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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) At-Tafkir Jurnal Komunikasi Profesional Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Tourism Scientific Journal Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer SIGMA TEKNIKA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Cafetaria Economics and Digital Business Review Jurnal Abdimas Bina Bangsa Journal of Accounting and Management Innovation Journal of Innovation Research and Knowledge Jurnal Manajemen Kuliner Jurnal Pendidikan dan Perhotelan Jurnal Mekar Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity Journal of Management Edumaspul: Jurnal Pendidikan
Tirta Mulyadi
Politeknik Pariwisata Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Bimbingan Pengembangan Teknis Program Pembelajaran Praktikum SMK Di SMK Adimulia Batam Rosie Oktavia Puspita Rini; tirta Mulyadi; Agung Arif Gunawan; Miratia Afriani; Wahyudi Ilham
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.168

Abstract

This article includes research findings exploring how vocational education institutions should play their best role in preparing graduates for the world of work. The aim of this study is to provide an element for vocational education to meet the growing demand. This research uses the literature review method by deepening the literature and previous research results. The research aims to answer two questions, namely what is the current status of vocational training and what needs to be done to improve the quality of vocational training, especially in the face of advances in science and technology in the era of the industrial revolution 4.0. . The conclusion of this study is that there are still things that can be improved such as increasing the capacity of professional teachers, increasing synergy and pentahelix collaboration, revitalizing professional education with more experts. educational machinery, rebranding through direct research to industry and comparative in more advanced educational institutions both at home and abroad, while adding personality to students. Therefore, it is hoped that vocational education can participate in real efforts to implement government programs aimed at advancing Indonesia by preparing superior human resources.
Cafe marketing communication based on sustainability - environmentally friendly of kopi nako alam sutera Tirta Mulyadi; Ana Rusmardiana; Muhammad Reza Aulia; Dewi Yanti; Dendi Zainuddin Hamidi
Jurnal Komunikasi Profesional Vol. 7 No. 4 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i4.6892

Abstract

Coffee Shop and working are two same categories in people’s daily activity. Young generation likes to perform their work from any place especially coffee shop. To them, coffee shops are like a mold for their soul where they can share stories, hangout, make a deal, etc. Kopi Nako Alam Sutera; who’s not only Sustainable coffee shop but also presenting workspace comfortability and also lactose intolerant product. The quality of Kopi Nako’s variant of service had proven to us the ability to commit to sustainability despite managing middle business-like Coffee Shop. Kopi Nako breaks the stigma that middle business doesn’t have knowledge to contribute to sustainability program.
Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung Rosie Oktavia Puspita Rini; Tirta Mulyadi; Dimas Akmarul Putera; Aulia Agung Dermawan; Wahyudi Ilham
Journal of Event, Travel and Tour Management Vol. 2 No. 2 (2022)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v2i2.765

Abstract

This study aims to determine the effect of Sales Promotion and Personal Branding, partially or simultaneously on the decision to purchase a Venrose WO wedding package. This study uses quantitative methods using a sample of 100 respondents. Primary data and secondary data are used as data sources in this study. This study uses the SPSS tool for multiple linear regression analysis. The results showed that Sales Promotion partially had a significant effect on purchasing decisions, Personal Branding partially had a significant effect on purchasing decisions, and Sales Promotion and Personal Branding simultaneously had a very significant effect on purchasing decisions.
Social Media Marketing Against Decisions Purchase at Kopi Kenangan Batam Tirta Mulyadi; Victor Prasetya, Hartoyo; Arief Yanto Rukmana; Rusydi Fauzan
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.878

Abstract

The purpose of this research is to see the influence of Social Media marketing on the dependent variable, namely consumer purchasing decisions at Kopi Kenangan in Batam. The explanatory research technique is the technique used in this research, and uses hypothesis testing to clarify the cause and effect relationship between research variables. By taking a quantitative approach, collecting data and information using a questionnaire which will be distributed to customers of Kedai Kopi Kenangan Batam. This research used the population of Kopi Kenangan consumers in Batam with an age range of 21-26 years as research objects, which used 88 respondents as samples using a purposive sampling technique. After conducting research on 88 respondents, the results showed that the variables Social Media, feel, think, act and relate as dependent variables simultaneously influenced consumer purchasing decisions as the dependent variable
Sosialisasi Profesi, Jenjang Karir Bidang Kuliner Dan Cooking Demo Chocolate Praline Di SMK Adimulia Batam Agung Arif Gunawan; Rosie Oktavia Puspita Rini; Miratia Afriani; Tirta Mulyadi
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.154

Abstract

At this time the culinary business in Indonesia is increasingly in demand. At present the need for food and beverage is no longer a mere basic need that must be met, but has become a trend among the people. Many think that a prospect business today is the culinary business. So do not be surprised if the growth of the culinary industry in Indonesia is expected to grow and this is certainly an attractive opportunity for culinary business entrepreneurs. School is a place of education that is commonly used by everyone. At this time schools not only provide services in the form of education, but also compete to provide more services than other schools. This is intended so that the school will be more in demand by the community because of its advantages and to improve the image of the school. For this reason, schools need to convey information about the advantages they have so that they are known and known by the wider community. With the development of the culinary business which is increasingly rapid and advanced, the Batam Tourism Polytechnic strives to contribute to meeting the needs of quality human resources for the development of the culinary world at home and abroad
Bimbingan Pengembangan Teknis Program Pembelajaran Praktikum SMK Di SMK Adimulia Batam Rosie Oktavia Puspita Rini; tirta Mulyadi; Agung Arif Gunawan; Miratia Afriani; Wahyudi Ilham
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.168

Abstract

This article includes research findings exploring how vocational education institutions should play their best role in preparing graduates for the world of work. The aim of this study is to provide an element for vocational education to meet the growing demand. This research uses the literature review method by deepening the literature and previous research results. The research aims to answer two questions, namely what is the current status of vocational training and what needs to be done to improve the quality of vocational training, especially in the face of advances in science and technology in the era of the industrial revolution 4.0. . The conclusion of this study is that there are still things that can be improved such as increasing the capacity of professional teachers, increasing synergy and pentahelix collaboration, revitalizing professional education with more experts. educational machinery, rebranding through direct research to industry and comparative in more advanced educational institutions both at home and abroad, while adding personality to students. Therefore, it is hoped that vocational education can participate in real efforts to implement government programs aimed at advancing Indonesia by preparing superior human resources.
Transformasi Industri Makanan dan Minuman Tradisional dengan Pendekatan Industri 4.0: Studi Kasus pada Usaha Kuliner di Wilayah Jakarta Tirta Mulyadi; Adhy Firdaus; Desi Kristanti; Sunarni Sunarni
Jurnal Bisnis dan Manajemen West Science Vol 2 No 04 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i04.777

Abstract

Industri makanan dan minuman tradisional di Jakarta, Indonesia, sedang mengalami transformasi yang signifikan dengan adanya integrasi teknologi Industri 4.0. Penelitian ini menyelidiki implikasi dari transformasi ini melalui analisis kuantitatif, dengan fokus pada sampel 143 bisnis kuliner tradisional. Penelitian ini menilai kondisi adopsi Industri 4.0 saat ini, mengidentifikasi faktor pendorong dan penghambat utama, serta menganalisis dampaknya terhadap proses operasional dan pengalaman pelanggan. Penelitian ini menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS) untuk menguji hubungan antara karakteristik bisnis, kesiapan tenaga kerja, adopsi Industri 4.0, dan dampak selanjutnya terhadap operasi dan pengalaman pelanggan. Statistik deskriptif memberikan wawasan tentang lanskap demografis dan teknologi, sementara penilaian model pengukuran memastikan validitas dan keandalan instrumen survei. Analisis jalur dan analisis bootstrap memvalidasi hubungan, dan analisis kecocokan model, R², dan Q² mengevaluasi ketahanan model struktural secara keseluruhan. Temuan ini berkontribusi pada wacana akademis, memandu pengambilan keputusan strategis bagi pemilik bisnis, dan menetapkan tolok ukur untuk studi masa depan tentang adopsi Industri 4.0 di industri tradisional.
ANALISIS EFEKTIVITAS KAMPANYE INFLUENCER MARKETING: TINJAUAN TERHADAP PENGARUH DAN PERSEPSI KONSUMEN TERHADAP MEREK mulyadi, Tirta; Launtu, Ansir; Anwar, Muh. Abduh.; Suyatno, Agus; Jayanto, Imam
JURNAL DARMA AGUNG Vol 32 No 2 (2024): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i2.4169

Abstract

Artikel ini bertujuan untuk melakukan analisis terhadap efektivitas kampanye Influencer Marketing dengan fokus pada pengaruh dan persepsi konsumen terhadap merek. Metode yang digunakan dalam artikel ini adalah literature review, yang menggabungkan temuan-temuan dari berbagai sumber terpercaya dalam domain pemasaran dan komunikasi. Analisis ini bertujuan untuk menyelidiki bagaimana kampanye Influencer Marketing memengaruhi perilaku dan persepsi konsumen terhadap merek, serta faktor-faktor apa yang mempengaruhi tingkat efektivitasnya. Dalam prosesnya, artikel ini juga akan membahas tentang kelebihan dan kekurangan dari strategi pemasaran ini, serta tren-tren terbaru dalam penggunaan Influencer Marketing. Hasil dari artikel ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang bagaimana kampanye Influencer Marketing dapat digunakan secara efektif untuk memperkuat citra merek dan meningkatkan interaksi dengan konsumen. Implikasi praktis dari temuan ini dapat membantu praktisi pemasaran dalam merancang dan mengimplementasikan strategi pemasaran yang lebih efektif di era digital yang terus berkembang.
PERANCANGAN GUDANG PT. XYZ DENGAN METODE CLASS BASED STORAGE UNTUK MEMINIMALISIR JARAK MATERIAL HANDLING Putera, Dimas Akmarul; Puspita Rini, Rosie Oktavia; Dermawan, Aulia Agung; Ilham, Wahyudi; Mulyadi, Tirta
SIGMA TEKNIKA Vol 6, No 2 (2023): SIGMATEKNIKA, VOL. 6, N0. 2, November 2023
Publisher : Fakultas Teknik, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/sigmateknika.v6i2.5522

Abstract

PT. XYZ merupakan sebuah perusahaan yang beroperasi di sektor manufaktur ban vulkanisir. Hasil dari proses manufaktur ini adalah lembaran ban dengan variasi pola bunga ban. Penempatan 28 jenis produk yang tidak teratur dan terpisah, tanpa lokasi penyimpanan tetap dan alokasi ruang gudang yang jelas, berdampak pada peningkatan waktu dalam proses identifikasi dan pengambilan produk sesuai jenis dan karakteristiknya. Hal ini menyebabkan biaya operator meningkat dan efisiensi ruang gudang berkurang. Pola susunan karet pre-curedtread menjadi tidak teratur dan tidak cocok dengan dimensi dan ukuran barang tersebut. Pendekatan penyimpanan berdasarkan kelas digunakan untuk menyusun dan menempatkan produk sesuai dengan kategori material, produk, dan bahan pembuatannya yang serupa. Hasil akhir menunjukkan pengurangan jarak pengambilan produk dari 448 meter menjadi 130,81 meter. Waktu pengambilan produk juga mengalami penurunan dari 309,2 menit (setara dengan 5,15 jam) menjadi 64,01 menit (setara dengan 1,06 jam).
PERENCANAAN KEBUTUHAN DISTRIBUSI MENGGUNAKAN PENDEKATAN DISTRIBUTION RESOURCES PLANNING PADA PERUSAHAAN BAJA COR Putera, Dimas Akmarul; Puspita Rini, Rosie Oktavia; Lawi, Ansarullah; Mulyadi, Tirta; Ilham, Wahyudi; Dermawan, Aulia Agung
SIGMA TEKNIKA VOL 7, NO 1 (2024): SIGMATEKNIKA, VOL. 7, N0. 1, JUNI 2024
Publisher : Fakultas Teknik, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/sigmateknika.v7i1.6190

Abstract

PT. XYZ merupakan sebuah perusahaan manufaktur yang berfokus pada produksi komponen mesin dari baja cor untuk berbagai keperluan industri, termasuk pertambangan, kelapa sawit, peralatan berat, dan industri karet. Salah satu produk yang menjadi fokus penelitian adalah jaw plate, yang menjadi produk dengan permintaan tertinggi di pasaran dibandingkan dengan produk lainnya. Penelitian ini bertujuan untuk mengatasi ketidaksesuaian antara jumlah produk yang dipasok dengan permintaan di Distribution Centre (DC) Aceh dan DC Jambi, yang berakibat pada kekurangan stok produk di DC tersebut. Pendekatan yang digunakan adalah perencanaan kebutuhan distribusi menggunakan metode Distribution Resources Planning (DRP) dan Model Economic Order Quantity (EOQ) untuk menentukan ukuran pemesanan yang ekonomis. Hasil penelitian menunjukkan bahwa untuk DC Aceh dan DC Jambi, ukuran pesanan yang ekonomis (q) adalah 136 unit dan 109 unit, dengan stok keselamatan (ss) sebanyak 4 unit dan 8 unit, serta titik pemesanan ulang (reorder point, r) sebanyak 24 unit dan 17 unit.
Co-Authors Abdul Wahab Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Afriani, Miratia Agus Suyatno Ahmad Fadil Mediwinata Ana Rusmardiana Andiani, Paramita Ansarullah Lawi Anwar, Muh. Abduh. Arief Yanto Rukmana Asman Abnur, Asman Atmaja, Hari Sandi Aulia Agung Dermawan Bowen Algren Wuysang Cakranegara, Pandu Adi Chelsea, Chelsea Dailami Dailami Darmawati Manda Dasep Supriatna Dendi Zainuddin Hamidi desi kristanti, desi Dewi Yanti Dimas Akmarul Putera Eryd Saputra Eva Purnamasari Fadil Mediwinata, Ahmad Farisya, Nada Fitri Hidayati Fitri Hidayati Frangky Silitonga Gunawan, Agung Arif Hafidz Hanafiah Hari Sandi Hatta, Heliza Rahmania Haufi Sukmamedian Heri Dermawan Heri Nuryanto, Heri Ilham, Wahyudi Irmawati Irmawati Iswahyu Pranawukir Iswahyuningsih, Iswahyuningsih Jayanto, Imam Juregi, Tria Kelemens Mere LAUNTU, ANSIR Lubis, Renny Marsari, Endy Gunanto Mas'ud, M. Imron Maskikit, Coleta Miratia Afriani Miratia Afriani Mokhamad Yaurizqika Hadi Muh. Abduh Anwar Muhammad Asir Muhammad Azizi Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Mulyadi Mulyadi Novitasari, Salwa Aulia PA Andiena Nindya Putri Puspita Rini, Rosie Oktavia Putri, Delisa Frananda Rahayu, Betty Rina Sovianti Rosento Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Rusydi Fauzan sabil sabil, sabil Silalahi, Pristanto Siti Nurhayati Sovianti, Rina Srifatmawati Ahmad Suci Permata Sari Sunarni Sunarni Syafruddin Rais, Syafruddin Syamsul Arifin Tamaulina Br Sembiring Tito Pratama Utomo, Bekti Victor Prasetya, Hartoyo Wahyudi Ilham Wahyudi Ilham Wardani, Dewi Ratih Kusuma Wibowo, Agung Edy Widi Hardini, Widi Wijaya Adi Putra Yenni Kurnia Gusti Yusakh Yama Langi Yusuf, Abd Rahman