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Wahyu Budi Priatna
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Journal : agrise

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ANALYSIS OF RICE MARKETING EFFICIENCY IN EAST OGAN KOMERING ULU TIMUR Khairunnisa Ramadini; Ratna Winandi; Wahyu Budi Priatna
Agricultural Socio-Economics Journal Vol. 22 No. 4 (2022): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.4.3

Abstract

Rice is the main food commodity that affects the Indonesian people's welfare. Thus, it is more complex to replace rice with other food commodities. This large rice production requires post-production handling through a good marketing process because it can increase farmers income. This research aims to analyze the efficiency of rice marketing in East Ogan Komering Ulu Timur Regency through marketing channels, market structure, market conduct, and market performance. This research was by taking 90 respondents of rice farmers using a simple random sampling method. Furthermore, to determine the respondents' marketing agency, it used the snowball sampling method by following the path of the farmers. Based on the results of the research, there were four rice marketing channels formed, the first was farmers - Gapoktan factories - wholesalers - retailers - consumers, the second was farmers - Gapoktan factories - consumers, the third is farmers - millers - retailers - consumers, and the fourth was a farmer – miller – consumer. Hence, marketing channel 2 was the most efficient, because it has a low marketing margin value, and has a farmer's share value, and a high-cost benefit ratio.
FACTORS AFFECTING PRODUCTIVITY OF PLANTATION EMPLOYEES AT PT. GREAT GIANT PINEAPPLE, CENTRAL LAMPUNG Ayurei Nuralfya; Wahyu Budi Priatna; Burhanuddin Burhanuddin
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.3

Abstract

The movement of a company can’t be separated from resources owned by the company. In this case, the success of a company is strongly supported by the human resources in it. Good work management in a company can be reflected in the creation of a balance between labor productivity and the demands of the company's progress. Therefore, this research aims to analyze internal and external factors related to the productivity of plantation employees in the agroindustrial company engaged in the production and largest pineapple exporter in Indonesia, PT. Great Giant Pineapple. This research also aims to analyze factors most influence productivity of plantation employees. This research was conducted by taking data from 220 respondents of plantation employees using the convenience technique method. Furthermore, data processing and validity and reliability test were carried out using SPSS 17 Ver 25.0, and quantitative tests were processed using SmartPLS to analyze the structural equation model using SEM-PLS. Based on the result, there are six factors that influence the productivity of plantation employees: motivation, competence, work environment, discipline, work quality, and incentive, which are then tested on employee productivity factors. The factor of motivation, competence, discipline, work quality, and incentive have a significant effect on the productivity of employees, while the work environment factor has an insignificant effect on the productivity of employees.
Co-Authors ., Harianto A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Adinda, Karina Adzhari, Noor Latifah Ahniasari Rosianawati Aida Vitayala S. Hubeis Aisy Andini Savitri Aisyah Rizky Amali Alfaza, Dhafine Hasna Alfi Rahmawati Amanu, Zhevio Aufa Amiruddin Saleh Amzul Rifin Andi Ahmadi Andriyono Kilat Adhi Annisaa Larasati Oetomo Anuar Rasyid Anugerah, Emilia Aprilia Bella R. Rifaini Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Aryani, Indah Asri, Dian Assyifa, Larasati Myra Aurelia, Najwa Awinda, Tania Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Azzahra Pramesti Ashari Bayu Suriaatmaja Suwanda Berlian Rahmah Dewanto Bulan Sucitra Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Ceria Amila Akyas Cinta Ing Larasati David Rizar Nugroho Desianti, Salsa Dian Asri Difa Nadia Kharisma, Erika Dinda Nur Syafitri Dwi Putriana Nuramanah Kinding Dyah Prabandari Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Ester Monica Pakpahan Fadia, Nur Anisah Fahmi Fuad Cholagi Fariyanti, Anna Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Fitria Rahma Cahyani Garry Leroy Secunda Neville Siahaan Guruh Ramdani Gusmia Arianti Hafied Cangara Hakim, Baihaqi Hakim, Nisrina Nur Hari Otang Sasmita Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Hudi Santoso Hudi Santoso Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah Indi Deraya Ajiba Irenne Grace Sahatmaida Sibatuara January Rizki Kamila, Fauzia Ayu Kania Dafina Karina Adinda Maharani Khalisah, Najmi Lainatussifa Lely Ika Mawarti Leonard Dharmawan Leonardo Dharmawan Lestiani, Novita Lukman M. Baga M Meyzal Kesyahda M. Fadli Magda Aulia Tri Hapsari Maharani, Mezayya Maharani, Regita Aura Manda Nur Iryanti Habibah Marithasari, Harries Miqdad Miqdad Mohamad Ghozali Moenawar Muh Faturokhman Muhammad Rizqi Mubarok Munifah, Danya Nur Musa Hubeis Nabila Fasya Agustin Nadiyah Sakinah Nafi'ah, Maeva Nafisa Kaila Putri Najla Aulia Anchar Nathasya, Defallentcya Bianca Naufal Rafi Aqil Putra Nayyara Alya Fazila Nazwa Aurelia Hermansyah Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Nursyahbani, Muhamad Aditya NURUL HIKMAH Nurulisa Fitri Wahyuni Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Oktaviany, Shafira Panggabean, Yohanes Tumpak Permana, Muhammad Fakhri Rizqullah Pudji Muljono Puji Nurul Hikmah Putri Ananta, Albina Sherly Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Raffi Andhika Rahmadani Safitri Rahmasari, Liisa Firhani Rahmat Yanuar Rakyta Azalya Maura Asrie Ramadini, Khairunnisa Ramdani Ramdani, Guruh Rangkuti, Michelia Aisha Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rini Untari Rita Nurmalina Sakinah, Nadiyah Salsabila Fathifalah Salsabila Maharani Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Septiani, Nur Afni Shabila, Ailsha Shadavah, Malechha Mutyoro Ichanti Shafina Maharani Sherly Puja Tania Shobari, Rino Alfian Muhammad Silvia Sari Sinta Marito Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Sutisna Riyanto Syafitri, Dinda Nur Syahputra, Arief Kurniawan Syahroni Tania Awinda Tasya Kamila Hamdani Tenri Fahira Larasati Isma Tojaya, Shintata Trisna Demiyati Trisna Demiyati Wanda Fithriana Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika Zikra Fernando