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All Journal Jurnal Ilmiah Mahasiswa FEB Among Makarti Journal of Geoscience, Engineering, Environment, and Technology Unnes Science Education Journal Management and Economics Journal (MEC-J) AT-TA`DIB EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Equity Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Indonesian Journal of Anesthesiology and Reanimation (IJAR) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JOURNAL OF COMMUNITY MEDICINE AND PUBLIC HEALTH RESEARCH Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis Mahasiswa Jurnal Inovasi Pertambangan dan Lingkungan Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Jurnal Ilmiah Geologi pangea Madani: Multidisciplinary Scientific Journal Klabat Journal of Management Journal of Innovative and Creativity Engagement: Jurnal Pengabdian Kepada Masyarakat PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Equity Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI DEALER SENTRAL MOTOR YAMAHA CABANG SUKABUMI Dwi Rachmawati; Gelaria Yaumal Akbar; Udriyah Udriyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1094

Abstract

Promotion is a way for a company to have a role to inform, persuade, andremind potential customers of products that are created to create a demand. Thepurchase decision is a decision that is influenced by several factors that will makeconsumers consider everything and in the end consumers buy the brand they likethe most. This research aims to see how a person's decision to buy a product is seenfrom the promotion made by a company for its product. This study examines theeffect of promotion on product purchase decisions at Dealer Sentral Motor YamahaSukabumi Branch. The results showed that promotion has a close relationship withpurchasing decisions, furthermore promotion has a significant positive effect onpurchasing decisions. This indicates that if promotion increases, purchasingdecisions will also increase.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DI PT PERMODALAN NASIONAL MADANI (PERSERO) CABANG CISAAT KABUPATEN SUKABUMI SAAT PANDEMI Dwi Rachmawati; Yuni Pambreni; Salma Dwi Rachmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1114

Abstract

Quality Service is an act or act of a person or organization to provide satisfaction to customers or fellow employees. This study aims to determine the effect of service on customer satisfaction in PT Permodalan Nasional Madani. The sampling technique and this research used the Probability Sampling technique with the Slovin formula, so that the number of samples in this study amounted to 97 people with a population of 3665. The data used are primary data, namely in the form of a questionnaire. The instrument test carried out in this study was a validity test and a reliability test, the data analysis test used in testing the hypothesis in this study used correlation analysis, coefficient of determination and regression analysis using SPSS as analysis tool. The results of this study indicate a significant effect of service influence on customer satisfaction at PT Permodalan Nasional Madani.
Co-Authors Abdurrahman Rahim Thaha Agnemas Yusoep Islami Agung Pramono, Agung AGUS PRIYANTO Agus Santosa Alfi Maghfuriyah Ali Ridho Ali Ridho Aliya, Unsa Farrichatun Antono, Zakia Maulida Apriyanti Arif Widagdo Atsil, Irfana Ayu Nurul Haryudiniarti Baskara, Bintang Bigharta Bekti Susetyo Caesario, Dipo Cahyaningrum, Dianawali Cherly Kemala Ulfa Dahlia Pinem Desi Hertin, Revita Dewi, Nur Fitri Djoko Setyo Widodo Fadilla, Sarah Fahri Faturahman Fatmawati, Erna Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Hadi Wijaya Hazael, Hazael Hazael, Yerikho Amoz Heriyanto, Firstyansa Hertin, Revita Desi Ikhtiarini, Shinta Anugrah Intan, Dewi Irfree, Baharianto Joko Widodo Juliana, Ari Kuncoro, Setyo Mu'alimin Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Natrilia, Dea Nora Listiana Notopuro, Paulus Budiono Novi Ratna Dewi Novitasari Novitasari Nugroho, Feri Nurul Fachriyah Pammbreni, Yuni Panca Apriliani Puspita, Intan Rahmah Radityo, Daniel Rahmawati Ulfah Ramzaqy Fadlililah RM Chairil Andri Rochmanti, Maftuchah Rochmanti Rozana Alfi Sania Sahmura, Yemina Salamah, Ummy Gusti Salma Dwi Rachmawati Salsabila Fabianca Alsaid Savanamira, Leyla Semedi, Bambang Pujo Sofyan, Sony Suci Ayu Sudari Sudari, Suci Ayu Sudarmin Sudarmin Tegar Firmansyah Tiok Wijanarko Tobing, Priska Udriya, Udriya Udriyah Udriyah Udriyah , Udriyah Udriyah, Udriyah Untung Suprihadi, Untung Utariani, Arie Wahyu Widodo Yancik, Yupiter