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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Botania Coffee & Eatery Amanda Siska Sulistiowati; Salma Rahamawati; Muhammad Ilyas S; Rudi Mahendra; Marjam Desma Rahadhini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4600

Abstract

This research aims to look at Product Quality and Service Quality on Customer Satisfaction at Botania Coffee & Eatery. The background of this study is based on the increasingly tight competition in the food and beverage industry, especially in the coffee & eatery segment which has experienced significant growth. In these conditions, product and service quality are key factors in attracting and retaining customers. The research method used is a quantitative method with a causal approach, where data is collected by distributing questionnaires to consumers who have visited and enjoyed services at Botania Coffee & Eatery. The sample used in this was 30 respondents. The data that has beenobtainned are processed using multiple linear regressionanalysis to determine the extent to which the independent variables (product quality and service quality) influence the dependent variable (customer satisfaction). The expected results of this study are a positive and significant effect of product quality and service quality on customer satisfaction.
The Impact of Payment Gateway Adoption, Digital Financial Literacy, and Financial Inclusion on MSMEs' Financial Performance Lamidi Lamidi; Marjam Desma Rahadhini; Sisca Dian Rahmawati; Nabilla Putri Amaria; Mahmud Mahmud; Tubagus Achmad Darodjat
Jurnal Telekomunikasi dan Informatika Lbh. 3 Àir. 1 (2025): International Journal Of Accounting, Management, And Economics Research (IJAME
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.147

Abstract

The pandemic has significantly impacted Micro, Small, and Medium Enterprises (MSMEs), especially in Solo Raya, where adaptation to digital technology is now crucial for survival in an increasingly complex market. This research focuses on the influence of three key factors—Fintech-based payment gateways, digital financial literacy, and financial inclusion—on the financial performance of MSMEs in Solo Raya. The adoption of Fintech is vital due to the rise of cashless transactions and shifting consumer behaviors, making digital financial management essential for MSMEs to thrive. Solo Raya, known for its rich cultural and culinary heritage, has a growing MSME sector that drives the local economy. However, the lack of digital financial literacy and financial inclusion poses challenges for business growth and financial stability. This study employs a quantitative method, using a survey distributed to culinary MSMEs across Solo Raya, including Surakarta, Wonogiri, Klaten, Boyolali, and Karanganyar. Data is analyzed with SEM-PLS (Partial Least Square), assessing validity, reliability, and the relationships between variables through SmartPLS. This research aims to provide insights that will help MSMEs effectively adapt to digital advancements, ensuring sustainable growth and competitiveness. The results which states that digital payment adoptions, digital financial literacy, financial inclusion has impact on the MSME’s financial performance.
Analisis Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Anteiku Kopi Maya Trinariswari; Aziz Rizky Pratama; Anton Wibowo; Marjam Desma Rahadhini
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1272

Abstract

This study aims to analyze the effect of price and product quality on customer loyalty by considering the role of customer satisfaction as a mediating variable at Anteiku Kopi. The approach used is quantitative with purposive sampling method, involving 31 respondents who are active customers aged at least 17 years. Data collection was carried out through a questionnaire, then analyzed using SPSS software with a number of tests such as validity, reliability, linear regression, and mediation analysis. The research findings show that price and product quality have a positive and significant effect on customer satisfaction. However, satisfaction did not show a significant effect on customer loyalty, nor was it able to mediate the relationship between price and product quality on loyalty. Thus, Anteiku Kopi's customer loyalty is more influenced by other factors outside the product, such as visiting experience, emotional attachment to the brand, and loyalty programs offered
Optimalisasi Pendampingan Strategi Digital Marketing dan Peningkatan Daya Saing UMKM Jamur Tiram Midi, Lamidi; Rahadhini, Marjam Desma; Rahmawati, Sisca Dian; Saputra, Leo Agung
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1837

Abstract

Lack of knowledge about how to develop an oyster mushroom bussiness is an obstacle for MSMEs. The problem faced by partners is that they have not implemented digital marketing to increase sales of oyster mushrooms in Gurung, Dukuh, Banyudono, Boyolali, namely Mr. Surya. The service aims to provide support to bussiness actors so that they can utilize digital marketing effectively to expand the market, increase profits and continue to complete professionally in facing the challenges of the digital era. The service was carried out using socialization, training, mentoring and evaluation methods. The first activity is socialization by providing understanding to partners about the importance of digital marketing strategies. Second, training in using technology in the form of taking product photos and videos. The third is assistance in untilizing social media, selecting social media and preparing routine content ideas in optimizing digital marketing. The fourth is an evaluation of the results of using digital marketing. Based on the results of the service, the interest of MSMEs in digital marketing has increased because it is able to increase profits and increase public appeal. It is hoped that with a digital marketing strategy, MSMEs can take advantage of the potential of the digital market to achieve great success.
INCREASING THE PRODUCTIVITY OF ACTIVE AGEING-BASED ELDERLY IN OVERCOMING PHYSICAL PROBLEMS THROUGH GYMNASTICS Vadesma, Iwanda Theza; Rajagukguk, Aranssa Dwiveronikca; Aprilia, Nadia; Setiawan, Irvan; Setyomurti, Mikha Anggitama; Rahadhini, Marjam Desma
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.163

Abstract

Aging is a natural process for people aged 60 years and above. Physical and mental decline is the process of aging. Therefore, the PKM-PM team of Slamet Riyadi University Surakarta conducted guided activities through physical gymnastics and brain exercises. The purpose of this service is to help increase the productivity of the elderly through active ageing at Widhi Asih Surakarta Nursing Home. The problem-solving approach in the PKM program is training and guidance on active ageing, especially physical gymnastics and brain exercises. After this empowerment event, it is hoped that the elderly at Panti Wreda Widhi Asih Surakarta can be empowered to age actively and become creative, healthy and happy elderly.
PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI WARUNG MAKAN SEKITAR UNIVERSITAS SLAMET RIYADI SURAKARTA Ambarwati, Aprilia; Pangestika, Kinaryosih Lugita; Firdaus, Ardanisyahara Berliana; Rahadhini, Marjam Desma
Journal of Economic, Business and Engineering (JEBE) Vol 6 No 1 (2024): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v6i1.7192

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh store atmosphere, kualitas produk, dan kualitas pelayanan terhadap kepuasan konsumen pada warung makan di sekitar Universitas Slamet Riyadi Surakarta. Besar sampel yang digunakan adalah 46 responden dengan menggunakan metode random sampling. Data dikumpulkan dengan menyebarkan kuesioner. Data tersebut kemudian dianalisis dengan teknik kuantitatif menggunakan SPSS versi 25 yang meliputi uji validitas serta reliabilitas, uji asumsi klasik, analisis regresi berganda, analisis koefisien determinasi, dan uji hipotesis yang mencakup uji F serta T. Hasil pengujian hipotesis adalah (1) Store Atmosphere mempunyai pengaruh positif dan signifikan pada kepuasan konsumen, (2) kualitas produk mempunyai pengaruh positif serta signifikan pada kepuasan konsumen, dan (3) kualitas pelayanan mempunyai pengaruh positif serta signifikan pada kepuasan konsumen.
Pelatihan BUDIKDAMBER ( Budidaya Ikan Dalam Ember) Untuk Suplai Protein Mandiri Di Kelurahan Tipes Kota Surakarta Frendika Yusuf Putra Nugraha; Hernowo Ardy Prasetyo; Siti Hajar Nur Khasanah; Reva Evia Noraida; Naning Setiani; Marjam Desma Rahadhini
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i4.250

Abstract

Aproblems in urban areas, this is because in addition to limited residential land but food needs also increase significantly. Meanwhile, agricultural output is getting lower because a lot of land is converted for infrastructure development. The use of the home yard as a cultivation land is one of the efforts that can be done by the community in meeting pagan needs mandri. Fish farming in buckets is one of the systems of cultivating plants as well as fish on narrow land by utilizing buckets as a cultivation medium. The result obtained by the service partner is to be able to harvest catfish and kangkong after two to three months of treatment.
Hubungan Harga dan Lokasi dengan Keputusan Pembelian Siomay Raos Bandung (Survei pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Slamet Riyadi Surakarta) Kusuma, Alvito Chandra; Tyas, ⁠Nilam Nur; Astuti, Dwi Indri; Rahadhini, Marjam Desma
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19919

Abstract

The culinary business competition in Surakarta City is getting tighter, especially in the snack segment such as siomay. Consumer purchasing decisions are not only influenced by taste, but also by price and location factors. Siomay Raos Bandung as a business actor in this sector needs to understand the extent to which these two factors influence students' purchasing decisions, especially at the Faculty of Economics, Slamet Riyadi University, Surakarta. This study uses a quantitative approach with a survey method. A sample of 30 respondents was selected purposively, namely active students who had purchased Siomay Raos Bandung at least once in the last three months. Data collection was carried out through a closed questionnaire with a Likert scale, and analyzed using multiple correlations to determine the relationship between price (X₁) and location (X₂) with purchasing decisions (Y). The results of the study showed that both price and location were significantly related to purchasing decisions, with location having a slightly more dominant influence. This finding provides an important impression for Siomay Raos Bandung's marketing strategy to better adjust prices to students' purchasing power and choose a strategic and easily accessible business location.
Pendampingan Pembuatan Laporan Keuangan Sederhana Pada Home Industri Kripik Tempe Sumber Agung, Petoran, Jebres, Surakarta Lamidi, Lamidi; Rahadhini, Marjam Desma
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022353

Abstract

This community service activity takes the object of the Sumber Agung home industry in Petoran, Jebres, Surakarta. The main purpose of this service is to provide training and assistance to the owners of the Sumber Agung home industry in making simple financial reports, with the hope that business management will be able to separate business finances from personal finances. So that in managing the tempeh chips business, it can be seen in real terms in running their business, because they already have financial statements, although they are still simple. The problem faced, the tempe chips business that has been involved so far, is not able to show in real terms how much profit is earned per week or per month. This fact encourages the service team to do service with training methods and assistance in making simple financial reports. The training was carried out several times to the owner, then the team was still providing assistance, so that the owner was really able to make financial reports. The training is carried out in stages, starting with the steps of preparing transaction documents, recording financial transactions, separating transactions into ledgers, making work sheets, making capital changes, making trial balances and making profit and loss statements. As a result of this training and mentoring activity, the Sumber Agung home industry is able to make simple financial reports so that business management and business development can be seen in a real and correct way according to accounting rules. The output of this service activity is an article on service activities published in the National Accredited Journal
ANALISIS PERBANDINGAN CUSTOMER EXPERIENCE DAN CUSTOMERS PERCEIVED QUALITY PADA KEPUASAN KONSUMEN SOLO STEAK DAN STEAK MOEN MOEN MOJOSONGO Arneta Alfiana Kusumaningtyas; Tiara Rusida Rahmawati; Dian Oktaviyani; Devina Safa Felisya; Marjam Desma Rahadhini
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.1390

Abstract

This study underscores the importance of customer experience and perceived quality in determining the level of customer satisfaction in the highly competitive restaurant sector. The purpose of this study is to explore the significant differences and relationships between customer experience and perceived quality at Solo Steak and Steak Moen Moen Mojosongo. The methodology used in this study is a quantitative approach, where data were collected through questionnaires. The information collected was then analyzed using validity, reliability, and independent sample t-tests. The results of this study indicate significant differences in customer experience and perceived quality between the two restaurants, while also indicating a positive relationship between the two variables. These findings can be a guideline for restaurant management in improving service strategies and customer experience and can also be a reference for future research in the field of restaurant marketing
Co-Authors Abda Abda Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Arinta, Deva Novia Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Aulia Miftahul Karimah Aulia Nanda Asy A Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilian Prabasari Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo . Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Enjarwati, Aliffia Ori Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Febrian, Habil Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Hartanto, Lius Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Lidya Imas Ayu Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mutya Paramita Pratita Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Nisa Mukti Rahayu Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Paryanti, Dwi Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pria Andhika Puput Setyoningrum Putra, Ghanim Permana Putra, Zheva Anggita Arya Putri Lindiani Agata Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rachel Lita Daniati Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadhan, Viona Rizky Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Asriani Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sindy Dwi Kurnia Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Vivin Deva Alia Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yuanita Putri Nurmalitasari Yulianti, Refica Zakiyah, Nadiya Fikriyatuz