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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Marjam Desma Rahadhini
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PENGARUH STORE ATMOSPHERE, CITA RASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (SURVEI PADA KONSUMEN MINOA COFFEE AND EATERY WADUK CENGKLIK BOYOLALI) Elyn Januar Purbaningrum; Marjam Desma Rahadhini
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5851

Abstract

Penelitian ini bertujuan untuk menganalisis apakah store atmosphere, cita rasa dan kualitas pelayanan dapat berpengaruh langsung terhadap kepuasan konsumen pada Minoa Coffee and Eatery Waduk Cengklik Boyolali. Pendekatan yang dilakukan dalam penelitian ini menggunakan pendekatan kuantitatif. Sumber data yang digunakan adalah dengan perolehan data primer dan data sekunder. Metode yang digunakan dalam penelitian ini adalah purposive sampling. Populasi dalam penelitian ini adalah konsumen Minoa Coffee and Eatery Waduk Cengklik Boyolali. Sampel dalam penelitian ini adalah 96 responden. Metode pengumpulan data menggunakan kuesioner. Data pada penelitian ini dianalisis menggunakan alat SPSS. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi(R2). Hasil pengujian hipotesis menunjukkan bahwa store atmosphere berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen. Cita rasa berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil uji F menunjukkan nilai signifikan 0,000 yang berarti model tepat dalam memprediksi pengaruh store atmosphere cita rasa dan kualitas pelayanan terhadap kepuasan konsumen pada Minoa Coffee and Eatery Waduk Cengklik Boyolali. Hasil uji R2 sebesar 62,9 %, artinya besarnya sumbangan pengaruh variabel store atmosphere, cita rasa dan kualitas pelayanan dapat berpengaruh langsung terhadap kepuasan konsumen sebesar 62,9 % , sisanya (100% - 62,9 %) = 37,1 % diterangkan oleh variabel lain diluar model misalnya harga, kualitas produk, lokasi.
Pengaruh Lokasi, Brand Image, dan Digital Marketing Instagram terhadap Keputusan Pembelian Konsumen di Haus! Store Solo Paragon Surakarta Yantama, Gloriano Gangsar; Marjam Desma Rahadhini
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11501

Abstract

Industri minuman kekinian di Indonesia mengalami pertumbuhan pesat, mendorong persaingan yang semakin ketat antar pelaku usaha. Haus! Store Solo Paragon merupakan salah satu outlet yang menghadapi tantangan dalam menarik dan mempertahankan konsumen di tengah persaingan tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh lokasi, brand image, dan digital marketing Instagram terhadap keputusan pembelian konsumen di Haus! Store Solo Paragon Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang merupakan konsumen Haus! Store Solo Paragon. Teknik pengambilan sampel menggunakan purposive sampling, dengan kriteria responden yang pernah melihat promosi Haus! di Instagram dan pernah melakukan pembelian di toko tersebut. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel lokasi, brand image, dan digital marketing Instagram secara simultan maupun parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Temuan ini menunjukkan pentingnya strategi pemasaran digital dan pengelolaan citra merek yang baik, serta pemilihan lokasi strategis dalam meningkatkan keputusan pembelian.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Botania Coffee & Eatery Amanda Siska Sulistiowati; Salma Rahamawati; Muhammad Ilyas S; Rudi Mahendra; Marjam Desma Rahadhini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4600

Abstract

This research aims to look at Product Quality and Service Quality on Customer Satisfaction at Botania Coffee & Eatery. The background of this study is based on the increasingly tight competition in the food and beverage industry, especially in the coffee & eatery segment which has experienced significant growth. In these conditions, product and service quality are key factors in attracting and retaining customers. The research method used is a quantitative method with a causal approach, where data is collected by distributing questionnaires to consumers who have visited and enjoyed services at Botania Coffee & Eatery. The sample used in this was 30 respondents. The data that has beenobtainned are processed using multiple linear regressionanalysis to determine the extent to which the independent variables (product quality and service quality) influence the dependent variable (customer satisfaction). The expected results of this study are a positive and significant effect of product quality and service quality on customer satisfaction.
The Impact of Payment Gateway Adoption, Digital Financial Literacy, and Financial Inclusion on MSMEs' Financial Performance Lamidi Lamidi; Marjam Desma Rahadhini; Sisca Dian Rahmawati; Nabilla Putri Amaria; Mahmud Mahmud; Tubagus Achmad Darodjat
Jurnal Telekomunikasi dan Informatika Lbh. 3 Àir. 1 (2025): International Journal Of Accounting, Management, And Economics Research (IJAME
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.147

Abstract

The pandemic has significantly impacted Micro, Small, and Medium Enterprises (MSMEs), especially in Solo Raya, where adaptation to digital technology is now crucial for survival in an increasingly complex market. This research focuses on the influence of three key factors—Fintech-based payment gateways, digital financial literacy, and financial inclusion—on the financial performance of MSMEs in Solo Raya. The adoption of Fintech is vital due to the rise of cashless transactions and shifting consumer behaviors, making digital financial management essential for MSMEs to thrive. Solo Raya, known for its rich cultural and culinary heritage, has a growing MSME sector that drives the local economy. However, the lack of digital financial literacy and financial inclusion poses challenges for business growth and financial stability. This study employs a quantitative method, using a survey distributed to culinary MSMEs across Solo Raya, including Surakarta, Wonogiri, Klaten, Boyolali, and Karanganyar. Data is analyzed with SEM-PLS (Partial Least Square), assessing validity, reliability, and the relationships between variables through SmartPLS. This research aims to provide insights that will help MSMEs effectively adapt to digital advancements, ensuring sustainable growth and competitiveness. The results which states that digital payment adoptions, digital financial literacy, financial inclusion has impact on the MSME’s financial performance.
Analisis Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Anteiku Kopi Maya Trinariswari; Aziz Rizky Pratama; Anton Wibowo; Marjam Desma Rahadhini
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1272

Abstract

This study aims to analyze the effect of price and product quality on customer loyalty by considering the role of customer satisfaction as a mediating variable at Anteiku Kopi. The approach used is quantitative with purposive sampling method, involving 31 respondents who are active customers aged at least 17 years. Data collection was carried out through a questionnaire, then analyzed using SPSS software with a number of tests such as validity, reliability, linear regression, and mediation analysis. The research findings show that price and product quality have a positive and significant effect on customer satisfaction. However, satisfaction did not show a significant effect on customer loyalty, nor was it able to mediate the relationship between price and product quality on loyalty. Thus, Anteiku Kopi's customer loyalty is more influenced by other factors outside the product, such as visiting experience, emotional attachment to the brand, and loyalty programs offered
Optimalisasi Pendampingan Strategi Digital Marketing dan Peningkatan Daya Saing UMKM Jamur Tiram Midi, Lamidi; Rahadhini, Marjam Desma; Rahmawati, Sisca Dian; Saputra, Leo Agung
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1837

Abstract

Lack of knowledge about how to develop an oyster mushroom bussiness is an obstacle for MSMEs. The problem faced by partners is that they have not implemented digital marketing to increase sales of oyster mushrooms in Gurung, Dukuh, Banyudono, Boyolali, namely Mr. Surya. The service aims to provide support to bussiness actors so that they can utilize digital marketing effectively to expand the market, increase profits and continue to complete professionally in facing the challenges of the digital era. The service was carried out using socialization, training, mentoring and evaluation methods. The first activity is socialization by providing understanding to partners about the importance of digital marketing strategies. Second, training in using technology in the form of taking product photos and videos. The third is assistance in untilizing social media, selecting social media and preparing routine content ideas in optimizing digital marketing. The fourth is an evaluation of the results of using digital marketing. Based on the results of the service, the interest of MSMEs in digital marketing has increased because it is able to increase profits and increase public appeal. It is hoped that with a digital marketing strategy, MSMEs can take advantage of the potential of the digital market to achieve great success.
INCREASING THE PRODUCTIVITY OF ACTIVE AGEING-BASED ELDERLY IN OVERCOMING PHYSICAL PROBLEMS THROUGH GYMNASTICS Vadesma, Iwanda Theza; Rajagukguk, Aranssa Dwiveronikca; Aprilia, Nadia; Setiawan, Irvan; Setyomurti, Mikha Anggitama; Rahadhini, Marjam Desma
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.163

Abstract

Aging is a natural process for people aged 60 years and above. Physical and mental decline is the process of aging. Therefore, the PKM-PM team of Slamet Riyadi University Surakarta conducted guided activities through physical gymnastics and brain exercises. The purpose of this service is to help increase the productivity of the elderly through active ageing at Widhi Asih Surakarta Nursing Home. The problem-solving approach in the PKM program is training and guidance on active ageing, especially physical gymnastics and brain exercises. After this empowerment event, it is hoped that the elderly at Panti Wreda Widhi Asih Surakarta can be empowered to age actively and become creative, healthy and happy elderly.
PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI WARUNG MAKAN SEKITAR UNIVERSITAS SLAMET RIYADI SURAKARTA Ambarwati, Aprilia; Pangestika, Kinaryosih Lugita; Firdaus, Ardanisyahara Berliana; Rahadhini, Marjam Desma
Journal of Economic, Business and Engineering (JEBE) Vol 6 No 1 (2024): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v6i1.7192

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh store atmosphere, kualitas produk, dan kualitas pelayanan terhadap kepuasan konsumen pada warung makan di sekitar Universitas Slamet Riyadi Surakarta. Besar sampel yang digunakan adalah 46 responden dengan menggunakan metode random sampling. Data dikumpulkan dengan menyebarkan kuesioner. Data tersebut kemudian dianalisis dengan teknik kuantitatif menggunakan SPSS versi 25 yang meliputi uji validitas serta reliabilitas, uji asumsi klasik, analisis regresi berganda, analisis koefisien determinasi, dan uji hipotesis yang mencakup uji F serta T. Hasil pengujian hipotesis adalah (1) Store Atmosphere mempunyai pengaruh positif dan signifikan pada kepuasan konsumen, (2) kualitas produk mempunyai pengaruh positif serta signifikan pada kepuasan konsumen, dan (3) kualitas pelayanan mempunyai pengaruh positif serta signifikan pada kepuasan konsumen.
Pelatihan BUDIKDAMBER ( Budidaya Ikan Dalam Ember) Untuk Suplai Protein Mandiri Di Kelurahan Tipes Kota Surakarta Frendika Yusuf Putra Nugraha; Hernowo Ardy Prasetyo; Siti Hajar Nur Khasanah; Reva Evia Noraida; Naning Setiani; Marjam Desma Rahadhini
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i4.250

Abstract

Aproblems in urban areas, this is because in addition to limited residential land but food needs also increase significantly. Meanwhile, agricultural output is getting lower because a lot of land is converted for infrastructure development. The use of the home yard as a cultivation land is one of the efforts that can be done by the community in meeting pagan needs mandri. Fish farming in buckets is one of the systems of cultivating plants as well as fish on narrow land by utilizing buckets as a cultivation medium. The result obtained by the service partner is to be able to harvest catfish and kangkong after two to three months of treatment.
Hubungan Harga dan Lokasi dengan Keputusan Pembelian Siomay Raos Bandung (Survei pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Slamet Riyadi Surakarta) Kusuma, Alvito Chandra; Tyas, ⁠Nilam Nur; Astuti, Dwi Indri; Rahadhini, Marjam Desma
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19919

Abstract

The culinary business competition in Surakarta City is getting tighter, especially in the snack segment such as siomay. Consumer purchasing decisions are not only influenced by taste, but also by price and location factors. Siomay Raos Bandung as a business actor in this sector needs to understand the extent to which these two factors influence students' purchasing decisions, especially at the Faculty of Economics, Slamet Riyadi University, Surakarta. This study uses a quantitative approach with a survey method. A sample of 30 respondents was selected purposively, namely active students who had purchased Siomay Raos Bandung at least once in the last three months. Data collection was carried out through a closed questionnaire with a Likert scale, and analyzed using multiple correlations to determine the relationship between price (X₁) and location (X₂) with purchasing decisions (Y). The results of the study showed that both price and location were significantly related to purchasing decisions, with location having a slightly more dominant influence. This finding provides an important impression for Siomay Raos Bandung's marketing strategy to better adjust prices to students' purchasing power and choose a strategic and easily accessible business location.
Co-Authors Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Amilado, Mayong Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Anik Rahmawati, Anik Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pratita, Mutya Paramita Pria Andhika Puput Setyoningrum Putra, Zheva Anggita Arya Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Segari, Mayang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yulianti, Refica Zakiyah, Nadiya Fikriyatuz