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All Journal Jurnal Sosioteknologi JBTI : Jurnal Bisnis : Teori dan Implementasi Management Analysis Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Istiqro' Jurnal Manajemen Informatika Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Inovasi: Jurnal Ilmiah Ilmu Manajemen Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung JOINT (Journal of Information Technology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Asian Management and Business Review Jurnal Inovasi Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PharmaCine : Journal of Pharmacy, Medical and Health Science Journal of Educational Management Research Jurnal Ilmiah Multidisiplin Indonesia IIJSE Jurnal Abdimas Multidisiplin
Rahmayanti, Rima
Universitas Widyatama
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Journal : JOINT (Journal of Information Technology

 1 
PERANAN KUALITAS WEBSITE DAN APLIKASI YOUTUBE SEBAGAI MEDIA KOMUNIKASI PEMASARAN TERPADU DALAM MEMPENGARUHI PERGESERAN PERILAKU KONSUMEN Muliansyah, Dadah; Rahmayanti, Rima
JOINT (Journal of Information Technology) Vol 1 No 2 (2019): JoinT: Journal of Information Technology
Publisher : Bagian Penelitian, Pengabdian Masyarakat & Pusat Inovasi STMIK "AMIKBANDUNG"

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.439 KB) | DOI: 10.47292/joint.v1i2.15

Abstract

Di era globalisasi komunikasi saat ini, peran media sosial sangat dibutuhkan oleh manusia untuk berinteraksi satu sama lain. Media sosial adalah media untuk bersosialisasi satu sama lain secara online, yang memungkinkan pengguna untuk berinteraksi satu sama lain tanpa dibatasi oleh waktu dan ruang. Media sosial ini memiliki pengaruh besar pada masyarakat terutama kaum muda yang merupakan konsumen utama. Pengaruh media sosial sebagai media komunikasi pemasaran, di mana pengguna dapat memberikan pendapat dan memberikan informasi satu sama lain. Di sisi lain media sosial juga dapat mengubah karakter konsumen, terutama remaja yang tidak stabil dan cenderung mudah terpengaruh. Penelitian ini menguji peranan website dan youtube dalam mempengaruhi karakter konsumen dalam membeli produk atau jasa. Populasi penelitian dipilih Mahasiswa Universitas di Bandung dan Sampel diambil sebanyak 100 (seratus) mahasiswa di Universitas X di Kota Bandung yang aktif dalam bersosial media. Hasil kuisioner diolah dengan metode partial least square.
Peranan Kualitas Website dan Aplikasi Youtube sebagai Media Komunikasi Pemasaran Terpadu dalam Mempengaruhi Pergeseran Perilaku Konsumen Dadah Muliansyah; Rima Rahmayanti
Journal of Information Technology Vol 1 No 2 (2019): JoinT: Journal of Information Technology
Publisher : LPPM STMIK AMIK BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47292/joint.v1i2.15

Abstract

In the current era of communication globalization, the role of social media is needed by humans to interact with each other. Social media is a medium for socializing with each other online, which allows users to interact with each other without being limited by time and space. This social media has a big influence on society especially young people who are the main consumers. The influence of social media as a marketing communication media, where users can give opinions and provide information to each other. On the other hand social media can also change the character of consumers, especially teenagers who are unstable and tend to be easily influenced. This study examines the role of websites and YouTube in influencing the character of consumers in buying products or services. The research population was selected by University Students in Bandung and 100 (one hundred) students were taken at University X in Bandung who were active in social media. The results of the questionnaire were processed using the partial least square method.
Co-Authors Aji Buana, Dwinto Martri Aji Soedjai, Achmad Drajat Amastuti, Denia Anggapradja, Indra Taruna Ani Yunaningsih Asep Wahyu Bayu Fitriansyah Bob Foster Buana, Dwinto Martri Aji Budiansyah, Yusep Butar, Edison Butar Cathartica, Allamanda Dadah Muliansyah Dadan Suryasaputra Dani Hamdani Darwis Agustriyana, Darwis Deden Sutisna Dwinto Martri Aji Buana Elita Rafini Hasan, Mustofa Herman Sofyandi Ilmy, Rizky Maidan Johan, Ahmad Lusiana, Patarida Lonita Makduani, Rivai Mardatillah, Athina Miranda, Intan Rizki Muafi - Muafi Mugi Juwita Muliansyah, Dadah Mustofa Mustofa Neuneung Ratna Hayati, Neuneung Ratna Nirwana, Ni Kadek Ayu Nurani, Nina Oktafien, Shinta Pipin Sukandi Qibtiyah, Mariah Rabiatul R.Achmad Drajat Aji Sujai Raden Rara Ayu Widaningsih Rifaldi Ikhsan Ghiffari Rina Anugrah, Rina Rizky Maidan Ilmy Salsabil, Imanirrahma Santoso, Anton Budi Sofyandi, Herman Sujai, R.Achmad Drajat Aji Sukmadewi, Maharani Syari, Febby Jatnika UMAR MARHUM Wawan Hermawan Wawan Hermawan Windy Wulandany