Article Per Year (5 Year)
p-Index From 2021 - 2026
7.723
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa International Journal of Educational Research and Social Sciences (IJERSC) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Amsir Management Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Journal of Management and Social Sciences Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Marjam Desma Rahadhini
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 87 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 87 Documents
Search

 5   6   7   8   9 
Analisis Preferensi Konsumen terhadap Keputusan Pembelian Bakso di Bakso Idola Mojosongo, Surakarta Widyastuti, Rahayu Sri; Putri, Chiesa Albalia Rakhma; Sari, Devi Lintang; Rahadhini, Marjam Desma
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1096

Abstract

This research is designed to identify the determine of consumer preferences on meatball products on purchasing decisions. The technique applied is quantitative descriptive method, with the population considered in this study being individuals who have experience enjoying Bakso Idola Mojosongo, Surakarta. The sampling technique used is accidental sampling with a total of 59 individuals. The instrument test uses the F test and T test formulas and hypothesis testing using the Chi-Square test. This study’s conclution reveal that there is an important correlation between consumer preferences and consumer purchasing decisions. This is validated by the outcomes of the Chi-Square test which shows the level of significance of each variable as follows: flavor (p= 0.001), texture (p= 0.000) and variance (p= 0.017).
PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Survei Pada Konsumen Madina Bakery Store Clolo Surakarta) Aliya; Marjam Desma Rahadhini
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5756

Abstract

Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh store atmosphere, kualitas produk, dan kualitas pelayanan terhadap kepuasan konsumen pada Madina Bakery Store Clolo Surakarta. Penelitian ini menggunakan jenis penelitian kuantitatif dan kualitatif. Sumber data menggunakan data primer dan data sekunder. Populasi dalam penelitian ini adalah konsumen Madina Bakery Store Clolo Surakarta yang tidak diketahui jumlahnya. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 96 orang. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Teknik pengumpulan data menggunakan kuesioner, studi pustaka, dan observasi. Data dikumpulkan melalui kuesioner yang disebarkan kepada 96 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis regresi linier berganda, uji t, uji F dan koefisien determinasi (R2). Hasil penelitian uji t menunjukkan bahwa store atmosphere, kualitas produk dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Madina Bakery Store Clolo Surakarta. Hasil penelitian uji F menunjukkan nilai signifikansi 0,000 artinya model yang digunakan tepat untuk memprediksi pengaruh variabel store atmosphere, kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen. Hasıl uji R² sebesar 0,681 yang artinya store atmosphere, kualitas produk, dan kualitas pelayanan memberikan sumbangan pengaruh terhadap kepuasan konsumen sebesar 68,1% dan sisanya (100% - 68,1%) = 31,9% dipengaruhi faktor lain di luar variabel yang diteliti.
Pemberdayaan Siswa Disabilitas dalam Meningkatkan Life Skill di Sekolah Luar Biasa melalui Keterampilan Fisik Anggun Rusady, Brilianita Puspa Putri; Saputra, Ramadio Akbar; Rajagukguk, Aranssa Dwiveronikca; Sijabat, Dormauli; Ariyanto, Putri Nanda Ika; Rahadhini, Marjam Desma
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1378

Abstract

Abstrak - Kegiatan pengabdian kepada masyarakat ini mengambil obyek sekolah inklusi Yayasan Pembinaan Anak Cacat Profesor Doktor Soeharso Surakarta. Tujuan dilakukan pengabdian untuk memberikan pelatihan life skill bagi siswa disabilitas untuk membangun kemandirian, keterampilan dan karakter siswa disabilitas di YPAC Profesor Doktor Soeharso Surakarta. Beberapa permasalahan yang dihadapi, antara lain: 1) belum adanya pendidikan life skill di sekolah inklusi YPAC Profesor Doktor Soeharso Surakarta 2) siswa disabilitas di YPAC Profesor Doktor Soeharso belum diberikan pelatihan dan pendampingan mengenai Pendidikan life skill. Metode penyelesaian masalah dalam program PKM dengan metode penyelesaian berupa pelatihan dan pendampingan tentang life skill khususnya keterampilan fisik. Pada akhir kegiatan pemberdayaan ini diharapkan siswa disabilitas di Sekolah Inklusi YPAC Profesor Doktor Soeharso Surakarta memiliki peningkatan life skill yang nantinya dapat terwujud menjadi siswa disabilitas yang mandiri, terampil dan berkarakter. Luaran dari kegiatan pengabdian ini, artikel pengabdian yang dimuat di Jurnal Pengabdian Terakreditasi Nasional.
Peran Environmental Knowledge dan Green Consumption dalam Memediasi Hubungan antara Green Marketing dan Green Buying Behavior di Wisata Rumah Atsiri Indonesia Zakiyah, Nadiya Fikriyatuz; Rahadhini, Marjam Desma; Noviani, Siska; Aroran, Farryl Febian
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5032

Abstract

Environmental awareness has driven the rise of green consumption behavior. This study aims to examine the influence of green marketing on green buying behavior at Rumah Atsiri Indonesia, with environmental knowledge and green consumption as mediating variables. A quantitative approach was employed using Structural Equation Modeling (SEM). A total 200 respondents were selected through purposive sampling targeting visitors who have experienced eco-friendly product consumption at the tourism site. The findings reveal that green marketing-represented by ecolabeling, green advertising, and green branding-has a significant effect on green buying behavior both directly and indirectly through environmental knowledge and green consumption. These results highlight the crucial role of environmental awareness and green consumption in strengthening the link between green marketing strategies and consumer purchasing behavior.
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE KYN EATERY Nurkhayati, Dwi; Mu’tashim, Naufal Khoirul; Permatasari, Melinda Nur; Sumarsono, Dewani Puspa; Rahadhini, Marjam Desma
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6817

Abstract

Kepuasan pelanggan Cafe Kyn Eatery sebagai fungsi dari harga, kualitas produk, dan kualitas layanan adalah fokus dari penelitian ini. Teknik yang digunakan adalah kuantitatif, dan berbentuk survei dengan 35 partisipan. R², uji-t, uji F, dan regresi linier berganda adalah metode yang digunakan untuk analisis. Kepuasan pelanggan terbukti secara signifikan dipengaruhi oleh kualitas produk saja, tanpa pengaruh substansial dari harga atau kualitas layanan. Pada saat yang sama, ketiga faktor ini secara signifikan mempengaruhi kepuasan konsumen, dengan kontribusi sebesar 68,3% dari total keseluruhan. Menurut penelitian ini, aspek terpenting yang mempengaruhi kebahagiaan konsumen di Cafe Kyn Eatery adalah kualitas produk yang ditawarkan. Berdasarkan hasil penelitian ini, kafe harus fokus pada peningkatan kualitas produk dan menemukan titik temu antara harga dan layanan jika ingin mempertahankan dan menarik pelanggan.
The Influence of Digital Marketing on Msme Performance with Intellectual Capital and Competitive Advantage Aas Mediating Variables (Survey of Culinary MSMEs in Solo) Rahadhini, Marjam Desma; Nadiya Fikriyatuz Zakiyah; Liony Nadia Sekar Arum
International Journal of Economics, Business, and Entrepreneurship Vol 8 No 2 (2025): IJEBE July-December 2025
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v8i2.373

Abstract

Indonesia faces significant challenges in creating adequate employment opportunities, leading many people to turn to the Micro, Small, and Medium Enterprises (MSMEs) sector. MSMEs, particularly in the culinary sector, play a crucial role in driving economic growth and equitable distribution of prosperity. However, MSMEs often face challenges such as low competency, a lack of adaptation to business changes, and limited use of digital technology. Digital marketing is a crucial strategy for improving MSME performance by expanding market access and strengthening product branding. Furthermore, intellectual capital, encompassing knowledge, skills, and networks, contributes to improving MSME competitiveness and performance. Competitive advantage, based on MSME resources and capabilities, is a key factor in their success in facing global competition. This study focuses on the influence of digital marketing on the performance of culinary MSMEs in Solo, with intellectual capital and competitive advantage as mediating variables. The results are expected to provide an understanding of the importance of managing digital marketing and intellectual capital to strengthen MSME competitiveness and performance in the digital era. This study is limited to culinary MSMEs in Solo, thus requiring further research in broader business sectors and regions.
Work Motivation and Employee Performance With Organizational Citizenship Behavior as Moderating Variable: Survey of State Civil Apparatus (ASN) In Ponorogo Regency Marjam Desma Rahadhini
International Journal of Educational Research & Social Sciences Vol. 3 No. 2 (2022): April 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i2.278

Abstract

This study aims to examine the effect of work motivation on the performance of ASN in Ponorogo Regency. In addition, this study also examines the role of the intervening variable Organizational Citizenship Behavior (OCB) in influencing the relationship between work motivation and performance. The population of this study were employees at the Ponorogo Regency Office with a total of 624 ASN, while the sampling technique used proportional random sampling with a percentage of 15 percent of the total population of 94 respondents. The results showed that job satisfaction had a significant effect on OCB in ASN in Ponorogo Regency, Job satisfaction had a significant effect on the performance of ASN employees in Ponorogo Regency. OCB has a significant effect on the performance of ASN employees in Ponorogo Regency and OCB mediates the effect of job satisfaction on the performance of ASN employees in Ponorogo Regency.
Analisis Kelayakan Usaha Sayur Gulung Ditinjau dari Aspek Keuangan dan Non-Keuangan: Studi Pada Usaha Mahasiswa Universitas Slamet Riyadi Surakarta Yuanita Putri Nurmalitasari; Marjam Desma Rahadhini
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5380

Abstract

This study aims to analyze the feasibility of the Sayur Gulung (SaGuMy) business run by students of Universitas Slamet Riyadi Surakarta, viewed from both financial and non-financial aspects. The non-financial aspects include production management, marketing, human resources, technical operations, and legal compliance. Meanwhile, the financial aspect is assessed through indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Profitability Index (PI). This research employs a descriptive qualitative method combined with quantitative analysis using a case study approach. Data were collected through interviews, observations, and documentation, with data validity tested using source triangulation. In addition, quantitative analysis was applied to evaluate financial feasibility based on SaGuMy’s financial reports. The results indicate that the Sayur Gulung business is considered feasible to run. From the non-financial perspective, the business demonstrates an efficient production system, targeted marketing strategies, solid human resource management, adequate technical operations, and strong legal compliance. From the financial aspect, the business shows a positive NPV, an IRR exceeding the discount rate, a PP shorter than the standard payback period, and a PI greater than 1, all indicating financial viability. This study is expected to serve as a reference for student entrepreneurs and relevant stakeholders in assessing the feasibility of similar business ventures in academic environments
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Fashion di TikTok Shop Paryanti, Dwi; Febrian, Habil; Rahadhini, Marjam Desma
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.608

Abstract

This study examines the influence of promotion and brand image on the decision to purchase fashion products on the TikTok Shop e-commerce platform by Generation Z in Surakarta. The method used was quantitative with the distribution of questionnaires and regression analysis to test the relationships between variables. The results show that promotion and brand image have a significant effect on consumers' purchasing decisions. These findings underscore the importance of effective digital marketing strategies on social media platforms. The implications of this research provide insight for business actors in optimizing promotions and building brand image to increase purchases on TikTok Shop.
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MINI MARKET CAHYA 99 DI DESA GONILAN KARTASURA Hartanto, Lius; Putra, Ghanim Permana; Arinta, Deva Novia; Enjarwati, Aliffia Ori; Ramadhan, Viona Rizky; Rahadhini, Marjam Desma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1560

Abstract

The purpose of this study is to find out about the effect of perceived price and service quality on purchasing decisions. This research was conducted at the cahya 99 mini market in Gonilan Kartasura Village, by distributing questionnaires to 30 respondents. Samples were taken using random sampling technique. From the results of this study it is known that the regression equation is 10.288+0.462X1+0.083X2. From the results of statistical analysis data, the indicators in this study are said to be valid and reliable. The variable that has the most dominant influence is the price perception variable with a coefficient of 0.462. While the least influential variable is the service quality variable with a regression coefficient of 0.083. The price perception variable with a calculated T value of 3.620 with a significant value of 0.003 (0.003 <0.05) which means it has a significant value and for service quality obtains a T test result of 0.764 with a significant value of 0.05 (0.452 <0.05 ) which means it has a significant value. So it can be concluded that the perception of price and service quality has an effect on purchasing decisions at the cahya 99 mini market in Gonilan Kartasura Village. Perceptions of price and service quality are key strategic roles that are important to be considered in purchasing decisions at the Cahya 99 Minimarket in Gonilan Kartasura Village.
Co-Authors Abda Abda Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Arinta, Deva Novia Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Aulia Miftahul Karimah Aulia Nanda Asy A Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilian Prabasari Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo . Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Enjarwati, Aliffia Ori Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Febrian, Habil Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Hartanto, Lius Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Lidya Imas Ayu Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mutya Paramita Pratita Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Nisa Mukti Rahayu Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Paryanti, Dwi Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pria Andhika Puput Setyoningrum Putra, Ghanim Permana Putra, Zheva Anggita Arya Putri Lindiani Agata Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rachel Lita Daniati Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadhan, Viona Rizky Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Asriani Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sindy Dwi Kurnia Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Vivin Deva Alia Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yuanita Putri Nurmalitasari Yulianti, Refica Zakiyah, Nadiya Fikriyatuz