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PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN APLIKASI MAXIM PADA MASYARAKAT DI KOTA SEMARANG Fadhioma Ammarendra; Ratih Hesty Utami Puspitasari; Rita Meiriyanti
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/64gpst25

Abstract

Competition in online transportation services in Semarang City encourages companies to understand the factors that influence customer loyalty. Maxim, as one of the online transportation service providers, faces challenges in the form of customer complaints regarding the accuracy of pickup points, fare changes, and limited application features. This study aims to examine the effect of brand image and service quality on customer loyalty with customer satisfaction as a mediating variable. The research approach uses a quantitative method with a survey technique on 96 Maxim user respondents in Semarang City who were selected by purposive sampling. Data analysis was carried out using the Partial Least Square (PLS) technique with the help of SmartPLS 3.0 software. The results of the study indicate that brand image has a positive and significant effect on customer satisfaction, brand image does not affect loyalty, service quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on loyalty, customer satisfaction has a positive and significant effect on loyalty, brand image does not affect customer satisfaction and has an impact on loyalty, service quality affects customer satisfaction and has an impact on loyalty. The practical implication of the results of this study is the importance for Maxim to focus on improving its brand image and service quality, especially on the accuracy of pickup locations, tariff stability, and optimization of application features, in order to maintain and increase customer loyalty amidst competition in online transportation services.
Minat Berwirausaha Mahasiswa Manajemen Universitas PGRI Semarang Dengan Self Efficacy Sebagai Variabel Intervening Putri Angelina; Efriyani Sumastuti; Rita Meiriyanti
Jurnal Manajemen & Bisnis Jayakarta Vol 5 No 02 (2024): Vol. 05 No. 02 Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v5i02.222

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis minat mahasiswa manajemen Universitas PGRI Semarang dalam beriwrausaha dengan menggunakan self efficacy sebagai variabel intervensi. penelitian ini menggunakan pendekatan kuantitatif. Dengan melibatkan mahasiswa manajemen Universitas PGRI semarang angkatan 2019 tingkat akhir dengan jumlah 132 mahasiswa. Penelitian ini menggunakan sampel dengan metode nonprobability sampling. Analisis deskriptif adalah metode pengumpulan data yang menggunakan angket atau kuesioner, dengan model pengukuran (struktural) inner model dan uji pengaruh tidak langsung. Pada analisis ini tentang minat berwirausaha yang mempengaruhi keinginan dalam berbisnis yang dimediasi oleh keefektifan diri sendiri pada mahasiswa manajemen UPGRIS angakatan 2019 tingkat akhir. Pada pengetahuan kewirausahaan, lingkungan keluarga, mempengaruhi minat berwirausaha yang dimediasi self efficacy pada mahasiswa manajemen UPGRIS angakatan 2019 tingkat akhir.
Analysis Of Taxpayer Knowledge And Awareness Of Compliance To Pay Motor Vehicle Tax Mediated By Tax Whitening Policy Vita Adi Meli Yana; Bayu Kurniawan; Rita Meiriyanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 2 (2024): April : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i2.65

Abstract

This study aims to determine the Analysis of Knowledge and Awareness of Taxpayers on Compliance to Pay Motor Vehicle Tax Mediated by Tax Bleaching Policy (Case Study at Samsat Kota Semarang) The population used in the study was WP PKB which was recorded at SAMSAT Semarang City and the sample used was 385 SAMSAT Motor Vehicles Semarang City using purposive sampling. Data analysis in the study using Smart PLS software version 4.0. The R-Square value of the Tax Bleaching Policy variable is (0.869), this proves that the strength of the tax knowledge variable and taxpayer awareness can be explained through the Tax Bleaching Policy variable of 86.9% (moderate category). The R-Square value of the Taxpayer Compliance variable is (0.755), this shows that the strength of the tax knowledge variable and taxpayer awareness together with the Tax Bleaching Policy can be explained through the Taxpayer Compliance variable of 75.5% (moderate category).
Faktor-Faktor yang Mempengaruhi Harga Saham Blue Chip Periode 2019-2023 Lailatul Maesyaroh; Ika Indriasari; Rita Meiriyanti
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1377

Abstract

This study aims to analyze the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Price Earning Ratio (PER), and Earning Per Share (EPS) on the stock prices of blue chip companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The method used in this study is a quantitative method with a multiple linear regression approach. The research sample was selected using purposive sampling, with the criterion being companies that consistently included in the LQ45 index during the research period. The analysis results show that ROA does not have a significant effect on stock prices, while DER has a significant negative effect on stock prices. Meanwhile, PER and EPS have a significant positive effect on stock prices. These findings imply that investors should consider the DER, PER, and EPS ratios in their investment decisions, while ROA is not a primary factor influencing blue-chip stock prices during the period.
Pengaruh Pendapatan dan Literasi Keuangan Terhadap Manajemen Keuangan dengan Financial Technology Sebagai Pemediasi Nurul Fauziyah; Ika Indriasari; Rita Meiriyanti
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1378

Abstract

This study aims to test and analyze the effect of income, financial literacy on financial management with fintech as a mediator. The population in this study were students of the Faculty of Economics and Business. The number of samples in this study was 290 respondents. The sampling technique used simple random sampling technique. The data analysis technique used was PLS-SEM (Partial Least Square- Structural Equation Model) analysis. Research data processing used the Smart-PLS tool. Based on the research results, it was found that income has a positive effect on financial management with a P value of (0.007), income does not have a positive effect on fintech with a P value of (0.114), financial literacy has a positive effect on financial management with a P value of (0.000), financial literacy has a positive effect on fintech with a P value of (0.000), fintech has a positive effect on financial management with a P value of (0.000), financial literacy mediated by fintech has a positive effect on financial management, with a P value of (0.000) and income mediated by fintech does not have a positive effect on financial management, with a P value of (0.118).
Analisis Faktor Pengaruh Kinerja Karyawani Zhanda Dinda Sarrani; Sutrisno Sutrisno; Rita Meiriyanti
Journal of Student Research Vol. 1 No. 3 (2023): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i3.1217

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja karyawan PT. Bapa Tama Rahayu. Penelitian ini dilakukan karena diketahui ada beberapa masalah yaitu masih rendah dan fluktuatifnya kinerja karyawan PT. Bapa Tama Rahayu, diketahui pula bahwa sebagian besar karyawan tidak mengalami faktor konflik kerja dan stres kerja namun kinerja mereka masih mengalami fluktuasi. Selain itu dari hasil penelitian terdahulu, ditemukan adanya perbedaan hasil penelitian antara peneliti satu dengan lainnya mengenai hubungan antar variabel yang diteliti pada penelitian ini. Populasi dalam penelitian ini adalah seluruh karyawan dengan jumlah sampel sebanyak 127 responden. Variabel dalam penelitian ini adalah kepribadian karyawan (X1), employee engagement (X2), konflik kerja (X3), stres kerja (X4), dan kinerja karyawan (Y). Adapun teknik pengumpulan data menggunakan metode total sampling dengan membagikan kuesioner para para karyawan. Analisis yang digunakan menggunakan analisis regresi berganda dengan menggunakan IBM SPSS 20. Hasil penelitian ini menunjukkan bahwa secara parsial kepribadian karyawan, employee engagement, konflik kerja, dan stres kerja terdapat pengaruh terhadap kinerja karyawan. Kepribadian karyawan berpengaruh positif terhadap kinerja karyawan, employee engagement berpengaruh positif terhadap kinerja karyawan, konflik kerja berpengaruh negatif terhadap kinerja karyawan, stres kerja berpengaruh negatif terhadap kinerja karyawan
Dampak Literasi Keuangan, Teknologi Finansial, dan Perilaku Keuangan terhadap Keputusan Investasi pada Mahasiswa Universitas PGRI Semarang Angkatan 2021 Tri Bayu Atmaja; Rita Meiriyanti; Prianka Ratri Nastiti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2149

Abstract

This study aims to examine the influence of financial literacy, financial technology, and financial behavior on investment decisions among students at the Universitas Persatuan Guru Republik Indonesia Semarang. The data used in this study is primary data, obtained through the distribution of questionnaires via Google Forms to students at the Universitas Persatuan Guru Republik Indonesia Semarang. The population of this study consists of students from the university, and the sampling technique used is probability sampling with purposive sampling. The sample was determined using the Slovin formula with a margin of error of 10%. The analysis tool used in this study is SPSS 26 to process and analyze the data. This study tests three hypotheses: H1, which states that financial literacy does not significantly affect investment decisions, H2, which states that financial technology does not significantly affect investment decisions, and H3, which states that financial behavior significantly affects investment decisions. The results of the study indicate that H1 is accepted, meaning that financial literacy does not significantly influence investment decisions. On H2, the results also show that financial technology does not significantly affect investment decisions. However, for H3, the results show that financial behavior significantly influences investment decisions. Therefore, it can be concluded that while financial literacy and financial technology do not have a significant impact on students' investment decisions, financial behavior plays a more dominant role in influencing their investment decisions. This study provides valuable insights for universities and other educational institutions to focus more on improving students' financial behavior as a strategic step in enhancing the quality of investment decisions
Pengaruh Work Environment, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja UMKM Kabupaten Demak Mutrofin Rohmaniah; Rauly Sijabat; Rita Meiriyanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1413

Abstract

This study aims to test and determine the effect of work environment, work motivation, and work discipline on the performance of MSMEs in Demak Regency. This study uses a quantitative method. The population in this study, the author uses the population of MSME actors in Dempet District, Demak Regency in the culinary, fashion, automotive, and agribusiness sectors, totaling 282 MSMEs. Based on the sample calculation using the Slovin formula, it can be seen that the sample in this study is 165 MSMEs. The sampling technique used in this study is the probability sampling method, all elements (eg: people, households) in a population have an equal opportunity to be selected in the sample. The results of this study are that the work environment affects performance, work motivation affects performance, and work discipline affects the performance of MSMEs in Demak Regency.
GAYA KEPEMIMPINAN, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PADA PERANGKAT DESA KECAMATAN SUBAH KAB. BATANG Fatria Adianto; Rr Hawik Ervina; Rita Meiriyanti
Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2025): April
Publisher : Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines Village Apparatus in Subah District, Batang Regency. This research aims to determine the influence of leadership style, motivation and work environment on job satisfaction of village officials in Subah District, Kab. Stem. The research method in this research is quantitative descriptive analysis. The population in this research is 17 villages in the Subah sub-district with a total of 204 village officials, while the sample in this research is 204 village officials. Determining the sample size used the saturated sampling technique method. Data analysis in this study used the SPSS Version 26 program. The analysis technique used multiple linear regression. The results of this research are that the leadership style variable has a positive and significant effect on job satisfaction, the motivation variable has a positive and significant effect on job satisfaction and the work environment has a positive effect on job satisfaction
PENGARUH FINANCIAL LITERACY DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL MANAGEMENT BEHAVIOR DENGAN LOCUS OF CONTROL SEBAGAI VARIABEL MEDIASI Pada Generasi Z di Kota Batang Sekar Intan Guphita; C. Tri Widiastuti; Rita Meiriyanti
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/r03wzy77

Abstract

This study to examine and analyze the influence of Financial literacy and financial attidudes on Financial Management Behavior, with Locus of Control as a mediating variable among Generation Z in Batang City. This research is quantitative. The population in this study was gwnwration Z in Batang City, with a sample size of 100 respondents. Data collection was conducted by distributing an online questionnaire via Goggle Form. Data analysis techniques in this study used structural model analysis (Inner Model), measurement model analysisis (Outer Model), and hypothesis testing. Data processing was performed using SmartPLS 4 sofware. The result showed that Financial literacy had no significant effect on Financial Management Behavior, while Financial Attitude had a significant effect on Financial Management Behavior. Financial literacy significantly affected Locus of Control, Financial Attitude significantly affected Locus of Control, and Locus of Control did not significantly affect Financial Management Behavior. Locus of Control was unable to mediate the influence of Financial literacy and financial attitudes on Financial Management Behavior.
Co-Authors Aisyatul, Umi Amanda, Maerena Anak Agung Gede Sugianthara Anggi Mirdiyantika Anistia Dewi Muflikhah Anjani, Herlina Dian Aprilia, Nia Ardi Kurniawan Arriana, Primarinha Aulia Nurul Izza Awalia Ririn Maulidina Bawazir, Muhammad Najib BAYU KURNIAWAN Bayu Kurniawan C Tri Widiastuti C. Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Dhea Rizky Amelia Dhea Rizky Amelia Diana Puspitasari Dina Afrilya Dini Fahriati Dwi Cahyaningtias Efriyani Sumastuti Elfa Shita Hardini Ervina , hawik Fadhioma Ammarendra Fairuz Tito Milzam Farah Chalida Hanoum Fatria Adianto Fithri Widyannita Yarisma Fitriana, Lisa Hartoto, Witjaksono Eko Heri Prabowo Hesty Utami P, Ratih Ika Menarianti, Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira ISTIKHOMAH Lailatul Dewi, Lina Sofi Lailatul Maesyaroh Ledy Nevira Anggraini Lestari, Putri Indah Lilik Ariyanto Mahendra, Novian Wahyu Muhammad Sani Arsyadi Muhammad Stalastul Mustofa Mukharomah Mukharomah Mutrofin Rohmaniah N. Nurjanah Nadia Apriliana Nissa, Ivana Khairun Nuriyadi, Anggia Nurul Fauziyah Oktaviani, Regina Pratiwi, Ameliya Dian Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Putri Angelina Qristin violinda Ramadhani, Pramila Gita Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Rika Yulianti Rinawati, Tri Rizka Ardila Angger Wijayanti Rizky Agung Nugroho Rizqiandini, Anisa Rosalinda Septi Yunita Rr Hawik Ervina Rr Hawik Ervina Indiworo Sekar Intan Guphita Setyorini, Noni Shofif Sobaruddin Akbar Sijabat, Rauly Sinta Wulandari Siti Wahyuningsih Suciana, Sinta Supandi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syamsul Yahya Tri Bayu Atmaja Tri Rinawati Valadeva Izzulhaq Vindy Febi Kinara Vita Adi Meli Yana Widiastuti, C. Tri Widyaswati, Rahmatya Wijaya, Rafly Witjaksono Eko Hartoto Yoga Indra Khatama Yogiana, Friska Yuliana Nuraini Zhanda Dinda Sarrani Zhanda Dinda Sarrani