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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Adi Widya : Jurnal Pengabdian Masyarakat PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Jurnal EK dan BI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Buletin Poltanesa Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Research Fair Unisri Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Balance : Jurnal Akuntansi dan Manajemen Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nirta: Studi Inovasi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Empowering Humanity PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ekonomi, Manajemen, Akuntansi PESHUM International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Marjam Desma Rahadhini
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Pendampingan Pembuatan Laporan Keuangan Sederhana Pada Home Industri Kripik Tempe Sumber Agung, Petoran, Jebres, Surakarta Lamidi, Lamidi; Rahadhini, Marjam Desma
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022353

Abstract

This community service activity takes the object of the Sumber Agung home industry in Petoran, Jebres, Surakarta. The main purpose of this service is to provide training and assistance to the owners of the Sumber Agung home industry in making simple financial reports, with the hope that business management will be able to separate business finances from personal finances. So that in managing the tempeh chips business, it can be seen in real terms in running their business, because they already have financial statements, although they are still simple. The problem faced, the tempe chips business that has been involved so far, is not able to show in real terms how much profit is earned per week or per month. This fact encourages the service team to do service with training methods and assistance in making simple financial reports. The training was carried out several times to the owner, then the team was still providing assistance, so that the owner was really able to make financial reports. The training is carried out in stages, starting with the steps of preparing transaction documents, recording financial transactions, separating transactions into ledgers, making work sheets, making capital changes, making trial balances and making profit and loss statements. As a result of this training and mentoring activity, the Sumber Agung home industry is able to make simple financial reports so that business management and business development can be seen in a real and correct way according to accounting rules. The output of this service activity is an article on service activities published in the National Accredited Journal
ANALISIS PERBANDINGAN CUSTOMER EXPERIENCE DAN CUSTOMERS PERCEIVED QUALITY PADA KEPUASAN KONSUMEN SOLO STEAK DAN STEAK MOEN MOEN MOJOSONGO Arneta Alfiana Kusumaningtyas; Tiara Rusida Rahmawati; Dian Oktaviyani; Devina Safa Felisya; Marjam Desma Rahadhini
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.1390

Abstract

This study underscores the importance of customer experience and perceived quality in determining the level of customer satisfaction in the highly competitive restaurant sector. The purpose of this study is to explore the significant differences and relationships between customer experience and perceived quality at Solo Steak and Steak Moen Moen Mojosongo. The methodology used in this study is a quantitative approach, where data were collected through questionnaires. The information collected was then analyzed using validity, reliability, and independent sample t-tests. The results of this study indicate significant differences in customer experience and perceived quality between the two restaurants, while also indicating a positive relationship between the two variables. These findings can be a guideline for restaurant management in improving service strategies and customer experience and can also be a reference for future research in the field of restaurant marketing
Analisis Preferensi Konsumen terhadap Keputusan Pembelian Bakso di Bakso Idola Mojosongo, Surakarta Widyastuti, Rahayu Sri; Putri, Chiesa Albalia Rakhma; Sari, Devi Lintang; Rahadhini, Marjam Desma
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1096

Abstract

This research is designed to identify the determine of consumer preferences on meatball products on purchasing decisions. The technique applied is quantitative descriptive method, with the population considered in this study being individuals who have experience enjoying Bakso Idola Mojosongo, Surakarta. The sampling technique used is accidental sampling with a total of 59 individuals. The instrument test uses the F test and T test formulas and hypothesis testing using the Chi-Square test. This study’s conclution reveal that there is an important correlation between consumer preferences and consumer purchasing decisions. This is validated by the outcomes of the Chi-Square test which shows the level of significance of each variable as follows: flavor (p= 0.001), texture (p= 0.000) and variance (p= 0.017).
PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Survei Pada Konsumen Madina Bakery Store Clolo Surakarta) Aliya; Marjam Desma Rahadhini
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5756

Abstract

Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh store atmosphere, kualitas produk, dan kualitas pelayanan terhadap kepuasan konsumen pada Madina Bakery Store Clolo Surakarta. Penelitian ini menggunakan jenis penelitian kuantitatif dan kualitatif. Sumber data menggunakan data primer dan data sekunder. Populasi dalam penelitian ini adalah konsumen Madina Bakery Store Clolo Surakarta yang tidak diketahui jumlahnya. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 96 orang. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Teknik pengumpulan data menggunakan kuesioner, studi pustaka, dan observasi. Data dikumpulkan melalui kuesioner yang disebarkan kepada 96 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis regresi linier berganda, uji t, uji F dan koefisien determinasi (R2). Hasil penelitian uji t menunjukkan bahwa store atmosphere, kualitas produk dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen Madina Bakery Store Clolo Surakarta. Hasil penelitian uji F menunjukkan nilai signifikansi 0,000 artinya model yang digunakan tepat untuk memprediksi pengaruh variabel store atmosphere, kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen. Hasıl uji R² sebesar 0,681 yang artinya store atmosphere, kualitas produk, dan kualitas pelayanan memberikan sumbangan pengaruh terhadap kepuasan konsumen sebesar 68,1% dan sisanya (100% - 68,1%) = 31,9% dipengaruhi faktor lain di luar variabel yang diteliti.
Pemberdayaan Siswa Disabilitas dalam Meningkatkan Life Skill di Sekolah Luar Biasa melalui Keterampilan Fisik Anggun Rusady, Brilianita Puspa Putri; Saputra, Ramadio Akbar; Rajagukguk, Aranssa Dwiveronikca; Sijabat, Dormauli; Ariyanto, Putri Nanda Ika; Rahadhini, Marjam Desma
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1378

Abstract

Abstrak - Kegiatan pengabdian kepada masyarakat ini mengambil obyek sekolah inklusi Yayasan Pembinaan Anak Cacat Profesor Doktor Soeharso Surakarta. Tujuan dilakukan pengabdian untuk memberikan pelatihan life skill bagi siswa disabilitas untuk membangun kemandirian, keterampilan dan karakter siswa disabilitas di YPAC Profesor Doktor Soeharso Surakarta. Beberapa permasalahan yang dihadapi, antara lain: 1) belum adanya pendidikan life skill di sekolah inklusi YPAC Profesor Doktor Soeharso Surakarta 2) siswa disabilitas di YPAC Profesor Doktor Soeharso belum diberikan pelatihan dan pendampingan mengenai Pendidikan life skill. Metode penyelesaian masalah dalam program PKM dengan metode penyelesaian berupa pelatihan dan pendampingan tentang life skill khususnya keterampilan fisik. Pada akhir kegiatan pemberdayaan ini diharapkan siswa disabilitas di Sekolah Inklusi YPAC Profesor Doktor Soeharso Surakarta memiliki peningkatan life skill yang nantinya dapat terwujud menjadi siswa disabilitas yang mandiri, terampil dan berkarakter. Luaran dari kegiatan pengabdian ini, artikel pengabdian yang dimuat di Jurnal Pengabdian Terakreditasi Nasional.
Peran Environmental Knowledge dan Green Consumption dalam Memediasi Hubungan antara Green Marketing dan Green Buying Behavior di Wisata Rumah Atsiri Indonesia Zakiyah, Nadiya Fikriyatuz; Rahadhini, Marjam Desma; Noviani, Siska; Aroran, Farryl Febian
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5032

Abstract

Environmental awareness has driven the rise of green consumption behavior. This study aims to examine the influence of green marketing on green buying behavior at Rumah Atsiri Indonesia, with environmental knowledge and green consumption as mediating variables. A quantitative approach was employed using Structural Equation Modeling (SEM). A total 200 respondents were selected through purposive sampling targeting visitors who have experienced eco-friendly product consumption at the tourism site. The findings reveal that green marketing-represented by ecolabeling, green advertising, and green branding-has a significant effect on green buying behavior both directly and indirectly through environmental knowledge and green consumption. These results highlight the crucial role of environmental awareness and green consumption in strengthening the link between green marketing strategies and consumer purchasing behavior.
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE KYN EATERY Nurkhayati, Dwi; Mu’tashim, Naufal Khoirul; Permatasari, Melinda Nur; Sumarsono, Dewani Puspa; Rahadhini, Marjam Desma
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6817

Abstract

Kepuasan pelanggan Cafe Kyn Eatery sebagai fungsi dari harga, kualitas produk, dan kualitas layanan adalah fokus dari penelitian ini. Teknik yang digunakan adalah kuantitatif, dan berbentuk survei dengan 35 partisipan. R², uji-t, uji F, dan regresi linier berganda adalah metode yang digunakan untuk analisis. Kepuasan pelanggan terbukti secara signifikan dipengaruhi oleh kualitas produk saja, tanpa pengaruh substansial dari harga atau kualitas layanan. Pada saat yang sama, ketiga faktor ini secara signifikan mempengaruhi kepuasan konsumen, dengan kontribusi sebesar 68,3% dari total keseluruhan. Menurut penelitian ini, aspek terpenting yang mempengaruhi kebahagiaan konsumen di Cafe Kyn Eatery adalah kualitas produk yang ditawarkan. Berdasarkan hasil penelitian ini, kafe harus fokus pada peningkatan kualitas produk dan menemukan titik temu antara harga dan layanan jika ingin mempertahankan dan menarik pelanggan.
The Influence of Digital Marketing on Msme Performance with Intellectual Capital and Competitive Advantage Aas Mediating Variables (Survey of Culinary MSMEs in Solo) Rahadhini, Marjam Desma; Nadiya Fikriyatuz Zakiyah; Liony Nadia Sekar Arum
International Journal of Economics, Business, and Entrepreneurship Vol 8 No 2 (2025): IJEBE July-December 2025
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v8i2.373

Abstract

Indonesia faces significant challenges in creating adequate employment opportunities, leading many people to turn to the Micro, Small, and Medium Enterprises (MSMEs) sector. MSMEs, particularly in the culinary sector, play a crucial role in driving economic growth and equitable distribution of prosperity. However, MSMEs often face challenges such as low competency, a lack of adaptation to business changes, and limited use of digital technology. Digital marketing is a crucial strategy for improving MSME performance by expanding market access and strengthening product branding. Furthermore, intellectual capital, encompassing knowledge, skills, and networks, contributes to improving MSME competitiveness and performance. Competitive advantage, based on MSME resources and capabilities, is a key factor in their success in facing global competition. This study focuses on the influence of digital marketing on the performance of culinary MSMEs in Solo, with intellectual capital and competitive advantage as mediating variables. The results are expected to provide an understanding of the importance of managing digital marketing and intellectual capital to strengthen MSME competitiveness and performance in the digital era. This study is limited to culinary MSMEs in Solo, thus requiring further research in broader business sectors and regions.
Co-Authors Adi, Tita Ria Aditya Firdaus Al-Husain Aditya Indah Wulandari Aini, Fatimah Nur Aini, Riska Nur Aisyah Febriana Nur Baity Aliya Allouisia Herlina Diventy Amadea Novita Mahastri Amanda Siska Sulistiowati Ambarwati, Aprilia Amilado, Mayong Aminuyati Anggun Rusady, Brilianita Puspa Putri Anik Indarwati Anik Rahmawati, Anik Annisa Riyu Mezaluna Anton Wibowo Aprilia, Nadia Apriliyani, Ria Aranssa Dwiveronikca Rajagukguk Arimbi Aris Eddy Sarwono Aris Eddy Sarwono Ariyanto, Putri Nanda Ika Arneta Alfiana Kusumaningtyas Aroran, Farryl Febian Ayugita, Camalin Aziz Rizky Pratama Bayu Aji Santoso Brilianita Puspa Putri Anggun Rusady Chrestina, Yohana Angel Cristiana, Elysa Daris Nabil Firdausy Defa Mahkomah Putri Denisa Eka Devina Safa Felisya Dewi Wulandari Dian Oktaviyani Dimas Yusdiyanto Diventy, Allouisia Herlina Dormauli Sijabat Dwi Indri Astuti Edi Wibowo Edi Wibowo Elizabeth Shinta Gunawan Elyn Januar Purbaningrum Erinna Dian Rahmayanti Erniawati, Erniawati Fahmi Dina Maulani Fatika Fitri Nur Hidayah Fatin Navi Cahyati Fiqri Syahrul M Firdaus, Ardanisyahara Berliana Firzatullah, Muhammad Frendika Yusuf Putra Nugraha Grandy Artyo Shakti Herdyva, Farrel Dwiki Hernowo Ardy Prasetyo Irvan Setiawan Janah, Miftakhul Nur Khasanah, Aprilia Pramudita Kusuma, Alvito Chandra Kusuma, Bening Ajeng Arum Kusuma, Jefri Aji Lamidi, Lamidi Leo Agung Saputra Liony Nadia Sekar Arum Luthfiah Febriani Luwinda, Selvia Mahmud Mahmud Maria Kristina Dewi Maya Trinariswari Midi, Lamidi Milanda Prihastiwi Mira Shelviana Muammar Dhafa Raihan Hadi Mudinillah, Adam Muhammad Ilyas Bahtiar Muhammad Ilyas S Musthafa, Rafiif Nabiil Mu’tashim, Naufal Khoirul Nabila Iswara Nabilla Putri Amaria Nadia Greciana Nadiya Fikriyatuz Zakiyah Naning Setiani Noviani, Siska Nurkhayati, Dwi Pangestika, Kinaryosih Lugita Permata Hati, Viksa Adhellia Permatasari, Melinda Nur Pratita, Mutya Paramita Pria Andhika Puput Setyoningrum Putra, Zheva Anggita Arya Putri Nanda Ika Ariyanto Putri, Chiesa Albalia Rakhma Putri, Maria Almaphym Cahya Kusuma Rahayu Triastity Rahmasita Pramudya Yudhiarti Rajagukguk, Aranssa Dwiveronikca Ramadio Akbar Saputra Ramdhania, Novi Retno Susanti Reva Evia Noraida Ria Apriliyani Rofiatul Muntaha Rudi Mahendra Safitri, Melia Salma Rahamawati Salsabila Putri Nur Khasanah Sanjaya, Elsaryo Saputra, Leo Agung Saputra, Ramadio Akbar SAPUTRI, Elysa Cristiana Sari, Devi Lintang Segari, Mayang Setyomurti, Mikha Anggitama Shelviana, Mira Shinta Yuniarti Sijabat, Dormauli Sisca Dian Rahmawati Siti Hajar Nur Khasanah Sosha, Dios Yosetha Sriwidodo, Untung Sukasih, Tanding Niken Sulih Winarko Sumarsono, Dewani Puspa Sumaryanto Sumaryanto, Sumaryanto Suprayitno Suprayitno Tahapary, Yuneth Tastri, Yeni Yulfi Tegar Alfis Ramadhan Theana Gita Reta Thomas Wijayanto Tiara Rusida Rahmawati Tita Ria Adi Tubagus Achmad Darodjat Tyas, ⁠Nilam Nur Utari, Syila Aviva Nur vadesma, iwanda Vadesma, Iwanda Theza Vega Ayunda Aditama Vera Dewinta Wulandari Widyastuti, Rahayu Sri Wijayanto, Thomas Xenanova, Eilena Yantama, Gloriano Gangsar Yeni Yulfi Tastri Yulianti, Refica Zakiyah, Nadiya Fikriyatuz