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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan Bogor Hospitality Journal
Mumuh Mulyana
Institut Bisnis Dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pembekalan dan Pendampingan Digital Entrepreneurship Bagi UMKM Kota Bogor Mumuh Mulyana; Zul Azhar; Rini Syarif; Mashadi Mashadi
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 2 (2026): JADKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i2.5591

Abstract

Digital transformation requires micro, small, and medium enterprises not only to use digital media as promotional tools but also to develop a digital entrepreneurial mindset in business management. This community service activity aimed to improve the understanding, skills, and readiness of MSME actors in Bogor City in implementing digital entrepreneurship through training and business mentoring. The program was conducted through four stages: needs identification, training, practical mentoring, and evaluation. The participants consisted of 30 MSME actors engaged in culinary, fashion, handicraft, service, and household product sectors. The materials covered digital entrepreneurship concepts, digital business model mapping, social media optimization, marketing content creation, marketplace utilization, simple digital financial recording, and business action plan development. The results showed an increase in participants’ understanding of digital entrepreneurship, with the average pre-test score increasing from 58.40 to 84.10 in the post-test. Most participants were also able to create digital business accounts, develop a simple content calendar, improve their business profiles, and design digital marketing strategies based on customer segmentation. This activity indicates that training combined with practical mentoring can strengthen the managerial capacity of MSMEs in facing digital-based business competition. The implication highlights the importance of continuous mentoring and collaboration among universities, local government, business communities, and digital platforms to accelerate the transformation of Bogor City MSMEs into adaptive, innovative, and competitive enterprises. Keywords: digital entrepreneurship, MSMEs, business mentoring, digital marketing, Bogor City.
Electronic Word Of Mouth, Brand Trust, Dan Lifestyle Sebagai Determinan Purchase Intention Konsumen AEON Sushi Di Jabodetabek Febry Lodwyk Rihe Riwoe; Mumuh Mulyana; Mashadi Mashadi; Siti Azzahra Suratman
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 2 (2026): JABKES Edisi Agustus 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i2.5650

Abstract

This study examines the effects of electronic word of mouth (e-WOM), brand trust, and lifestyle on consumers’ purchase intention toward AEON Sushi in the Greater Jakarta area. A quantitative, cross-sectional survey was conducted among 151 respondents who lived in Greater Jakarta, were familiar with AEON Sushi, and had purchase experience or purchase consideration concerning the product. Data were collected using an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The results show that e-WOM positively affects purchase intention (β = 0.196; t = 2.229; p = 0.026), brand trust positively affects purchase intention (β = 0.280; t = 3.306; p = 0.001), and lifestyle has the strongest positive effect on purchase intention (β = 0.379; t = 4.608; p < 0.001). The model explains 51.3% of the variance in purchase intention (R² = 0.513), while Q²predict of 0.474 indicates predictive relevance relative to the naïve benchmark. These findings suggest that purchase intention toward AEON Sushi is shaped not only by online consumer information and confidence in the brand but also by the degree to which the product fits consumers’ urban and contemporary lifestyles. The study recommends strengthening authentic online reviews, communicating product quality and safety consistently, and positioning AEON Sushi as a convenient culinary choice that fits the lifestyle of young urban consumers. The interpretation remains subject to the limitations of non-probability sampling, respondent concentration among women and individuals aged 20–25 years, and the reduced number of retained indicators in several constructs.
Analysis Of The Attractiveness Of Educational Tourism Of The Soil And Agriculture Museum In Bogor City Nur Ardila Febriana; Tarida Marlin Surya Manurung; Mumuh Mulyana; Diah Kusumayanti
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5558

Abstract

This study aims to analyze the educational tourism attractions of the Soil and Agriculture Museum in Bogor City. This museum is an educational tourist destination that combines elements of knowledge, history, and recreation in one place. The main focus of the research is to identify factors that attract visitors, evaluate their experiences during their visits, and examine the challenges faced by museums in developing their potential as educational tourism destinations. This study uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. Data analysis was carried out with the help of NVivo software to map themes and patterns from the information obtained. The results of the study show that the main attraction of the museum lies in its educational collections related to soil and agricultural science, interactive galleries, and strategic location. However, the low level of promotion and less innovative presentation of information are still the main obstacles in attracting visitors, especially from the younger generation. This study concludes that the Museum of Soil and Agriculture has great potential as a means of contextual learning and meaningful educational tourism experience if it is developed sustainably. Keywords: Tourist Attraction, Educational Tourism, Soil and Agriculture Museum, Visitor Experience.
Co-Authors Aang Munawar Abdul Roup Ade Yusdira Adil Fadillah Afifah, Afra Ali, Helmi Angga Sulistiono Anton Sukamto Apsari, Zahra Cikal Wahyu Apsari Ardhi Maulana Asti Pratiwi Bambang Hengky Rainanto Benekdita, Lucia Benjamin, Grace Yosephine Bintang Sahala Marpaung Brillian Jodi Firmansyah Budi Setiawan Christie G. B., Giovanno Danti Astrini Dedi Budiman Hakim Desi Hasbiyah Diah Kusumayanti Dina Maylani Donny Hendry Fahsani Edi Nurachmad Ernawati Ernawati Fahsany, Donny Hendry Febrianti, Sisca Febry Lodwyk Rihe Riwoe Firmansyah, Muhammad Fikri Firyal, Najla Nur Grace Yosephine Benjamin Hageem Che-Ni Hemiwati Hemiwati Herlambang, Herlan Herlan Herlambang Hermawan, Yanto Heti Herawati Heti Herawati Ilham Yuliandri Irma Damayanti Ulfah Isnan Mulia Istikomah Istikomah Jan Horas Veryady Purba Jaya, Pinto Kaleem Saleem Kusumayanti, Diah Lestari, Febriana Indah Lukman Hidayat M. Visa Ramadhan M. Yogi Riyantama Isjoni Maju Lumban Tobing Mariyah Mariyah Marwan Effendy Marwan Effendy Mashadi Mashadi Mashadi Mashadi Maulana, Ardhi Maulina, Dwi Maylani, Dina Mekaniwati, Ani Miki Maulana Morita Morita Morita Morita Muanas Muanas Muhammad Fikri Firmansyah Nani Cahyani Nani Cahyani Narrong Hassanee Naufal Nur Hilmi Neni Widaningsih Nur Ardila Febriana Nurachmad, Edi Nusa Muktiadji Nusa Muktiadji Odetha Agra Kirana Pinto Jaya Prit, Saren Radini, Siti Puti Rainanto, Bambang Hengky Ramadhan, M. Visa Ramadhan, Noval Ratih Puspitasari Ratih Puspitasari Ratih Puspitasari Retno Martanti Endah Lestari Riawati Tandri Riawati Tandri Rini Syarif Rini Syarif Risya Shakira Syaharani Riwoe, Febry Lodwyk Rihe Rizaldi Awaludin Rosa, Wulan Wahuni Rosadi, Reysi Resmidianti Rustandi, Imelda Elia Saefudin Zuhdi Saefudin Zuhdi Sahdi, Muhammad Ferdian Armala Said, Jamaliah Silalahi, Agung Sugianto Sisca Febrianti Siti Azzahra Suratman Siti Puti Radini Sri Hartoyo Sugiyanto - Sugiyanto Sugiyanto Sulastri Sulastri Supriatna Supriatna Suratman, Siti Azzahra Sutarti Sutarti Sutiharni, Sutiharni Syamsiar, Syamsiar Tarida Marlin Surya Tarida Marlin Surya Manurung Tubagus Dicky Faldy S. Noor Tubagus Dicky Faldy Syahid Noor W, Denny Haryono Wahyu Indra Satria Widya Widya Wulandari Dwi Utari Yanto Hermawan Yayuk Nurjanah Yohanes Raharja Yoyon Supriadi Yudin Taqyudin Yulia Nurendah Yuwanda Tiara Zul Azhar Zul Azhar