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Motivation of Millennial Marketers in Achieving BRI Bank Micro Performance Kosasih , Andi Isra Mallambusi; Rangkuti, Zulkifli; Kusumadevi, Nurwulan
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6471

Abstract

The purpose of this study was to answer the established problem formulation, namely the work motivation of millennial generation marketers (Mantri) at PT Bank Rakyat Indonesia (Persero) Tbk in an effort to achieve optimal micro performance. The main focus of this study is to understand how motivating factors (intrinsic) and hygiene factors (extrinsic), based on Herzberg's Two Factor Theory, influence their work enthusiasm and productivity. The results of the study indicate that intrinsic motivating factors, such as responsibility, job autonomy, and meaningful work, are the main triggers for high-performing marketers to exceed company standards. Meanwhile, hygiene factors such as clarity of procedures, quality of supervision, and workload balance are crucial in preventing demotivation and maintaining psychological stability. This study concludes that Human Capital management at BRI needs to personalize the motivational approach and transform the role of superiors into mentors or coaches in order to align the character of millennials with organizational goals. The research method used is qualitative with a descriptive approach. Data were collected through in-depth interviews with 15 informants, consisting of micro-marketers (Mantri) from various performance categories (High, Average, and Low Performers), Unit Heads, and Micro-Business Managers. Informants were selected using purposive sampling to gain a deeper understanding of the phenomenon of Human Capital management at BRI
Analysis of Organizational Culture and Communication on Employee Job Satisfaction in the Directorate General of Taxes Wijanarko, Bangun; Rangkuti, Zulkifli; Devi, Nurwulan Kusuma
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6472

Abstract

The purpose of this study is as follows to determine the influence of Organizational Culture on Employee Job Satisfaction, to determine the influence of Communication on Employee Job Satisfaction, to determine the influence of Organizational Culture and Communication on Employee Job Satisfaction in the Directorate General of Taxes . the calculated t value for the Organizational Culture variable (X1) is 4.067 , while the t table value for n = 40 is 2.021 . So t count> t table or 4.067> 2.021 , then H0 is rejected and Ha is accepted , it can be stated that Organizational Culture ( X1 ) has a significant effect on Job Satisfaction ( Y), the results of the t test the calculated t value for the Communication variable ( X2 ) is 4.194 .... 194 > 2.021 , then H0 is rejected and Ha is accepted, it can be concluded that partially the Communication variable (X2 ) has an effect on Job Satisfaction (Y). The R Square value is 0.678 . This shows that 67.8 % of Organizational Culture (X1 ) and communication (X2 ) together have an effect on Job Satisfaction (Y), while the remaining 32.2% is influenced by other factors not examined in this study
The Impact of Transformational Leadership and Work Motivation on the Performance of Outsourced Employees at PT Citra Insani Garda Semesta Yasenosa, Fathullah Hanung; Rangkuti, Zulkifli; Devi, Nurwulan Kusuma
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6473

Abstract

The purpose of this study was compiled to answer the formulation of the problems that have been determined, namely To analyze the influence of transformational leadership on the performance of outsourcing employees, To analyze the influence of work motivation on the performance of outsourcing employees. To analyze the influence of transformational leadership and work motivation simultaneously on the performance of outsourcing employees at PT Citra Insani Garda Semesta . Transformational leadership has a significant influence on the performance of outsourcing employees. The results of the partial test (t-test) show that the calculated t value of 4.568 is greater than the t table of 1.992 , so the hypothesis is accepted, Work motivation has a significant effect on the performance of outsourcing employees. The results of the partial test show that the calculated t value of 4.308 is greater than the t table of 1.994. Transformational leadership and work motivation simultaneously have a significant influence on the performance of outsourcing employees. Based on the results of the simultaneous test (F test), the calculated F value was 63.643 , which was greater than the F table of 2.73 with a significance level of 0.000 < 0.05 . This indicates that transformational leadership and work motivation together have a significant influence on the performance of outsourcing employees at PT Citra Insani Garda Semesta