Article Per Year (5 Year)
p-Index From 2021 - 2026
8.526
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis Value Added: Majalah Ekonomi & Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Dinamika Sosial Budaya EBSJ Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Jayakarta Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bima Journal : Business, Management and Accounting Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Balance : Jurnal Akuntansi dan Manajemen Journal of Finance and Business Digital (JFBD) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Journal of Management and Social Sciences Journal of Student Research Jurnal Riptek Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Tri Bhakti Journal of Information Systems Management and Digital Business Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Equivalent : Journal of Economic, Accounting and Management Jurnal Ilmiah Manajemen dan Akuntansi KIC Jurnal Manajemen Bisnis Digital Terkini Value Management Research Jurnal JUEMA Jurnal Simki Economic
Rita Meiriyanti
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 74 Documents
Search

 4   5   6   7   8 
Sustainable Innovation: Repurposing Cooking Oil Waste into Aromatherapy Candles : Inovasi Berkelanjutan: Memanfaatkan Kembali Limbah Minyak Goreng Menjadi Lilin Aromaterapi Indiworo, Hawik Ervina; Meiriyanti, Rita; Indriasari, Ika; Supandi, Supandi; Ariyanto, Lilik
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2566

Abstract

Sustainable innovation is increasingly receiving attention in efforts to reduce negative impacts on the environment. One source of pollution that is often overlooked is waste cooking oil. This activity describes a community service project which aims to reuse waste cooking oil as a basic ingredient for making environmentally friendly aromatherapy candles. Through a practical and collaborative approach, we identified methods for extracting and refining used cooking oil, and designed safe and effective aromatherapy candle formulations. The result is an aromatherapy candle product that not only reduces wasted cooking oil, but also provides an environmentally friendly alternative for people to create an experience of relaxation and well-being. This project highlights the potential for collaboration between science and communities to create sustainable innovation for the common good. Abstrak Inovasi berkelanjutan semakin mendapat perhatian dalam upaya mengurangi dampak negatif terhadap lingkungan. Salah satu sumber polusi yang sering diabaikan adalah limbah minyak goreng. Kegiatan ini memaparkan sebuah proyek pengabdian masyarakat yang bertujuan untuk memanfaatkan kembali limbah minyak goreng sebagai bahan dasar untuk pembuatan lilin aromaterapi yang ramah lingkungan. Melalui pendekatan praktis dan kolaboratif, kami mengidentifikasi metode ekstraksi dan pemurnian minyak goreng bekas, serta merancang formulasi lilin aromaterapi yang aman dan efektif. Hasilnya adalah produk lilin aromaterapi yang tidak hanya mengurangi limbah minyak goreng yang terbuang, tetapi juga menyediakan alternatif ramah lingkungan bagi masyarakat dalam menciptakan pengalaman relaksasi dan kesejahteraan. Kegiatan pengabdian ini menyoroti potensi kolaborasi antara ilmu pengetahuan dan masyarakat dalam menciptakan inovasi yang berkelanjutan untuk kebaikan bersama.
Strengthening the Capacity of Kaliyoso Village MSMEs through E-Commerce Optimization and PIRT Product Legality Meiriyanti, Rita; Nastiti, Prianka Ratri; Fathurachman, Chadyan; Kurniawan, Bayu
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4073

Abstract

MSMEs in Kaliyoso Village, Kangkung Subdistrict, Kendal Regency face obstacles in digital marketing and product legality. Many businesses do not have the skills to use e-commerce platforms and do not have PIRT, making it difficult to expand the market. This service program aims to increase the capacity of MSMEs through training in creating online stores on Shopee and technical assistance for PIRT registration. Activities are carried out with a participatory approach through the stages of socialization, technical training, and assistance to MSME actors. The training focused on hands-on practice of using Shopee and PIRT registration procedures according to the provisions of the Health Office. The results of the activities showed an increase in participants' skills in marketing products digitally and a better understanding of the importance of product legality. This program not only encourages the independence of MSME players in developing their businesses, but also triggers the formation of a digital MSME community as an effort to sustain local economic empowerment.
EFEKTIVITAS DIGITAL MARKETING DALAM MENDORONG KEPUTUSAN PEMBELIAN DI KALANGAN MILENIAL DAN GEN Z PADA PENGGUNA INDOSAT Istikhomah; Efriyani Sumastuti; Rita Meiriyanti
Journal of Information Systems Management and Digital Business Vol. 2 No. 3 (2025): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v2i3.2103

Abstract

Perkembangan digital marketing semakin berperan dalam membentuk keputusan pembelian, khususnya di kalangan milenial dann Gen Z yang aktif menggunakan media sosial. Studi ini bertujuan untuk menganalisis elemen-elemen yang berpengaruh terhadap keputusan pembelian. dengan menggunakan metode kuantitatif. Untuk analisis data, digunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa content marketing memberikan pengaruh paling signifikan. Hal ini dapat diidentifikasi dari koefisien jalur yang mencapai 0,439 untuk brand awareness, dan 0.233 untuk keputusan pembelian. Brand awareness juga berkontribusi terhadap keputusan pembelian dengan koefisien jalur sebesar 0,365., menegaskan perannya dalam proses pengambilan keputusan pembelian. Sementara itu, social media marketing memberikan dampak sebesar 0.654. Influencer marketing juga memberikan dampak terhadap keputusan pembelian sebesar 0.315. Meskipun Indosat telah menerapkan strategi digital yang efektif, kualitas jaringan masih menjadi tantangan yang dapat memengaruhi loyalitas pelanggan. Oleh karena itu, optimalisasi strategi content marketing dan social media marketing serta peningkatan layanan menjadi langkah penting bagi Indosat dalam meningkatkan keputusan pembelian.
Optimalisasi Hubungan Bisnis untuk Ekspansi Pasar Internasional UMKM Batik Giriloyo Kabupaten Bantul, Yogyakarta Heri Prabowo; Hawik Ervina Indiworo; Qristin Violinda; Bayu Kurniawan; Ika Menarianti; Rita Meiriyanti; Fithri Widyannita Yarisma; Ratih Hesty Utami; Shofif Sobaruddin Akbar; Chadiyan Faturachman; Farah Chalida Hanoum
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2721

Abstract

Optimizing international marketing strategies is a significant challenge faced by Micro, Small, and Medium Enterprises (MSMEs), including Batik Giriloyo business actors in Bantul Regency, Yogyakarta, in an effort to expand global market penetration. Various obstacles such as limited access to international markets, minimal use of digital technology for marketing, and weak cross-country cooperation networks are the main obstacles in business expansion. To overcome these problems, an empowerment program has been implemented which includes creating an e-commerce account through the Shopify platform and holding an international webinar entitled "Penetrating the Global Market: Batik Giriloyo's Successful Strategy in the International Arena" as a means of increasing promotion and global business networks. The program implementation method includes intensive training in the use of digital technology, global marketing strategies, and cross-cultural communication, which significantly increases brand visibility and forms partnerships with international resellers. The results of the activity show that the integration of digital technology in a marketing strategy based on local cultural values ​​is able to provide strong competitive differentiation for MSMEs, especially in the context of preserving the cultural heritage of batik as the identity of a superior product. As a form of follow-up, it is recommended to strengthen digital training, increase strategic collaboration with international partners, and develop marketing strategies that highlight local wisdom values, in line with the implementation of the Tri Dharma of Higher Education in the aspect of community service.
Transparansi dan Akuntabilitas terhadap Pengelolaan Alokasi Dana Desa dengan Good Governance sebagai Variabel Intervening Suciana, Sinta; Widiastuti, C. Tri; Meiriyanti, Rita
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.943

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh transparansi dan akuntabilitas terhadap pengelolaan alokasi dana desa dengan good governance sebagai variabel intervening. Penelitian dilakukan di Desa Dombo, Kecamatan Sayung, Kabupaten Demak. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif asosiatif. Sampel sebanyak 98 responden ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan alat bantu SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa transparansi dan akuntabilitas berpengaruh positif dan signifikan terhadap pengelolaan alokasi dana desa. Selain itu, good governance terbukti secara signifikan memediasi pengaruh transparansi dan akuntabilitas terhadap pengelolaan dana desa. Temuan ini memperkuat pentingnya penerapan prinsip-prinsip good governance dalam meningkatkan efektivitas dan efisiensi pengelolaan keuangan desa. Penelitian ini memberikan kontribusi teoritis terhadap tata kelola keuangan desa dan dapat menjadi rujukan bagi pemerintah desa dalam mewujudkan tata kelola yang transparan, akuntabel, dan partisipatif.
Pengaruh Motivasi, Inovasi, Dan Kompetensi Terhadap Keberhasilan UMKM Dengan Kemampuan Usaha Sebagai Variabel Intervening Nurjanah Nurjanah; Sutrisno Sutrisno; Rita Meiriyanti
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.95

Abstract

This study aims to examine and analyze the effect of motivation, innovation, and entrepreneurial competence on the success of with business ability as an intervening variable. The sample in this study was 110 respondents who were employees of Jenang Mubarokfod Cipta Delicia Kudus. The sampling technique in this study used the Probability Sampling Technique with proportional random sampling. The data analysis technique used is PLS-SEM (Partial Least Square-Structural Equation Model). The processing of this research data uses the SmartPLS 3.0 tool. Based on this research, it shows that motivation influences the success of Jenang Mubarokfood Cipta Delicia Kudus with a P-Value (0.004). Innovation has no effect on the success of Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0,147). Entrepreneurial competence influences the success of Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.000). Motivation has no effect on success which is mediated by business ability in Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.545). Innovation has an effect on success which is mediated by business ability in the Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.001). Entrepreneurial competence has an effect on success which is mediated by business ability in Jenang Mubarokfood Cipta Delicia Kudus with a P-Value of (0.007).
PENGARUH VIRAL MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK GLAD2GLOW PADA PENGGUNA SOSIAL MEDIA TIKTOK DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Yogiana, Friska; Hesty Utami P, Ratih; Meiriyanti, Rita
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 4 (2025): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i4.2864

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing dan influencer marketing terhadap keputusan pembelian produk Glad2Glow di media sosial TikTok, dengan brand image sebagai variabel yang memediasi. Latar belakang penelitian ini adalah rendahnya posisi Glad2Glow dalam pasar produk skincare lokal di TikTok dibandingkan merek lain. Penelitian dilakukan secara kuantitatif dengan menyebarkan kuesioner kepada 96 responden Generasi Z yang tinggal di Kecamatan Boja dan pernah membeli produk Glad2Glow. Data dianalisis menggunakan metode SEM-PLS dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa viral marketing tidak berpengaruh langsung terhadap keputusan pembelian, tetapi memiliki pengaruh signifikan terhadap brand image. Influencer marketing terbukti berpengaruh signifikan terhadap brand image dan juga terhadap keputusan pembelian. Selain itu, brand image juga berpengaruh signifikan terhadap keputusan pembelian. Hasil lainnya menunjukkan bahwa brand image dapat menjadi penghubung (mediasi) antara viral marketing dan influencer marketing terhadap keputusan pembelian. Penelitian ini menyarankan agar Glad2Glow lebih fokus membangun brand image yang kuat melalui konten viral dan kerja sama dengan influencer di TikTok untuk meningkatkan keputusan pembelian konsumen. Kata Kunci: viral marketing, influencer marketing, brand image, keputusan pembelian, TikTok
LITERASI KEUANGAN SEBAGAI MODERASI HUBUNGAN ANTARA PERILAKU DAN INKLUSI KEUANGAN TERHADAP KEPUTUSAN INVESTASI GENERASI Z Rizqiandini, Anisa; Meiriyanti, Rita; Nastiti, Prianka Ratri
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 01 (2025): Vol 7 No 01 Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i01.383

Abstract

This study aims to analyze the influence of financial behavior and financial inclusion on investment decisions, as well as the moderating role of financial literacy on the relationship among Generation Z in Batang Regency. The method used is quantitative with a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS) through the SmartPLS 3 application. The results of this study indicate that financial behavior and financial inclusion have a positive and significant effect on investment decisions. In addition, financial literacy is proven to positively and significantly moderate the relationship between financial behavior and investment decisions, but does not moderate the relationship between financial inclusion and investment decisions. These findings indicate the importance of financial literacy in strengthening the impact of financial behavior on investment decisions, but not enough to strengthen the relationship between financial inclusion and investment decisions. This study provides implications for the development of a more comprehensive financial education strategy to encourage investment among the younger generation.
Pengaruh Kepemimpinan Transformasional Dan Pelatihan Terhadap Kinerja Pegawai Melalui Motivasi Kerja: Studi Kasus Divisi Core Business TVRI Stasiun Jawa Tengah Lestari, Putri Indah; Sumastuti, Efriyani; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.437

Abstract

This study aims to analyzel thel influelncel of transformational leladelrship and training on elmployelel pelrformancel through work motivation as a meldiating variablel. Thel study was conducteld at thel Corel Businelss Division of TVRI Celntral Java Station using a quantitativel approach. Data collelction was conducteld through quelstionnairels distributeld to 80 relspondelnts using a purposivel sampling telchniquel. Data analysis useld thel Partial Lelast Squarels (PLS) melthod through thel SmartPLS 4 application. Thel relsults showeld that transformational leladelrship and training had a positivel and significant elffelct on work motivation. Furthelrmorel, work motivation also had a positivel and significant elffelct on elmployelel pelrformancel. Othelr findings relvelaleld that work motivation partially meldiateld thel rellationship beltweleln transformational leladelrship and training on elmployelel pelrformancel. Thel implications of this study undelrscorel thel importancel of elffelctivel leladelrship and training in improving elmployelel motivation and pelrformancel in a public broadcasting elnvironmelnt. Keywords: Transformational Leadership, Training, Work Motivation, Employee Performance, SmartPLS
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO : STUDI KASUS PENGGUNA SMARTPHONE OPPO DI KABUPATEN PATI Wijaya, Rafly; Sijabat, Rauly; Meiriyanti, Rita
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.448

Abstract

This study aims to determine the effect of product quality, social media marketing, and brand image on purchasing decisions for Oppo smartphone users in Pati district. The population in this study were Oppo smartphone users in Pati Regency, while the sample taken amounted to 100 respondents. This study uses non-probability sampling techniques, namely purposive sampling, where the sample is applied with certain considerations in accordance with the desired criteria. Data collection was carried out by distributing questionnaires via Google Form. The results showed that the product quality and brand image variables had a positive and significant effect on purchasing decisions, while the social media marketing variable had no significant effect on purchasing decisions
Co-Authors Aisyatul, Umi Amanda, Maerena Anak Agung Gede Sugianthara Anggi Mirdiyantika Anistia Dewi Muflikhah Anjani, Herlina Dian Aprilia, Nia Ardi Kurniawan Arriana, Primarinha Aulia Nurul Izza Awalia Ririn Maulidina Bawazir, Muhammad Najib BAYU KURNIAWAN Bayu Kurniawan C Tri Widiastuti C. Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Dhea Rizky Amelia Dhea Rizky Amelia Diana Puspitasari Dina Afrilya Dini Fahriati Dwi Cahyaningtias Efriyani Sumastuti Elfa Shita Hardini Ervina , hawik Fadhioma Ammarendra Fairuz Tito Milzam Farah Chalida Hanoum Fatria Adianto Fithri Widyannita Yarisma Fitriana, Lisa Hartoto, Witjaksono Eko Heri Prabowo Hesty Utami P, Ratih Ika Menarianti, Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira ISTIKHOMAH Lailatul Dewi, Lina Sofi Lailatul Maesyaroh Ledy Nevira Anggraini Lestari, Putri Indah Lilik Ariyanto Mahendra, Novian Wahyu Muhammad Sani Arsyadi Muhammad Stalastul Mustofa Mukharomah Mukharomah Mutrofin Rohmaniah N. Nurjanah Nadia Apriliana Nissa, Ivana Khairun Nuriyadi, Anggia Nurul Fauziyah Oktaviani, Regina Pratiwi, Ameliya Dian Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Putri Angelina Qristin violinda Ramadhani, Pramila Gita Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Rika Yulianti Rinawati, Tri Rizka Ardila Angger Wijayanti Rizky Agung Nugroho Rizqiandini, Anisa Rosalinda Septi Yunita Rr Hawik Ervina Rr Hawik Ervina Indiworo Sekar Intan Guphita Setyorini, Noni Shofif Sobaruddin Akbar Sijabat, Rauly Sinta Wulandari Siti Wahyuningsih Suciana, Sinta Supandi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syamsul Yahya Tri Bayu Atmaja Tri Rinawati Valadeva Izzulhaq Vindy Febi Kinara Vita Adi Meli Yana Widiastuti, C. Tri Widyaswati, Rahmatya Wijaya, Rafly Witjaksono Eko Hartoto Yoga Indra Khatama Yogiana, Friska Yuliana Nuraini Zhanda Dinda Sarrani Zhanda Dinda Sarrani