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Journal : E-JRM

Pengaruh Pengetahuan Investasi Dan Motivasi Investasi Terhadap Minat Berinvestasi Di Pasar Modal Pada Mahasiswa Fakultas Ekonomi Prayoga, Ahmad Danang; Salim, Muhammad Agus; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of investment knowledge and investment motivation on investment interest in the stock market among economics faculty students. Data were collected through questionnaires distributed to economics faculty students from multiple universities. Linear regression analysis revealed that investment knowledge and investment motivation have a significant positive impact on investment interest in the stock market. Students with better investment knowledge and higher investment motivation tend to exhibit greater interest in investing in the stock market. The findings of this research provide guidance for the development of more effective investment education and training programs among economics faculty students. Keywords: Investment Knowledge, Investment Motivation And Invest In The Capital Market
Pengaruh Kualitas Produk Dan Online Customer Review Terhadap Keputusan Pembelian (Studi Pada Pembelian Produk Kosmetik Wardah Melalui Online di Universitas Islam Malang) Putri, Fira Selfiana; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine and ascertain how online customer reviews and product quality affect people's decisions to buy Wardah cosmetic items. This study employs a quantitative method of explanatory research. Using the Malhotra formula, female students at the Islamic University of Malang were sampled, resulting in a sample of 85 respondents for this investigation. Multiple linear regression analysis is used in this research approach utilizing SPSS analytic tools. The F and t tests are used in hypothesis testing. The study's findings demonstrate that the decision to buy Wardah cosmetic goods online is significantly influenced by both product quality and online customer reviews. The decision to buy Wardah cosmetic items online is somewhat influenced by the product quality variable. On the other hand, the decision to buy Wardah cosmetic products online is not significantly influenced by the online customer review variable. Keywords: Product Quality, Online Customer Review and Purchasing Decisions
Pengaruh Impulse Buying, Kualitas Produk dan E-WOM Terhadap Keputusan Pembelian Album Musik K-pop Secara Online (Studi Kasus Pada Fanbase Treasure Maker Indonesia) Qolbi, Syafira Naurin; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the effects of Impulse Buying, Product Quality and E-WOM on the purchase of K-pop music albums by online. This research uses explanatory research with a quantitative approach. The data sources of this reseacrh are primary data from questionnaire distribution to treasure maker fanbase at onlycsuyon_shop and secondary data from documents, journals, previous researchers and other. The population used in the research is unknown. Therefore, the sampling technique in this research used maholtra formula and purposive sampling wich obtained a total of 95 samples with a questionnaire distribution method using a likert scale. The data were analyzed using multiple linear regression measured using SPSS. Test the hypothesis using the t-test and F-test. The result show that Impulse Buying, Product Quality and E-WOM had a simultaneously effects on purchasing decisions. Impulse Buying partly has a positive and significant on purchasing decisions. Product Quality partly has a positive and significant on purchasing decisions. Meanwhile, E-WOM doesn’t have a positive and significant effect on purchasing decisions.  Keywords: Impulse Buying, Product Quality, E-wom and Purchasing Decisions 
Pengaruh Penapatan Manfaat Dan KemudahanTerhadap Minat Penggunaan Shopee Paylater Pada Mahasiswa Unisma Fakultas Ekonomi Dan Bisnis 2020 Rohmah, Dikri Minatur; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine the effect of income benefits and convenience on interest in using Shopee PayLater among students at the Faculty of Economics and Business at the Islamic University of Malang class of 2020. And the sample used in this research consisted of 80 students. The data collection technique for this research uses a questionnaire and the data analysis method used is multiple linear regression analysis. The results of this research show that. The results of this research show that income benefits and convenience have a significant effect on interest in using Shopee Paylater among students at the Islamic University of Malang, Faculty of Economics and Business, class of 2020.Keywords: Income Benefits And Ease Of Use Interest
Pengaruh Social Media Marketing, Brand Image Dan Brand Equity Terhadap Keputusan Pembelian Chatime (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Angkatan 2020) Wahyudi, Rochman; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Universitas Islam Malang Abstract This research aims to analyze and describe the influence of Social Media Marketing, Brand Image, and Brand Equity on the Purchase Decision of Chatime (A Case Study on the 2020 Class of Economics and Business Faculty Students). The population in this study consists of FEB UNISMA students who have made a purchase at Chatime. The sample size was determined using the Malhotra formula, resulting in 95 respondents. Data collection was carried out using a questionnaire. To address the research problems, SPSS software was utilized with various analytical methods, including validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, F-tests, t-tests, and the coefficient of determination (R2) test. The research results indicate that Social Media Marketing does not significantly influence purchase decisions, Brand Image has a significant influence on purchase decisions, and Brand Equity also has a significant influence on purchase decisions. Keywords: Social Media Marketing, Brand Image, Brand Equity, Purchase Decision.
Pengaruh Pemanfaatan E-Commerce, Harga, dan Promosi Terhadap Minat Beli Konsumen ( Studi Pada Pelanggan Toko Roti Hilda Bakery Kota Batu) Rosaliana, Hilda Angeningtyas; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to examine and explain the effect of e-commerce utilization, price, and promotional intensity on consumer buying interest in bakeries in Batu City, a case study of customers of Hilda Bakery in Batu City. The number of samples that were successfully collected was 75 respondents. While the analysis tool used is Multiple Linear Regression using SPSS. The results of this study are e-commerce, price, and promotional intensity simultaneously affect purchasing decisions and e-commerce has a significant positive effect on consumer buying interest, price has an effect on consumer buying interest while promotional intensity has no significant effect on consumer buying interest. Keywords: E-commerce, Price, Promotion Intensity, Consumer Purchase Intention
Pengaruh Pengangguran Dan Ketimpangan Gender Terhadap Kemiskinan Di Jawa Timur Rozul, Risky Nada; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the effect of unemployment and gender inequality on poverty partially and simultaneously. The type of research used is secondary data in the form of a time series with a quantitative approach. This research was conducted in districts and cities in the East Java Province. The population in this research is poverty in the people of East Java Province. The sample is part of the population which will later be used as research material in this research on the number of poor people in East Java Province in 2020-2023. The research results show that there is a significant influence between the variables Unemployment (X1) and Gender Inequality (X2) on Poverty (Y) in East Java. The Unemployment variable (X1) does not have a significant effect on poverty. The Gender Inequality variable (X2) has a significant effect on poverty. Keywords: Unemployment, Gender Inequality, and Poverty
Pengaruh Brand Image, Content Marketing Dan Electronic Word Of Mouth (E-WOM) Terhadap Purchase Decision Pada Produk Skincare Ms Glow (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Rana, Dhifah Tsabitah; Priyono, Achmad Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Brand Image, Content Marketing, and Electronic Word of Mouth (E-WOM) on Purchase Decision on MS Glow Skincare products. This type of research is quantitative with an explanatory research approach. The population in this study who have purchased MS Glow Skincare products at least once in the Islamic University of Malang environment. The sampling technique used Snowball Sampling with a sample of 85 respondents. Data obtained from a questionnaire using a Likert scale. The results of this study indicate that Brand Image, Content Marketing, and Electronic Word of Mouth (E-WOM) simultaneously affect Purchasing Decisions. Partially Brand Image, Content Marketing, and Electronic Word of Mouth (E-WOM) have an effect on Purchasing Decisions. Keywords: Purchase Decision, Brand Image, Content Marketing, Electronic Word Of Mouth (E-WOM)
Pengaruh Disiplin Kerja, Lingkungan Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi pada Dinas Pemadam Kebakaran Kota Batu) Amalia, Putri Hafida; Priyono, Achmad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of work discipline, work environment, and organizational commitment on employee performance at the Fire Department of Batu City. The approach used in this research is quantitative, with a population of 81 employees. The sampling technique was carried out using a non-probability sampling method, resulting in a sample of 43 employees with ASN (civil servant) status. Data analysis was carried out using multiple linear regression, with hypothesis testing through the F-test and t-test. The results show that work discipline has a significant effect on employee performance, while the work environment and organizational commitment do not have a significant influence. However, simultaneously, work discipline, work environment, and organizational commitment have been proven to significantly affect employee performance. Keywords: Work Discipline, Work Environment, Organizational Commitment
Pengaruh Customer Experience, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Ulang Konsumen Pada CV Prabulinggih Probolinggo Sania, Nila Alin; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the Influence of Customer Experience, Price Perception and Product Quality on Consumers Repurchase Intention at CV Prabulinggih Probolinggo. This research uses a quantitative approach with an associative research type. The sampling technique used is purposive sampling involving 90 respondents who have purchased Prabulinggih Probolinggo batik product. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25. The research result show that simultaneously customer experience, price perception, and product quality have a significant effect on repurchase intention. Likewise, partially customer experience, price perception, and product quality have a significant effect on repurchase intention.  Keywords: Customer Experience, Price Perception, Product Quality, Repurchase Intention.
Co-Authors Abdul Kodir Djaelani Abdul Qodir Djaelani ABS, M Khoirul Adis Fransiska Romadhon Aditya Firmansyah Dimas Riadi Afi Rachmat Slamet Afifah Ardiyanti Pramesti AH. Hifni Ahmad Junaidi Ahmad Nurdin Ainun Rahmatulloh Aisyah Wulandari Akhmad Farikhin Al Amin, Rintan Anastasya Aleria Irma Hatneny Alfin Aulia Rahman Alif Sholahudin Sumantri Alviona Alviona Amalia, Putri Hafida Amalyani, Meifiana Aminulloh, Mohammad Faris Andi Normaladewi Andy Prasetya Budy Nugroho Annisa Abidah Al-Rahma Apriliani Dewi Kurniawati Ari Kartiko, Ari Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashar Ashar Asnawati, Zubaidah Ajeng Asrori Tamam Audi Hani Setiawati Aziz, Achmad Ridwan Abdul Bastomi, Mohamad Desiy Ema Sakiyah Desy Wulandani Dewi Masitah Diajeng Kusuma Wardani Dimas, Moh Fahrezi Dina Alfina Helmania Putri Djaelani, Abdul Qodir Djuariyah Djuariyah Eli Aliyana Enita yuliasari Enjelita, Yayang Erlista, Silfa Eva Ruswinda Evi Rahmawati Lazuardini Fahmi Aldian Yuhanata Fahrurrozi Rahman Farhan Fani Ihsan Fatkhul Akmal Maulana FATMATUL MAS’AMAH Fatmawati Fatmawati Fazzira, Amanda Dilla Fa’jiah, Cholifatul Fella Rizky Kurniawati Fidyani Anura Hidayati Fitrah Khairun Nisa Gita Lestari Hadi Sunaryo Hafidah Hafidah Hamzah Hamzah Hardiani Permata Sari Haryati Haryati Heni Pujiastuti Heri Mohammad Setiawan Hilya Salsabila Ichsanuddin Akbar Atma Saputra Iffatul Masrurah IMRO’ATUS SHOLIHAH Indri Ludyah Irsyada, M Rihal Isma, Viona Aulia Ismail Hidayat Isnaini Firdayanti Istianah Liizzah Ita Athia Itna Ernas Iyan Hidayat Jeni Susyanti Kartika Rose Rachmadi Khalikussabir, Khalikussabir KHOIRUL ANWAR Khoirun Nisa’ Sri Agustin Kurniati Kurniati Lisfatin Nihla Loviana Risca Mandagi M Agus Salim M. Agus Salim M. Agus Salim Al Fathoni M.Agus Salim Maghfirah, Inayatul Mauhibur Rokhman Maulidatun Nikmah Mifthaul Hanan Millaningtyas, Restu Moh. Rizal Mohamad Efendi Mohamad Fathanudin Abas Mohammad Ainul Yaqin Mohammad Hasby Ashshiddiqi Muhammad Agus Muljanto MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Ajye Saputra Muhammad Ali Murtadho Muhammad Ariasa Muhammad Mansur N Rachma N. Rachma Nadia Nor Rohma Nanang Tri Nugroho Nasrudin Islam Neng Lina Sulastri Norliyana Norliyana Nova Ade Fajar Wijaya Nur Atika Zuchrufillah Nur Eni Suhudi Nur Hidayati Nur Mahfudh Febriansyah Nurfarida Nurfarida Nurhidayah Nurhidayah Nurqomaria Nurqomaria Nurus Sofi Olivier, Kevin Pratiwi, Dinda Intan Prayoga, Ahmad Danang Putra, Dicky Pratama Putri, Fira Selfiana Qolbi, Syafira Naurin Rachman, Muchammad Zidane Raden Mohamad Herdian Bhakti Rafi, Syahfri Amirul Rahmat Hidayat Rana, Dhifah Tsabitah Reny Afrevita Restu Millaningtyas Restu Millaningtyas Retno Damayanti Soejoedono Revita Dwi Putri Riza Eka Pratama Rizky Amelia Husniyah Rohmah, Dikri Minatur Rois Arifin Rokhman, Mauhibur Ronny Malavia Mardani Ronny Malavia Mardani Rony Malavia Mardani Rosaliana, Hilda Angeningtyas Rovita Tri Rezeki Rozul, Risky Nada Sania, Nila Alin Saraswati, Ety Satria Putra Utama Silfi Wahyu Firdayanti Sinta Fathiyar Maulida Siti Maghfirotul Ummah Siti Nur Afiyah Soerya Mahatma Wisnoe Subhan Riadi Sulton Sholehuddin, Sulton Sunaryo, Hadi Susanto Susanto Susanto Susanto Susilo, Agung Syahrul Nur Rizky Syamsul Ibad Tanari, Vika Taufiqulhakum, M Fadhila Titian Nurmaulidia TITIN APRIATI Tsania Mutamassikah Biddin Nasir Ulfa Afrianti Umi Haniatul Faridah Uun Nur Laila Via Ainun Nur Habibah Vivin Ulfiantari Agustina Wahyu Irawan Wahyudi, Rochman Wanda Yunita Pramesti Widarko, Agus Wulan Setyo Rini Yesi Umita Sari Yesri Rahma Mediantin Yogi Adetya Kurniawan Yulianah Yulianah Yuni Rahmawati Yusvita Pavita Syamsudin Zakia Ilhami Zulkifli Zulkifli Zuqni Fitri Astuti