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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) At-Tafkir Jurnal Komunikasi Profesional Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Tourism Scientific Journal Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer SIGMA TEKNIKA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Cafetaria Economics and Digital Business Review Jurnal Sosial dan Teknologi Jurnal Abdimas Bina Bangsa Journal of Accounting and Management Innovation Arus Jurnal Sosial dan Humaniora Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Manajemen Kuliner Jurnal Pendidikan dan Perhotelan Jurnal Mekar Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity Journal of Management Edumaspul: Jurnal Pendidikan
Tirta Mulyadi
Politeknik Pariwisata Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Optimalisasi Customer Engagement Melalui Manajemen Konten Pemasaran Di Platform Digital Tirta Mulyadi; Endy Gunanto Marsari; Yenni Kurnia Gusti; Ansir Launtu; Coleta Maskikit
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9090

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku usaha kecil mengenai manajemen konten pemasaran digital sebagai strategi optimalisasi customer engagement. Perkembangan teknologi informasi dan perubahan perilaku konsumen telah mendorong pelaku usaha untuk beradaptasi melalui pemanfaatan media sosial dan platform digital. Metode kegiatan menggunakan pendekatan partisipatif berupa workshop, diskusi interaktif, dan pendampingan langsung. Materi pelatihan difokuskan pada strategi pembuatan konten kreatif, penjadwalan unggahan, pemanfaatan analitik digital, serta teknik interaksi dengan audiens. Evaluasi dilakukan melalui pre-test, post-test, serta observasi terhadap praktik manajemen konten yang diterapkan peserta. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman digital marketing, kemampuan mengelola konten, serta peningkatan engagement audiens pada akun media sosial usaha peserta. Program ini menegaskan pentingnya literasi pemasaran digital dalam memperkuat daya saing usaha kecil di era transformasi digital.
Pengaruh Lokasi dan Strategi Media Sosial terhadap Keputusan Pembelian di Namura Kopi Batam Yolanda Houmasan Simaremare; Tirta Mulyadi
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.2073

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh lokasi terhadap keputusan di Namura Kopi Batam, pengaruh strategi media sosial terhadap keputusan pembelia di Namura Kopi Batam dan Pengaruh lokasi dan strategi media sosial terhadap keputusan pembelian di Namura kopi Batam. Penelitian ini di latar belakangi oleh semakin ketatnya persaingan yang ada dalam industri kuliner, Khususnya pada sektor café yang berkembang pesat di kota Batam. Setiap pelaku usaha berusaha untuk mampu menciptakan keunggulan kompetitif agar dapat menarik dan mempertahankan minat dan keputusan konsumen dalam pembelian. Salah satu faktor penting yang berperan dalam keberhasilan suatu usaha kuliner adalah lokasi usaha yang strategis serta strategi melalui media sosial yang efektif. Pendekatan penelitian ini adalah kuntitatif untuk merumuskan dan menganalisa masalah. Populasi penelitian adalah Namura Kopi yang terdapat di Kota Batam. Sampel pada penelitian ini adalah konsumen dari Namura Kopi dan followers intagram. Teknik pengumpulan data dari penelitian ini menggunakan kuisioner. Jumlah responden kuisioner dalam penelitian ini adalah 102 orang
STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN OMZET PENJUALAN PADA CAFE COFE CENTRE Malik Lintang Prasojo; Heri Nuryanto; Tirta Mulyadi; Hendra Saiful
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi dan komunikasi telah mendorong perubahan pada perilaku pelanggan serta strategi pemasaran di dunia bisnis, khususnya pada sektor kuliner. Pemasaran digital menjadi penting karena membantu pelaku usaha dalam memperluas jangkauan pasar dan meningkatkan omzet penjualan. Penelitian ini dilakukan untuk membantu strategi pemasaran digital yang diterapkan dalam meningkatkan omzet penjualan pada Cafe Cofe Centre.Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara dengan pemilik, karyawan, dan pengunjung cafe, observasi langsung terhadap aktivitas pemasaran. Hasil penelitian ini menunjukkan bahwa Cafe Cofe Centre telah menerapkan pemasaran digital melalui pemanfaatan media sosial seperti WhatsApp, Instagram, TikTok, dan Facebook, serta kerja sama dengan influencer lokal dan platform pemesanan online. Strategi tersebut mendorong dalam meningkatkan jumlah pengunjung, transaksi penjualan, serta membangun brand atau merek cafe. Namun tetapi, penerapan pemasaran digital belum diterapkan dan dilakukan secara maksimal dan masih memerlukan pengelolaan yang lebih terencana. Kesimpulan dari penelitian ini menunjukkan bahwasannya strategi pemasaran digital memiliki peran penting dalam meningkatkan omzet penjualan dan keberlanjutan usaha pada Cafe Cofe Centre.
Influencer Marketing and Its Effectiveness in Shaping Consumer Purchase Intentions Tirta Mulyadi; Eko Wahyu Widayat; Siti Nurhayati
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9348

Abstract

Influencer marketing has become one of the most powerful strategies in the digital era for shaping consumer purchase intentions. This article review examines studies published between 2020 and 2025 to explore how influencers affect consumer attitudes, brand perceptions, and purchasing decisions. The review identifies three core drivers of effectiveness: the credibility and authenticity of influencers, the depth of consumer engagement on social media platforms, and the mediating role of brand trust, loyalty, and emotional connection. It also highlights the growing importance of value-driven strategies such as ethical and sustainable marketing in strengthening positive purchase intentions. Moreover, the integration of influencer strategies with interactive tools such as live commerce, affiliate marketing, and content variety-seeking behaviors has shown significant potential in enhancing consumer responses. The findings emphasize the need for brands to align influencer selection and campaign design with evolving consumer expectations. The review concludes that influencer marketing is highly effective in shaping purchasing decisions but calls for further longitudinal and cross-cultural research to understand its long-term impacts and sustainability.
Pengaruh Konten Visual dan Interaksi Media Sosial terhadap Minat Beli Kuliner Lokal Batam Ria Pratiwi; Heri Nuryanto; Tirta Mulyadi; Agung Arif Gunawan
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.6123

Abstract

This study aims to determine the effect of visual content and social media interaction on consumer purchasing interest in local culinary products on Instagram and TikTok platforms in Batam City. This study uses an associative quantitative approach with a survey method. Data was obtained by distributing questionnaires to respondents who are active users of Instagram and TikTok who have seen or interacted with local culinary content in Batam City. The data analysis techniques used included validity and reliability tests, classical assumption tests, and multiple linear regression, with a sample size of 100 people. The results showed that visual content and social media interaction had a positive and significant effect on consumer purchasing interest. Simultaneously, these two variables were able to explain 55.9% of the variation in purchase interest, while the remaining 44.1% was influenced by other factors such as price, product quality, promotion, and brand image. These findings indicate that social media-based marketing strategies with attractive visual content and active interaction can increase consumer purchase interest in local culinary products, especially among young social media users.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Tirta Mulyadi; Iswahyu Pranawukir; Rina Sovianti; Ahmad Fadil Mediwinata; Afif Alfiyanto; Fitri Hidayati
At-Tafkir Vol. 15 No. 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
Social Service Providing Basic Food Assistance As A Form Of Higher Education Service To The Community At The Said Muhammad Abu Bakar Al-Jupri Batam Foundation And The Al-Jufri Orphanage Orphanage Haufi Sukmamedian; Andri Wibowo; Yudha Wardani; Tirta Mulyadi; Dailami; Wahyudi Ilham; Agung Edy Wibowo; M. Sani Al Fikri
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.524

Abstract

Community Service Activities (PKM) with the title "Social Service for the Distribution of Basic Necessities" is a form of social concern that aims to help people in need, especially in meeting daily basic needs. This activity is carried out by distributing food packages to underprivileged communities, orphanages, or other vulnerable groups. The implementation of activities is carried out through the planning stages, collecting data on beneficiaries, and distributing aid directly so that it is right on target. In addition, this activity also involves the active participation of students, lecturers, and related parties as a form of implementation of the values of mutual cooperation and social concern. The results of this activity show that the assistance provided can ease the economic burden on the community and strengthen the relationship between universities and the community. This activity also provides real experience for students in implementing humanitarian values and service. Thus, this PKM activity is expected to provide short-term benefits in the form of assistance for basic needs, as well as long-term benefits in the form of increased empathy, social solidarity, and concern for others in community life.
Implementation of Digital Marketing to Enhance the Promotion of Social Activities and Creative Products at Istana Yatim Al Jufri Orphanage Foundation Tirta Mulyadi; Hari Sandi Atmaja; Eva Amalia; Wahyudi Ilham
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.525

Abstract

The rapid development of digital technology has significantly transformed communication and promotional activities across various sectors, including social institutions and community-based foundations. Digital marketing has become an important strategy for increasing public awareness, strengthening institutional branding, and expanding the reach of social programs. This community service activity was conducted at Istana Yatim Al Jufri Orphanage Foundation in Batam with the aim of improving the participants’ understanding and skills in utilizing digital marketing to promote social activities and creative products. The implementation method consisted of preparation, training, practical mentoring, and evaluation stages. The materials delivered included the introduction of digital marketing, social media utilization, content creation techniques, branding strategies, and basic digital promotion practices. The results showed that participants experienced increased knowledge regarding digital marketing concepts and improved skills in managing social media and creating promotional content. Participants also demonstrated enthusiasm in applying digital platforms to support social activities and creative product promotion. Furthermore, this activity has strong sustainability potential through continuous mentoring programs, social media optimization, and the development of digital-based creative entrepreneurship. The program also strengthened collaboration between higher education institutions and social organizations in supporting community empowerment through digital transformation. Keywords: digital marketing, social promotion, social media, creative products, community service
STRATEGI BRANDING PRODUK LOKAL MELALUI CONTENT MARKETING DAN INFLUENCER MARKETING Tirta Mulyadi; Betty Rahayu; Umi Setyorini; Muhammad Asir; Klemens Mere
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.60472

Abstract

Perkembangan teknologi digital telah mengubah pola pemasaran produk dan mendorong pelaku usaha untuk memanfaatkan media digital dalam membangun merek. Namun, banyak pelaku usaha lokal masih menghadapi keterbatasan dalam strategi branding, pembuatan konten pemasaran, serta pemanfaatan influencer untuk meningkatkan visibilitas produk. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku usaha lokal dalam menerapkan strategi branding melalui content marketing dan influencer marketing. Metode pelaksanaan menggunakan pendekatan Participatory Learning and Action (PLA) yang meliputi analisis kebutuhan, pelatihan, praktik langsung, pendampingan, serta evaluasi. Materi yang diberikan mencakup konsep branding, penyusunan identitas merek, pembuatan konten digital, pengelolaan media sosial, dan strategi kolaborasi dengan influencer. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai branding digital, kemampuan menyusun content plan, serta keterampilan menghasilkan konten promosi yang lebih menarik dan konsisten. Peserta juga mampu memahami teknik pemilihan influencer yang sesuai dengan target pasar dan karakteristik produk. Selain itu, terjadi peningkatan aktivitas pemasaran digital melalui penggunaan media sosial yang lebih terstruktur dan interaktif. Kegiatan ini membuktikan bahwa integrasi content marketing dan influencer marketing dapat menjadi strategi efektif untuk memperkuat branding produk lokal, memperluas jangkauan pasar, dan meningkatkan daya saing usaha di era digital.
Mobile Marketing and its Effect on Consumer Engagement in Emetging Markets Tirta Mulyadi; Fitriyah Astri; Ira Ningrum Resmawa
Journal of Management Vol. 5 No. 2 (2026): July-December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mobile devices have become the primary gateway through which consumers in emerging markets access the internet, transact commercially, and interact with brands, a pattern driven by widespread smartphone affordability, expanding mobile network infrastructure, and the frequent absence of a preceding desktop-internet adoption phase. This article examines how mobile marketing, encompassing SMS and push notification campaigns, mobile applications, location-based marketing, mobile social media advertising, and mobile payment-integrated promotions, affects consumer engagement in emerging market contexts, and identifies the boundary conditions that differentiate emerging market dynamics from those observed in mature, high-income markets. Using a systematic narrative literature review method that synthesises academic and industry sources on mobile marketing, consumer engagement theory, and emerging market consumer behaviour, this study finds that mobile marketing exerts a generally positive effect on consumer engagement in emerging markets through mechanisms of perceived personalisation, interactivity, and convenience, consistent with the Technology Acceptance Model and the broader engagement marketing literature. However, this effect is substantially moderated by emerging-market-specific conditions, including infrastructural constraints such as intermittent connectivity and data cost sensitivity, a predominance of mobile-first rather than mobile-supplementary consumer journeys, high reliance on mobile money and QR-based payment rails, elevated privacy and trust concerns arising from lower regulatory maturity, and pronounced heterogeneity in digital literacy across urban and rural populations. The article further finds that engagement outcomes differ meaningfully by campaign format, with app-based loyalty mechanics and mobile-payment-integrated promotions generally outperforming undifferentiated SMS blasts, and with locally adapted, low-bandwidth creative formats outperforming content ported directly from developed-market campaigns. The article concludes with a conceptual framework linking mobile marketing instruments to engagement outcomes through the moderating role of infrastructural and socio-cultural context, and offers implications for marketers and platform designers operating in emerging economies.
Co-Authors Abdul Wahab Adhy Firdaus Afif Alfiyanto Afriani, Miratia Agung Edy Wibowo Agus Suyatno Ahmad Fadil Mediwinata Ana Rusmardiana Andiani, Paramita Andri Wibowo Ansarullah Lawi Arief Yanto Rukmana Asman Abnur, Asman Atmaja, Hari Sandi Aulia Agung Dermawan Betty Rahayu Bowen Algren Wuysang Cakranegara, Pandu Adi Chelsea, Chelsea Coleta Maskikit Dailami Dailami Dailami Darmawati Manda Dasep Supriatna Dendi Zainuddin Hamidi desi kristanti, desi Dewi Yanti Dimas Akmarul Putera Eko Wahyu Widayat Endy Gunanto Marsari Eryd Saputra Eryd Saputra Eva Amalia Eva Purnamasari Farisya, Nada Febriani Masril Febriyanti Dwi Cahyani Fitrah Haryanto Fitri Hidayati Fitriyah Astri Frangky Silitonga Hafidz Hanafiah Hanifah Malya Fakhriani Hari Sandi Hari Sandi Atmaja Hatta, Heliza Rahmania Haufi Sukmamedian Haufi Sukmamedian Hendra Saiful Heri Dermawan Heri Nuryanto Heri Nuryanto Heri Nuryanto, Heri Iin Dwi Aristy Putri Ilham, Wahyudi Ira Ningrum Resmawa Irma Hakim Irmawati Irmawati Irwandaru Dananjaya Iswahyu Pranawukir Iswahyuningsih, Iswahyuningsih Izharuddin Pagala Jayanto, Imam Kelemens Mere Klemens Mere LAUNTU, ANSIR Lubis, Renny M. Sani Al Fikri Malik Lintang Prasojo Marsari, Endy Gunanto Mas'ud, M. Imron Maskikit, Coleta Melanda Miratia Afriani Miratia Afriani Mokhamad Yaurizqika Hadi Muh. Abduh Anwar Muhammad Asir Muhammad Azizi Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Mulyadi Mulyadi Novitasari, Salwa Aulia PA Andiena Nindya Putri PA Andiena Nindya Putri Puspita Rini, Rosie Oktavia Putri, Delisa Frananda Rahayu, Betty Ria Pratiwi Rina Sovianti Rosento Rosento Rosento Rosie Oktavia Puspita Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Rusydi Fauzan Sabil Sabil sabil sabil, sabil Santoso, Sugih Ibrahim Silalahi, Pristanto Siti Nurhayati Siti Nurhayati Srifatmawati Ahmad Suci Permata Sari Sunarni Sunarni Syafruddin Rais, Syafruddin Syamsul Arifin Tamaulina Br Sembiring Tito Pratama Tri Apriyono Tria Juregi Umi Setyorini Utomo, Bekti Victor Prasetya, Hartoyo Wahyudi Ilham Wahyudi Ilham Wardani, Dewi Ratih Kusuma Wibowo, Agung Edy Widi Hardini, Widi Wijaya Adi Putra Yenni Kurnia Gusti Yenni Kurnia Gusti Yolanda Houmasan Simaremare Yudha Wardani Yusakh Yama Langi Yusuf, Abd Rahman