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All Journal Jurnal Ekonomi SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Daya Saing : Jurnal Ilmu Manajemen Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Journal of Economics and Business UBS International Journal of Business, Law, and Education PEKBIS Journal of Accounting Management Business and International Research INJURITY: Journal of Interdisciplinary Studies Jurnal Multidisiplin Teknologi dan Arsitektur JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Commercium: Journal of Business and Management Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability Epsilon : Journal of Management (EJoM) Journal of Management
Arwinence Pramadewi
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.500

Abstract

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.
The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Wijayanto, Gatot; Rama, Rovanita; Jushermi, Jushermi; Pramadewi, Arwinence; Rivai, Yutiandry; S, Deswita
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
Marketing Strategy in Maintaining the Continuity of Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 Pandemic in Pekanbaru City Wijayanto, Gatot; Jushermi, Jushermi; Marzolina, Marzolina; Pramadewi, Arwinence; Rama, Rovanita
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 3 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i3.50

Abstract

This research is a literature study on marketing strategies for MSME owners in Riau. This study aims to analyze what marketing strategies are used by MSME owners in an effort to maintain their business continuity. The research method used in this study is a qualitative descriptive method. The type of data used in this study is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data obtained through library research techniques (library study) which refers to sources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of the study conclude that the marketing strategies carried out by MSME owners in maintaining their business during the Covid-19 pandemic are; Product Strategy, during the Covid-19 pandemic, MSME owners in Riau also created innovations in their respective products. Price Strategy (Price), during the pandemic, MSME owners in Riau also carried out a price strategy in the form of discounts or price discounts to attract consumers and be able to maintain business. Promotion Strategy (Promotion), The forms of promotion used are: (1) Advertising (Advertising) (2) Personal Selling (Personal Selling) (3) Sales Promotion (4) Place Strategy (Place/Distribution).
Purchase Intention Model Determined by Tik-Tok Social Media Marketing and Product Knowledge through Price Discount as Intervening Variables Wijayanto, Gatot; Jushermi, Jushemi; Wahyuni, Sri; Alvionita, Agnes; Junaidi, Rahmat; Pramadewi, Arwinence
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 4 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i4.59

Abstract

This study aims to determine the effect of social media marketing on tik-tok and product knowledge on purchase intention which is moderated by price discount on the shopee marketplace in Pekanbaru City. The respondents of this research are those who use the Shopee and Tiktok applications and have shopped online at the Shopee marketplace in Pekanbaru City. The primary data in this study were obtained from distributing questionnaires as an instrument to prove the results of the study and to test the proposed hypothesis. In this study, using the structural equation modeling (SEM) analysis method using Warp-PLS version 6.0 software. Sampling using the technique of Non Probability Sampling with Purposive Sampling procedure by taking a sample of 120 respondents. The results in this study indicate that: 1) Social Media Marketing has a positive and significant effect on Purchase Intention at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the pvalue in this study, which is <0.001 with a beta (?) value of 0.380, 2) Product Knowledge has a positive and significant effect on Purchase Intention at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the p-value in this study, which is <0.001 with a beta (?) value of 0.352, 3) Social Media Marketing has a positive and positive effect. significantly to Purchase Intention moderated by Price Discount at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the p-value in this study, which is <0.001 with a beta () value of 0.280, 4) Product Knowledge has a positive and significant effect on Purchase Intention which is moderated by Price Discount on the Shopee Marketplace in Pekanbaru City, this is proven by by looking at the p-value in this study, which is 0.015 with a beta (?) value of 0.191
Pelatihan Pencatatan Keuangan Sederhana Bagi Pelaku UMKM Binaan PT. BPR Duta Perdana Pekanbaru Pramadewi, Arwinence; Noviasari , Henni; Pramitha, Anggia; Jushermi, Jushermi; Nasution, Hafiza Oktasia; Wildah, Sri Wahyuni
JCOMMITS: Journal of Community Empowerment, Inovation, and sustainability Vol. 3 No. 1 (2025): Jcommits (The Journal of Community Empowerment, Innovation, and Sustainability)
Publisher : LPPM UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM merupakan tulang punggung perekonomian nasional, namun banyak pelaku usahanya belum memahami pentingnya pencatatan keuangan sederhana, yang berdampak pada lemahnya akuntabilitas dan pengambilan keputusan usaha. Minimnya literasi keuangan pada UMKM binaan PT BPR Duta Perdana Pekanbaru menjadi alasan penting dipilihnya topik pengabdian ini. Tujuan kegiatan adalah untuk meningkatkan kemampuan pencatatan keuangan sederhana bagi pelaku UMKM agar dapat mengelola dan memantau usahanya secara efisien. Metode pengabdian menggunakan pendekatan partisipatif melalui empat tahapan: motivasi kewirausahaan, pemberian materi, pelatihan interaktif, dan praktik pencatatan keuangan. Kegiatan dilakukan selama empat bulan dengan melibatkan 10 pelaku UMKM terpilih berdasarkan evaluasi debitur triwulan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan sebesar 85% berdasarkan hasil pre-post test, dan sebanyak 80% peserta mampu menyusun buku kas dan laporan laba rugi sederhana secara mandiri. Kesimpulannya, pelatihan ini memberikan kontribusi signifikan terhadap peningkatan literasi keuangan dan penguatan tata kelola usaha mikro melalui sistem pencatatan keuangan yang mudah dan aplikatif.
PENGARUH KARAKTERISTIK INDIVIDU DAN OCB (ORGANIZATIONAL CITIZENSHIP BEHAVIOR) TERHADAP KINERJA KARYAWAN PT BUMI SIAK PUSAKO KOTA PEKANBARU Aini, Adilah Qurrotu; Hendriani, Susi; Pramadewi, Arwinence
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.1901

Abstract

Human resources are the main key to achieving organizational goals, and they are very important in this regard. PT Bumi Siak Pusako is one of the companies that conducts an employee performance assessment. The assessment of managerial employees' work found that the results did not align with the company's targets.This study aims to determine the influence of individual characteristics and Organizational Citizenship Behavior (OCB) on employee performance at PT Bumi Siak Pusako in Pekanbaru City. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to the entire population of 119 respondents using a saturated sampling technique. Data analysis techniques include descriptive analysis, instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing, all conducted using SPSS version 26. The research findings indicate that both individual characteristics and OCB have a positive and significant effect, both partially and simultaneously, on employee performance at PT Bumi Siak Pusako. The discussion reveals that enhancing individual characteristics and OCB can support the achievement of better employee performance. The conclusion of this study is that both independent variables, individual characteristics and OCB, jointly contribute significantly to improving employee performance in the company.
PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PERUMDA AIR MINUM TIRTA SIAK PEKANBARU Atika, Nurul; Machasin, Machasin; Pramadewi, Arwinence
Jurnal Daya Saing Vol. 9 No. 2 (2023): Transformasi Kinerja SDM, Perilaku Konsumen, dan Strategi UMKM di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i2.1183

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh beban kerja dan kepuasan kerja terhadap kinerja pegawai PERUMDA AIR MINUM TIRTA SIAK PEKANBARU. Sebanyak 110 karyawan merupakan populasi dalam penelitian ini, dan sampel yang digunakan dalam penelitiannya berjumlah 87 orang dengan menggunakan rumus slovin. Karena terdapat beberapa kendala selama penelitian, maka hanya 41 kuesioner yang dapat diproses. Jadi jumlah karyawan yang menjadi sampel dalam penelitian ini adalah 41 orang. Penelitian ini menyajikan data kuantitatif dan bertujuan untuk menganalisis dan mengetahui gambaran perusahaan yang menjadi sampel penelitian dengan menggunakan metode analisis deskriptif. Metode analisis data yang digunakan adalah uji instrumen, uji asumsi klasik, uji hipotesis dan analisis jalur atau path analysis dengan menggunakan SPSS untuk melihat pengaruh langsung dan tidak langsung antar variabel. Dari hasil penelitian diketahui bahwa variabel bebas yaitu: beban kerja dan kepuasan kerja berpengaruh signifikan terhadap kinerja pegawai melalui motivasi sebagai variabel intervening. masa depan yang lebih baik dalam mencapai tujuannya.
The Influence of Social Media on Purchasing Decisions Gatot Wijayanto; Jushermi Jushermi; Arwinence Pramadewi; Arini Novandalina; Yutiandry Rivai
Epsilon Journal of Management Vol. 2 No. 1 (2024): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i1.98

Abstract

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they
Dampak Penghargaan Finansial dan Disiplin Atas Kepuasan Kerja Karyawan Renata, Dafa Angri; Pramadewi, Arwinence; Junaidi, Rahmat
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.108

Abstract

Jantra Radja Persada is a firm that specializes in producing and distributing bottled drinking water (AMDK). It is situated in Tembilahan City, Indragiri Hilir Regency, Riau Province, Indonesia. The research was carried out at CV. Jantra Radja Persada Tembilahan located on Ahmad Yani Street. The objective of this study is to ascertain the impact of financial contentment and work discipline on employee satisfaction with their employment. This research is of a quantitative nature. The study included a population of 36 employees from CV firm, Jantra Radja Persada, located in Tembilahan, Riau Province. The sample used in this study consisted of the complete population, specifically 36 individuals. The investigation employed a saturation sampling strategy. This study employs multiple linear regression analysis with the utilization of SPSS version 25 software. The findings of this study indicate that financial remuneration has a favorable and substantial impact on employee job satisfaction. Additionally, work discipline also has a positive and significant influence on employee job satisfaction. Moreover, the variables of financial reward and work discipline collectively exert a positive and significant effect on employee job satisfaction. Based on this research, it can be inferred that both financial funding and work discipline exert a favorable and substantial impact on employee job satisfaction at CV. Jantra Radja Persada Tembilahan, located in Riau Province. These findings demonstrate the significance of efficient human resource management in enhancing employee work satisfaction. This research suggests that organizations should prioritize financial savings measures and promote strong work discipline in order to enhance employee job satisfaction. By implementing this approach, firms can provide a conducive work atmosphere that fosters employee motivation and enhances their performance.
Co-Authors ', Samsir ', Syahril Ahmad Waldyazkia Aida Nursanti Aini, Adilah Qurrotu Alvionita, Agnes Angga Kurniawan Putra Aprilia, Friska Arini Novandalina Arini Novandalina Atika, Nurul Desi Permata Sari Dewi Titianti Pohan, Dewi Titianti Dewita Suryanti Ningsih Dewita Suryati Ningsih Dilla, Alda Zahra Dina Christina Fabestia Dede Indah Fitri, Fabestia Dede Indah Fachry Abda El Rahman Fajar Kurnia Febri Triningsih Fikrian Hamdila Pratama Fitria Winata Gatot Wijayanto Gatra, Martharezza Dwi Hidayat, Asri Indah Hardianty Jumiati Sasmita Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Jushermi, Jushemi Lia Andira Machasin Machasin Machasin Machasin Marnis &#039; Marzolina &#039; Marzolina -, Marzolina Marzolina Marzolina, Marzolina Mirza Yusfa Munawir Muhammad Al Ghazali MUHAMMAD BAKRI Muhammad Ilham Hasbi Muhammad Iqbal Rahmadyrza, Muhammad Iqbal Muhammad Luthfi Nasution, Hafiza Oktasia Noviasari , Henni Novita Sari Nuryanti &#039; Pramitha, Anggia Raden Lestari Garnasih Rahman Putra Rahmat Junaidi Renata, Dafa Angri Renata, Daffa Roesdi, Rosnelly Rovanita Rama S, Deswita Sri Wahyuni Sri Wahyuni Wildah Susi Hendriani Syaputra, Muhammad Aldi Tris Pratama Wati, Nurlela Yutiandry Rivai