A Yuwono Marta Dinata