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Wahyu Budi Priatna
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Journal : Jurnal Multidisiplin Dehasen (MUDE)

 1 
Peran Public Relations Dalam Meningkatkan Brand Awareness (Studi Kasus Instagram @Mashumas_ Pt Kai Daop 1 Jakarta) Syafitri, Dinda Nur; Priatna, Wahyu Budi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8383

Abstract

The development of digital technology has transformed the landscape of communication between companies and the public, particularly in efforts to build brand awareness through social media. This study aims to understand the role of Public Relations in increasing brand awareness through the Instagram account @mashumas_ managed by PT KAI DAOP 1 Jakarta. The research employs a qualitative approach using a case study method. Data collection techniques include in-depth interviews with three informants from the Public Relations team, non-participant observation of social media content, and supporting documentation. The results show that the Public Relations team at PT KAI DAOP 1 Jakarta implements a well-planned digital communication strategy, such as creating visually appealing and informative content, actively engaging with the audience, and analyzing engagement data as a basis for evaluation and strategy development. The role of Public Relations is highly significant in shaping a positive corporate image and strengthening relationships with the public through social media. These findings indicate that strategic management of social media by the Public Relations team can enhance brand awareness and reinforce the company’s position in the transportation industry. Therefore, developing the digital capacity of the Public Relations team and strengthening the synergy between visual content and data analysis are essential steps in formulating an effective and sustainable communication strategy.
Optimasi Seo (Search Engine Optimization) Dalam Meningkatkan Website Traffic Cimanggis Golf Estate Lestiani, Novita; Priatna, Wahyu Budi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8405

Abstract

This study aims to describe the Search Engine Optimization (SEO) strategy implemented by Cimanggis Golf Estate to increase organic website traffic. The research employs a descriptive qualitative approach, using in-depth interviews with two key informants and participatory observation during an internship at the company. The findings reveal that the SEO strategy is applied comprehensively through three core areas: On Page SEO, Off Page SEO, and Technical SEO. Implementation includes developing relevant content, structuring headings properly, using meta tags and internal linking, and optimizing technical performance through page speed and mobile-friendly design. The company also builds digital reputation through article placements in reputable media and consistent content across the website and social media platforms. Challenges identified in the implementation include limited technical access due to third-party vendors and balancing visual appeal with SEO performance. Nevertheless, the CGE digital marketing team manages to address these issues through cross-functional collaboration and continuous evaluation. This research offers practical insight for property industry practitioners in leveraging SEO as part of a broader digital marketing strategy.
Eksplorasi Bahasa dan Gaya Copywriting Instagram dalam Pebentukan Identitas Merek Institusi Pendidikan (Studi Kasus Akun @tedja.indonesia) Aurelia, Najwa; Priatna, Wahyu Budi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8483

Abstract

Penelitian ini mengeksplorasi penggunaan gaya bahasa dan strategi copywriting dalam membentuk identitas institusi pendidikan melalui akun Instagram @tedja.indonesia yang merupakan institusi baru. Dengan pendekatan deskriptif kualitatif, analisis dilakukan terhadap konten yang dipilih dari akun Instagram tersebut untuk mengungkap penerapan gaya bahasa dan strategi copywriting berdasarkan model AIDA. Hasil penelitian menunjukkan bahwa unsur kebahasaan dan bahasa persuasif digunakan untuk menarik perhatian audiens dan mencerminkan identitas institusi. Penelitian ini memberikan wawasan bagi praktisi public relations dalam sektor pendidikan dan branding digital
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