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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis UNEJ e-Proceeding Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MANAJEMEN DEWANTARA International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Cahaya Mandalika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Economics and Business Journal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Ekonomi dan Pembangunan Indonesia Journal of Humanities, Community Service, and Empowerment
Elimawaty Rombe
Faculty Of Economics And Business, Department Of Accounting, Tadulako University, Palu, Indonesia.
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP PREFERENSI MEREK PADA PRODUK PARFUM MEREK VITALIS DI UNIVERSITAS TADULAKO Fatikahtul Islamiah; Elimawaty Rombe; Ponirin Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 2, No 2 (2016): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v2i2.50

Abstract

The aim of this research is to determine the influence of brand awareness and brand experience on the brand preferences of Vitalis perfume in Tadulako University. The type of this research is explanatory. The population in this study focuses on students that consume Vitalis perfume in Tadulako University. The sampling technique applied is purposive sampling technique, with a total sample of 90 respondents. Data collection method is questionnaires. Method of analysis is path analysis. The results of the test show that brand awareness and brand experience have positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Brand experience has positive and significant influence on brand preference of Vitalis perfume in Tadulako University. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek dan pengalaman merek terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako. Jenis penelitian yang digunakan adalah eksplanatory research (penelitian penjelasan). Populasi dalam penelitian ini dikhususkan pada mahasiswi pengguna parfum merek Vitalis di Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 90 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis jalur (path analysis). Hasil pengujian menunjukkan bahwa variabel kesadaran merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako, dan Variabel pengalaman merek berpengaruh positif dan signifikan terhadap preferensi merek pada produk parfum merek Vitalis di Universitas Tadulako.
Pendampingan Perencanaan Pengembangan Desa Wisata Towale Dalam Peningkatan Ekonomi Desa Di Masa Pandemik Maskuri Sutomo; Muslimin Muslimin; Nudiatulhuda Mangun; Elimawaty Rombe; Edhi Taqwa
Jurnal SOLMA Vol. 10 No. 3 (2021)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v10i3.7843

Abstract

Background: The impact of the Pandemic, which is very pronounced in the tourism sector, requires the government, actors and scholars to be able to adapt and plan tourism development in accordance with current conditions. The tourist village is the possible alternative for tourism; considering that the mobilization of tourists is still local-oriented, the community's involvement in this tour is very high. The government and village communities are required to be able to formulate strategic plans in developing village tourism; given the limited resources they have, the role of academics is needed to assist and facilitate the preparation of projects until they arrive at implementation. Method: This community service approach in the Towale Tourism Village uses a mentoring and facilitation system in planning the development of the Towale Tourism Village. Result: The results of village planning assistance and facilitation focus on increasing tourist attraction and developing village tourism businesses as economic added value for the community. Conclusion: Potential tourist attractions in Towale Village are Karampuana Beach, Traditional Woven Fabric, Auliya Old Mosque, Bulava Pongeo and ontel bike community.
Application of Analytic Hierarchy Process in Determining Priorities to Reduce Food Loss and Food Waste in Indonesia Elimawaty Rombe; Gatha Vesakha; Mustamin a; Suryadi Hadi
International Journal of Supply Chain Management Vol 7, No 6 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the extent of decision-making priorities by using green supply chain management model in overcoming the problem of food waste. This research focused on entities involved in supply chain management and identified their opinions in selecting the level of importance of green supply chain management model. This research applies AHP analysis and using Microsoft Excel which based on Windows 7 to analyse the priorities. Sub-criteria criteria are source, make, deliver, and return. While the sub-criteria are reliability, responsiveness, agility, cost and asset. After doing the research, sub criteria that dominates the formation of food waste is sub criteria deliver, then followed by sub criteria make, source and return. This research found that sub criteria deliver more dominant in donating food waste, followed by source, make and return. Then, in the criteria, the cost criteria are the dominating criteria, then followed by responsiveness, reliability, agility, and asset. This research is useful to acknowledge where the process on supply chain management that causes the occurrence of food waste, so that companies or other organizations can overcome the inefficiency of food in certain process.
SMEs’ MARKETING PERFORMANCE: THE ROLE OF ENTREPRENEURAL ORIENTATION AND NETWORKING CAPABILITY Wahyuningsih Wahyuningsih; Elimawaty Rombe; Maskuri Sutomo
JURNAL DIMENSI Vol 12, No 1 (2023): JURNAL DIMENSI (MARET 2023)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v12i1.5101

Abstract

Marketing performance have attracted many practitioners and academics in the last few years, specifically for SMEs. This research aims to investigate relationhsips among entrepreneurial orientation, networking capabilities, and marketing performance, This is a descriptive research design using online survey. Data were collected employing Google online survey application through social media to SMEs in Indonesia Structural Equation Modeling using Partial Least Square (PLS) has been utilized to examine proposed hypotheses. The results show that entrepreneurial orientation positively influences marketing performance. Further, entrepreneurial orientation performs a positive and significant effect on networking capabilities. Correspondingly, networking capability has a positive and significant effect on marketing performance. The findings of this study contribute to the body of knowledge in marketing literature by enlarging the linkage between entrepreneurships and social interactions in building relationships. Practical implications for managers, owners, and entrepreneurs of SMEs are acknowledged.    
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK THRIFT DAN DAMPAKNYA TERHADAP KEPUASAN KONSUMEN PADA YOUTH THRIFT MARKET DI KOTA PALU Elimawaty Rombe; Neng Reka Nurmalasari; Syamsul Bachri; Mohammad Zeylo Auriza
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.14873

Abstract

This study aims to determine the effect of Instagram social media marketing and price on thrift product purchasing decisions and their impact on customer satisfaction at the Youth Thrift Market in Palu City. The type of research used is descriptive quantitative. The sampling technique in this study used a purposive sampling method. The sample used was 80 respondents. The data collection technique used was distributing questionnaires and processed using Smart PLS version 3.0. The scale used in this study is the Likert scale. The analysis technique used is descriptive statistics which consists of direct and indirect influence variables and is supported by Patrial Least Squares (PLS) which consists of two approaches, namely Outer Model and Inner Model analysis. The results of this study indicate that significantly social media marketing Instagram has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, purchasing decisions have a positive and significant effect on consumer satisfaction, social media marketing Instagram has a positive and significant effect on customer satisfaction through purchasing decisions, prices have a positive and significant effect on consumer satisfaction through purchasing decisions. There is a positive but not significant influence between Instagram social media marketing on consumer satisfaction and price on consumer satisfaction.
Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Pada Sabnishop Di Kota Palu Elimawaty Rombe; Ni Luh Putu Ulandari
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4546

Abstract

Tujuan penelitian ini ingin mengetahui dan menganalisa pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen Sebagai Variabel Mediasi Pada Sabnishop Di Kota Palu, berdasarkan variabel kualitas pelayanan, citra merek, kepuasan konsumen dan loyalitas pelanggan. Metode penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk pada Sabnishop. Teknik penarikan sampel dalam penelitian ini menggunakan Non probability sampling khususnya purposive sampling, dengan jumlah sampel sebanyak 120 responden. Metode analisis yang digunakan yaitu Partial Least Square, dan pengambilan data menggunakan kuesioner. Hasil penelitian menunjukkan bahwa (1) kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen pada Sabnishop Di Kota Palu. (2) kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan pada Sabnishop Di Kota Palu. (3) kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan konsumen sebagai variabel mediasi pada Sabnishop Di Kota Palu. (4) citra merek berpengaruh signifikan terhadap kepuasan konsumen pada Sabnishop Di Kota Palu. (5) citra merek berpengaruh signifikan terhadap loyalitas pelanggan pada Sabnishop Di Kota Palu. (6) citra merek berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan konsumen sebagai variabel mediasi pada Sabnishop Di Kota Palu. (7) kepuasan konsumen berpengaruh terhadap loyalitas pelanggan Pada Sabnishop di Kota Palu. Kata Kunci: Kualitas Pelayanan, Citra Merek, Kepuasan Konsumen, Loyalitas Pelanggan
ANALISIS STRATEGI PEMASARAN INTERNASIONAL PADA PT INDOFOOD CBP SUKSES MAKMUR TBK (ICBP) Elimawaty Rombe; Welimas Kristina Parinsi
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 6 (2023): May
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i6.1013

Abstract

Indofood CBP Sukses Makmur Tbk (ICBP) is a company that is one of the largest companies in Indonesia. This company operates in the field of producing types of food and beverages such as processed instant noodles, milk, processed snacks, food flavorings, and nutritious food and drinks. PT Indofood CBP has products that have penetrated the international market, especially its most famous product, Indomie instant noodles. Even PT Indofood CBP is also known to have established instant noodle factories in several countries around the world. The purpose of this research is to find out and analyze the international strategy applied in PT Indofood CBP Sukses Makmur (ICBP). The research method used in this research used in this research is descriptive qualitative. The results of the research found indicate that the international marketing strategy used by PT Indofood CBP is a licensing and joint venture strategy. It can be concluded that PT Indofood CBP is able to market its superior product, namely Indomie, which is fast food and is liked by many people in other parts of the world by implementing the right strategy.
Pengaruh Attraction, Accessibility, Amenity Dan Ancillary Terhadap Minat Wisatawan Berkunjung Dimediasi Oleh Social Environment Pada Objek Wisata Di Towale Syamsul Bahri Dg. Parani; Syamsul Bachri; Rosida P. Adam; Elimawaty Rombe; Ponirin Ponirin; Muzakir Muzakir
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i6.3887

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Attraction, Accessibility, Amenity dan Ancillary terhadap minat wisatawan berkunjung dimediasi oleh Social environment Pada Objek Wisata di Towale Kabupaten Donggala. Tahapan penelitia yakni dimulai dari observasi kawasan objek wisata, identifikasi jenis objek wisata, merumuskan masalah dalam pengembangan objek wisata, wawancara beberapa informan inti dan masyarakat. Jenis penelitian yang digunakan adalah deskriptif kausal. Populasi penelitian ini adalah seluruh masyarakat yang berminat berkunjung pada objek wisata di Towale Kabupaten Donggala. Teknik penarikan sampel pada penelitian ini purposive sampling, dengan jumlah sampel sebanyak 120 responden. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dan dokumentasi. Skala yang digunakan dalam penelitian ini adalah skala Likert dan alat analisis yang digunakan adalah Statistik Multivariat “Partial Least Square”. Hasil penelitian ini diperoleh kesimpulan sebagai berikut: (1) Attraction, Amenities, Accessibility, dan Ancillary berpengaruh signifikan terhadap minat wisatawan berkunjung pada Objek Wisata di Towale Kabupaten Donggala. (2) Social Environment berpengaruh tidak signifikan terhadap minat wisatawan berkunjung pada Objek Wisata Towale Kabupaten Donggala. (3) Attraction, Amenities, Accessibility, dan Ancillary berpengaruh tidak signifikan terhadap minat wisatawan berkunjung dimediasi oleh social Environment pada Objek Wisata Towale Kabupaten Donggala.
Bauran Pemasaran Pendidikan Dalam Meningkatkan Minat Siswa Baru Di Kun Anta Preschool Nurhikma Yanti; Maskuri Sutomo; Elimawaty Rombe; Risnawati Risnawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i2.1574

Abstract

Competition in the education sector is currently quite high, requiring schools to be able to implement educational strategies that are innovative, effective and efficient. This research aims to determine the strategies used by Kun Anta Prescholl in an effort to increase the interest of new students. The research method used is qualitative descriptive research, because it aims to understand information about a research object comprehensively and according to needs. The results of this research show that the marketing mix strategy is very effective in increasing the interest of new students at Kun Anta Preschool.
BAURAN PEMASARAN RADIO RAMAYANA FM DALAM MENJAGA EKSISTENSI DI KOTA PALU Nawir, Dandi; Rombe, Elimawaty; Dg Parani, Syamsul Bahri; Farid, Farid
Jurnal Ekonomi Kreatif Indonesia Vol. 2 No. 2 (2024): April
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v2i2.43

Abstract

ABSTRAK Banyaknya teknologi baru yang bermunculan, akan menggeser dan menjadi sebuah saingan dari teknologi yang telah tertinggal salah satunya Radio. Tujuan Penelitian ini adalah untuk mengetahui bagaimana strategi Radio Ramayana FM dalam menjaga eksistensi dikota Palu. Penelitian ini menggunakan metode Kualitatif dengan melakukan Observasi dan Wawancara. Pada kajian ini data yang digunakan adalah data Primer yang diperoleh dengan teknik pengumpulan data melalui wawancara langsung pada Radio Ramayana FM. Hasil dari penelitian ini menunjukkan bahwa dengan melaksanan Bauran Pemasaran (Marketing Mix) 7p Radio Ramayana dapat Meningkatkan Eksistensinya di Kota Palu dengan Membuat Product berupa Program khusus penikmat musik dangdut usia 30-50an tahun. Price (Harga) penerapan harga yang dilakukan Radio Ramayana lebih mengedepankan fleksibilitas dan kenyamanan harga ketika bernegosiasi dengan klien. Hasil yang diharapkan yaitu Radio Eksistensinya tidak mati ABSTRAK                        The number of new technologies that have emerged will shift and become a rival to the technology that has been left behind, one of which is radio. The purpose of this research is to find out how Ramayana FM Radio's strategy in maintaining its existence in Palu city. This research uses a qualitative method by conducting observations and interviews. In this study the data used is Primary data obtained by data collection techniques through direct interviews at Ramayana FM Radio. The results of this study indicate that by implementing the 7p Marketing Mix, Radio Ramayana can increase its existence in Palu by creating a product in the form of a special program for dangdut music lovers aged 30-50 years. Price: Radio Ramayana's pricing practices prioritize flexibility and price convenience when negotiating with clients. The expected result is that Radio Ramayana's existence does not die.
Co-Authors Adfiyani Fadjar Afinda, Mayang Anisah Annaliah, Febrizha Anshar Anwar Mas’ud Asriadi Asriadi Astrid Jeane Mbosisi Benyamin Parubak Dg Parani, Syamsul Bahri Dian Harianti Edhi Taqwa Enki P Nainggolan ERDIYANSYAH, ERDIYANSYAH Fani Fani Farid Farid, Farid Farid Farid  Fatikahtul Islamiah Femilia Zahra Gatha Vesakha Hesti Evrianti Hesty Evrianti Hussam, Haidir Iga Maghfirah Deviana IRA NURIYA SANTI Irdinal Arief Jumiati Jumiati Kasim, Abdul Farid KORNELIUS, YOBERTH Kristina Parinsi, Welimas Lawasa, Abdul Mutakhir Lestiani, Dewi Indra Maskuri Sutomo Michael Peoni Milany, Audy Putri Moh. Ali Murad Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muhammad Fadil Alwi MUSLIMIN Muslimin Muslimin Mustamin a Muzakir Muzakir Muzakir Nawir, Dandi Neng Reka Nurmalasari Ni Luh Ayu Ghitaswari Ni Luh Putu Ulandari Nudiatulhuda Mangun Nurfadilla Nurfadilla Nurhikma Yanti Oldri Oktavian Palawa, Muh Riswandi POANI, ANDRE DARMAWAN Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putri Putri, Putri Raehatuliana, Raehatuliana Rahmat Mubaraq Revan, Revan Rian Risendy Riska Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Roy Irawan Mendi Saharuddin Sri Wanti Suryadi Hadi Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Thahir, Harifuddin Utari, Debbi Yanti Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Welimas Kristina Parinsi Wiri Wirastuti