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PENGARUH FILM BERBAHASA ARAB DALAM PEMBELAJARAN MAHARAH ISTIMA’ M Ilham Fahmi Roji; Suharyadi; Iqbal Ramadhan; Putri Aulia; wahyu.hidayat@uinbanten.ac.id; Dina Indriana
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 6 (2024): Desember 2024 - Januari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui minat mahasiswa terhadap film berbahasa arab dan pengaruhnya terhadap pembelajaran bahasa arab di era teknologi yang berkembang pesat saat ini. Metode penelitian yang digunakan pada penelitia menggunakan metode kuantitatif melalui kuisioner yang di sebarkan kepada 20 responden mahasiswa pendidikan bahasa arab di Universitas Islam Negeri Sultan Maulana Hasanuddin Banten. Hasil penelitian di atas menunjukkan pengaruh video film berbahasa arab seabagai media pembelajaran maharah istima yang cukup signifikan, banyak mahasiswa yang setuju akan hal tersebut. Meskipun tak banyak dari mereka yang betu-betul memberdayakan media film berbahasa arab secara konsisten, sebagian besar dari mahasiswa prodi pendidikan bahasa arab tidak sering menonton film berbahasa arab untuk pembelajaran, terutama untuk pembelajaran istima.
Pengaruh Pesan Kampanye Public Relations #MulaiDariMejaRias terhadap Brand Image Avoskin di Instagram Putri Aulia; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.847

Abstract

After achieving success with the #LoveAvoskinLoveEarth initiative, Avoskin continues its efforts by launching a new eco-friendly campaign called #MulaiDariMejaRias. In this campaign, Avoskin invites skincare product users to be more careful in choosing care items, and to use appropriate products for simplicity and sustainability. Brand image plays a very important role in marketing its products. One way to build a positive view in the community is through campaign activities. This study aims to analyze the impact of the message from the #MulaiDariMejaRias campaign via Instagram @avoskinbeauty, assess Avoskin's Brand Image related to the campaign, and evaluate the influence of public relations messages in the #MulaiDariMejaRias campaign on Avoskin's Brand Image on Instagram. The theory applied in this study refers to Messages from Perloff (2017), Soemirat, Soleh & Ardianto (2018) regarding brand image variables. The approach used in this study is a quantitative approach with a survey method to 86 respondents of Instagram followers @avoskinbeauty, using a random sampling technique. The research results showed a 41% impact of the #MulaiDariMejaRias public relations campaign message on Avoskin's brand image on Instagram. Furthermore, the #MulaiDariMejaRias campaign message was emotionally and linguistically effective, and the campaign successfully improved brand image through audience attitudes.
PENCIPTAAN LAGU DAERAH “MBALI MBOJO KU” SEBAGAI MEDIA EKSPRESI Feri Zulkarnain; Rasti Amelia; Gunawan; Syamsiah; Ifrani; Soraya; Helmalia Putri; Nurfatuh; Putri Aulia; Radiatul Adwiah; Irmaningsih
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.35660

Abstract

The creation of the regional song "Mbali Mbojo Ku" was motivated by the desire to express love, longing, and pride for the birthplace of Bima (Mbojo) through music as a medium of cultural expression. This song was created to maintain the existence of the language and regional cultural values ​​that are starting to be eroded by modernization, as well as to rekindle the spirit of love for local identity among the younger generation. Through a descriptive qualitative approach with observation, interview, and documentation techniques, this research focuses on the meaning, function, and social context of the song's creation. The results show that "Mbali Mbojo Ku" represents a deep emotional bond between the creator and his birthplace, where the poetic Mbojo lyrics and touching melody depict longing, pride, and commitment to preserving Bima culture. This song not only serves as a medium of personal expression, but also as a unifying tool for the Mbojo community and an educational tool that strengthens awareness of the importance of preserving local cultural heritage amidst the currents of globalization.