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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Manajemen Pelayanan Publik Jurnal Bina Praja Jurnal Ilmu Administrasi Publik (JIAP) Politik Indonesia: Indonesian Political Science Review Silampari Bisa: Jurnal Penelitian Pendidikan Bahasa Indonesia, Daerah, dan Asing Journal of Humanities and Social Studies Journal Publicuho Indonesian Journal of Halal Research Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Dinamika Ekonomi Syariah Jurnal Pengabdian UNDIKMA GUYUB: Journal of Community Engagement Jurnal Pengabdian Nasional (JPN) Indonesia Uti Possidetis: Journal of International Law Jurnal Pengabdian Kepada Masyarakat PUBLIKA : Jurnal Ilmu Administrasi Publik Indonesian Community Journal Harakat an-Nisa: Jurnal Studi Gender dan Anak International Journal Mathla'ul Anwar of Halal Issues Journal of Business Studies and Management Review Journal Publicuho MIMBAR INTEGRITAS Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Studi Pemerintahan Saturnus: Jurnal Teknologi dan Sistem Informasi Jurnal Riset Multidisiplin Edukasi Educational Leadership and Management Journal KAMBOTI : Jurnal Sosial dan Humaniora
Mar Atun Saadah
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Building Smart Village Governance Beyond Technology: Evidence From a Participatory Action Research on OpenSID Implementation in Indonesia Mar Atun Saadah; Ovie Yanti; Wahyu Juari Setiawan; Try Syeftiani; Kurnia Permana; Hendriyaldi Hendriyaldi; Muhammad Haris
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18877

Abstract

This community service program aims to strengthen village governance capacity through mentoring and assistance in implementing the digital Village Information System (OpenSID) as part of Indonesia’s Smart Village agenda. The program focuses on improving administrative services, data management, and community participation at the village level. Using a Participatory Action Research (PAR) approach, the program was conducted in Jujun Village and involved village officials, community members, local government representatives, and digital platform developers. The intervention consisted of sequential stages, including policy socialization on the role of the Village Information System in smart governance, capacity-building workshops for village officials, hands-on technical assistance in operating OpenSID, and community outreach to promote SID-based public services. Evaluation was conducted two weeks after implementation using qualitative indicators encompassing knowledge, attitudes, skills, partnership dynamics, and follow-up commitment. The findings indicate improvements in digital literacy and operational capacity among village officials, as well as increased community awareness of digital public services. However, the program also revealed limitations in sustaining digital transformation, particularly related to managerial commitment, leadership-driven institutionalization, and resource ownership. Stakeholder participation was evident but often remained normative rather than transformative. Overall, this community service initiative contributes to ongoing discussions on digital governance and rural development by demonstrating that technology adoption alone is insufficient to achieve smart governance outcomes. Instead, sustained impact depends on participatory capacity building and the development of dynamic managerial capabilities that enable villages to institutionalize digital governance practices over time.
Increasing Business Capacity for Processed Marine Food Products for Coastal Women Mar Atun Saadah; Mohd. Norma Sampoerno
GUYUB: Journal of Community Engagement Vol 6, No 1 (2025): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i1.10732

Abstract

This community engagement program aims to provide training and assistance in enhancing the capacity of seafood processing businesses managed by women in coastal areas of Tanjung Jabung Barat, Sumatra. Local seafood products such as kletek and shrimp crackers are among the region’s leading commodities. However, these businesses are still considered secondary sources of income and lack the necessary legal certifications for market expansion.This program employs a capacity-building approach by facilitating business legality processes, including obtaining Halal Certification (HC), Business Identification Number (NIB), and Home Industry Food Production License (PIRT). The program is designed to fully involve business owners in training and mentoring activities. The training sessions begin with theoretical materials to enhance participants' understanding of business legality, halal compliance, and certification procedures. Practical sessions follow, where participants receive guidance on obtaining NIB, PIRT, and preparing the Halal Product Assurance System (HPAS) documents through the Sihalal platform. The results indicate a significant increase in participants' knowledge regarding the importance of business legality and halal certification processes. Additionally, there was a behavioral shift, as participants who initially lacked the ability to process business legality independently became capable of accessing various online platforms for business registration and certification. This program thus contributes to strengthening the competitiveness of seafood processing businesses led by coastal women in Tanjung Jabung Barat..
DIGITAL TRANSFORMATION IN THE IMPLEMENTATION OF VILLAGE INFORMATION SYSTEMS IN MEKAR SARI VILLAGE Try Syeftiani; Yudi; Saadah, Mar Atun; Haris Saputra, Muhammad; Permana, Kurnia
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.59020

Abstract

The provision of services to rural communities is currently driven by developments in information technology, which require village governments to undertake digital transformation in the implementation of governance and public services. The Village Information System (SSI) is one manifestation of this digital transformation in village government, utilizing technology to support administrative services, data management, and budget transparency. Many previous studies have focused on digital transformation at the central or regional level, but there is limited research that highlights how this process occurs at the village government level as the leading service provider. This study aims to examine the extent to which digital transformation has been implemented in the implementation of the Village Information System (OpenSID) in Mekar Sari Village, Muaro Jambi Regency, and to identify factors that support and hinder this process. The approach used is a qualitative case study method, utilizing data collection techniques such as interviews and document reviews. The findings indicate that the use of OpenSID in Mekar Sari Village has expanded to various service functions, ranging from population data, correspondence, development, assets, to budget transparency. However, technical maintenance of the system remains concentrated in one or two key personnel. This study also reveals that the success of digital transformation in villages is determined by several factors including economic, technical, social, organizational and institutional aspects, as well as legal and regulatory systems. The contribution of this research shows that the success of digital transformation in villages depends not only on the availability of technology, but also on the distribution of operational usage capabilities and the sustainability of institutionalized technical management.
PENDAMPINGAN GOVERNANSI CERDAS MELALUI PENGGUNAAN SISTEM INFORMASI DESA DIGITAL Yuli Tauvani; M. Ilham M. Ilham; Karlina Rahayu; Maratun Saadah
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6072

Abstract

Pengabdian ini bertujuan untuk memecahkan permasalahan praktis dalam penerapan OpenSID oleh Pemerintah Desa Singoan Kabupaten Batanghari melalui pendampingan penerapan prinsip-prinsip Tata Kelola Desa Cerdas dengan perspektif kapasitas manajerial yang dinamis. Pemerintah Desa telah mengidentifikasi dua isu utama yang harus dibenahi agar pengembangan tata kelola desa cerdas dapat tercapai. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini akan difokuskan pada peningkatan kapasitas aparatur desa dalam dua area utama, yaitu kapasitas manajerial yang dinamis dan kemampuan masyarakat dalam mengoperasikan OpenSID serta memahami potensi pencapaian tata kelola desa cerdas dengan fitur-fitur OpenSID. Metode yang digunakan adalah Participatory Action Research (PAR). Tahapan kegiatan yang dilakukan untuk mencapai tujuan tersebut adalah sosialisasi urgensi SID dalam mewujudkan Tata Kelola Desa Cerdas. Kegiatan dilanjutkan dengan pelatihan tentang pentingnya SID bagi Pemerintah Desa Muaro Singoan. Tim juga memberikan pendampingan dan pelatihan kepada Pemerintah Desa dalam mengelola Sistem Informasi Desa melalui SID. Terakhir, dilakukan sosialisasi kepada masyarakat Desa Muaro Singoan mengenai pemahaman pemanfaatan SID dalam melayani masyarakat.
PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SKINCARE GLAD2GLOW DI KOTA JAMBI Gracella Sophia; Novita Ekasari; Mar Atun Saadah
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 3 (2026): Jurnal Riset Multidisiplin Edukasi (Maret 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i3.1795

Abstract

The development of the skincare industry in Indonesia has experienced significant growth along with increasing public awareness of skin care and the influence of social media in marketing activities. One of the emerging local skincare brands is Glad2Glow. This study aims to examine the effect of Social Media Marketing and Price on Purchase Decisions for Glad2Glow skincare products in Jambi City. This research employs a quantitative approach using a survey method by distributing questionnaires to consumers who have used Glad2Glow products. The data analysis technique used is multiple linear regression with the assistance of SPSS software. The results show that partially, Social Media Marketing has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.601 and a significance value of less than 0.05. In addition, Price also has a positive and significant effect on Purchase Decisions, with a regression coefficient of 0.599 and a significance value of less than 0.05. Simultaneously, Social Media Marketing and Price have a significant effect on Purchase Decisions. These findings indicate that social media marketing strategies and pricing that align with consumer perceptions are important factors in increasing consumer purchase decisions for Glad2Glow skincare products in Jambi City.
PERAN PEREMPUAN DALAM UPACARA KENDURI SKO PADA MASYARAKAT KERINCI Sean Popo Hardi; Mohd. Norma Sampoerno; Maratun Saadah
Harakat an-Nisa: Jurnal Studi Gender dan Anak Vol. 6 No. 2 (2021)
Publisher : Center for Gender and Children Studies, Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) UIN Sultan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/62.55-64

Abstract

Kerinci is one of the regions in Sumatra with a strong matrilineal culture. This is reflected in the customs that place the role of women more dominant than men as contained in kenduri Sko ceremony activities. This research aims to see how the role of women contained in the traditional ceremony of Kenduri Sko. This study is a qualitative descriptive study that seeks to explain the representation of matrilineal culture through the role of women in the indigenous upara Kenduri Sko. The results showed that the dominance of women in the largest ceremony for Kerinci society, Kenduri Sko, was very dominant. It is seen from the role of women as dayangs in the series of "mendingin" rituals, women also become the main actors in the "iyo-iyo" dance. Women become parapatoh presenters to recall the heirlooms of ancestors who became the main purpose of the Kenduri Sko ceremony.
Pendampingan Scale Up UMK Kuliner Tradisional sebagai Upaya Peningkatan Ekonomi Masyarakat Novita Sari; Mar Atun Saadah; Try Syeftiani; Febby Nanda Utami; Rama Dhonal; Deki Irawan
GUYUB: Journal of Community Engagement Vol 7, No 3 (2026): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i3.13492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Jujun Village have considerable potential in local food products but continue to face challenges related to business legality, halal certification, food safety, packaging, and digital marketing. These conditions highlight the urgency of integrated assistance to strengthen MSME capacity and competitiveness. This community engagement program aimed to improve the capacity of MSME actors through strengthening business legality, halal certification, packaging development, and digital marketing. The program employed a Participatory Action Research (PAR) approach through problem identification, mentoring, training, practical implementation, monitoring, and participatory evaluation involving MSME actors and the village government. The results showed that, among 48 MSME actors, 32 (66.7%) successfully obtained Business Identification Numbers (NIB) through the Online Single Submission (OSS) system, while 30 (62.5%) successfully obtained halal certificates through the self-declare scheme. The program also produced more informative and attractive packaging designs and improved the participants’ ability to utilize social media and marketplaces for product promotion and sales. Challenges faced by participants who had not obtained complete legality and halal certification included OSS identity verification problems, limited digital literacy, limited mentoring duration, uncertified raw materials, and difficulties accessing existing SiHalal accounts. The program contributed to improved knowledge, independence, and readiness among MSME actors to manage their businesses more professionally, expand their market reach, and increase opportunities to enter broader markets.
Co-Authors Abdul Muhaimin Elyusufi Achyat Budianto Agus Sugiarto Agus Sugiarto Agustiyara Agustiyara, Agustiyara Al Ikhsal, Fadlli Alfyananda Kurnia Putra Anggun Suri Anggun Suri Arisandi, Sindi Asha Zabirra Bin Ibrahim, Mohd Hairy Bintang Joice Pakpahan Budianto, Ahyat Chaniago, Fransisko Dahmiri Deki Irawan Dimas Subekti Eko Kuntarto Elliyana, Dessy Erida Erida erida erida Faizah Bafadhal Fauzan Ramli Febby Nanda Utami Fidini, Imtiyaz Ragbah Firmansyah Putra Firmansyah Putra Fransisko Chaniago Gracella Sophia Hapsa Hapsa Hapsa Hapsa, Hapsa Hary Soedarto Harjono Hendriyaldi Hendriyaldi Imtiyaz Ragbah Fidini Irawan, Turino Adi Irawati Istiqomah Malinda S.B Karlina Rahayu Karlina Rahayu Kurnia Permana M. Ilham M. Ilham M. Yusuf M. Yusuf M. Yusuf Maharani, Bintang Makmun Wahid, Makmun Marpaung, Asnija Minarni Martaliah , Nurfitri Mawarnis Hapsari Utomo Maya Sari Mubyarto, Novi Muhammad Haris Muhammad Haris Saputra Munawaroh Munawaroh Nazurty Nazurty NOVITA EKA SARI NOVITA EKASARI Novita Sari Novita Sari Nugraha Nugraha Permana, Kurnia Rahman Rama Dhonal Rambe, Salwa Ayu Fadhillah Ravinesh Rohit Prasad, Ravinesh Rohit Rida Meriyanti Riri Maria Fatriani Ritauli, Bella Rosa, Refa Safitri , Yuliana Salmia Salmia Sampoerno, M. Norma Sampoerno, Mohd. Norma Sasi Eriyanti Satriyo Suryo Guritno Sean Popo Hardi Siti Zaadah Suri, Anggun Sutri Destemi Elsi Syaiful Huda, Imam Arifa'illah Syaiful Huda, Imam Arifa’illah Tarigan, Steven Pradana Tialonawarmi, Feny Tiyara, Agus Triansyah, Zuhri Triyono Adi Tristanto Try Syeftiani Wahyu Juari Setiawan Winata, Ginazar Hasta Yanti, Ovie Yudi Yudi - Yudi Yudi Yuli Tauvani Zuhri Triansyah Zulfan Fachrezi