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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) At-Tafkir Jurnal Komunikasi Profesional Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Tourism Scientific Journal Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer SIGMA TEKNIKA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Cafetaria Economics and Digital Business Review Jurnal Abdimas Bina Bangsa Journal of Accounting and Management Innovation Journal of Innovation Research and Knowledge Jurnal Manajemen Kuliner Jurnal Pendidikan dan Perhotelan Jurnal Mekar Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity Journal of Management Edumaspul: Jurnal Pendidikan
Tirta Mulyadi
Politeknik Pariwisata Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH PROMOSI DAN POPULARITAS MEREK TERHADAP VOLUME PENJUALAN KANGEN DIMSUM BATAM Putri, Delisa Frananda; Saputra, Eryd; Mulyadi, Tirta; Abnur, Asman; Hardini, Widi
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.288

Abstract

Studi ini bertujuan untuk mengidentifikasi faktor-faktor apa saja yang berpengaruh terhadap volume penjualan Kangen Dimsum Batam karena telah terjadi fluktuasi penjualan dari April 2022 hingga September 2022. Selain itu, Kangen Dimsum tidak sering dipromosikan di media sosial dan tidak populer seperti produk serupa. Karena itu, untuk meningkatkan popularitas merek, Kangen Dimsum Batam harus melakukan promosi yang lebih aktif. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan popularitas merek terhadap volume penjualan Kangen Dimsum Batam. Konsumen Kangen Dimsum Batam dalam penelitian ini berusia antara lima belas dan lima puluh tahun. Penelitian ini adalah jenis kuantitatif, dan pengambilan sampelnya menggunakan probabilitas dan pengambilan sampel acak sederhana, dengan total 160 responden. Kuesioner, wawancara, observasi, dan dokumen digunakan untuk mengumpulkan data. Metode analisis yang digunakan adalah regresi linier berganda, yang dilakukan menggunakan program SPSS 22. Hasil penelitian menunjukkan bahwa, pertama-tama, promosi memengaruhi volume penjualan, dengan hasil thitung 5.604 lebih besar dari ttabel 1.975 dan sig 0,000 lebih kecil dari 0,05; kedua, popularitas merek memengaruhi volume penjualan, dengan hasil thitung 4.465 lebih besar dari ttabel 1.975 dan sig 0.000 lebih kecil dari 0,05; dan ketiga, secara keseluruhan, promosi dan popularitas merek memengaruhi volume penjualan Kangen Dimsum Batam dengan hasil Fhitung 71.401 lebih.
PEMBERDAYAAN UMKM LOKAL MELALUI PELATIHAN DIGITAL MARKETING DAN E-COMMERCE Mulyadi, Tirta; Wahab, Abdul; Lubis, Renny; Asir , Muhammad; Hanafiah, Hafidz
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemberdayaan UMKM tidak hanya berkontribusi pada perkembangan individu atau bisnis tersebut, tetapi juga memberikan dampak positif pada ekonomi lokal. tujuan dilakukannya Pengabdian kepada Masyarakat ini adalah untuk memberdayakan UMKM lokal melalui pelatihan digital marketing dan e-commerce. Metode yang digunakan dalam artikel ini adalah metode kualitatif dengan studi literature atau Library Research. Tujuannya adalah untuk menganalisis perbandingan teori-teori yang ada dengan teori-teori sebelumnya pada literature hasil penelitian. Literature yang digunakan adalah literature dari hasil Pengabdian kepada Masyarakat atau review yang tersaji dalam artikel ilmiah berupatasi nasional dan internasional yang bersesuaian dengan topik yang akan dikaji. Untuk meningkatkan keunggulan bersaing, maka UMKM perlu meningkatkan adaptasi terhadap perkembangan teknologi pemasaran yang sedang berkembang saat ini, seperti kemampuan dalam bermedia sosial atau digital marketing. Pelatihan marketing dan e-commerce UMKM lokal melalui pengembangan marketing secara digital guna mendorong ekonomi masyarakat agar semakin bangkit dan mengikuti perkembangan saat ini.
Pengembangan Produk Olahan Frozen Food dan Bantuan Sosial di Yayasan Almani, Kota Batam Saputra, Eryd; Mulyadi, Tirta; Ilham, Wahyudi; Afriani, Miratia
Jurnal Tiyasadarma Vol. 2 No. 1 (2024): Juli 2024 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v2i1.345

Abstract

Kesenjangan sosial yang lebar menunjukkan bahwa banyak masyarakat yang membutuhkan intervensi untuk meningkatkan taraf hidup mereka. Peningkatan taraf hidup dapat dilakukan dengan membuat usaha. Produk frozen food dipilih sebagai fokus utama karena memiliki prospek pasar yang baik dan proses produksinya dapat dilakukan dengan alat sederhana, menjadikannya pilihan yang tepat untuk masyarakat marginal. Program ini bertujuan untuk memberdayakan masyarakat marginal dengan memberikan pelatihan dan dukungan yang diperlukan untuk memulai dan mengembangkan usaha makanan beku. Mitra kegiatan adalah Yayasan Almani Kota Batam, melibatkan 30 peserta dalam program ini. Metode yang digunakan adalah ceramah untuk memberikan pengetahuan teoretis. Selain itu, praktik secara langsung juga diterapkan untuk memastikan pemahaman dan keterampilan peserta. Program pelatihan pengembangan produk frozen food yang komprehensif telah berhasil meningkatkan keterampilan dan pengetahuan masyarakat. Selain itu, program bantuan sosial yang mencakup distribusi bantuan pangan untuk masyarakat yang kurang mampu, telah membantu memenuhi kebutuhan dasar mereka dan meningkatkan kualitas hidup secara keseluruhan. Program pengembangan produk prozen food dan bantuan sosial yang dilaksanakan oleh Yayasan Almani di Kota Batam telah memberikan dampak positif yang signifikan pada masyarakat
IMPORTANCE PERFORMANCE ANALYSIS KINERJA PRODUK BATIK BATAM PELENGKAP DAYA TARIK WISATA Agung Edy Wibowo; Tirta Mulyadi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 9 No. 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.447

Abstract

The purpose of this study is to determine the performance of batik products in the city of Batam. Batik products are also known as souvenir products to attract tourists. Product quality is very necessary in supporting the success of tourism in the city of Batam. Studies and research results are based on the perceptions of consumers or tourists who have had experience with those Batik products. Importance performance analysis is used in this study by measuring consumer perceptions of product attribute expectations and product performance. Test conducted use SPSS.21. The results showed that the performance of batik’s Batam was good. It can be concluded from consumer perceptions with the value of the level of conformity between consumer expectations and product performance at 98.141%, which means that 98.141% of product performance met consumer expectations. There are six indicators of product quality that met consumer expectations which are located in quadrant I, namely 1. Batam Batik has a variety of colors 2. Coloring has a philosophical meaning 3. Adequate texture quality 4. Texture softness 5. Quality raw materials 6. Imaginative trademark. And also there are five product quality indicators that need to be improved based on the priority scale which is located in quadrant IV, namely 1. Price certainty. 2. Price intervals. 3. Color variations. 4. Eco-green raw materials. 5. Packaging forms.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Tirta Mulyadi; Iswahyu Pranawukir; Rina Sovianti; Ahmad Fadil Mediwinata; Afif Alfiyanto; Fitri Hidayati
At-Tafkir Vol 15 No 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
STUDI EFEKTIVITAS STRATEGI PEMASARAN HIJAU DALAM MENARIK KONSUMEN PADA PRODUK RAMAH LINGKUNGAN Mulyadi, Tirta; Nurhayati, Siti; Lestari, Utami Puji; Asir, Muhammad; Launtu, Ansir
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12921

Abstract

This study aims to explore the effectiveness of green marketing strategies in attracting consumers to eco-friendly products. Amid growing environmental awareness, consumers are increasingly choosing products with minimal environmental impact. Green marketing strategies involve incorporating eco-friendly elements into products and marketing processes designed to enhance the sustainability values and corporate social responsibility. This article utilizes a literature review method to analyze various green marketing strategies, such as using recycled materials, eco-friendly packaging, and communication emphasizing ecological benefits. Based on the literature review findings, green marketing has proven effective in increasing consumer interest and fostering brand loyalty. However, challenges in implementation, such as consumer perceptions of the honesty and credibility of green claims, still exist. This study provides insights on how companies can optimize green marketing strategies to expand their consumer base while maintaining their commitment to environmental sustainability
Social Assistance At Yaa Bunayya Orphanage, Batam City, Riau Islands Province Mulyadi, Tirta; Ilham, Wahyudi; Atmaja, Hari Sandi; Yusuf, Abd Rahman
JURNAL KEKER WISATA Vol. 3 No. 1 (2025): JANUARI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i1.324

Abstract

Abstract This study explores the implementation of social assistance programs at Yaa Bunayya Orphanage in Batam City, Riau Islands Province. The orphanage serves as a haven for underprivileged and orphaned children, offering both care and education. Social assistance from the government and community is integral to ensuring the smooth operation of the orphanage and supporting the well-being of its residents. Using a qualitative approach with a case study method, data were collected through interviews with orphanage staff, donors, and the children. The findings highlight that the assistance provided includes financial aid, food, clothing, and educational support. The study also uncovers challenges in the distribution process and suggests strategies to improve the efficiency and impact of future assistance. These insights aim to emphasize the importance of collective efforts in enhancing the welfare of orphaned children and the sustainability of orphanage operations in Batam.
Pariwisata Regeneratif: Dari Berkelanjutan ke Revitalisasi Ekosistem dan Budaya Lokal Mulyadi, Tirta; Novitasari, Salwa Aulia; Andiani, Paramita
Jurnal Multidisiplin West Science Vol 4 No 03 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i03.2102

Abstract

Studi ini mengeksplorasi pergeseran paradigma dari pariwisata berkelanjutan ke pariwisata regeneratif di Indonesia, dengan menekankan revitalisasi ekosistem, pelestarian budaya, dan pemberdayaan masyarakat. Dengan menggunakan pendekatan kualitatif, data dikumpulkan dari lima informan kunci, termasuk operator pariwisata, tokoh masyarakat, dan pakar lingkungan. Analisis tematik yang difasilitasi oleh perangkat lunak NVIVO mengungkapkan bahwa pariwisata regeneratif mendorong pemulihan ekologi, menjaga tradisi lokal, dan memberdayakan masyarakat. Namun, tantangan seperti inkonsistensi kebijakan, keterbatasan sumber daya, dan komodifikasi budaya menghambat implementasinya. Temuan ini menggarisbawahi pentingnya kolaborasi pemangku kepentingan, peningkatan kapasitas yang ditargetkan, dan pengambilan keputusan partisipatif dalam memajukan pariwisata regeneratif. Studi ini berkontribusi pada wacana yang berkembang tentang pembangunan berkelanjutan dengan menyoroti potensi pariwisata sebagai katalisator ketahanan ekologi dan budaya di Indonesia.
Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement Mulyadi, Tirta; Putri, PA Andiena Nindya; Rosento, Rosento; Gusti, Yenni Kurnia; Sabil, Sabil
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2394

Abstract

In the dynamic landscape of modern marketing, innovative strategies are essential for businesses to thrive. This article delves into the intricate interplay between brand positioning, market segmentation, and consumer engagement within the realm of marketing management. Brand positioning forms the cornerstone of effective marketing, defining how a brand is perceived in the minds of consumers relative to competitors. Market segmentation further refines this process by dividing heterogeneous markets into distinct groups with similar needs and preferences. By understanding these segments, marketers can tailor their strategies to resonate with specific consumer demographics. However, in the digital age, consumer engagement has emerged as a critical factor driving marketing success. Engaging consumers goes beyond traditional advertising; it involves creating meaningful interactions and fostering relationships through various channels, including social media, content marketing, and experiential events. The synergy among brand positioning, market segmentation, and consumer engagement is paramount for achieving sustainable competitive advantage and fostering brand loyalty in today's hypercompetitive markets. This article explores how innovative approaches in marketing management leverage the intricate connections between brand positioning, market segmentation, and consumer engagement to drive business growth and cultivate enduring relationships with consumers.
PERAN STOTYTELLING DALAM MENYUSUN DAN MEMPERTAHANKAN INDENTITAS BRAND HERITAGE DI DESTINASI WISATA MUSEUM RAJA ALI HAJI, KOTA BATAM Mulyadi, Tirta; Wahyudi Ilham; Hari Sandi Atmaja; Haufi Sukmamedian; Syafruddin Rais; Yusakh Yama Langi
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk menelusuri serta merancang strategi storytelling yang optimal dalam mendukung peran Museum Raja Ali Haji sebagai media edukasi dan objek wisata budaya di Kota Batam. Dengan pendekatan deskriptif kualitatif, penelitian ini menggabungkan teknik observasi langsung, wawancara mendalam, serta telaah pustaka guna mengidentifikasi potensi kisah-kisah sejarah dan budaya Melayu yang dapat dikemas melalui teknik penceritaan. Temuan menunjukkan bahwa penggunaan storytelling yang mengangkat nilai-nilai lokal, seperti riwayat hidup Raja Ali Haji dan warisan budaya Melayu, mampu meningkatkan daya tarik museum, memperkuat jati diri budaya, serta mendorong partisipasi aktif dari pengunjung, khususnya generasi muda. Studi ini merekomendasikan pengembangan narasi dalam bentuk visual dan audio, peningkatan kapasitas pemandu wisata, serta pemanfaatan teknologi digital guna menciptakan pengalaman kunjungan yang lebih mendalam. Oleh karena itu, storytelling dinilai sebagai strategi yang efektif dalam memperkuat peran museum sebagai pusat pembelajaran dan destinasi budaya yang relevan dan berkelanjutan.
Co-Authors Abdul Wahab Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Afriani, Miratia Agus Suyatno Ahmad Fadil Mediwinata Ana Rusmardiana Andiani, Paramita Ansarullah Lawi Anwar, Muh. Abduh. Arief Yanto Rukmana Asman Abnur, Asman Atmaja, Hari Sandi Aulia Agung Dermawan Bowen Algren Wuysang Cakranegara, Pandu Adi Chelsea, Chelsea Dailami Dailami Darmawati Manda Dasep Supriatna Dendi Zainuddin Hamidi desi kristanti, desi Dewi Yanti Dimas Akmarul Putera Eryd Saputra Eva Purnamasari Fadil Mediwinata, Ahmad Farisya, Nada Fitri Hidayati Fitri Hidayati Frangky Silitonga Gunawan, Agung Arif Hafidz Hanafiah Hari Sandi Hatta, Heliza Rahmania Haufi Sukmamedian Heri Dermawan Heri Nuryanto, Heri Ilham, Wahyudi Irmawati Irmawati Iswahyu Pranawukir Iswahyuningsih, Iswahyuningsih Jayanto, Imam Juregi, Tria Kelemens Mere LAUNTU, ANSIR Lubis, Renny Marsari, Endy Gunanto Mas'ud, M. Imron Maskikit, Coleta Miratia Afriani Miratia Afriani Mokhamad Yaurizqika Hadi Muh. Abduh Anwar Muhammad Asir Muhammad Azizi Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Mulyadi Mulyadi Novitasari, Salwa Aulia PA Andiena Nindya Putri Puspita Rini, Rosie Oktavia Putri, Delisa Frananda Rahayu, Betty Rina Sovianti Rosento Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Rusydi Fauzan sabil sabil, sabil Silalahi, Pristanto Siti Nurhayati Sovianti, Rina Srifatmawati Ahmad Suci Permata Sari Sunarni Sunarni Syafruddin Rais, Syafruddin Syamsul Arifin Tamaulina Br Sembiring Tito Pratama Utomo, Bekti Victor Prasetya, Hartoyo Wahyudi Ilham Wahyudi Ilham Wardani, Dewi Ratih Kusuma Wibowo, Agung Edy Widi Hardini, Widi Wijaya Adi Putra Yenni Kurnia Gusti Yusakh Yama Langi Yusuf, Abd Rahman